Move To Earn Fitness Apps Market Size, Share & Trends Analysis Report By Platform (iOS, Android, Others), By Device (Smartphones, Tablets, Wearable Devices), By Payment Model, By Region, And Segment Forecasts, 2025 - 2030

Move To Earn Fitness Apps Market Trends

The global move to earn fitness apps market size was estimated at USD 669.9 million in 2024 and is projected to grow at a CAGR of 17.7% from 2025 to 2030. Increasing awareness of health and fitness activities, the growing penetration of wearable devices & smartphones, and rising integration into corporate wellness programs propel the market growth. In addition, the availability of financial incentives & rewards in the form of coupons for completing physical tasks & activities fuels the adoption of move-to-earn fitness apps. For example, Sweatcoin offers cryptocurrency  rewards for walking.

A wearable fitness device is used for measuring & compiling user activity data and synchronizing it with a suitable fitness application. According to the 2023 NIH report, nearly one in three Americans utilize a wearable device, such as a wristband or smartwatch, to monitor their health and fitness. Moreover, the International Data Corporation (IDC) has reported that in the third quarter of 2023, worldwide shipments of wearable devices increased by 2.6% compared to the previous year, setting a new third-quarter record with a total of 148.4 million units. Thus, such a growing demand for wearable devices fuels the market growth.

Factors such as increasing expenditure in the healthcare sector, growing prevalence of obesity, and increasing percentage of athletes motivate organizations to develop new models for workout regimes, positively impacting the market growth. For instance, according to the Centers for Disease Control and Prevention (CDC), in 23 states of the U.S., over one in three adults (35%) has obesity. The introduction of 3G & 4G network infrastructure and 5G networks in economically stronger regions is driving the market growth.

Smartphones have evolved from being devices of communication & entertainment to devices that can monitor health and fitness. Mobile applications for smartphones have made life easy by making it convenient to perform daily activities. With the increasing adoption of smartphones and easy availability of technologically advanced devices, innovators have started investing to capitalize on growth opportunities by focusing on delivering quality healthcare and comfort to consumers through various mobile platforms that would help them track their fitness regimes & obtain answers to fitness-related inquiries over the phone.

Moreover, introducing modern technologies, such as machine learning, artificial intelligence, and augmented reality, in the health and fitness space has revolutionized the fitness industry. These technologies have changed the way individuals exercise at home instead of visiting gyms and fitness clubs to keep themselves fit & healthy. Modern apps offer all fitness modes, including meditation, aerobics, yoga, Zumba, and weight training.

Market Concentration & Characteristics

The move to earn fitness apps market is characterized by a high degree of innovation owing to the new technologies and apps being developed and introduced regularly. It has become popular as individuals track their daily activities and earn rewards. As a result, market players are investing in innovative technologies to meet customer demand.

The market is characterized by a medium level of merger and acquisition (M&A) activity, facilitating access to complementary technologies and distribution channels. Moreover, the market players undertake mergers & acquisitions to expand their product portfolio, further contributing to industry growth.

The move to earn fitness apps companies must abide by several regulations. These regulations ensure patient and data safety. For instance, Health Canada regulates fitness apps in Canada, providing overarching regulations and guidelines that can affect health & fitness apps. These guidelines ensure that such apps do not pose risks to consumers and adhere to safety standards applicable to health products & services.

Several market players are expanding their business by launching and developing new solutions in the market to expand their product portfolio. For instance, in June 2022, Fitmint, an India-based Move -to-Earn startup, received USD 1.6 million from multiple venture capitals and institutional investors for team expansion, marketing, and optimizing tech infrastructure.

Platform Insights

The iOS segment dominated the move to earn fitness apps market in 2024 with a revenue share of 47.2%. The high adoption of iOS devices is one of the major factors propelling growth and is expected to continue to boost the segment over the forecast period. For instance, according to the Demandsage report, as of 2023, there are 153 million iPhone users in the U.S. In addition, according to the Backlinko report, in 2023, Apple delivered 231.8 million iPhones across the globe.

The Android segment is expected to grow at the fastest CAGR over the forecast period. The primary cause of soft tissue or muscle damage is sports injuries. An increase in the penetration of smartphone users globally is a major factor contributing to the growth of this segment. In addition, the widespread adoption of Android smartphones globally is expected to drive segment growth over the forecast period. As per the Backlinko report, as of Q4 2023, android smartphones represented 56% of global quarterly smartphone sales. Furthermore, the Android operating system has undergone continuous improvements. These include enhanced health & fitness tracking features, Application Programming Interface (API) integrations, and machine learning capabilities. These enhancements strengthen the functionality and accuracy of fitness apps.

Device Insights

The smartphones segment dominated the market in 2024 with a revenue share of 66.9%.According to the 2024 Kepios report, nearly all the world’s internet users, amounting to 96.3%, utilize a mobile phone to access the internet at least occasionally. Moreover, mobile phones currently represent about 57.8% of online time and contribute 60% of the world’s web traffic. Thus, the increasing internet usage on smartphones is expected to propel segment growth over the forecast period. Moreover, the Accessibility of these platforms through smartphones reduces the cost of training and helps them earn goodies, currencies, and others, thereby supporting segment growth.

The wearable devices segment in the move to earn fitness apps market is anticipated to witness the fastest growth over the forecast period.Rapid advancements in the designs of these wearables are propelling their demand in the market. Predictive analytics, gamification, and cloud synchronization are recent developments in wearable technology. In addition, companies are continuously investing in technological innovations, increasing wearable device technology applications in healthcare, and contributing to market growth.

