North America Plumbing Fixtures Market Size, Share & Trends Analysis Report By Product (Bathroom, Kitchen Fixtures), By Deployment (Residential, Commercial), By Distribution Channel, And Segment Forecasts, 2021 - 2028

Report Overview

The North America plumbing fixtures market size was valued at USD 22.40 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% from 2021 to 2028. An increasing number of construction projects of residential buildings, hotels, restaurants, and airports, coupled with the growing need for modernized bathrooms and kitchens, is driving the market growth. The global COVID-19 pandemic has significantly increased the awareness among people regarding self-hygiene and maintaining a clean environment. Moreover, frequently washing hands with soap has been identified as a critical preventive measure by healthcare organizations around the world. This has had a positive impact on the growth of bathroom fixtures and the trend is likely to continue in the months to come. However, this pandemic has taken a toll on the overall supply chain of the industry, owing to strict lockdown conditions and diminishing supply.

The rising prominence of multi-functionality with due importance on the aesthetic appeal of plumbing fixtures is also boosting the demand for these products. according to the U.S. Census Bureau, new homes sold soared 43.2% y-o-y to a seasonally adjusted annual rate of 1,011,000 units in August 2020. Also, house prices in Canada grew 4.6% YoY in November 2020, following an increase of 3.9% YoY in the previous month. A rise in the average number of bathrooms in U.S. households is generating greater demand for newer plumbing fixtures, according to a January 2020 blog by The Atlantic.

According to the U.S. Census Bureau, of the 903,000 single-family homes completed in 2019, 32,000 had one and one-half bathrooms or less and 296,000 homes had three or more bathrooms. The rapid expansion of the real estate sector is creating an increased need for plumbing fixtures, indicating growth prospects for the market According to a blog by Hospitality Trends, U.S. STR’s hotel pipeline showed 1,615 projects, accounting for 208,807 rooms, in construction at the end of January 2020, representing a 6.8% year-over-year increase in the number of rooms in the final phase of the development pipeline. Rapid construction in the commercial segment, particularly the hospitality sector, is also driving the product demand.

The hotel industry is a major contributor to the country’s hospitality sector. The booming tourism and real estate industries, accompanied by various infrastructural developments in the hospitality sector, will continue to augment the market growth over the forecast period. Developments in the portable sanitation industry can also drive the market. According to the Portable Sanitation Association International, there are 3.6 million portable restrooms in service across the globe, with the North American region representing 2.0 to 2.2 million portable restrooms in 2019. Any expansion in this industry poses lucrative growth opportunities for the market.

Deployment Insights

The commercial segment led the market in 2020 by accounting for over 56% of the overall revenue share and is estimated to grow further at the fastest CAGR from 2021 to 2028. The commercial segment comprises hotels, restaurants, public restrooms, and corporate & educational institutes. The number of bathrooms in any commercial building is decided based on the average inflow of individuals and the number of employees. According to the American Library Association, there were an estimated 116,867 libraries of all kinds in the U.S. in 2019, thereby creating growth opportunities for the market. Rapid growth in the commercial sector in Canada is also expected to significantly contribute to the future demand for plumbing fixtures.

The residential segment is projected to grow at a significant CAGR of more than 7% over the forecast period. The growing number of residential projects is expected to boost product consumption in this segment. As per housing layout patterns in North America, almost all bedrooms have an attached washroom. Moreover, growing expenditure on the improvement of bathrooms and kitchens will support the segment growth. Many cities in the region are undergoing urban renewal and gentrification. Owing to the continuous growth of the housing market and frequent renewal projects, the demand for various plumbing fixtures is expected to be strong over the forecast period.

Distribution Channel Insights

The offline segment accounted for the highest revenue share of more than 81% in 2020 and is projected to witness a steady CAGR over the forecast period. This distribution channel is a well-established route for manufacturers. Furthermore, a large number of consumers prefer purchasing products from brick-and-mortar stores as they can physically examine the product before buying it. The online segment is projected to register the fastest CAGR of over 8% from 2021 to 2028.

Factors, such as a wide variety of products, convenience in shopping like allowing consumers to select the desired delivery period, and lucrative offers on branded products, are driving the product sales through online distribution channels. These channels are hosted by businesses that are engaged in e-commerce as well as manufacturers who have realized the potential of the channel and have thus hosted their shopping websites to better cater to the customers’ needs.

For instance, in January 2019, Moen launched FloProtect, an optional subscription service for USD 5 per month available to all ‘Flo by Moen’ users. The company provides benefits, such as an extended three-year product warranty, active monitoring, live chat support, and access to Flo Technologies Water Concierge, under this service.

Product Insights

The bathroom fixtures segment led the market in 2020 with a revenue share of over 52% and is projected to expand further at a steady CAGR over the forecast period. The growth of the leisure and hospitality sector is the primary factor fueling the demand for bathroom fixtures in North America. In 2020, the U.S. led the North American hospitality development with 1,771 new hotels and 235,467 rooms in its pipeline. Governments across the region are implementing various initiatives to reduce open defecation and maintain hygiene in the environment. This is projected to increase the spending on bathrooms and toilets, thereby driving the demand for various accessories and plumbing fixtures.

The kitchen fixture segment is projected to register the fastest CAGR of 8.0% from 2021 to 2028. The rise in remodeling and renovation activities in the residential and commercial sectors is driving the product demand in this segment. The changing lifestyles of consumers are also creating lucrative opportunities for modern and innovative kitchen fixtures in households. Kitchen fixtures are expected to witness increased demand, primarily driven by the growing need for elegant, multifunctional, sophisticated, and renovated products. Moreover, companies are focusing on new product development, which will also support the segment growth. For instance, in September 2020, Kallista announced its collaboration with Chicago-based designer Mick De Giulio for its new line of kitchen faucets under the brand Juxtapose Collection.

Country Insights

The U.S. led the market in 2020 accounting for over 70% of the overall revenue share and will retain the dominant position throughout the forecast period. A rising number of commercial and residential projects in the country is expected to contribute to market growth. According to a report by the Harvard University’s Joint Center for Housing Studies, older and younger homeowners, today, have been significantly spending on home improvements as opposed to the scenario 20 years ago. The market in Canada is projected to grow at a considerable CAGR of more than 7.5% over the forecast period.

The expansion of the commercial sector in the country will boost the product demand in hotel bathrooms and kitchens. The hotel construction pipeline is strong in Canada, with Ontario leading the construction sector. In Q3 of 2020 alone, Ontario accounted for 53% of the total projects in Canada’s pipeline, with 147 projects and 18,163 rooms. The rising preference for smart homes in Canada will also boost the demand for smart bathroom and kitchen fixtures, such as faucets. The increasing remodeling and renovation activities of bathrooms and kitchens are also paving the way for such products.

Key Companies & Market Share Insights

The market is characterized by the presence of a few well-established players, which account for a considerable revenue share and have a strong presence in the region as well as across the globe. The market also comprises small- and medium-scale manufacturers, who offer a selected range of products and mostly serve local customers. Companies in the market are focusing on introducing innovative services to address the evolving needs of customers and gain a competitive edge over others.

For instance, in July 2020, Moen Inc. took a majority stake in smart water start-up Flo Technologies. The new ownership stake is an evolution of the two companies work together to provide best-in-class whole-home water security and management solutions. They previously partnered to develop the Flo by Moen™ Smart Water Security System, which provides homeowners with an innovative, smartphone-controlled security system that protects against leaks and water damage incidents. Some of the key companies in the North America plumbing fixtures market are:

• Delta Faucet Company

• Masco Plumbing Products

• Moen, Inc.

• Rohl

• Brizo

• Kallista

• Grohe

• Waterworks and Lefroy Brooks

North America Plumbing Fixtures Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the North America plumbing fixtures market report on the basis of product, deployment, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2016 - 2028)

  • Bathroom Fixtures

    • Bathtub

    • Sinks

    • Toilet

    • Showers

    • Faucets & Taps

    • Drains

    • Others

  • Bathroom Accessories

    • Storage Cabinets (with & without mirrors)

    • Towel Storage (racks, hangers)

    • Curtains

    • Mirrors

    • Others (Tissue holders, soap dispensers, curtain rods, hooks & door pulls)

  • Kitchen Fixtures

    • Faucet

    • Single/Double Sink Bowls

    • Others (Pot filters, sink strainers)

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

  • Online

  • Offline

• Deployment Outlook (Revenue, USD Million, 2016 - 2028)

  • Residential

  • Commercial

• Country Outlook (Revenue, USD Million, 2016 - 2028)

  • U.S.

  • Canada