North America Ceramic Tiles Market Size, Share & Trends Analysis Report By Product (Glazed Ceramic Tiles, Porcelain Tiles), By Application (Wall Tiles, Floor Tiles), By End-use, By Country, And Segment Forecasts, 2024 - 2030

North America Ceramic Tiles Market Trends

The North America ceramic tiles market size was estimated at USD 7.59 billion in 2023 and is projected to grow at a CAGR of 6.6% from 2024 to 2030. Increasing residential construction activities in the region are augmenting the demand for construction materials, including ceramic tiles, in North America. The demand for ceramic tiles is further projected to grow in the region in the coming years owing to their durability, rigidity, and easy maintenance.

Ceramic tiles are increasingly being used in the construction industry and are a very common choice for kitchen and bathroom flooring and wall applications. The growing demand for ceramic tiles in this industry rises from the need to address current construction problems as well as future innovative structural designs. Presently, construction problems include widespread infrastructural decay, which is attributed to the exhaustion of material life for many concrete structures.

The establishment of a distribution channel to cater to the consumers is posing a challenge for the industry players. The distributors of ceramic tiles are appointed on the basis of their regional presence, warehousing capabilities, capital investment capacity, and logistics. Moreover, material handling is another concern for the safe delivery of ceramic tiles to end users.

Key players compete based on product quality, pattern, texture, and delivery time to target their customers. They primarily focus on offering high-quality products to customers as per their budgets to gain customer satisfaction. Sourcing strategies include strategic relationships with raw material suppliers to ensure uninterrupted production. They tend to collaborate with multiple suppliers to avoid disruptions in the raw material supply. This prevents raw material shortage, which could lead to disruption in product supply.

Market Concentration & Characteristics

The market growth stage is high, with an accelerating pace. The industry is fragmented and characterized by the presence of medium-to large-scale players. Companies are focused on offering vast product portfolios to customers in terms of sizes, materials, designs, and colors. They offer customizations in terms of designs and provide consultation services to homeowners, builders, and architects regarding room sizes, colors, and designs. They also launch product lines leveraging innovative technologies, thus widening their product portfolio.

Advancements in inkjet technology have enabled manufacturers to replicate the intricate veining patterns and color depth of natural stones such as marble, travertine, slate, and limestone. Marble-styled tiles are witnessing a growing adoption rate due to their minimalist looks and elegance. These tiles are primarily preferred for bathrooms and corridors in commercial buildings such as shopping malls, hotels, restaurants, and religious buildings.

The ceramic tiles market is governed by several regulations and standards in terms of its use and production. Several agencies, such as the American Society for Testing and Materials (ASTM), the American National Standards Institute (ANSI), and the International Organization for Standardization (ISO), have imposed regulations on the production and installation of ceramic tiles.

Product Insights

Porcelain tiles dominated the market with a revenue share of 56.7% in 2023 and are further expected to grow at the fastest CAGR over the forecast period. Porcelain tiles are made from fine, dense clay, which is fired at extreme temperatures to make them highly durable. The features of porcelain tiles, including resistance to bacteria and mold, lead to their long-term value in floor covering.

In addition, they are not easily faded and have limited maintenance requirements. Porcelain tiles are chemical and stain-resistant and, therefore, highly suitable for use in commercial spaces such as hotels, shopping malls, and institutional buildings.

Scratch-free ceramic tiles are mainly used in special and heavy-duty applications as they can withstand highly stressed usage conditions of landscapes, pathways, parking, and shop floors. In addition, these tiles are used as staircase solutions, high-traffic tiles, external wall cladding, and swimming pool tiles. Manufacturers are developing new scratch-free ceramic tiles with high durability and functionality for use in spaces exposed to high wear and tear, such as restaurants and passages.

End-use Insights

The residential end use segment accounted for the largest revenue share of 56.3% in 2023 and is further expected to grow at the fastest CAGR over the forecast period. This end use is inclusive of residential buildings, apartments, complexes, and small houses. Ceramic tiles are majorly used in residential applications owing to their low costs, high durability, and excellent shock, stain, and dirt resistance. These tiles are used for flooring and are available in various patterns and shades, thereby making them a perfect choice to create patterns resembling natural stone and wood.

Ceramic tiles are also used in various commercial applications such as offices, malls, lobbies, institutions, and hospitals. The rise in the number of commercial establishments in North America that are undergoing renovations, along with ongoing industrialization, is expected to fuel the growth of the commercial segment in the market in the coming years.

Application Insights

The floor tiles application segment accounted for the largest revenue share of 62.4% in 2023. The preference of consumers is changing towards low-cost and maintenance-free ceramic tiles from traditional marble and stone. Ceramic tiles are stain-resistant and maintain their appearance for a longer period. The demand for ceramic tiles is emerging rapidly on account of their exceptional durability and longevity, making them an ideal choice for flooring applications in high-traffic areas, such as entrances, hallways, kitchens, and living rooms.

Ceramic wall tiles are increasingly being adopted in newer residential settings, such as in halls, lobbies, and bedrooms. Moreover, these tiles are emerging as a cost-effective alternative to conventional stone materials that are used in commercial settings, such as corporate offices, hotel lobbies, and museums. These trends are, therefore, projected to drive the overall demand for ceramic wall tiles in North America over the forecast period.

Ceramic tiles are known for their durability and longevity, making them suitable for high-traffic areas and environments prone to moisture, such as bathrooms, kitchens, and entryways. Their robustness ensures that wall surfaces remain intact and attractive over time, reducing the need for frequent maintenance or replacement.

Regional Insights

The ceramic tiles market in North America is expected to witness a significant CAGR over the coming years due to the increasing construction of commercial and residential buildings in the region. The market is witnessing a rapid shift toward domestic production of ceramic tiles, which is backed by the growing demand from flooring and walling applications.

U.S. Ceramic Tiles Market Trends

The ceramic tiles market in the U.S. is the major flooring market in North America. The expansion of the construction industry is expected to be a key contributor to the rapid growth of the flooring market in the country. Furthermore, new rigid core flooring, primarily made from ceramic materials, offers higher resistance to humidity and temperature variations compared to other flooring products. This is anticipated to have a positive impact on market growth over the forecast period.

Canada Ceramic Tiles Market Trends

The Canada ceramic tiles market is expected to witness significant CAGR over the coming years. Technological innovation in the development of tiles with low porosity and resistance to fungus, bacteria, humidity, and stains is expected to remain a critical success factor for the market players on a domestic level. However, stringent environmental regulations, along with increasing consumer awareness regarding the use of biodegradable products, are expected to hamper the market share in Canada over the forecast period.

Key North America Ceramic Tiles Company Insights

Some of the key players operating in the market include MOHAWK INDUSTRIES, INC., Shaw Industries Group, and Interceramic.

• MOHAWK INDUSTRIES, INC. is primarily engaged in the production of flooring components. It designs, sources materials, manufactures, and distributes different types of flooring materials to markets including residential new construction, residential replacement, and commercial constructions. The company operates its business through segments: Global Ceramics, Flooring North America, and Flooring Rest of the World. This company majorly operates in the U.S., Europe, Russia, Australia, and New Zealand and has sales operations catering to over 170 countries.

• Shaw Industries Group operates as a subsidiary of Berkshire Hathaway, Inc., which is engaged in freight rail transport, insurance, and utility businesses across the globe. Shaw Industries Group, Inc. is engaged in designing, manufacturing, and supplying of flooring materials to residential and commercial flooring applications. The geographies served by the company include major states in the U.S., Australia, Canada, China, India, Singapore, the UK, Brazil, Chile, France, Mexico, and the UAE.

Roca Tiles USA and ANN Sacks Tile & Stone are some of the emerging market participants in the market.  

• Roca Tiles USA manufactures, distributes, and markets ceramic and porcelain tile under the brands ‘Roca’ and ‘United States Ceramic Tile.’ The company’s product portfolio includes wall tiles and high-resistant outdoor and indoor floor tiles. It also includes a wide array of complementary tile pieces in different colors, marble, concrete, wood, fabric, and decorative tiles.

• ANN Sacks Tile & Stone is a subsidiary of Kohler Co. that is engaged in the manufacturing and distribution of tile, stone, and plumbing products. The products offered by the company find application in residential spaces, including rooms, bathrooms, kitchens, and living spaces. The company serves various consumers, architects, designers, and trade professionals with designed tile & stone, plumbing fittings & fixtures, along with lighting, cabinetry, and accessories for home, bath, and kitchen spaces.

Recent Developments

• In June 2023, Crossville, Inc. announced the introduction of a new line of porcelain tile panels called ‘Sahara Noir.’ The line is made in Italy by Laminam and stocked in the U.S. Sahara Noir porcelain tile panels are available in a 1200 mm x 3000 mm size format, which is wider than traditional porcelain panels. They are also available in 5.6 mm thickness, ideal for counters, interior and exterior walls, flooring in dry interior spaces, and furniture.

• In September 2023, Daltile launched six new tile and stone collections including ceramic & porcelain products under Artcrafted, Divinium, Acreage, Calgary, and Pure brands as part of their industry-leading product line to strengthen its position in the competitive market.

North America Ceramic Tiles Market Report Scope

North America Ceramic Tiles Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the North America ceramic tiles market report based on product, application, end-use, and region:

• Product Outlook (Volume, Million Square Feet; Revenue, USD Million, 2018 - 2030)

  • Glazed Ceramic Tiles

  • Porcelain Tiles

  • Scratch-free Ceramic Tiles

  • Other Products

• Application Outlook (Volume, Million Square Feet; Revenue, USD Million, 2018 - 2030)

  • Wall Tiles

  • Floor Tiles

  • Other Applications

• End Use Outlook (Volume, Million Square Feet; Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Country Outlook (Volume, Million Square Feet; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico