Meditation Management Apps Market Size, Share & Trends Analysis Report By Platform (iOS, Android), By Deployment Type (Cloud-based, On-premise), By Service, By Region, And Segment Forecasts, 2024 - 2030

Meditation Management Apps Market Trends

The global meditation management apps market size was estimated at USD 1.49 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2030. Factors such as an increased number of individuals suffering from stress, anxiety, and depression, government initiatives that promote meditation and yoga, rising use of smartphones and tablets, and growing awareness regarding mental health drive market growth. These applications guide breathing techniques, visualization exercises, and muscle and body relaxation.

Government initiatives and rapid digitalization promoting yoga and meditation significantly influence market growth. For instance, in April 2021, the Government of India launched “Mental Health and Normalcy Augmentation System (MANAS).” It is a mobile app that aims to enhance mental health of Indian citizens between 15 and 35 years of age. This app was developed by the Armed Forces Medical College (AFMC) Pune, Centre for Development of Advanced Computing (C-DAC) Bengaluru, and National Institute of Mental Health and Neuro Sciences (NIMHANS) Bengaluru.

The meditation app landscape has become intensely competitive; for instance, since 2015, over 2,500 meditation apps have entered the market, witnessing a remarkable 52% increase in revenue for the top performers, surpassing USD 195 million in 2018. Google reports a 65% Y-o-Y surge in searches related to yoga and meditation apps, such as 'mindfulness apps' and 'yoga for beginners app.' This surge in interest is reflected in the staggering download figures, with over 52 million users acquiring the top 10 meditation apps in 2019.

The increasing utilization of smartphones is driving the growth of the meditation management app market. Moreover, growing smartphone and internet penetration is fueling industry growth. For instance, as per a 2021 report by Ericsson, the number of mobile subscriptions was more than 6 billion, which is expected to further increase during the forecast period. In addition, according to Internet World Stats, as of Q1 2021, global internet penetration was around 65.6%. Thus, the growing adoption of smartphones, the internet, and social media will propel market growth.

Furthermore, rising healthcare expenditures and growing prevalence of mental disorders such as anxiety and depression drive the demand for meditation apps across the globe. For instance, in March 2023, according to the World Health Organization (WHO), around 280 million people globally suffered from depression. Similarly, according to Kaiser Fami ly Foundation (KFF), in the U. S., more than 30% of adults reported symptoms of depression and anxiety in February 2023.

Market Concentration & Characteristics

Market growth stage is high, and the pace of growth is accelerating. Meditation management app market is characterized by a high degree of innovation owing to rapid digitalization and technological advancements driven by factors such as rising penetration of mobile phones and growing adoption of smartwatches and sensor technology. For instance, Happify, a mobile application, is designed to provide cognitive behavioral therapy, mindfulness, and positive emotional support, particularly for individuals with high stress levels. The app offers a unique and enjoyable gaming experience to create a positive atmosphere for those looking to relax their minds.

The meditation management apps market is also characterized by moderate merger and acquisition (M&A) activities by leading players. This is due to several factors, including a desire to gain access to new technologies and the need to consolidate in a rapidly growing market. For instance, in July 2020, the popular mental wellness and meditation app Calm announced the acquisition of meditation app Ten Percent Happier. The acquisition allowed Calm to broaden its offerings and cater to a wider audience, including those who might be more inclined towards a pragmatic and accessible approach to mindfulness.

The lower regulatory approval for meditation management applications is, however, one of the major factors anticipated to restrain market growth. Moreover, data security and privacy concerns are substantial factors expected to hamper market expansion for meditation management applications.

Key players in the market adopt a geographical expansion strategy to increase their reach in the market. In addition, this strategy includes adding new features to existing solutions, which creates opportunities for companies that focus on developing meditation management apps.

Platform Insights

Based on platform, the market for meditation management apps is classified into Android, iOS, and others. iOS segment led the market and accounted for 48.9% of global revenue share in 2023. This growth can be attributed to increasing adoption of iPhone devices among consumers. For instance, according to data published by BankMyCell.com, market share of iOS in the UK increased from 56.74% in 2022 to 57.92% in 2023. Thus, such instances demonstrate segment growth over the forecast period.

However, the Android segment is anticipated to expand at the fastest CAGR during the forecast period owing to rising usage and cost-effective nature of Android-based smartphones. For instance, in February 2023, according to Business of Apps, Android is the most popular operating system globally, with more than 2.5 billion active users in more than 190 countries. Thus, growing number of Android users is anticipated to propel this segment's growth.

Deployment Type Insights

By deployment type, the market is segmented into on-premise and cloud-based. Cloud-based deployment accounted for largest market share in 2023 and is expected to register the fastest CAGR through 2030. Easy accessibility, integrated features, remote access to real-time data tracking, straightforward data backup, and minimal handling costs drive increased adoption of these solutions.

Also, cloud-based applications lower the costs and IT workload related to meditation management apps while achieving further cost and productivity benefits. Thus, companies are increasingly investing in cloud-based meditation management apps. Meanwhile, on-premise segment is poised to witness lucrative growth over the forecast period. On-premise services offer secure patient data management and easy access. The desire for complete information access within premises drives the preference for on-premise services.

Service Insights

Based on service, the market is divided into free and paid (In-App Purchase). Free services held the largest revenue share in 2023, due to an unwillingness to buy paid apps for meditation management. Several key market players offer both free and paid (in-app purchase) subscription services. Free services offer simple apps, fuss-free meditation timers with a gentle bell sound, walking meditations, mindfulness education, and guided meditation series based on individual moods, health concerns, or other wellness goals. Insight Timer, Smiling Mind, Mindfulness Coach, Healthy Minds Program, and UCLA Mindful are free service apps.

On the other hand, paid (In-App Purchase) applications are projected to witness highest growth rate over the forecast period due to rising disposable income and a growing working population. These apps are typically well-stocked with meditation and mindfulness content. In addition, they offer special features such as customizable meditation plans, reward programs, and real-time access to mental health professionals.

Regional Insights

North America dominated the market and accounted for 36.9% revenue share in 2023. Factors such as developments in coverage networks, growing adoption of smartphones, and growing internet and social media penetration fuel market growth in this region. For instance, according to TheGlobalEconomy.com, there are around 361.66 million mobile phone subscribers in the U.S. In addition, growing healthcare IT infrastructure and rising healthcare expenditure fuel this region's market growth.

Asia Pacific is anticipated to witness significant growth in the meditation management apps industry, owing to a rise in demand for connected devices and rising adoption of smartphones in this region. Moreover, various countries such as India, Thailand, and South Korea are adopting digital health technologies to ensure better outcomes and manage healthcare delivery. Thus, such initiatives are projected to boost adoption of meditation management apps over the forecast period.

Key Companies & Market Share Insights

Some of the key players operating in this market include Calm, Headspace Inc., Breeth, and Inner Explorer.

• Calm provides evidence-based mental health programs and tools that focus on depression and anxiety. The company supports users in more than 190 countries.

• Headspace Inc. offers mindfulness tools for everyday life, including sleepcasts, meditations, and focus on exercises and mindful movement. These apps are used in 200 countries worldwide.

• Breethe offers meditation and wellness apps and has over 10 million downloads in more than 90 countries globally.

Meditation Moments, MindApps, Simple Habit, and Ten Percent Happier are some emerging market participants in the meditation management apps industry.

• Meditation Moments offers uniquely composed music and guided meditations apps. The company has 1 million users across all platforms.

• MindApps. offers meditation apps with customizable settings, daily encouragement, and world-renowned teachers.

Recent Developments

• In September 2023, Headspace Inc. and One Medical, a U.S.-based in-office and virtual primary care provider, entered a strategic partnership. Under this partnership, the two companies would focus on devising solutions to reduce anxiety concerning  medical appointments and spread awareness towards preventive health screenings

• In September 2022, Headspace Inc. acquired Shine, a New York-based company that provides inclusive mental health experience for BIPOC groups. This acquisition would expand Headspace’s capability to offer more inclusive self-care content to its users

• In January 2022, Headspace Inc. acquired Sayana, an AI-driven mental health and wellness company, to expand its meditation and mindfulness businesses

Meditation Management Apps Market Report Scope

Global Meditation Management Apps Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global meditation management apps market report based on platform, deployment type, services, and region:

• Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • iOS

  • Android

  • Others

• Deployment Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Cloud-based

  • On-premise

• Services Outlook (Revenue, USD Million, 2018 - 2030)

  • Free

  • Paid (In App Purchase)

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • South Africa

    • UAE

    • Kuwait