Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Product Outlook
2.3. Ingredient Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Landscape Snapshot
Chapter 3. Moringa Juice Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends
3.3.2. Sales/Retail Channel Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.5.2. PESTEL Analysis
3.6. Market Entry Strategies
Chapter 4. Moringa Juice Market: Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Moringa Juice Market: Product Estimates & Trend Analysis
5.1. Moringa Juice Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2023 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Pure Juice
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Blended Juice
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.2. Fruit Blend
5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2.3. Vegetable Blend
5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Moringa Juice Market: Ingredient Estimates & Trend Analysis
6.1. Moringa Juice Market, By Ingredient: Key Takeaways
6.2. Ingredient Movement Analysis & Market Share, 2023 & 2030
6.3. Market Estimates & Forecasts, by Ingredient, 2018 - 2030 (USD Million)
6.3.1. Conventional
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Organic
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Moringa Juice Market: Distribution Channel Estimates & Trend Analysis
7.1. Moringa Juice Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
7.3.1. Supermarkets/Hypermarkets
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Drugstore and Pharmacies
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Convenience Stores
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Online
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Others
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Moringa Juice Market: Regional Estimates & Trend Analysis
8.1. Moringa Juice Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
8.3.1. North America
8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.2. U.S.
8.3.1.2.1. Key country dynamics
8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.3. Canada
8.3.1.3.1. Key country dynamics
8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.1.4. Mexico
8.3.1.4.1. Key country dynamics
8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2. Europe
8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.2. Germany
8.3.2.2.1. Key country dynamics
8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.3. UK
8.3.2.3.1. Key country dynamics
8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.4. France
8.3.2.4.1. Key country dynamics
8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.5. Italy
8.3.2.5.1. Key country dynamics
8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.2.6. Spain
8.3.2.6.1. Key country dynamics
8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3. Asia Pacific
8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.2. China
8.3.3.2.1. Key country dynamics
8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.3. India
8.3.3.3.1. Key country dynamics
8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.4. Japan
8.3.3.4.1. Key country dynamics
8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.5. Australia
8.3.3.5.1. Key country dynamics
8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.3.6. South Korea
8.3.3.6.1. Key country dynamics
8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4. Central & South America
8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.4.2. Brazil
8.3.4.2.1. Key country dynamics
8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5. Middle East & Africa
8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
8.3.5.2. South Africa
8.3.5.2.1. Key country dynamics
8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Moringa Juice Market: Competitive Analysis
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2023
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Flavours Avenue
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Dynamic Health
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Basic Ayurveda Limited
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Soronko.
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Sri Sri Tattva Europe B.V.
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Organic To Your Door
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. The Berry Company
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Bella All Natural
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. VINUT Beverage
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Vedic Juices
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
List of Tables
Table 1 Moringa juice market: Key market driver analysis
Table 2 Moringa juice market: Key market restraint analysis
Table 3 Moringa juice market estimates & forecast, by product (USD Million)
Table 4 Pure moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 5 Blended moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 6 Fruit blend moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 7 Vegetable blend moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 8 Moringa juice market estimates & forecast, by ingredient (USD Million)
Table 9 Conventional moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 10 Organic moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Table 11 Moringa juice market estimates & forecast, by distribution channel (USD Million)
Table 12 Moringa juice market estimates & forecasts, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
Table 13 Moringa juice market estimates & forecasts, through drugstore and pharmacies, 2018 - 2030 (USD Million)
Table 14 Moringa juice market estimates & forecasts, through convenience stores, 2018 - 2030 (USD Million)
Table 15 Moringa juice market estimates & forecasts, through online, 2018 - 2030 (USD Million)
Table 16 Moringa juice market estimates & forecasts, through others, 2018 - 2030 (USD Million)
Table 17 North America moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 18 North America moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 19 North America moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 20 North America moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 21 U.S. macro-economic outlay
Table 22 U.S. moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 23 U.S. moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 24 U.S. moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 25 U.S. moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 26 Canada macro-economic outlay
Table 27 Canada moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 28 Canada moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 29 Canada moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 30 Canada moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 31 Mexico macro-economic outlay
Table 32 Mexico moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 33 Mexico moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 34 Mexico moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 35 Mexico moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 36 Europe moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 37 Europe moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 38 Europe moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 39 Europe moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 40 Germany macro-economic outlay
Table 41 Germany moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 42 Germany moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 43 Germany moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 44 Germany moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 45 UK macro-economic outlay
Table 46 UK moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 47 UK moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 48 UK moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 49 UK moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 50 France macro-economic outlay
Table 51 France moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 52 France moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 53 France moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 54 France moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 55 Italy macro-economic outlay
Table 56 Italy moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 57 Italy moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 58 Italy moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 59 Italy moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 60 Spain macro-economic outlay
Table 61 Spain moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 62 Spain moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 63 Spain moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 64 Spain moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 65 Asia Pacific moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 66 Asia Pacific moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 67 Asia Pacific moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 68 Asia Pacific moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 69 China macro-economic outlay
Table 70 China moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 71 China moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 72 China moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 73 China moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 74 India macro-economic outlay
Table 75 India moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 76 India moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 77 India moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 78 India moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 79 Japan macro-economic outlay
Table 80 Japan moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 81 Japan moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 82 Japan moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 83 Japan moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 84 Australia macro-economic outlay
Table 85 Australia moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 86 Australia moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 87 Australia moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 88 Australia moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 89 South Korea macro-economic outlay
Table 90 South Korea moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 91 South Korea moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 92 South Korea moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 93 South Korea moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 94 Central & South America moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 95 Central & South America moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 96 Central & South America moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 97 Central & South America moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 98 Brazil macro-economic outlay
Table 99 Brazil moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 100 Brazil moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 101 Brazil moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 102 Brazil moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 103 Middle East & Africa moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 104 Middle East & Africa moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 105 Middle East & Africa moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 106 Middle East & Africa moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 107 South Africa macro-economic outlay
Table 108 South Africa moringa juice market estimates and forecast, 2018 - 2030 (USD Million)
Table 109 South Africa moringa juice market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 110 South Africa moringa juice market revenue estimates and forecast by ingredient, 2018 - 2030 (USD Million)
Table 111 South Africa moringa juice market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 112 Recent developments & impact analysis, by key market participants
Table 113 Company market share, 2023
Table 114 Company heat map analysis
Table 115 Companies undergoing key strategies
List of Figures
Fig. 1 Moringa juice market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Global parent industry and moringa juice market size (USD Million)
Fig. 11 Global moringa juice market size, 2018 to 2030 (USD Million)
Fig. 12 Moringa juice market: Penetration & growth prospect mapping
Fig. 13 Moringa juice market: Value chain analysis
Fig. 14 Moringa juice market: Dynamics
Fig. 15 Moringa juice market: Porter’s five forces analysis
Fig. 16 Factors influencing buying decisions for moringa juice
Fig. 17 Moringa juice market, by product: Key takeaways
Fig. 18 Moringa juice market: Product movement analysis, 2023 & 2030 (%)
Fig. 19 Pure moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 20 Blended moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Fruit blend moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Vegetable blend moringa juice market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 23 Moringa juice market, by ingredient: Key takeaways
Fig. 24 Moringa juice market: Ingredient movement analysis, 2023 & 2030 (%)
Fig. 25 Moringa juice market estimates & forecasts, by conventional, 2018 - 2030 (USD Million)
Fig. 26 Moringa juice market estimates & forecasts, by organic, 2018 - 2030 (USD Million)
Fig. 27 Moringa juice market, by distribution channel: Key takeaways
Fig. 28 Moringa juice market: Distribution channel movement analysis, 2023 & 2030 (%)
Fig. 29 Moringa juice market estimates & forecasts, through supermarkets/hypermarkets, 2018 - 2030 (USD Million)
Fig. 30 Moringa juice market estimates & forecasts, through drugstore and pharmacies, 2018 - 2030 (USD Million)
Fig. 31 Moringa juice market estimates & forecasts, through convenience stores, 2018 - 2030 (USD Million)
Fig. 32 Moringa juice market estimates & forecasts, through online, 2018 - 2030 (USD Million)
Fig. 33 Moringa juice market estimates & forecasts, through others, 2018 - 2030 (USD Million)
Fig. 34 Moringa juice market: Regional outlook, 2023 & 2030, (USD Million)
Fig. 35 Regional marketplace: Key takeaways
Fig. 36 North America moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 U.S. moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Canada moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Mexico moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Europe moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Germany moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 UK moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 France moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Italy moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 Spain moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Asia Pacific moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 47 China moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 48 India moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 49 Japan moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 50 Australia moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 51 South Korea moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 52 Central and South America moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 53 Brazil moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 54 Middle East & Africa moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 55 South Africa moringa juice market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 56 Key company categorization
Fig. 57 Company market share analysis, 2023
Fig. 58 Strategic framework of moringa juice market