North America Portable Bluetooth Speaker Market Size, Share & Trend Analysis Report By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Country, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The North America portable bluetooth speaker market size was estimated at USD 3.81 billion in 2023 and is expected to grow at a CAGR of 10.5% from 2024 to 2030. The increasing demand for wireless and portable audio solutions is significantly driving the growth of the market. Consumers are increasingly valuing the convenience and flexibility offered by portable bluetooth speakers, allowing them to enjoy music and other audio content on the go without the need of wires.

Wi-Fi-based Bluetooth speakers are becoming more popular and the number of connected devices is expanding, which has increased the demand for wireless access in households. In addition, speaker capacity for wireless communication is boosting the global portable bluetooth speaker market demand. This trend has aided in the creation of smart speakers. Improved wireless networking features have recently been implemented into various speakers, including sound bars, portable docking speakers, and wall units. The improved audio quality has boosted the demand for advanced speakers. High-end home theatre systems are also becoming more popular due to changing consumer lifestyles and their increased need for entertainment. This is projected to steer the demand for subwoofer systems, in-wall speaker, and sound bars.

Prominent companies have been focusing on product quality and technology to increase sales. For instance, in June 2023, Skullcandy unveiled a broad selection of portable speakers in different sizes including the most recent Bluetooth technology. Common features among the Ounce, Kilo, Terrain Mini, Terrain XL, and Terrain models include IPX7 water resistance and USB Type-C charging. The price of these speakers varies based on their size, but they are available in the same color variations. The Kilo is distinguished as a solid, durable construction to accompany its anticipated 24-hour battery life. On the other hand, the Terrain and Ounce series are intended to provide a battery life of 14 to 18 hours per charge.

There is a growing popularity of music apps and streaming services in the U.S. For instance, as reported by Forbes Homes, the music streaming scene in the U.S. has undergone a remarkable evolution in the past decade. As of January 2024, the country boasted an impressive count of 90 million paid music streaming subscribers. This figure is in sharp contrast with the situation in the first half of 2014, where there were merely 7.9 million users of music streaming services. This growing popularity has had a considerable impact on the demand for compatible devices like portable bluetooth speakers to enhance the listening experience. The continuous enhancements in sound quality and technical features of bluetooth speakers have contributed to a more immersive and satisfying listening experience for users.

The demand for portable bluetooth speaker in the U.S. is also fueled by consumers seeking location-specific devices that adapt to their surroundings and enhance the outdoor atmosphere at picnics, beach vacations, and pool parties, among others. In February 2023, HARMAN International’s JBL brand launched its Pulse 5 portable speaker in the U.S. The product offers immersive 360° lighting synchronized with music, which is customizable through the app. Its audio features include a 30 W woofer and 10 W tweeter, covering 58 Hz to 20 kHz. With a 27 Wh battery, it provides 12-hour playback, fast charging, Bluetooth 5.3 for dual device pairing, and PartyBoost for stereo or linked sound. The IP67 rating ensures dust and water resistance, making it ideal for outdoor use.

Market Concentration & Characteristics

The North America portable Bluetooth speaker market exhibits a high degree of innovation, driven by continuous advancements in technology and consumer demand for enhanced features. Manufacturers consistently strive to differentiate their products through cutting-edge technologies, improved audio quality, and innovative design elements. The integration of smart features, voice assistants, and robust connectivity options has become a common trend, enhancing the overall user experience.

Regulations play a crucial role in shaping the market, influencing product standards, safety requirements, and environmental considerations. Compliance with regulations ensures that products meet specific quality and safety benchmarks, fostering consumer trust in the market.

Application Insights

The residential sector accounted for a share of 70.6% in 2023. Bluetooth speakers are versatile and are used in various scenarios within a residential environment. They serve as background music sources for social gatherings, parties, or while performing household chores. In addition, they are useful for creating a personalized audio experience while relaxing, working out, or even enjoying leisure time outdoors. Features of portable bluetooth speaker, such as wireless connectivity, convenience, portability, and enhanced sound quality, coupled with the affordability and availability of a wide range of speaker, from compact entry-level models to premium options, have increased product adoption for household applications.

The commercial sector is anticipated to grow at a significant CAGR from 2024 to 2030. Consumers appreciate the ability to carry their music anywhere, whether it is for outdoor activities, travel, or social gatherings. The compact and lightweight nature of portable Bluetooth speakers makes them a preferred choice for individuals on the go. The integration of advanced technologies, such as long-lasting batteries and durable designs, further enhances the appeal of these speakers for users who prioritize convenience and durability.

Distribution Channel Insights

The offline distribution channel accounted for a share of 62.5% in 2023. Offline stores are favored due to the visual aspects of shopping, which influence buying decisions. The experience of physically trying out different speakers and assessing their features along with a wide product range is unique to offline shopping. Consumers can physically engage with the speaker, evaluate sound quality, and assess features before purchasing to avoid the hassles of returns or replacements. This is projected to push consumers toward stores to purchase portable bluetooth speakers, further driving sales through offline channels.

Online distribution channel is projected to grow at a significant CAGR from 2024 to 2030. This growth is primarily driven by the growing internet penetration and adoption of smartphones. For instance, according to DataReportal, a provider of digital insights, at the beginning of 2023, the U.S. had 311.3 million internet users, with an internet penetration rate of 91.8%.

Country Insights

U.S. Portable Bluetooth Speaker Market Trends

The market in the U.S. accounted for a share of 77.4% in 2023. There is a growing popularity of music apps and streaming services in the U.S. The increasing adoption of Bluetooth-enabled devices in the country is attributed to their versatile adaptability and convenient portability features. This trend is leading market players to increasingly choose Bluetooth-enabled devices as their preferred offerings for the local consumer base. The Bluetooth Special Interest Group (SIG) is a non-profit trade organization responsible for supervising Bluetooth technology and caters to prominent companies within the industry. With its headquarters in Kirkland, Washington (U.S.), the organization collaborates with its member companies to refine and enhance the technology.

The Mexico portable Bluetooth speaker market is expected to grow at a CAGR of 11.8% from 2024 to 2030. Most consumers in Mexico actively engage with music and use streaming services. According to the 2021 survey by Mexico Music 360, 94% of music listeners in the country opted for streaming services, and nearly half of music listeners were willing to pay for streaming, highlighting a willingness to invest in premium music experiences. This trend has resulted in a growing demand for high-quality audio solutions that offer convenience, portability, and versatility. Portable Bluetooth speakers allow users to enjoy their favorite music wirelessly, whether at home or on-the-go.

Key North America Portable Bluetooth Speaker Company Insights

The market is highly competitive owing to a large number of industry players. The market provides various opportunities for new entrants due to changing consumer preferences and the easy availability of raw materials. Companies are involved in product retailing through e-commerce, supermarkets, and hypermarkets. Furthermore, major players engage in competitive strategies such as new product launches, joint ventures, strengthening of online presence, and capacity expansions among others.

Recent Developments

• In July 2023, HARMAN International’s Harman Kardon brand announced the launch of three speakers - Aura Studio 4, Go + Play 3, and Luna Bluetooth. The speakers deliver exceptional audio quality with enhanced aesthetic.

• In July 2023, Sony India launched its SRS-XV80 speaker. The product offers clear and robust sound, accentuated by powerful bass. This open-directional party speaker incorporates four tweeters, ensuring impactful bass and crystal-clear audio. With a battery life of up to 25 hours, the Sony SRS-XV80 ensures prolonged performance.

• In April 2023, Bang & Olufsen launched the Beosound A5 speaker. It combines home and portable audio in a seamless way. With an IP65 water and dustproof rating, its sturdy oak handle makes it simple to carry between rooms or on outdoor trips. It is convenient and multifunctional, offering more than 12 hours of playback and a built-in wireless phone charging on the top panel.

North America Portable Bluetooth Speaker Market Report Scope

North America Portable Bluetooth Speaker Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America portable Bluetooth speaker market report based on application, distribution channel, and country.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Residential

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • U.S.

  • Canada

  • Mexico