Payment Model Insights

The freemium model segment dominated the market in 2024 with a revenue share of 41.1% and is anticipated to register fastest growth from 2025 to 2030.These apps appeal to a broad audience, particularly in emerging markets, because they offer essential features without any upfront cost. Moreover, the rising use of smartphones and internet connectivity allows individuals from different demographics to explore move to earn fitness apps at no cost. Such factors are contributing to the segment growth. For example, Step App, Sweatcoin, STEPN, and Nike Training Club are some of the free move to earn fitness apps available in the market.

The subscription model segment is anticipated to witness significant growth over the forecast period.With a growing focus on health, users increasingly seek customized solutions that cater to their requirements, such as fitness tracking or guidance. Subscription model features enhanced content, advanced analytics, or personalized coaching, significantly boosting user engagement and outcomes thereby contributing to market growth. For instance, the Fiit app offers 2,000 workouts ranging from strength training to cardio to yoga. It is available in both free and paid versions.

Regional Insights

North America move to earn fitness apps market dominated with a revenue share of 36.7% in 2024. Increasing awareness regarding fitness & daily health monitoring has led to a rise in the adoption of fitness apps and a significant increase in the number of new players in the region. In addition, the growing adoption of smartphones, growth in the network coverage area, and rise in the penetration of chronic diseases are the factors driving the growth of the market.

U.S. Move To Earn Fitness Apps Market Trends

The U.S. move to earn fitness apps market held the largest revenue share of North America market in 2024 due to innovative software development, advanced healthcare management, and numerous key players operating across segments, such as mobile & network operations. According to a survey conducted by TechTarget, in February 2023, around 40% and 35% of adults use health apps & wearables.

Europe Move To Earn Fitness Apps Market Trends

Europe move to earn fitness apps market is anticipated to register a significant growth rate during the forecast period attributed to increasing awareness about healthy lifestyles, a growing number of fitness centers & health clubs, and rising demand for fitness & workout apps by user groups. The launch of new products and increased marketing & promotional activities by manufacturers are some factors expected to contribute to market growth during the forecast period.

The Germany move to earn fitness apps market is anticipated to register a considerable growth rate during the forecast period. Startups with innovative business models are being established, boosting the market. Consumer and business survey reports suggest that most German citizens are willing to spend on better healthcare and fast network infrastructure, which would create excellent growth opportunities.

The move to earn fitness apps market in the UK is anticipated to register a considerable growth rate during the forecast period.There are various opportunities for app developers in the UK owing to the country’s high level of digital adoption and literacy. Moreover, the growing penetration of technology, the Internet, and smartphones is boosting the market in the UK.

Asia Pacific Move To Earn Fitness Apps Market Trends

The Asia Pacific region is anticipated to register the fastest over the forecast period, owing to growing favorable government support and initiatives. Moreover, the rise in disposable income and a surge in the popularity of move-to-earn apps further fuel the growth positively. Increasing awareness among elderly people about the benefits of such apps and monitoring the current state of health is leading to market growth.

Japan move to earn fitness apps market is anticipated to register a considerable growth rate during the forecast period.The rising popularity of move-to-earn fitness apps and rapid technological advancements are expected to drive Japan’s fitness app market. An increase in R&D activities by Japanese mobile phone service providers & electronics manufacturers for developing innovative wearable healthcare devices and supporting services is expected to drive the market growth.

Latin America Move To Earn Fitness Apps Market Trends

Latin America is witnessing steady growth in the move to earn fitness apps market. Several companies in this region adopt various strategies, such as new product launches, mergers & acquisitions, partnerships & collaterals, and geographical expansion, boosting market growth. For instance, in July 2022, Usain Bolt, a Jamaican Athlete, partnered with Step App, the FitFi platform, and introduced a gamified metaverse, empowering consumers to exercise economic freedom.

Argentina move to earn fitness apps market is anticipated to register a considerable growth during the forecast period. Increasing smartphone penetration and internet connectivity have made fitness apps more accessible to a broader population. For instance, according to data published by WorldData.info revealed that the number of mobile connections in Argentina reached 69.73 million in 2023.

Middle East & Africa Move To Earn Fitness Apps Market Trends

The Middle East and Africa region are experiencing lucrative growth in the move to earn fitness apps market. Fitness apps are revolutionizing healthcare in the MEA, facilitated by improving internet connectivity and government initiatives. Wearable devices and Artificial Intelligence (AI) are key trends transforming healthcare access, costs, & outcomes. Thus, such trends are anticipated to boost market growth.

UAE move to earn fitness apps market is anticipated to register a considerable growth rate during the forecast period. The UAE is one of the most favorable markets for healthcare and digital platforms. Factors such as government aid to innovative startups and high funding by the government to promote move to earn fitness apps are propelling market growth in the country. Key players focus on developing newer products to meet the growing demand for better care.

Key Move To Earn Fitness Apps Company Insights

Key participants in the move to earn fitness apps market are focusing on developing innovative business growth strategies in the form of product portfolio expansions, partnerships & collaborations, mergers & acquisitions, and business footprint expansions.

Recent Developments

• In June 2022, health-tech start-up Hav received funding of USD 400,000 from VC StartUp Health, a U.S.-based healthtech company. The funding is used for expansion and achieving PMF (product-market fit).

Move To Earn Fitness Apps Market Report Scope

Global Move To Earn Fitness Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country level and provides an analysis on industry trends in each of the sub segments from 2018 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global move to earn fitness apps market report based on platform, device, payment model, and region:

• Platform Outlook (Revenue USD Million, 2018 - 2030)

  • iOS

  • Android

  • Others

• Device Outlook (Revenue USD Million, 2018 - 2030)

  • Smartphones

  • Tablets

  • Wearable Devices

• Payment Model Outlook (Revenue USD Million, 2018 - 2030)

  • Freemium Model

  • One-Time Purchase

  • Subscription Model

• Regional Outlook Revenue USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait