Mobile Phone Protective Cover Market Size, Share & Trends Analysis Report By Product (Body Gloves, Pouch, Phone Skin, Hybrid Cases), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global mobile phone protective cover market size is anticipated to reach USD 21.89 billion in 2022 and is expand at compound annual growth rate (CAGR) of 8.3% from 2023 to 2030. The increasing penetration of smartphones across the globe is the main factor driving demand for protective cases. Repairing a cracked or damaged phone screen can be rather expensive and this is a key factor propelling the need for protective mobile phone covers. Buyers are willing to spend on quality protective cases with advanced features to ensure little-to-no damage to their devices. The market for mobile phone protective cover is heavily influenced not just by consumer requirements and specifications, but also by evolving lifestyle trends.

A phone protective cover, generic or customized, is often a means of making a statement and reflects a person’s social and cultural preferences. Factors such as social media trends, favorite personalities, quotes, movies, books, and television series, social causes, and music preferences play a key role when it comes to choosing a protective cover for one’s phone. Manufacturers take such factors into account and keep their products relevant and up-to-date to attract a larger customer base.

With smartphones becoming an essential part of one’s daily life, an increasing number of features are now being incorporated into the mobile phones itself - music, television, shopping, games, etc. This has driven the sales of mobile phones in recent years. For instance, according to a joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the number of smartphone users in India is expected to reach 859 million by 2022, rising from 468 million users in 2017. The surge in sales of mobile phones has a direct positive impact on the demand for various accessories, including protective covers.

Increasing competition among players and decreasing the prices of smartphones have also widened the customer base. Moreover, a booming e-commerce sector has played a crucial role in providing cheaper and varied mobile accessories, including protective covers, with a plethora of features, designs, and graphics. Capitalizing on soaring smartphone markets across emerging economies, players have been setting up online portals that offer various mobile phone accessories at the click of a button.

Product Insights                                                                                                    

In terms of value, body glove dominated the market with a share of 33.1% in 2022. With smartphones becoming an essential part of one’s daily life, an increasing number of features are now being incorporated into the mobile phones itself - music, television, shopping, games, etc. This has driven the sales of mobile phones in recent years. For instance, according to a joint study by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the number of smartphone users in India is expected to reach 859 million by 2022, rising from 468 million users in 2017. The surge in sales of mobile phones has a direct positive impact on the demand for various accessories, including protective covers.

Increasing competition among players and decreasing the prices of smartphones have also widened the customer base. Moreover, a booming e-commerce sector has played a crucial role in providing cheaper and varied mobile accessories, including protective covers, with a plethora of features, designs, and graphics. Capitalizing on soaring smartphone markets across emerging economies, players have been setting up online portals that offer various mobile phone accessories at the click of a button.

New designs and innovative functions are also making an appearance in the market for mobile phone protective cover. A recent collaboration between OtterBox and PopSockets brought smartphone users a new way of expressing themselves through their phone cases. Available in a wide range of colors and graphics, the Otter+Pop Symmetry and Defender Series introduces an OtterBox phone case with a built-in PopGrip.

Conventional plastic materials such as polycarbonate are widely used to manufacture hard protective covers. These provide the least amount of protection to the phone and are more susceptible to cracks and damage when dropped. Hybrid mobile phone covers are better designed to absorb the impact of a fall, compared to cases made from conventional materials as they have a soft inner layer for better shock absorption. Owing to these benefits, the hybrid protective cases segment is anticipated to expand at the highest CAGR of 10.0% over the forecast period.

Distribution Channel Insights                                                

Based on the distribution channel, the offline segment held a leading share of 66.9% in the market in 2022. Most consumers still prefer buying products at physical stores rather than online portals as in-store allows the choice of physical verification of the products. It also eliminates the need to pay shipping charges and allows the possibility of consulting sales representatives for further details. The rising number of retail stores, especially in emerging markets such as India, China, and Brazil, is expected to increase the availability of mobile phone accessories, including protective covers.  

The online segment is anticipated to expand at the highest CAGR of 8.3% from 2022 to 2030 fueled by the growing penetration of mobile phones and high-speed internet. The introduction of innovative delivery options by vendors, such as same-day delivery, coupled with the growing penetration of e-commerce vendors in tier II and tier III cities, is expected to have a positive impact on the growth of the market.

The global mobile phone protective cover market is highly fragmented, wherein an increasing number of companies have been operating without the presence of a physical, brick-and-mortar store. An increasing number of dedicated online retailers, such as Amazon, Alibaba, and eBay, are expected to assist market growth. Also, most vendors, including Otter Product, CG Mobile, and Incipio, LLC, have their online portals where consumers can order products as per their requirements.

Regional Insights                                                                                                  

In 2022, The Asia Pacific held the leading share owing to the presence of a large number of smartphone users. China is the dominant market in the region, fueled by soaring sales of protective mobile phone covers via offline as well as online channels. The country boasts of being the world’s largest smartphone market, accounting for almost a third of shipments worldwide, with the country’s total smartphone shipment pegged at over 408.0 million units in 2018. This keeps the demand for protective covers at a high.

The Middle East and Africa market are anticipated to expand at a CAGR of 8.6% over the forecast period, thanks to the growing availability of mobile phones in countries such as South Africa, Ghana, and Kenya and increasing penetration of prominent vendors in the regional market. According to Pew Research Center, a majority of the population in this region owns a mobile phone, smartphone, or a basic one, with South Africa reporting the highest number of smartphone users. This has driven demand for various mobile phone accessories, including protective covers.

Key Companies & Market Share Insights

The global mobile phone protective cover market is highly competitive and is characterized by several strategic activities such as expansions, mergers and acquisitions, and product and technological innovations by key manufacturers. Some of the prominent players in the market are Otter Products LLC; Shenzhen Ipaky Electronic Co., Ltd; CG Mobile; Incipio, LLC; Griffin Technology; Amzer; MOKO; ZAGG Intellectual Property Holding Co., Inc.; Belkin International, Inc.; and XtremeGuard. For instance, in February 2022, U.S. based Atom Studios announced the launch of phone cases for Samsung phones. The newly launched case is called Touch, which is available for S22 and S22+ Samsung Galaxy models. Some of the prominent players in the mobile phone protective cover market include: -

• Otter Products LLC

• Shenzhen Ipaky Electronic Co., Ltd;

• CG Mobile

• Incipio, LLC

• Griffin Technology

• Amzer

• Belkin International, Inc.

• XtremeGuard

Mobile Phone Protective Cover Market Report Scope

Global Mobile Phone Protective Cover Market Report Segmentation             

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the mobile phone protective cover market on the basis of product, distribution channel and region.

• Product Outlook (Revenue, USD Million; 2017 -2030)

  • Body Gloves

  • Pouch

  • Phone Skin

  • Hybrid Cases

  • Others

• Distribution Channel Outlook (Revenue, USD Million; 2017 - 2030)

  • Online

  • Offline

• Region Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia