Mushroom Coffee Market Size, Share & Trends Analysis Report By Form (Grounded, Powder), By Mushroom Extract, By Caffeine Content, By Packaging, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Mushroom Coffee Market Size & Trends

The global mushroom coffee market size was estimated at USD 2.71 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. The demand for mushroom coffee has been experiencing significant growth in recent years, with numerous factors contributing to this growing interest. The growing popularity of mushroom coffee can be attributed to various factors, including the medicinal benefits of mushrooms, shifting consumer preferences towards healthier and more sustainable products, and the increasing demand for functional foods and beverages that offer both taste and potential health benefits.

The global mushroom coffee market industry is experiencing recent trends such as increased awareness of the antioxidant properties of mushrooms and their associated health benefits. For centuries, mushroom drinks have been used in traditional Chinese medicine for their potential to reduce stress, support energy levels, and even slow the aging process. Mushroom coffee offers a combination of instant coffee and medicinal mushrooms, creating a blend that not only tastes great but also offers the health benefits of coffee without the usual negative side effects.

Mushroom coffee is a relatively new product that has gained popularity in recent years. It is essentially regular coffee that has been blended with powdered mushrooms, such as chaga, reishi, and lion's mane. One reason for the growing demand for mushroom coffee is the increasing interest in natural and holistic health remedies. Many people are turning to natural supplements and foods to support their health and wellness, and mushrooms have long been used in traditional medicine for their potential health benefits.

Mushrooms are known for their immune-boosting and anti-inflammatory properties, and some studies have suggested that certain types of mushrooms may have potential benefits for brain function, including improved focus and memory. Another factor driving the demand for mushroom coffee is the desire for an alternative to traditional coffee. Some people find that regular coffee can cause jitters or anxiety, and mushroom coffee is marketed as a way to get the energy-boosting benefits of coffee without the negative side effects.

The COVID-19 pandemic led to widespread disruptions in the coffee supply chain, including labor shortages, transportation delays, and logistical challenges. The closure of cafes, restaurants, and other out-of-home consumption venues resulted in a decline in demand for coffee in these channels. Additionally, the economic downturn and the ensuing financial uncertainty prompted consumers to reduce discretionary spending, which adversely affected the global market for mushroom coffee market. Moreover, the pandemic has also created challenges for the mushroom coffee industry. The supply of certain types of mushrooms, which are often imported from other countries, has been disrupted by travel restrictions and border closures. This has led to shortages and price increases for some mushroom varieties.

However, as the world slowly recovers from the pandemic, it is expected that demand for mushroom coffee and other mushroom coffee products will rebound, driven by consumer interest in natural and functional foods.

Form Insights

The powder segment dominated the form segment with a share of 62.2% in 2022. The iInstant/powder coffee has a longer shelf life compared to traditional coffee, which means it can be stored for longer periods without going stale. This makes it a practical choice for consumers who want to stock up on their favorite beverage or who live in areas where fresh coffee is not readily available. Four Sigmatic offers instant mushroom coffee with lion’s mane and chaga mushrooms.

The grounded segment is estimated to grow at a CAGR of about 5.8% during the forecast period. As ground coffee allows consumers to customize their coffee to their preference, such as choosing the coarseness of the grind or the brewing method. This level of customization enables coffee enthusiasts to experiment with different brewing techniques and create unique flavors.

Mushroom Extract Insights

The Chaga segment dominated the mushroom extract segment with a share of 28.5% in 2022. Chaga mushroom has a mild, earthy flavor that pairs well with coffee. The extract adds a nutty, slightly sweet taste to coffee, creating a unique flavor profile that appeals to coffee lovers who are looking for something new and different. Moreover, chaga mushroom is known for its potential health benefits, including boosting the immune system, reducing inflammation, and promoting overall wellness.

The lion’s mane mushroom extract segment is estimated to grow at a CAGR of 6.3% during the forecast period. ion's Mane mushroom is relatively easy to cultivate and is widely available in many parts of the world. This means that it can be used as a cost-effective and sustainable ingredient in mushroom coffee blends. Additionally, lion's Mane mushroom coffee can be a great option for people following a vegan or gluten-free diet, as it contains no animal products or gluten-containing grains.

Caffeine Content Insights

The caffeinated segment dominated the caffeine content segment with a share of 73.5% in 2022. For many people, the taste of coffee is a major reason why they consume it. Caffeine is known to enhance the flavor of coffee and can make it taste more rich and robust. This may be one reason why some people prefer caffeinated coffee to decaffeinated coffee.

The decaffeinated segment is estimated to grow at a CAGR of 6.2% during the forecast period. Decaffeinated coffee can provide a way to enjoy the flavor and ritual of coffee without disrupting sleep. Some types of mushrooms, including Lion's Mane, have a unique and delicate flavor that may be overshadowed by the strong taste of caffeine in regular coffee.

Packaging Insights

The containers/packets segment dominated the packaging segment with a share of 49.6% in 2022. Containers/packets can help to preserve the freshness of the coffee by preventing exposure to oxygen and moisture, which can cause coffee to go stale or lose flavor over time. This can help to ensure that the mushroom coffee tastes as fresh and flavorful as possible.

The sachets segment is estimated to grow at a significant CAGR of 6.1% during the forecast period. Mushroom coffee sachets are easy to use and require minimal preparation. Simply tear open the sachet, pour the coffee into a cup, and add hot water. This can be a convenient option for busy people who want a quick and easy way to make coffee.

Distribution Channel Insights

The supermarkets/hypermarkets dominated the distribution channel segment with a share of 45.0% in 2022. Supermarkets/hypermarkets are often located in easily accessible areas, such as neighborhoods or near workplaces, making it simple for customers to pick up their preferred mushroom coffee on the go. Furthermore, supermarkets typically offer a wide variety of coffee brands, roasts, and flavors, allowing consumers to find the coffee that best suits their preferences. This can be particularly appealing to people who enjoy trying new and different types of coffee.

The online distribution channel segment is estimated to grow at a significant CAGR of 6.1% during the forecast period. Consumers are increasingly turning to online channels because they offer convenient features like high discounts, a wide selection of products in one place, easy payment options, doorstep delivery, and more. This shift in preference is driven by the convenience that these channels provide to consumers. Additionally, online retailers often carry a large variety of mushroom coffees with different flavors and brands, such as Four Sigmatic, OM Mushroom, VitaCup, Beyong, Brew and 3dRose that may not be available at traditional brick-and-mortar stores. Furthermore, it also allows consumers to choose the product that best fits their needs.

Regional Insights

North America dominated this market with a share of 28.8% in 2022. The rising interest in mushroom coffee varieties has contributed significantly to the region's growth. As healthcare continues to gain importance, the potential market for mushroom coffee in North America is anticipated to experience growth as health-conscious consumers increasingly approve of mushroom-infused beverages. Additionally, factors such as the expansion of mainstream coffee players, increased disposable incomes, and a more sophisticated coffee culture are expected to further enhance the mushroom coffee market growth in this region.

Europe is expected to witness a CAGR of 6.5% from 2023 to 2030. European consumers are increasingly seeking out alternative coffee options, such as decaf or herbal coffee blends. Mushroom coffee, which offers a unique and natural flavor profile, may be seen as another appealing option for consumers looking for something different.

Key Companies & Market Share Insights

The global mushroom coffee industry is comprised of multinational and regional companies, with prominent manufacturers holding a considerable share of the market. To maintain a competitive edge, companies are pursuing expansion strategies like mergers & acquisitions and capacity expansions. Additionally, in a bid to introduce innovative products in the beverage industry, several companies are launching new blends that feature different flavors and grades of coffee infused with a variety of mushroom extracts. These unique blends not only offer a delicious taste but also provide health benefits.

For instance, in June 2022, PsyKey introduced its functional mushroom-infused coffee line. For instance, in June 2022, PsyKey introduced its functional mushroom-infused coffee line. The four functional formulations that have been developed include, “Mind & Memory”, “Immune & Defend”, “Calm & Relaxed”, and “Reishi Gano Good”. Each functional coffee is available to consumers in convenient single-serve coffee pods. These mushroom varieties include Lions Mane, Turkey Tail, Chaga, Reishi, Cordyceps, and Maitake.  Some prominent players in the global mushroom coffee market include:

• RYZE

• Mushroom Cups International

• Real Mushrooms

• Four Sigmatic.

• Laird Superfood

• Rheal

• Om Mushroom Superfood

• NeuRoast

• DIRTEA

• La Republica Superfoods.

Mushroom Coffee Market Report Scope

Global Mushroom Coffee Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global mushroom coffee market report based on form, mushroom extract, caffeine content, packaging, distribution channel, and region:

• Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Grounded

  • Powder

• Mushroom Extract Outlook (Revenue, USD Million, 2018 - 2030)

  • Lion's mane

  • Chaga

  • Cordyceps

  • Reishi

  • Others

• Caffeine Content Outlook (Revenue, USD Million, 2018 - 2030)

  • Caffeinated

  • Decaffeinated

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Sachets

  • Containers/Packets

  • Coffee Pods

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets/Hypermarkets

  • Convenience stores

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • UAE

    • South Africa