The global natural hair care products market size was valued at USD 10.17 billion in 2024 and is expected to grow at a CAGR of 9.4% from 2025 to 2030. Increasing consumer awareness about the harmful effects of synthetic chemicals used in conventional hair care products is leading more individuals to seek natural alternatives. The rising trend of health and wellness, coupled with a growing preference for sustainable and eco-friendly products, is further propelling the demand for natural hair care solutions. Additionally, the influence of social media and beauty influencers who advocate for natural and organic products is significantly boosting market growth.
Innovations in product formulations and the introduction of diverse natural ingredients tailored to various hair types and concerns are also attracting a wider consumer base. Moreover, the availability of natural hair care products through various retail channels, including online platforms, specialty stores, and supermarkets, ensures easy access for consumers. The rising disposable income and changing lifestyles, particularly in emerging economies, are contributing to increased spending on premium and natural personal care products.
Millennials are one of the prominent consumer segments for natural hair care products. Shifting consumer perception towards natural ingredient-based products in the cosmetic and personal care domain is expected to boost demand for natural hair care products in the market.
Companies operating in natural hair care manufacturing have been considering rebranding and new product launches and emphasizing growing concerns, such as hair fall, dull hair, lack of hair volume, and thinning hair, which are fueling the growth of the market. Natural haircare brands, therefore, seek consumers through products offering a solution in the long run. The proactive approach of consumers in buying and shifting to complicated hair care regimes, including using pre-shampoo masks, after-shower hair gel, hair shampoo, and conditioners, is making brands innovate, develop, and market new natural products to keep pace with such consumer dynamics.
Women dominated the market, with the largest revenue share of 71.4% in 2024.Women are increasingly seeking natural and organic hair care solutions that are free from harmful chemicals and synthetic ingredients. The growing awareness about the long-term benefits of using natural products for hair health and beauty is encouraging more women to switch to these alternatives. Additionally, social media and beauty influencers play a crucial role in promoting natural hair care trends, reaching a wide audience of female consumers. The availability of diverse natural hair care products tailored to different hair types and concerns, such as shampoos, conditioners, hair oils, and masks, caters to the specific needs of women. The rise in disposable income and the willingness to invest in premium and sustainable beauty products further support the market's growth among women.
The men segment is expected to grow at the fastest CAGR of 9.7% over the forecast period owing to theincreasing awareness among men about the importance of using natural and organic products for hair care, leading to a rising demand for these products. The growing trend of men's grooming and self-care is encouraging more men to invest in high-quality natural hair care solutions. Additionally, the influence of social media and marketing campaigns that promote men's hair care products as essential for maintaining healthy and stylish hair is boosting market growth. The availability of a wide range of natural hair care products specifically designed for men, such as shampoos, conditioners, and styling products, caters to their unique needs and preferences.
The offline channel dominated the market with the largest revenue share in 2024. Physical retail stores, such as supermarkets, health food stores, and specialty shops, provide consumers with the opportunity to physically inspect and purchase natural hair care products. This hands-on experience allows customers to evaluate product quality and ingredients, enhancing their confidence in their purchases. The ability to receive personalized recommendations and advice from in-store experts further supports informed decision-making. The convenience of purchasing natural hair care products during regular shopping trips also boosts the popularity of the offline channel. The extensive availability of these products across various physical retail outlets ensures easy access for a wide range of consumers.
The online channel is expected to grow at the fastest CAGR of 9.7% over the forecast period. Online platforms provide a wide variety of options, detailed product descriptions, customer reviews, and ratings, helping consumers make informed decisions. Digital marketing and social media advertising are effectively reaching a broader audience, boosting online sales. Exclusive online discounts, promotions, and subscription services further incentivize consumers to shop for natural hair care products online. The rise of tech-savvy consumers who prefer the convenience and flexibility of online shopping is also contributing to the growth of the online channel.
Europe natural hair care products market dominated the global market with the largest revenue share of 38.0% in 2024. European consumers are highly conscious about health and wellness, and there is a strong preference for natural and organic products. The stringent regulations and standards in the region ensure that only high-quality, safe, and effective natural hair care products are available, enhancing consumer trust and adoption. Additionally, the influence of social media and beauty influencers advocating for natural beauty routines is significantly boosting market growth. The availability of diverse natural hair care products tailored to various hair types and concerns, including shampoos, conditioners, oils, and masks, caters to the specific needs of European consumers. Furthermore, the rising disposable income and the willingness to invest in premium and sustainable beauty products contribute to the market's growth. The presence of well-established brands and the continuous innovation in product formulations further strengthen the dominance of the natural hair care product market in Europe.
North America natural hair care products market held a considerable share in 2024. Consumers are increasingly seeking products that are free from harmful chemicals and made with sustainable, eco-friendly ingredients. The region's high disposable income levels enable consumers to invest in premium natural hair care products. Additionally, the influence of green beauty trends and the demand for cruelty-free and vegan products are shaping the market. Retailers and brands are responding by offering a wide range of natural hair care solutions, often accompanied by transparent ingredient sourcing and ethical production practices. The presence of well-established brands and the continuous innovation in product formulations further support the market's growth in North America.
The U.S. natural hair care products market is expected to grow significantly over the forecast period owing to the increasing consumer awareness about the potential harmful effects of synthetic ingredients in conventional hair care products. There is a strong preference for natural and organic products, fueled by the health and wellness trend that emphasizes holistic and sustainable beauty practices. The influence of celebrity endorsements and social media plays a significant role in shaping consumer preferences and driving demand for natural hair care products. Additionally, the growing multicultural population in the U.S. is driving the development of diverse product lines that cater to various hair types and textures, including products specifically formulated for curly and textured hair.
Asia Pacific natural hair care product industry is expected to grow at the fastest CAGR of 9.7% over the forecast period owing to the rapid urbanization and rising disposable incomes, particularly in emerging economies such as China and India. Consumers in this region are becoming more health-conscious and are increasingly aware of the benefits of natural and organic products. The influence of traditional beauty practices and the use of natural ingredients in hair care formulations are significant drivers. Additionally, the growing middle-class population is willing to spend more on high-quality and premium natural hair care products. The expansion of retail channels, including supermarkets, specialty stores, and online platforms, is making natural hair care products more accessible to a wider audience. Government initiatives promoting the use of sustainable and eco-friendly products further contribute to the market's growth in the Asia Pacific region.
Some key companies in the natural hair care product market includeEstee Lauder Companies, Procter & Gamble, NatureLab.TOKYO, Honasa Consumer Limited, ST.BOTANICA, and others.
Estée Lauder Companies is a renowned name in the beauty and skincare industry; the company offers Aveda's natural hair care range, which includes products such as the Invati Advanced Collection, which focuses on scalp health and hair growth using natural ingredients such as Ayurvedic herbs and essential oils. The collection features products such as the Invati Advanced Scalp Revitalizer, Invati Advanced Intensive Conditioner, and Invati Advanced Hair Treatment, all designed to nourish and strengthen hair from the roots.
Procter & Gamble is a global leader in the consumer goods industry, offering a wide range of products across various categories, including natural hair care. P&G's natural hair care offerings include popular brands such as Herbal Essences and Pantene.
The following are the leading companies in the natural hair care products market. These companies collectively hold the largest market share and dictate industry trends.
View a comprehensive list of companies in the Natural Hair Care Products Market
In November 2024, CeraVe launched its inaugural hair care line. This collection features two ranges: Gentle Hydrating, comprising a sulfate-free shampoo and a lightweight conditioner enriched with essential ceramides and hyaluronic acid, and Anti-Dandruff, which includes a shampoo, conditioner, and a two-in-one product featuring 1% pyrithione zinc to combat dandruff.
In August 2024, Mamaearth, a prominent personal care brand, announced the nationwide launch of its Kerala Thaali Hair Care Range in collaboration with Reliance Retail for the 'Mini Five Star' project. Inspired by Kerala's rich cultural heritage, the range incorporates natural ingredients such as shikakai, hibiscus, and amla, which are renowned for their hair care benefits.
In July 2024, Aeterna, founded by Italian brothers Stefano and Guido Spacagna, officially launched its natural haircare line in the U.S. Drawing on their experience from the successful Spacagna Italian Hair Design salon in Miami, they developed three product categories-AQUA, VITA, and ESSENZA-reflecting Italy's natural elements.
Report Attribute |
Details |
Market size value in 2025 |
USD 10.85 billion |
Revenue forecast in 2030 |
USD 16.99 billion |
Growth rate |
CAGR of 9.4% from 2025 to 2030 |
Base year for estimation |
2024 |
Historical data |
2018 - 2023 |
Forecast period |
2025 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
End-use, distribution channel, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
Country scope |
U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, Australia, South Korea, Argentina, Brazil, and UAE |
Key companies profiled |
Estee Lauder Companies; Procter & Gamble; NatureLab.TOKYO; Honasa Consumer Limited; ST.BOTANICA; DavinesS.p.A; John Master Organics; Organic Harvest; Rahua Beauty; Laboratoire Native |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global natural hair care product market report based on end-use, distribution channel, and region:
End-use Outlook (Revenue, USD Million, 2018 - 2030)
Men
Women
Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
UAE
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