Motorbike Riding Gear Market Size, Share & Trends Analysis Report By Product (Protective Gear, Clothing, Footwear), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global motorbike riding gear market size was valued at USD 12.71 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2030. This growth is attributed to increasing awareness of road safety and the growing number of motorcycle enthusiasts. In addition, the demand for innovative and premium riding gear, including helmets and protective clothing, is increasing as consumers prioritize safety and comfort. Furthermore, technological developments, such as smart helmets with integrated features, improve rider experience and safety. Regulatory mandates promoting helmet use further stimulate market expansion, particularly in regions with high motorcycle ownership.

Motorbike gear enhances rider safety and protection, particularly during accidents or adverse weather. Research indicates that motorcyclists are at a higher risk of fatalities and severe injuries, especially concerning head and neck trauma. Proper motorcycle apparel significantly reduces these risks; helmets protect against traumatic brain injuries, while durable jackets and pants shield against abrasions and cuts. As awareness of these dangers grows, so does the demand for quality safety equipment. Riders increasingly recognize the importance of investing in effective gear to avoid accidents' physical and financial repercussions, reinforcing a commitment to responsible riding practices. This trend reflects a broader societal shift towards prioritizing road safety, driven by personal responsibility and regulatory pressures promoting the use of protective gear.

The rising incidence of road accidents, often fueled by reckless riding and street racing, highlights the vital role of motorcycle gear. As awareness of motorcycling's inherent dangers increases, so does the demand for high-quality protective equipment. This shift reflects a commitment among riders to prioritize safety and responsible practices. Furthermore, there is a growing emphasis on technological innovations in motorcycle gear. Features such as helmets with built-in Bluetooth, advanced impact-absorbing materials, and smart textiles are transforming the market, enhancing rider safety and comfort while meeting the demand for connectivity and convenience on the road.

Product Insights

Protective gear dominated the market and accounted for the largest revenue share of 65.2% in 2023 attributed to the increasing safety awareness among riders and the rising incidence of road accidents. As motorcyclists face a higher risk of severe injuries, there is a growing emphasis on using protective equipment such as helmets, kneecaps, and spine guards. Furthermore, advancements in materials and technology have led to the development of more effective and comfortable gear, improving rider safety.

Clothing is expected to grow at a CAGR of 6.9% over the forecast period, owing to rising awareness of safety and comfort among the riders. As more individuals engage in motorcycling for recreation or traveling, the demand for high-quality protective clothing has surged. Innovations in textile technology, such as waterproofing and impact-resistant materials, enhance riding apparel's functionality and appeal. Furthermore, the growing popularity of premium motorcycles has led consumers to invest in fashionable yet protective clothing, driving growth in this segment as riders seek both safety and aesthetics.

Distribution Channel Insights

Offline distribution channels led the market and accounted for the largest revenue share of 91.8% in 2023 driven by the established consumer preference for in-person shopping, where riders can physically inspect and try on gear. In addition, personalized customer service and the ability to receive immediate product gratification enhance the shopping experience. Furthermore, the presence of trusted brands and local retailers fosters consumer confidence, further solidifying the dominance of offline sales in the market.

Online distribution channels are expected to grow at a CAGR of 9.4% over the forecast period. This growth is expected to be driven by the increased internet penetration and the convenience of e-commerce platforms. Online retailers such as Amazon and Flipkart focus on this category, attracting consumers with competitive pricing and a wide selection of products. In addition, the growing number of motorcycling enthusiasts in emerging markets such as India and China drives demand for online shopping. Furthermore, advancements in e-commerce technology and the influence of social media are encouraging consumers to explore and purchase riding gear online, contributing to its fastest-growing segment.

Regional Insights

North America motorbike riding gear marketis expected to grow at a CAGR of 6.7% over the forecast period owing to the rising awareness of road safety and an increasing number of motorcycle enthusiasts. In addition, the popularity of recreational riding and motorcycle sports has fueled demand for high-quality protective equipment. Furthermore, stringent helmet use regulations and safety standards drive consumers to invest in reliable gear. Moreover, the growth of online retail platforms also enhances accessibility to a wide range of products, further contributing to the market's positive trajectory in this region.

U.S Motorbike Riding Gear Market Trends

The motorbike riding gear market in the U.S. is expected to grow significantly owing to a strong focus on safety and innovation. The American Motorcyclist Association's initiatives promoting rider education and safety standards have heightened consumer awareness. Furthermore, the growing trend of motorcycle touring and participation in racing events drives demand for advanced protective gear. Moreover, with a diverse range of products, including smart helmets and high-performance clothing, U.S. consumers increasingly invest in quality gear that enhances safety and riding experience.

India Motorbike Riding Gear Market Trends

Asia Pacific motorbike riding gear market dominated the global market and accounted for the largest revenue share of 37.6% in 2023 attributed to the increasing adoption of motorcycles across countries such as India, China, and Indonesia. In addition, the rising population of individuals aged 15-64 years, coupled with improving income levels in emerging markets, led to a surge in motorcycle ownership and has also contributed to the market’s growth. Furthermore, heightened awareness of road safety and the growing popularity of sports bikes drive demand for protective gear.

The motorbike riding gear market in India is expected to grow significantly over the forecast period. This growth is expected to be driven by the country's growing motocross culture and increasing motorcycle sales. In addition, the proliferation of motorcycle training schools and competitive racing events has heightened the demand for protective gear, such as helmets and jackets. Moreover, advancements in technology, including smart helmets with Bluetooth capabilities, cater to the evolving preferences of Indian consumers.

Europe Motorbike Riding Gear Market Trends

Europe motorbike riding gear marketis experiencing growth driven by robust regulations emphasizing rider safety and environmental concerns. Countries such as the UK and Germany are witnessing increased interest in sustainable motorcycling practices, prompting demand for eco-friendly protective gear. In addition, the rise of urban commuting on motorcycles due to traffic congestion also boosts riding apparel and accessories sales. Furthermore, European manufacturers focus on innovation and design, catering to consumer preferences for stylish yet functional gear that meets stringent safety standards.

The motorbike riding gear market in the UK is expected to witness significant growth over the forecast period, owing to an increasing number of motorcyclists prioritizing safety and comfort. In addition, the rise of motorcycle clubs and community events fosters a culture emphasizing proper gear usage among riders. Furthermore, the availability of premium brands offering advanced features such as impact resistance and weatherproofing further drives consumer interest, contributing to the overall market growth in this region.

Key Companies & Market Share Insights

Some key motorbike riding gear market players are Alpinestars S.p.A., LeMans Corporation, FLY Racing, and others. These players are adopting several strategies to maintain a competitive edge. These include investing heavily in research and development to innovate protective gear, incorporating smart technology into products such as helmets, and enhancing brand visibility through social media marketing and influencer partnerships. Furthermore, they focus on premiumization by offering high-quality, stylish gear that meets evolving consumer safety demands.

• LeMans Corporation manufactures a diverse range of products, including helmets, gloves, jackets, and protective gear, catering to both recreational riders and professional racers. Focusing on innovation and safety, LeMans Corporation aims to enhance the riding experience through advanced materials and technology.

• FLY Racing produces top-tier motocross and motorcycle apparel. The company offers an extensive lineup of products, including jerseys, pants, gloves, and protective gear designed for performance and safety. FLY Racing emphasizes cutting-edge technology in its gear, ensuring that riders benefit from durability, comfort, and enhanced protection during their rides.

Recent Developments

• In September 2024, Rynox partnered with Dakar racer Harith Noah to develop a new line of rally-oriented riding gear. This collaboration is expected to leverage Noah's extensive experience in off-road racing to create high-performance gear tailored for rally enthusiasts. The initiative reflects Rynox's commitment to enhancing rider safety and comfort while expanding its product offerings in the competitive motorbike gear market. The new gear is expected to incorporate advanced materials and technology, catering to the needs of serious off-road riders.

Motorbike Riding Gear Market Report Scope

Global Motorbike Riding Gear Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global motorbike riding gear market report based on product, distribution channel, and region. 

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Protective Gear

  • Clothing

  • Footwear

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa