Massage Equipment Market Size, Share & Trends Analysis Report By Product (Massage Chairs & Sofas, Handheld Massagers, Back Massagers, Neck & Shoulder Massagers ), By Application (Commercial, Home), By Region, And Segment Forecasts, 2025 - 2030

Massage Equipment Market Size & Trends

The global massage equipment market size was valued at USD 11.37 billion in 2024 and is expected to grow at a CAGR of 8.8% from 2025 to 2030. The market growth is attributed to the increasing stress levels and sedentary lifestyles, leading to a higher demand for relaxation and pain relief solutions. Advancements in technology have resulted in innovative and customizable massage equipment, making it more effective and appealing to consumers. The rising focus on holistic well-being and wellness tourism has also expanded the market. Additionally, the growing trend of home fitness and wellness, along with the convenience of e-commerce and online retailing, has made massage equipment more accessible to a wider audience.

The increasing prevalence of chronic pain and musculoskeletal disorders has led to a higher demand for therapeutic massage equipment. The aging population, particularly in developed countries, is also driving the market as older adults seek effective and non-invasive methods for pain relief and relaxation. The growing acceptance of alternative and complementary therapies, including massage therapy, further supports market expansion.

Moreover, the wellness industry’s focus on preventive healthcare and self-care has encouraged individuals to invest in personal massage equipment. