North America Pergola Kits Market Size, Share & Trends Analysis Report By Sales Channel (Online, Offline), By Size, By Price Range, By Region, And Segment Forecasts, 2023 - 2030

Market Size & Trends

The North America pergola kits market size was estimated at USD 89.3 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. This growth can be attributed to the increasing gardening and landscaping activities in residential backyards and gardens across North America.

A pergola is an open garden feature forming a shaded sitting area, walkway, and passageway of pillars or vertical posts that support latticework beams, rafters, and stringers, which are often trained upon by woody vines to add to the aesthetic look. The space underneath a pergola can be utilized for several applications, including cocktail bars, dining areas, outdoor kitchens, and living areas.

Countries in North America are witnessing an emerging trend, wherein the population category with high discretionary income is using garden areas or backyards to extend building structures into trendy dining areas, luxury hubs, working spaces, grill areas, screened porches, sunrooms, and others. Outdoor structures such as pergolas help the customers expand their living spaces, have better space management of their plots, and increase the value of their properties. This is to drive the market for pergola kits in North America.

Pergola kits are more efficient to build in comparison to conventional pergolas. These kits provide the components with adequate measurements and specifications. These kits are easier to assemble and do not necessarily require a contractor to set up the structure. These kits can be customized as per the end-user requirements with respect to raw materials used, dimensions required, color pallet, and specifications added by the end-user.

The growing disposable income among the middle-income population in North America has resulted in increased spending on remodeling gardens and backyards with outdoor structures, including pergolas. These kits are convenient and help in putting up pergolas within a shorter duration in comparison to conventional methods. This is propelling the demand for these sets across North America.

The long-term comfort and wellness advantages of erecting cost-effective pergola kits are well worth the initial expense, especially for established homeowners who have no intention of moving. The several ongoing studies have verified the results, proving the various benefits of spending more time in the garden. The benefits include happier dispositions as well as increased vitamin D absorption. Hence, a greater number of people in North America are adapting to build the structure via such kits in order to enhance their backyard space and enjoy the advantages offered by the product.

Size Insights

On the basis of size, the medium sized pergola kits accounted for the highest revenue share, valued at USD 46.6 million in 2022 and the segment is estimated to expand at a CAGR of 5.5% from 2023 to 2030. Medium-sized pergola kits are mainly used in suburban areas in North America, where residential buildings are more spacious than in urban areas.

Medium sized kits are mainly used in independent houses with backyards or garden spaces across North America. Medium-sized pergolas are fit for lounging and dining settings for houses. These types also find applications in outdoor areas and rooftop restaurants & cafés and provide private seating to small groups.

The small sized pergola kits segment is estimated to grow at the fastest CAGR of 5.6% over the forecast period in North America. The increasing population in North America has resulted in reduced standard house size, leaving behind smaller backyard spaces and garden areas, which require smaller pergolas.

Moreover, apartment buildings are the major form of residential buildings available in urban areas in North America and do not offer private gardens or backyard spaces to their residents. These buildings have only balconies in the form of open spaces. Most of the time, only small structures can be assembled in the apartment balconies. Thus, the demand for small pergola kits is likely to grow in North America over the coming years.

Price Range Insights

Based on price range, the USD 5000-10000 segment dominated the North American market with the largest revenue share of 55.1% in 2022 and the market is forecasted to grow at a rate of 5.4% over the coming years. This price range segment offers a wide variety of pergola kits in different materials, colors, designs, and patterns. The segment uses a combination of several raw materials, such as wood, vinyl, and aluminum.

This price range segment is considered budget friendly as it allows basic customization according to the consumers’ requirements. Pergolas provide privacy from intrusion and extended space for garden parties and daily activities. The growing interest in floriculture and gardening among the older populations and mid-level income families in North America drives the market for pergola kits in the USD 5000-10000 price range.

The USD 0-5000 price range segment in North America is expected to grow at the fastest growth rate of 5.7% from 2023 to 2030. This price range mainly includes small- or medium-sized standard pergola kits. The smaller structures can fit in minimal spaces, making them ideal for smaller families and backyards. However, the price range does not allow much scope for customization with respect to other price ranges. Hence, this price range is ideal for budget house remodeling.

Sales Channel Insights

Based on sales channel, the North America pergola kits market is segmented into online and offline. The offline segment led the market with the highest revenue share of 56.5% in 2022 in North America and the segment is forecasted to grow at a compound annual growth rate of 5.1% from 2023 to 2030.

Offline sales channel includes retail comprising conventional sales channel from manufacturer to retailer via a wholesaler. This channel provides several advantages over the online channels as it offers an opportunity to visually inspect the quality of the product along with raw materials and craftsmanship.

Many of the retail outlets have an agreement with contractors to provide buyers with the necessary technical details, which help them make an informed decision. The retailer’s word of mouth also influences the consumer’s buying decision. Many retailers also offer delivery services to their customers and this delivery period is often shorter than online sales channels. Owing to these advantages, many consumers in North America prefer to purchase building structures via offline sales channels.

The online sales channel segment of pergola kits is forecasted to grow at the fastest CAGR of 5.7% from 2023 to 2030. The segment growth is attributed to the increasing trends of online shopping among consumers in North America. The online portals of pergola kits manufacturers in North America directly connect end users with the manufacturers eliminating any middlemen and thus, reducing the overall cost of the product.

Regional Insights

In North America, the U.S. dominated the pergola kits market with the revenue share of about 60% in 2022, and the segment is forecasted to grow at a significant rate over the coming years. Thus, it is attributed to the increasing indulgence of the population in backyard farming activities. Moreover, the growing trend to grow organic vegetables and fruits in residential backyards and gardens has resulted in a rise in spending to modify backyards and gardens.

The growing population has also resulted in reducing the standard housing sizes in North America. This is expected to trigger the demand for small pergola kits in North America. The demand for pergola kits is expected to grow significantly in Canada and Mexico due to growing population and increasing per capita income in these countries.

Key Companies & Market Share Insights

The North American pergola kits market is highly competitive in nature due to the presence of a large number of small & medium- scale manufacturers in the market. Some of the key players in the market include Sunset Pergola Kits, The Luxury Pergola, VICI Manufacturing Inc., and Structureworks.

These companies in North America are continuously engaged in adopting strategies such as new product launches and mergers & acquisitions to gain a competitive advantage and maintain their market positions. For instance, Trex Pergolas launched Trex Pergola Shadow and Trex Pergola Pavilion designs that offer an adequate amount of shade and sun & rain protection to users to ensure that an open-air environment is provided to the end-user. Some prominent players in the North America pergola kits market include:

• Sunset Pergola Kits

• HB& G Building Products

• Trex Pergola

• Hanso Sweden

• The Luxury Pergola

• VICI Manufacturing Inc.

• Ceder Supply

• Structure Works

North America Pergola Kits Market Report Scope

North America Pergola Kits Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America pergola kits market based on sales channel, size, price range and region:

• Sales Channel Outlook (Revenue, USD Million; 2018 - 2030)

  • Online

  • Offline

• Size Outlook (Revenue, USD Million; 2018 - 2030)

  • Small

  • Medium

  • Large

• Price Range Outlook (Revenue, USD Million; 2018 - 2030)

  • USD 0-5000

  • USD 5000-10000

  • USD 10000 and Above

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico