Mobile Game Engine Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Type (2D, 3D, Others), By Genre, By Operating System (iOS, Android, Cross Platform), By Region, And Segment Forecasts, 2024 - 2030

Table of Contents

Chapter 1. Methodology and Scope
                    1.1. Market Segmentation & Scope
                    1.2. Market Definitions
                    1.3. Information Procurement
                         1.3.1. Information analysis
                         1.3.2. Market formulation & data visualization
                         1.3.3. Data validation & publishing
                    1.4. 1.4 Research Scope and Assumptions
                         1.4.1. List to Data Sources
Chapter 2. Executive Summary
                    2.1. Mobile Game Engine Market Snapshot
                    2.2. Mobile Game Engine Market- Segment Snapshot (1/3)
                    2.3. Mobile Game Engine Market- Segment Snapshot (2/3)
                    2.4. Mobile Game Engine Market- Segment Snapshot (3/3)
                    2.5. Mobile Game Engine Market- Competitive Landscape Snapshot
Chapter 3. Mobile Game Engine Market - Industry Outlook
                    3.1. Market Lineage Outlook
                    3.2. Industry Value Chain Analysis
                    3.3. Market Dynamics
                         3.3.1. Market Driver Analysis
                         3.3.2. Market Restraint Analysis
                         3.3.3. Industry Challenges
                         3.3.4. Industry Opportunities
                    3.4. Industry Analysis Tools
                         3.4.1. Porter’s analysis
                         3.4.2. Macroeconomic analysis
                    3.5. Mobile Game Engine Market Technology Trends
Chapter 4. Mobile Game Engine Market: Component Estimates & Trend Analysis
                    4.1. Component Movement Analysis & Market Share, 2023 & 2030
                    4.2. Mobile Game Engine Market Estimates & Forecast, By Component (USD Million)
                         4.2.1. Solution
                         4.2.2. Services
Chapter 5. Mobile Game Engine Market: Type Estimates & Trend Analysis
                    5.1. Type Movement Analysis & Market Share, 2023 & 2030
                    5.2. Mobile Game Engine Market Estimates & Forecast, By Type (USD Million)
                         5.2.1. 2D Game Engine
                         5.2.2. 3D Game Engine
                         5.2.3. Others
Chapter 6. Mobile Game Engine Market: Genre Estimates & Trend Analysis
                    6.1. Genre Movement Analysis & Market Share, 2023 & 2030
                    6.2. Mobile Game Engine Market Estimates & Forecast, By Genre (USD Million)
                         6.2.1. Action & Adventure
                         6.2.2. Multiplayer Online Battle Arena (MOBA)
                         6.2.3. Real-time Strategy
                         6.2.4. Role-playing Game
                         6.2.5. Sandbox
                         6.2.6. Shooter
                         6.2.7. Simulation & Sports
                         6.2.8. Others
Chapter 7. Mobile Game Engine Market: Operating System Estimates & Trend Analysis
                    7.1. Operating System Movement Analysis & Market Share, 2023 & 2030
                    7.2. Mobile Game Engine Market Estimates & Forecast, By Operating System (USD Million)
                         7.2.1. iOS
                         7.2.2. Android
                         7.2.3. Cross Platform
Chapter 8. Regional Estimates & Trend Analysis
                    8.1. Mobile Game Engine Market by Region, 2023 & 2030
                    8.2. North America
                         8.2.1. North America Mobile Game Engine Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                         8.2.2. U.S.
                         8.2.3. Canada
                    8.3. Europe
                         8.3.1. Europe Mobile Game Engine Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                         8.3.2. U.K.
                         8.3.3. Germany
                         8.3.4. France
                         8.3.5. Italy
                         8.3.6. Spain
                    8.4. Asia Pacific
                         8.4.1. Asia Pacific Mobile Game Engine Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                         8.4.2. China
                         8.4.3. Japan
                         8.4.4. India
                         8.4.5. South Korea
                    8.5. Latin America
                         8.5.1. Latin America Mobile Game Engine Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                         8.5.2. Brazil
                         8.5.3. Mexico
                    8.6. Middle East & Africa (MEA)
                         8.6.1. MEA Mobile Game Engine Market Estimates & Forecasts, 2018 - 2030 (USD Million)
                         8.6.2. UAE
                         8.6.3. Saudi Arabia
                         8.6.4. South Africa
Chapter 9. Mobile Game Engine Market - Competitive Landscape
                    9.1. Recent Developments & Impact Analysis, By Key Market Participants
                    9.2. Company Categorization
                    9.3. Participant’s Overview
                    9.4. Financial Performance
                    9.5. Product Benchmarking
                    9.6. Company Market Share Analysis, 2022
                    9.7. Company Heat Map Analysis
                    9.8. Strategy Mapping
                         9.8.1. Expansion/Divestiture
                         9.8.2. Collaborations/Partnerships
                         9.8.3. New Product Launches
                         9.8.4. Contract
                    9.9. Company Profiles
                         9.9.1. Amazon Web Services, Inc.
                              9.9.1.1. Participant’s Overview
                              9.9.1.2. Financial Performance
                              9.9.1.3. Product Benchmarking
                              9.9.1.4. Recent Developments
                         9.9.2. The Game Creators Ltd.
                              9.9.2.1. Participant’s Overview
                              9.9.2.2. Financial Performance
                              9.9.2.3. Product Benchmarking
                              9.9.2.4. Recent Developments
                         9.9.3. AppOnboard, Inc
                              9.9.3.1. Participant’s Overview
                              9.9.3.2. Financial Performance
                              9.9.3.3. Product Benchmarking
                              9.9.3.4. Recent Developments
                         9.9.4. CHUKONG CO, INC.
                              9.9.4.1. Participant’s Overview
                              9.9.4.2. Financial Performance
                              9.9.4.3. Product Benchmarking
                              9.9.4.4. Recent Developments
                         9.9.5. Cocos
                              9.9.5.1. Participant’s Overview
                              9.9.5.2. Financial Performance
                              9.9.5.3. Product Benchmarking
                              9.9.5.4. Recent Developments
                         9.9.6. SCIRRA LTD
                              9.9.6.1. Participant’s Overview
                              9.9.6.2. Financial Performance
                              9.9.6.3. Product Benchmarking
                              9.9.6.4. Recent Developments
                         9.9.7. Crytek GmbH.
                              9.9.7.1. Participant’s Overview
                              9.9.7.2. Financial Performance
                              9.9.7.3. Product Benchmarking
                              9.9.7.4. Recent Developments
                         9.9.8. Defold Foundation
                              9.9.8.1. Participant’s Overview
                              9.9.8.2. Financial Performance
                              9.9.8.3. Product Benchmarking
                              9.9.8.4. Recent Developments
                         9.9.9. Clickteam
                              9.9.9.1. Participant’s Overview
                              9.9.9.2. Financial Performance
                              9.9.9.3. Product Benchmarking
                              9.9.9.4. Recent Developments
                         9.9.10. YoYo Games Ltd.
                              9.9.10.1. Participant’s Overview
                              9.9.10.2. Financial Performance
                              9.9.10.3. Product Benchmarking
                              9.9.10.4. Recent Developments
                         9.9.11. GameSalad
                              9.9.11.1. Participant’s Overview
                              9.9.11.2. Financial Performance
                              9.9.11.3. Product Benchmarking
                              9.9.11.4. Recent Developments
                         9.9.12. The Torque Community Contributors
                              9.9.12.1. Participant’s Overview
                              9.9.12.2. Financial Performance
                              9.9.12.3. Product Benchmarking
                              9.9.12.4. Recent Developments
                         9.9.13. Unity Technologies
                              9.9.13.1. Participant’s Overview
                              9.9.13.2. Financial Performance
                              9.9.13.3. Product Benchmarking
                              9.9.13.4. Recent Developments
                         9.9.14. Epic Games, Inc.
                              9.9.14.1. Participant’s Overview
                              9.9.14.2. Financial Performance
                              9.9.14.3. Product Benchmarking
                              9.9.14.4. Recent Developments
                         9.9.15. Valve Corporation
                              9.9.15.1. Participant’s Overview
                              9.9.15.2. Financial Performance
                              9.9.15.3. Product Benchmarking
                              9.9.15.4. Recent Developments

List of Tables

Table 1 Mobile Game Engine Market 2018 - 2030 (USD Million)
Table 2 Global Mobile Game Engine Market Estimates and Forecasts by Region, 2018 - 2030 (USD Million)
Table 3 Global Mobile Game Engine Market Estimates and Forecasts by Component, 2018 - 2030 (USD Million)
Table 4 Global Mobile Game Engine Market Estimates and Forecasts by Type, 2018 - 2030 (USD Million)
Table 5 Global Mobile Game Engine Market Estimates and Forecasts by Genre, 2018 - 2030 (USD Million)
Table 6 Global Mobile Game Engine Market Estimates and Forecasts by Operating System, 2018 - 2030 (USD Million)
Table 7 Mobile Game Engine - M&A, Collaborations & Partnership Scenario
Table 8 Solution Component Market by Region, 2018 - 2030 (USD Million)
Table 9 Services Component Market by Region, 2018 - 2030 (USD Million)
Table 10 2D Game Engine Market by Region, 2018 - 2030 (USD Million)
Table 11 3D Game Engine Market by Region, 2018 - 2030 (USD Million)
Table 12 Others Market by Region, 2018 - 2030 (USD Million)
Table 13 Action & Adventure Genre Market by Region, 2018 - 2030 (USD Million)
Table 14 MOBA Genre Market by Region, 2018 - 2030 (USD Million)
Table 15 Real-time Strategy Genre Market by Region, 2018 - 2030 (USD Million)
Table 16 Role-playing Game Genre Market by Region, 2018 - 2030 (USD Million)
Table 17 Sandbox Genre Market by Region, 2018 - 2030 (USD Million)
Table 18 Shooter Genre Market by Region, 2018 - 2030 (USD Million)
Table 19 Simulation & Sports Genre Market by Region, 2018 - 2030 (USD Million)
Table 20 Others Market by Region, 2018 - 2030 (USD Million)
Table 21 iOS Operating System Market by Region, 2018 - 2030 (USD Million)
Table 22 Android Operating System Market by Region, 2018 - 2030 (USD Million)
Table 23 Cross Platform Market by Region, 2018 - 2030 (USD Million)
Table 24 Mobile Game Engine Market by Region, 2018 - 2030 (USD Million)
Table 25 North America Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 26 North America Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 27 North America Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 28 North America Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 29 U.S. Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 30 U.S. Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 31 U.S. Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 32 U.S. Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 33 Canada Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 34 Canada Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 35 Canada Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 36 Canada Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 37 Europe Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 38 Europe Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 39 Europe Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 40 Europe Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 41 Germany Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 42 Germany Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 43 Germany Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 44 Germany Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 45 U.K. Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 46 U.K. Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 47 U.K. Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 48 U.K. Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 49 France Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 50 France Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 51 France Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 52 France Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 53 Italy Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 54 Italy Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 55 Italy Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 56 Italy Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 57 Spain Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 58 Spain Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 59 Spain Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 60 Spain Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 61 Asia Pacific Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 62 Asia Pacific Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 63 Asia Pacific Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 64 Asia Pacific Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 65 China Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 66 China Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 67 China Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 68 China Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 69 Japan Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 70 Japan Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 71 Japan Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 72 Japan Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 73 India Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 74 India Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 75 India Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 76 India Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 77 South Korea Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 78 South Korea Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 79 South Korea Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 80 South Korea Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 81 Latin America Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 82 Latin America Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 83 Latin America Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 84 Latin America Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 85 Brazil Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 86 Brazil Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 87 Brazil Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 88 Brazil Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 89 Mexico Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 90 Mexico Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 91 Mexico Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 92 Mexico Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 93 Middle East and Africa Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 94 Middle East and Africa Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 95 Middle East and Africa Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 96 Middle East and Africa Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 97 UAE Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 98 UAE Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 99 UAE Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 100 UAE Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 101 Saudi Arabia Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 102 Saudi Arabia Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 103 Saudi Arabia Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 104 Saudi Arabia Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)
Table 105 South Africa Mobile Game Engine Market by Component, 2018 - 2030 (USD Million)
Table 106 South Africa Mobile Game Engine Market by Type, 2018 - 2030 (USD Million)
Table 107 South Africa Mobile Game Engine Market by Genre, 2018 - 2030 (USD Million)
Table 108 South Africa Mobile Game Engine Market by Operating System, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Mobile Game Engine Market Segmentation
Fig. 2 Mobile Game Engine Landscape
Fig. 3 Information Procurement
Fig. 4 Data Analysis Models
Fig. 5 Market Formulation and Validation
Fig. 6 Data Validating & Publishing
Fig. 7 Market Snapshot
Fig. 8 Segment Snapshot (1/2)
Fig. 9 Segment Snapshot (2/2)
Fig. 10 Competitive Landscape Snapshot
Fig. 11 Mobile Game Engine - Market Size and Growth Prospects (USD Million)
Fig. 12 Mobile Game Engine Market: Industry Value Chain Analysis
Fig. 13 Mobile Game Engine Market: Market Dynamics
Fig. 14 Mobile Game Engine Mareket: PORTER's Analysis
Fig. 15 Mobile Game Engine Marekt: PESTEL Analysis
Fig. 16 Mobile Game Engine Market Share by Component: Key Takeaway
Fig. 17 Mobile Game Engine Market, by Component: Market Share, 2022 & 2030
Fig. 18 Solution Component Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Services Component Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 Mobile Game Engine Market Share by Type: Key Takeaway
Fig. 21 Mobile Game Engine Market, by Type: Market Share, 2022 & 2030
Fig. 22 2D Game Engine Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 23 3D Game Engine Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Mobile Game Engine Market Share by Genre: Key Takeaway
Fig. 26 Mobile Game Engine Market, by Genre: Market Share, 2022 & 2030
Fig. 27 Action & Adventure Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 MOBA Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 29 Real-time Strategy Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 30 Role-playing Game Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Sandbox Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 32 Shooter Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 33 Simulation & Sports Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 34 Others Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 35 Mobile Game Engine Market Share by Operating System: Key Takeaway
Fig. 36 Mobile Game Engine Market, by Operating System: Market Share, 2022 & 2030
Fig. 37 iOS Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 38 Android Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 39 Cross Platform Market Estimates & Forcasts, 2018 - 2030 (Revenue, USD Million)
Fig. 40 Regional Marketplace: Key Takeaways
Fig. 41 Regional Marketplace: Key Takeaways
Fig. 42 North America Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 43 U.S. Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 44 Canada Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 45 Europe Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 46 Germany Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 47 U.K. Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 48 France Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 49 Italy Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 50 Spain Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 51 Asia Pacific Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 52 China Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 53 Japan Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 54 India Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 55 South Korea Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 56 Latin America Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 57 Brazil Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 58 Mexico Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 59 Middle East and Africa Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 60 UAE Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 61 Saudi Arabia Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 62 South Africa Mobile Game Engine Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Fig. 63 Key Company Categorization
Fig. 64 Company Market Positioning
Fig. 65 Key Company Market Share Analysis, 2023
Fig. 66 Strategic Framework