North America Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The North America online gambling market size was estimated at USD 16.56 billion in 2024 and is expected to grow at a CAGR of 12.2% from 2025 to 2030. The growth is driven by several factors, including the increasing legalization of online gaming in various states across the U.S. and Canada. The growing advancements in technology, such as mobile gaming, secure payment systems, and live dealer experiences, are driving the online gambling industry's growth. The growing interest in virtual and esports betting, along with more sophisticated marketing strategies, are key contributors to the online gambling industry expansion.

Technological advancements, particularly in mobile gaming is playing a significant role in the expansion of North American online gambling industry. With the increasing adoption of smartphones and tablets, players now prefer to engage with gambling platforms anytime and anywhere. Operators have responded by optimizing their websites and apps for mobile use, ensuring a seamless gaming experience. In addition, advances in game development, enhanced user interfaces, and the availability of live streaming options have significantly improved the overall player experience, attracting a more tech-savvy and mobile-first audience.

The rise of live casino games and esports betting is significantly driving the market growth. Live dealer games, which allow players to interact with real dealers in real-time, have gained immense popularity due to their immersive and interactive nature. Additionally, with exports growing exponentially in viewership and fanbase, the demand for betting opportunities on esports tournaments and matches has surged, offering new avenues for operators to tap into a previously underserved demographic, thereby driving online gambling industry growth in the region.

As the online gambling market continues to expand, the importance of responsible gambling initiatives is becoming crucial factor in shaping the market growth. Regulatory bodies across North America are placing greater emphasis on ensuring that operators implement measures to protect players, such as self-exclusion programs, setting deposit limits, and offering time-management tools. Additionally, there is an increasing push for operators to educate users about responsible gambling and provide access to resources for those struggling with addiction. These factors are expected to drive the North America online gambling industry growth.

Moreover, the adoption of cryptocurrency and blockchain technology is becoming a transformative trend in the North American online gambling market. Cryptocurrencies such as Bitcoin, Ethereum, and others are being integrated by more gambling platforms to offer players faster, more secure, and anonymous payment options. This trend is particularly attractive to a younger, tech-savvy demographic that values privacy and decentralized finance. As cryptocurrencies continue to grow in popularity, their role in the online gambling market is expected to expand significantly in the coming years.

Type Insights

The sports betting segment accounted for the largest market share of over 49% in 2024, driven by the widespread legalization and growing acceptance of sports betting across various U.S. states. This has led to an influx of both operators and consumers into the market, with major sports leagues embracing partnerships with betting platforms. Additionally, the rise in mobile sports betting apps, which provide users with the ability to place bets anytime and anywhere, has significantly contributed to the growth of this segment. The increasing popularity of fantasy sports, live betting options, and growing awareness among sports fans is further fueling the expansion of the sports betting segment.

The casinos segment is expected to witness a significant CAGR of over 12% from 2025 to 2030, driven by several factors, including the rise of online casinos, enhanced gaming technologies, and greater regulatory clarity. As more states legalize online gaming, a larger portion of the population gains access to a variety of casino games from the comfort of their homes. Additionally, innovations in live dealer technology and immersive virtual reality casino experiences are attracting a broader audience. The growing popularity of mobile gaming and the rise of integrated platforms that combine casino games with sports betting further contribute to the expected rapid growth in this segment, with players seeking convenience and a more engaging, diverse gambling experience.

Device Insights

The desktop accounted for the largest market share in 2024. The segment growth is primarily driven by its established position as the primary platform for online gambling over the years. Many players still prefer desktop computers for their larger screens, enhanced graphics, and more immersive gaming experiences. Additionally, desktops often offer more stable internet connections, which are essential for live gaming and sports betting. Many operators have optimized their websites for desktop use, offering a wide range of features and a more robust overall user experience, thereby driving the segmental growth.

The mobile segment is expected to witness the fastest CAGR from 2025 to 2030, primarily driven by the increasing penetration of smartphones and tablets and the growing preference for on-the-go gambling. Mobile apps and mobile-optimized websites have become the go-to platforms for users seeking convenience, as they allow players to access gambling services anytime, anywhere. Furthermore, the development of mobile-specific features such as push notifications, location-based betting, and seamless payment integration has enhanced the appeal of mobile gambling. With younger, tech-savvy consumers favoring mobile experiences, and the continuous improvement of mobile technology, the mobile segment is expected to experience rapid growth in the coming years.

Regional Insights

The North America online gambling market is expected to grow at a CAGR of 12.2% from 2025 to 2030. The growth is primarily driven by the rapid expansion of legalized sports betting the region. Additionally, the increasing acceptance of online casino games, poker, and other gambling platforms, along with the widespread adoption of mobile technology, has made online gambling more accessible. Secure payment solutions, enticing promotional offers, and the appeal of convenience is driving the market expansion in the region.

U.S. Online Gambling Market Trends

The U.S. online gambling market is expected to grow at a significant CAGR of 12.1% from 2025 to 2030. A major trend in the U.S. market is the surge in mobile betting, with more consumers opting to place bets via smartphones and tablets. The growth of in-play betting, which allows players to place wagers during live games, is also gaining popularity. Furthermore, there is a notable rise in sports betting and the integration of innovative technologies such as artificial intelligence (AI) to enhance user experiences and ensure better security. As states continue to legalize online gambling, partnerships between traditional casinos and online platforms are becoming more common.

Canada Online Gambling Market Trends

The Canada online gambling market is expected to grow at the fastest CAGR of 14.5% from 2025 to 2030. This growth is driven by the legal framework that allows provinces to regulate and operate online gaming platforms, ensuring a safe and controlled environment for consumers. The legalization of single-event sports betting in 2021 has provided a significant boost to the market. Additionally, the widespread use of mobile devices, secure payment methods, and growing interest in online casino games, poker, and sports betting are contributing to increased participation in online gambling. The cultural affinity for sports and gaming in Canada also supports the market’s growth.

Key North America Online Gambling Company Insights

Some of the key players operating in the North America online gambling industry include Caesars Entertainment, Inc. and MGM Resorts International.

• Caesars Entertainment, Inc. is a gaming and hospitality company based in Reno, Nevada. It operates a wide range of casino gaming services, including retail and online sports betting and iGaming, alongside hospitality offerings such as hotels, restaurants, and entertainment venues. Caesars is known for its iconic brands such as Caesars Palace and the World Series of Poker (WSOP).

• MGM Resorts International is a hospitality and gaming company, operating numerous resorts and casinos globally. In the online gambling sector, MGM is best known for its BetMGM platform, which offers sports betting and digital casino services. BetMGM has become a leading sportsbook operator, expanding across various U.S. states. MGM's focus on digital innovation and strategic partnerships has enabled it to maintain a strong presence in the evolving North American online gaming market.

Fanatics Sportsbook and Draftkings, Inc. are some of the emerging participants in the North America online gambling market.

• Fanatics Sportsbook is an emerging player in the U.S. sports betting landscape. Although it is primarily known for its sports merchandise and apparel business, Fanatics has been expanding into sports betting with significant investments and strategic partnerships. The company aims to leverage its vast customer base and brand recognition to offer competitive sports betting services. Fanatics' entry into the sports betting market is seen as a strategic move to diversify its revenue streams and capitalize on the growing demand for online sports wagering in North America.

• DraftKings, Inc. offers a range of products, including online sports betting, daily fantasy sports, and iGaming services. The company is known for its innovative approach to sports entertainment, providing immersive experiences through its mobile apps and online platforms. The company operates in multiple U.S. states and has a global presence in countries like the UK and Ireland. DraftKings continues to expand its offerings through strategic acquisitions and partnerships, aiming to deliver the most extraordinary sports and entertainment experiences to its users.

Recent Developments

• In March 2025, Caesars Entertainment launched Caesars Palace Bonus Draw Keno, the first branded version of Pixiu Gaming's Keno title, Lucky Bonus Draw Keno. It's available at Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey and Ontario.

• In January 2025, BetMGM announced an exclusive, multi-year partnership with Fremantle to secure online casino rights for "The Price is Right" and "Family Feud." This agreement allows BetMGM to create customized slots, table games, and other casino games based on these iconic game shows.

• In April 2024, Fanatics Betting and Gaming (FBG) finalized its acquisition of the U.S. businesses of PointsBet, making the Fanatics Sportsbook available to 95% of the addressable online sports bettor market in the U.S. The acquisition includes all of PointsBet’s U.S. sports wagering, advance-deposit wagering, and iGaming operations, Banach Technology, a copy of the PointsBet platform, and a license to use that platform.

North America Online Gambling Market Report Scope

North America Online Gambling Market Report Segmentation

This report forecasts revenue growth at regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America online gambling market report based on type and device:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Sports Betting

  • Casinos

    • iSlot

    • iTable

    • iDealer

    • Other iCasino Games

  • Poker

  • Bingo

  • Others

• Device Outlook (Revenue, USD Billion, 2018 - 2030)

  • Desktop

  • Mobile

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • U.S.

  • Canada

  • Mexico