Night Creams Market Size, Share & Trends Analysis Report By Product (Moisturizing, Anti-aging, Skin Whitening), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global night creams market size was valued at USD 9.72 billion in 2023 and is anticipated to grow at a CAGR of 6.2% from 2024 to 2030. Increasing consumer awareness about skincare and the benefits of night creams is a significant driver. As more people prioritize their skincare routines, the demand for specialized products such as night creams has surged. In addition, the rise in disposable income, especially in emerging economies, allows consumers to spend more on premium skincare products. The growing influence of social media and beauty influencers also plays a crucial role in promoting night creams, making them more popular among younger demographics.  

There is a strong shift towards products with natural and organic ingredients as consumers become more health-conscious and environmentally aware. There’s also a growing demand for multifunctional night creams that offer benefits beyond hydration, such as anti-aging, brightening, and skin repair. The market is expected to see more personalized skincare solutions as consumers seek products tailored to their specific skin types and concerns. In addition, the rise of e-commerce and digital marketing plays a significant role in market expansion, making it easier for consumers to access a wide range of products and for brands to reach a global audience.  

Product Insights

The moisturizing night creams accounted for 51.7% of the market revenue in 2023 attributed to the widespread consumer preference for basic skincare products that provide essential hydration. The demand for moisturizing night creams is also driven by their suitability for all skin types, making them a versatile choice for a broad consumer base. As consumers prioritize skin hydration as a fundamental aspect of their skincare routines, this segment is expected to maintain its strong market position.

The anti-aging night creams segment is expected to grow at a CAGR of 19.9% from 2024 to 2030. The increasing awareness and concern about aging skin among consumers fuels this rapid expansion. The growing aging population, particularly in developed regions, is a significant driver for this segment, as older consumers seek effective solutions to maintain youthful skin. In addition, younger demographics are investing in anti-aging products as a preventive measure, further boosting demand. Innovations in skincare technology and the development of more effective formulations are expected to enhance the efficacy of anti-aging night creams, attracting a larger consumer base.  

Distribution Channel Insights

The offline segment dominated the global night creams market in 2023, reflecting the continued importance of physical retail channels in the beauty and skincare industry. Brick-and-mortar stores offer consumers the advantage of experiencing products firsthand before purchasing. This tactile experience is particularly important for skincare products, as consumers often prefer to test textures, scents, and immediate effects on their skin. In addition, the presence of knowledgeable staff and the ability to receive immediate feedback enhance the shopping experience and contribute to the dominance of the offline segment.

The online segment is expected to grow fastest from 2024 to 2030, driven by the increasing penetration of e-commerce and its convenience. The growth of social media and influencer marketing has also played a pivotal role in driving online sales, as recommendations and reviews from trusted sources influence consumers. Moreover, technological advancements, such as virtual try-ons and AI-driven personalized recommendations, enhance the online shopping experience, making it more interactive and tailored to individual needs.

Regional Insights

North America held a significant revenue share of the global night creams market in 2023 driven by high consumer awareness and a strong preference for premium skincare products. The region’s well-established beauty and personal care industry and significant disposable income support the demand for night creams. Moreover, major market players and continuous product innovations contribute to the market growth.

U.S. Night Creams Market Trends

The U.S. night creams market accounted for a significant revenue share in North America in 2023 attributed to the country’s large consumer base and high spending on skincare products. The U.S. market is characterized by a strong inclination towards anti-aging products, driven by an aging population and a growing focus on maintaining youthful skin.

Asia Pacific Night Creams Market Trends

The Asia Pacific night creams market is projected to experience the fastest growth at a CAGR of 7.5% over the forecast period. This rapid expansion is fueled by increasing urbanization, rising disposable incomes, and growing awareness about skincare. Countries such as China, Japan, and South Korea are leading the market, driven by their strong beauty and skincare cultures.

Europe Night Creams Market Trends

The European night creams market held the largest revenue share of 32.5% in the global market in 2023. The region’s growth is supported by a mature beauty and personal care industry, emphasizing high-quality and innovative products. European consumers are known for their preference for natural and organic skincare products, aligning with the global clean beauty trend.

The night creams market in the UK is characterized by a strong demand for premium and affordable skincare products. Consumers in the UK are increasingly seeking products with natural ingredients and sustainable packaging. The influence of beauty bloggers and social media platforms plays a significant role in shaping consumer preferences and driving product sales.

MEA Night Creams Market Trends

The growth of the Middle East and Africa (MEA) night creams market is driven by increasing consumer awareness about skincare and rising disposable incomes in the region. The demand for night creams in the region is also influenced by harsh climatic conditions, which can lead to skin dryness and damage, thereby increasing the need for effective moisturizing products.

Key Night Creams Company Insights

The global Night Creams market is driven by major companies such as Shiseido Co. Ltd., Estee Lauder Companies Inc., L'Oreal S.A., Procter & Gamble Co., and Unilever PLC, among others.

• Procter & Gamble Co. (P&G) is a key player in the night creams market, primarily through its well-known brand Olay. Olay’s night creams, such as the Olay Regenerist Night Recovery Cream, are popular for their anti-aging and moisturizing properties. 

• Unilever PLC offers a diverse portfolio of skincare brands including Dove and Pond’s. Unilever’s night creams are designed to cater to various skin types and concerns, offering solutions that range from basic hydration to advanced anti-aging. 

Recent Developments

• In July 2024, La Mer introduced a new night cream featuring MRA-3, a proprietary marine complex designed to stimulate skin renewal. Positioned as an alternative to retinol, MRA-3 is a key ingredient in the new cream, offering potential benefits for skin rejuvenation and texture improvement.

• In March 2024, Timeline secured USD 66million in a Series D funding round. This oversubscribed round included strategic investments from global industry giants L'Oréal and Nestlé. The company's product portfolio currently encompasses dietary supplements and skincare products designed to enhance energy, strength, endurance, and skin vitality.

Night Creams Market Report Scope

Global Night Creams Market Report Segmentation

This report forecasts revenue & volume growth of the night creams market and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global nigh creams market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Moisturizing

  • Anti-Aging

  • Skin Whitening

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia