North America Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Country, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The North America online gambling market size was estimated at USD 13.08 billion in 2023 and is projected to grow at a CAGR of 12.3% from 2024 to 2030. The market growth is driven by cutting-edge technologies such as artificial intelligence (AI), chatbots, and machine learning. Online and offline casinos leverage AI to analyze customer behavior, offering personalized services and improving customer retention. AI is also employed to identify new customer segments and optimize gaming experiences based on existing player preferences.

AI streamlines processes such as bank account opening by swiftly verifying customer data and supporting documents. AI-powered chatbots are adept at handling various tasks, providing instant responses, and furnishing information across diverse subjects. These advancements lead to heightened consumer satisfaction, stronger brand loyalty, and improved customer retention rates.

North American market is driven by factors such as the gradual legalization and regulation of online gambling in various North American countries and states, which have significantly contributed to market growth. As more regions introduce favorable regulatory frameworks, it has become easier for operators to enter the market and offer their services legally.

Technology advancements in internet infrastructure, mobile devices, and secure payment systems have made online gambling more accessible and convenient for users. The widespread adoption of smartphones and high-speed internet connectivity has further led to the market growth. The expansion of the industry is further propelled by the rising adoption of innovative technologies like virtual reality (VR) and blockchain. Many organizations are integrating blockchain technology into their online gambling platforms, ensuring transparency in gambling operations and enhancing the overall user experience. In addition, blockchain-based gambling services operate decentralized, independent of external influences or parties.

Market Concentration & Characteristics

The industry is fragmented in nature. However, the industry is characterized by high innovation and continuous technological advancements driving new developments. Innovations such as mobile gaming, virtual reality (VR), and blockchain integration are reshaping the online gambling landscape, offering enhanced user experiences, and expanding market opportunities. Frequent mergers and acquisitions mark the market as companies seek strategic partnerships, geographic expansion, and access to new technologies and customer segments. Major players often engage in consolidation efforts to strengthen their market positions and improve competitiveness.

Regulatory frameworks play a significant role in shaping the global online gambling market. Regulation impacts vary across different regions, with some jurisdictions implementing strict licensing requirements, consumer protections, and responsible gambling measures. Compliance with regulatory standards is crucial for market players to maintain operations and build trust with customers.

The industry faces competition from traditional brick-and-mortar casinos and other online entertainment and gaming options. Service substitutes such as social gaming platforms, esports betting, and skill-based games provide choices for consumers, influencing market demand and player preferences.

Service substitutes such as social gaming platforms, esports betting, and skill-based games provide choices for consumers, influencing market demand and player preferences. The online gambling market exhibits varying levels of end-user concentration, with a mix of casual players and high-value customers. Operators often employ targeted marketing strategies and personalized promotions to attract and retain different segments of users, contributing to revenue diversification and customer loyalty efforts.

Type Insights

Based on type, the sports betting segment led the market with the largest revenue share of 49.8% in 2023. The expansion of legalization and regulation across numerous states, advancements in technology facilitating mobile betting accessibility, heightened interest in sports leagues and events leading to increased engagement, and strategic marketing efforts such as bonuses and loyalty programs enticing users.

The casinos segment is expected to grow at a significant CAGR over the forecast period. The proliferation of legal online gambling initiatives across several North American jurisdictions has played a crucial role in fueling the market growth of the casino segment. As more states and provinces legalize online gambling and establish regulatory frameworks to oversee the industry, barriers to entry for operators diminish, resulting in a broader array of online casino offerings for consumers. This regulatory evolution not only enhances consumer trust but also fosters competition among operators, driving innovation and the development of new and enticing gaming products.

Device Insights

Based on device, the desktop segment held the market with the largest revenue share of 48.0% in 2023. Desktop platforms offer a comprehensive and immersive gaming experience, especially for complex games such as casino table games and live dealer games, better suited for larger screens and higher processing power. Desktop platforms often provide a more comprehensive range of features, functionalities, and gaming options than mobile devices, attracting players seeking a more diverse and sophisticated gaming experience.

The mobile segment is expected to witness at the fastest CAGR over the forecast period. The proliferation of mobile apps and app stores has made it easier for players to download online gambling applications, contributing to its market growth. Online gambling operators leverage app store optimization (ASO) techniques and targeted marketing campaigns to enhance visibility and attract new users, capitalizing on the vast reach and accessibility of mobile app ecosystems.

Country Insights

U.S. Online Gaming Market Trends

The U.S. dominated the North America online gambling market with a revenue share of 16.5% in 2023. The gradual legalization and regulation of online gambling in various states have significantly expanded the market's potential and accessibility. This regulatory progress provided a stable and favorable environment for online gambling operators to offer their services legally, attracting a more extensive customer base. The widespread adoption of smartphones and high-speed internet connectivity across the U.S. made online gambling more accessible and convenient for users, increasing engagement and participation.

Canada Online Gaming Market Trends

The online gambling market in Canada is expected to witness at the fastest CAGR over the forecast period. The rising popularity of sports betting and casino gaming among Canadian consumers, advancements in mobile technology, and internet infrastructure have facilitated greater accessibility and engagement in online gambling platforms. Moreover, strategic partnerships between Canadian online gambling operators and established brands and the introduction of innovative gaming features and promotional incentives have contributed to the sector's rapid growth and expansion in Canada.

Key North America Online Gambling Company Insights

Some of the key companies operating in the North America market are DraftKings, FanDuel and Golden Nugget.

• DraftKings is a fantasy sports company that operates as an online sportsbook operator primarily in North America. Its offerings encompass various sports betting options, catering to a wide range of sports enthusiasts. DraftKings has strategically expanded its portfolio to include online casino gaming, broadening its appeal and capturing a larger market share within the online gambling industry. This expansion into online casino gaming complements its existing services, providing customers with a comprehensive and integrated platform for sports betting, daily fantasy sports, and casino gaming experiences

• FanDuel offers extensive offerings in daily fantasy sports and online sports betting. The company boasts a robust sportsbook platform that allows users to place bets on various sporting events. In addition, FanDuel enables users to engage in online casino gaming, offering a diverse selection of casino games for entertainment and potential winnings. With its user-friendly interface and comprehensive range of offerings, FanDuel has established itself as a go-to destination for sports enthusiasts and gamers looking for a dynamic and engaging betting and gaming experience in the online realm

• Golden Nugget offers various casino games and is gaining significant traction among players. The company's online platform provides users access to different casino games, including slots, table games, live dealer games, and more. Golden Nugget Online Gaming has expanded its operations across multiple states, catering to a growing audience of online casino enthusiasts. With its focus on delivering a high-quality gaming experience and its presence in various regions, Golden Nugget Online Gaming has solidified its position as a prominent provider in the competitive online casino industry

Recent Developments

• In July 2022, 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. This strategic move involved the transfer of ownership of William Hill's renowned online gambling platform brand to 888 Holdings. With this acquisition, 888 Holdings aimed to strengthen its position in the market and expand its offerings to a broader customer base. The acquisition also signifies a significant milestone in the evolution and growth of both companies within the competitive landscape of the online gambling sector

• In July 2021, FanDuel Group, a subsidiary of Flutter Entertainment, expanded its offerings within the FanDuel Casino platform in New Jersey and Michigan. Additionally, customers using Michigan's FanDuel Casino gained access to Evolution's live dealer games, enhancing their gaming experience. This expansion signified FanDuel Group's commitment to providing a diverse range of casino games and improved accessibility to its users across different regions

North America Online Gambling Market Report Scope

North America Online Gambling Market Report Segmentation

This report forecasts revenue growth at region and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America online gambling market report based on type, device, and country.

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Sports Betting

  • Casinos

    • iSlot

    • iTable

    • iDealer

    • Other iCasino Games

  • Poker

  • Bingo

  • Others

• Device Outlook (Revenue, USD Billion, 2018 - 2030)

  • Desktop

  • Mobile

  • Others

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • U.S.

  • Canada