North America Drinkware Market Size, Share & Trends Analysis Report By Product (Stainless Steel Water Bottle, Tumblers & Mugs, Tritan Bottles), By Capacity (Below 16oz, 16oz - 32oz, 32oz & Above), By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

North America Drinkware Market Trends

The North America drinkware market size was estimated at USD 7.24 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2030. The rise in outdoor physical and recreational activities is one of the major factors driving the use of drinkware, specifically insulated mugs and stainless steel water bottles. The significance of outdoor sporting events has increased due to a growing interest in fitness regimens, recreational activities, and leading healthy lives. This has positively impacted the demand for drinkware among consumers and is expected to offer players an opportunity to modify their product lines and offer customized products to meet customer demand.

The growing consumer inclination toward outdoor activities and picnics also indicates strong growth prospects for various types of bottles. For instance, according to Statistics Canada, in 2021, on average, almost eight out of ten Canadian households, or 78%, reported that someone in the household participates in an outdoor activity close to home every year, which requires the need to carry utilities like water bottles. This is further expected to boost the demand for drinkware products among consumers in the coming years.

Environmentally conscious consumers are always on the lookout for sustainable drinkware, ranging from insulated tumblers to stainless steel water bottles and reusable mugs. People now understand the importance of drinking more water and reducing the intake of sugary or caffeinated beverages, which drives the demand for convenient drinkware. According to a blog by Promotional Products Association International (PPAI) Media in December 2021, MEL Magazine stated that the above-stated factor is boosting the trend of carrying water bottles on the go, which, in turn, has increased the use of stylish water jugs as a fashion accessory.

Celebrities are viewed as symbols of luxury and success, which has been playing a vital role in influencing the image of a specific brand/product in the eyes of consumers. Celebrities such as Julianne Hough, Kendall Jenner, Lucy Male, Dakota Johnson, and many others are transforming the concept of coveted accessories by carrying water bottles instead of luxury branded bags, redefining the notion of a fashionable accessory.

This shift not only promotes a similar lifestyle but also motivates individuals to consume more water throughout the day, aligning with the recommended daily intake of eight glasses or 64 ounces. In North America, this trend has emerged as a significant driver for the popularity and adoption of various drinkware options.

Fluctuations in the prices of steel and other materials can be a major restraint on market growth as these raw materials have a wide scope of applications in the construction, automotive, aerospace, transportation, packaging, energy, and appliance industries. Thus, raw material price trends are anticipated to impact the regional market in the coming years.

Market Concentration & Characteristics

Drinkware manufacturers are constantly exploring new materials and composites to enhance the durability, safety, and sustainability of their products. This includes the use of materials such as borosilicate glass for heat resistance, stainless steel for durability and insulation, and eco-friendly alternatives like bamboo or recycled materials to address environmental concerns.

Regulatory bodies such as the U.S. Consumer Product Safety Commission (CPSC) in the U.S. and Health Canada in Canada set safety standards for consumer products, including drinkware. These standards ensure that drinkware products meet certain criteria for materials, design, construction, and performance to minimize the risk of harm to consumers.

Substitutes for drinkware encompass a variety of alternatives that cater to different preferences, interests, and developmental needs. Some of them are plastic drinkware, glass drinkware, and many others.

Product Insights

The stainless steel water bottles segment held the market with the largest revenue share of 80.27% in 2023. For environmental reasons, there has been a shift from single-use plastics to more environmentally friendly, long-lasting solutions like stainless steel bottles. According to a blog article published in TheRoundup.org in 2022, 60% of U.S. adults own a reusable water bottle in 2023, which is around 155 million people according to the U.S. census. Furthermore, 40% of consumers prefer reusable water bottles made from stainless steel; plastic (27%) is the second preference, while glass water bottles (20%) are the third. This is expected to propel the demand for stainless steel water bottles in the region, consequently favoring the regional market.

The Tritan bottles segment is estimated to grow at the fastest CAGR of 10.6% during the forecast period. Tritan bottles are known for their durability, lightweight design, and resistance to impact, making them ideal for outdoor activities and everyday use. In addition, Tritan material is free from BPA and other harmful chemicals, appealing to health-conscious consumers. The versatility of Tritan bottles, which can be used for both hot and cold beverages, further contributes to their growing popularity among consumers seeking reliable and sustainable hydration solutions.

Capacity Insights

Based on capacity, the 16oz - 32oz segment led the market with the largest revenue share of 57.62% in 2023. People with active lifestyles, including athletes and fitness enthusiasts, often prefer drinkware of this size. These consumers usually prioritize staying hydrated throughout the day and reducing the need for frequent refills. In addition, drinkware in this size range offers ample space for customization and branding, making it a popular choice among consumers.

The below 16oz segment is projected to grow at the fastest CAGR of about 7.5% during the forecast period. Drinkware in this size range is popular due to its on-the-go convenience. It can be easily carried for hikes or daily commutes and even fits into car cup holders. With the heightened focus on health and hydration, consumers usually carry smaller sizes of drinkware to encourage regular water intake throughout the day. For instance, Thermos LLC offers stainless steel insulated drinkware under its Icon Series. The product features non-slip Griptec base superior vacuum insulation and durable True-Coat finishes. It is also equipped with a Quik Change retention ring to secure the drinkware.

Distribution Channel Insights

Based on distribution channel, the supermarkets and hypermarkets segment held the market with the largest revenue share of 41.60% in 2023. There is a notable surge in consumer preference for shopping at supermarkets and hypermarkets. These large-scale retail stores offer an extensive range of products, including groceries and household items, all under one roof. This one-stop shopping approach provides convenience and variety, making it increasingly popular among consumers seeking efficiency and diverse product choices for their daily needs.

The online/e-commerce segment is set to grow at the fastest CAGR of about 8.6% over the forecast period. Players operating in the market have increased their focus on e-commerce owing to growing consumer inclination for online platforms due to their convenience and flexibility. Many manufacturers are opting for the direct-to-consumer distribution channel by selling drinkware through their websites. This enables companies to solidify their relationship with customers by delivering products to their doorstep. Moreover, by eliminating distributors, companies can improve their profit margins. Increasing preference for online shopping is driving manufacturers to offer their products through online channels to reach out to the vast consumer base.

Country Insights

Key players in the market are focused on the expansion and diversification of their product portfolio. Moreover, the growing demand for convenience and functionality in drinkware has led to growing innovation and integration of advanced technology in drinkware products. For instance, in February 2023, Thermos LLC., a U.S.-based manufacturer of insulated food and beverage containers, launched the Icon Series, a new line of products that included tumblers, can insulators, and water bottles for hot and cold beverages. The series featured a Griptec Non-Slip Base and True-Coat Finish for consumer convenience. The tumblers featured a Sure-Stack design for space-saving storage, and water bottles of 24oz and 64oz capacity included Rapidrate Spout for easy hydration on the go. The launch of such products that offer convenience and portability for on-the-go consumers bodes well for the market growth in North America.

U.S. Drinkware Market Trends

The drinkware market in the U.S. is expected to grow at the fastest CAGR of 6.6% from 2024 to 2030.The growing demand for sustainable alternatives to single-use plastic is driving the U.S. drinkware market. Consumers are seeking designs that are aesthetically pleasing as well as functional and practical. In April 2023, Igloo, a U.S.-based innovative cooler solutions company, launched a new collection of stainless-steel drinkware with interchangeable, leakproof lids and user-friendly features. It included bottles and tumblers in nine styles in a range of sizes from 12oz to 80oz. Such product launches are anticipated to attract new customer segments, leading to overall business growth.

The Canada drinkware market is expected to witness at a substantial CAGR of 7.8% during the forecast period. According to Statistics Canada, in 2021, walking emerged as the most popular outdoor activity, with approximately 74% of Canadian households reporting it as their top choice. Bicycling and visiting parks or playgrounds were close behind, with 35% and 34% of households, respectively, engaging in these activities. With water bottles being essential for outdoor activities, the growing participation rate in activities such as walking, bicycling, visiting parks, and hiking is projected to drive the market growth in Canada.

Key North America Drinkware Company Insights

The market is highly competitive with the presence of both large and small-scale manufacturers. Prominent players have been adopting strategies, such as mergers & acquisitions, partnerships, product launches, innovation, and promotions, to stay competitive in the market.

Recent Developments

• In January 2024, Starbucks Coffee Company introduced a limited collection of winter-themed products featuring metallic hues and patterns. The lineup encompasses stainless steel and ceramic tumblers, cold cups, water bottles, mugs, and collectible keychains. This merchandise was exclusively offered at designated Starbucks outlets across the U.S.

• In January 2024, STANLEY partnership with Starbucks Coffee Company, released the 40-ounce Stanley Quencher drinking cup in the U.S. These cups were exclusively available for purchase at Starbucks stores located within Target establishments. The collaboration between the two companies resulted in an exclusive and limited-edition pink Starbucks x Stanley Quencher collection

• In November 2023, Simple Modern extended its collaboration with the Oklahoma City Thunder basketball team, solidifying Simple Modern as the official drinkware partner of the team. In addition to this partnership, both entities joined forces to educate the community about the importance and impact of sustainability

• In September 2023, Yeti Coolers, LLC unveiled its drinkware, coolers, and mugs in the vibrant Power Pink color, complemented by a range of other limited edition colors, including Crab King Orange, Peak Purple, Chartreuse, and more

• In September 2023, Helen of Troy Limited (Hydro Flask) unveiled its Hydro Flask Insulated Sports Bottle, constructed from stainless steel and incorporating double-wall insulation. This bottle boasts an ergonomic grip for comfort and is certified BPA-free

North America Drinkware Market Report Scope

North America Drinkware Market Report Segmentation

This report forecasts revenue growth at the regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the North America drinkware market report based on product, capacity, distribution channel, and country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Stainless Steel Water Bottle

  • Tumblers & Mugs

  • Tritan Bottles

• Capacity Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 16oz

  • 16oz - 32oz

  • 32oz and above

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets and Hypermarkets

  • Specialty Stores

  • Convenience Stores

  • Online/E-commerce

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico