Mesifurane Market Size, Share & Trends Analysis Report By Application (Food & Beverages, Pharmaceuticals, Animal Feed), By Region (North America, Europe, Asia Pacific, Central & South America, MEA), And Segment Forecasts, 2018 - 2025

Industry Insights

The global mesifurane market size was estimated at 6,087.9 tons in 2015. High demand for processed foods owing to shortened meal preparation times has driven the demand for intense food flavors & additives that fortify consumables without compromising on nutrition levels. 

Consumers are also adopting unique products in a bid to meet transitioning palette preferences and experimenting with creative aromas, fragrances & tastes in their foods, and even in cosmetics. The high aromatic content of this agent has also resulted in industry expansion as researchers investigate varied applications in fragrances, personal care products, and others. 

U.S. mesifurane market volume by product, 2014 - 2025 (Tons)

Mesifurane is a natural organic compound, extracted from strawberry and a variety of other fruits. It is widely utilized in flavor and perfume industry owing to its highly attractive aroma. Flavoring agent manufacturers are expected to develop synthetic essences which are in line with the growing demand for attractive aromatic flavors 

Other competitors are also attempting to balance potential sensory disadvantages for the consumer, to compete with existing organic flavoring agent companies. Prominent marketers include Sigma-Aldrich, The Good Scents Company, and Natural Advantage have also undertaken innovative distribution strategies to expand their reach. 

Aroma development is a crucial aspect while fruit ripening since it influences their acceptability & consumption. Strawberry aromas have gained significant popularity in recent years owing to their fruity, long-lasting aroma which has driven their demand in feminine scents and other personal care products. 

Recently, there has been a growing stimulus toward the provision of greater quality products to retain customer loyalty, since low switching costs & lowly differentiated products have reduced supplier power in recent years. These factors are also expected to shape industry dynamics as manufacturers & suppliers engage in extensive R&D in line with these strategies. 

Mesifurane is not only prevalent in the food & beverage sector, but also in cosmetics, pharmaceuticals, animal feed, and others. Technological innovations are expected to pave new growth avenues as the emergence of numerous small enterprises has transformed the industrial landscape in recent years. 

Firmenich, a major participant in the manufacturing arena, has recently developed a unique process to provide high protection of flavors from oxidation and also retaining the best taste authenticity under extreme conditions of preparation processes. 

However, the mesifurane market is expected to witness challenges in the form of regulations implemented on synthetic flavors & products. Rising concern regarding adverse health effects of these agents along with stringent food safety regulations by the U.S. EPA and other agencies are likely to hamper growth. 

Application Insights

Food & beverages was the leading application segment and accounted for over 65% of the overall consumption in 2015. The expansion of the food processing and beverage sector in Asian markets is expected to further drive demand over the future. The segment is expected to grow at the highest CAGR of 4.9% in terms of volume from 2016 to 2025. 

Ketone derivatives such as mesifurane have the capability of dissolving organic compounds, making them ideal for diverse applications in the food & beverage sector. Ketones exhibit infinite solubility in water and are also considered as a crucial industrial solvent owing to its low boiling point. Acetone and methyl ethyl ketone are the most commonly used flavoring agents derived from the ketone group. 

Global mesifurane market revenue share, by application, 2015 (%)

Pharmaceuticals are expected to grow at 4.7%. CAGR over the forecast period. Increasing usage of flavorants in oral pharmaceutical formulations in order to compensate for the lack of taste is expected to complement segment growth. The agent is widely utilized as an intermediate in organic industrial synthesis as well as a disinfectant and preservative, which is also expected to drive segment expansion. 

Growing meat consumption and the outbreak of several livestock-diseases & epidemics in recent years have driven the demand for animal feed. This industry is also increasingly utilizing such compounds to meet flavor requirements, enhance nutritional value, and make food more palatable for animals without the added calories. 

Other prominent applications include personal care formulations and cosmetics. The product is commonly used as a preservative in cosmetics formulations, nail hardeners, nail enamel recovery, and other personal care products, imparting versatile flavors and scents. Other ketone derivatives such as raspberry ketones are also gaining popularity. 

Regional Insights

North America was a dominant consumer and accounted for around 28% of the total revenue in 2015. The industry is expected to grow at 4.9% CAGR owing to the increased penetration of packaged food products and the willingness of consumers to experiment with new flavors & fragrances. 

The consumption of packaged food is estimated to be over 30% more than fresh food in the U.S., driving innovations in the development of fresh and novel flavoring agents in order to attract a larger consumer base. Furthermore, the growing demand for low-fat & carbohydrate-free foods is also contributing to processed foods sector expansion in these regions. 

However, Asia Pacific is expected to emerge as the fastest-growing region, with 5.2% CAGR from 2016 to 2025. The inclination of consumers towards using higher value and quality products in the emerging economies such as India and China is also likely to boost demand for fresh and aromatic additives in various end-use industries. 

China is expected to remain a dominant consumer in this region, accounting for over 43% of the revenue in 2015. Evolving food priorities, the presence of healthier alternatives, and transitioning consumer lifestyles are major factors driving progress in this industry. Numerous large & small scale companies are flourishing in such regions by providing upgraded yet inexpensive products. 

Central & South America (CSA) is also expected to witness high growth in the fragrances market, with increasing entry of artisan & niche brands, while consumers increasingly opt for prestige perfumes that affect the senses and emotional well-being. Mesifurane is thus being utilized in perfumes, Qatar, and other products to provide a long-lasting, fresh, and exotic scent, for both men & women. 

Mesifurane Market Share Insights

The mesifurane market has witnessed significant growth in recent years owing to the development of numerous unique products with novel application properties. The industry is characterized by the presence of limited multinational marketers & distributors such as The Good Scents Company, Shandong Yaroma Perfumery Co. Ltd., Ruiyuan Flavor Co. Ltd., Penta Manufacturing Co., Natural Advantage, and United International Co. Ltd. 

New entrants are compelled to focus on providing innovative, low-cost products and invest large amounts in technologies to produce these compounds while facing other entry barriers. However, the industry currently consists only of a few players providing ample space for new opportunists. 

Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global mesifurane market on the basis of application and region:

• Application Outlook (Volume, Tons; Revenue, USD Million; 2014 - 2025)

  • Food & Beverages

  • Pharmaceuticals

  • Animal Feed

  • Others

• Regional Outlook (Volume, Tons; Revenue, USD Million; 2014 - 2025)

  • North America

    • The U.S.

  • Europe

  • Asia Pacific

    • China

  • Central & South America

  • Middle East & Africa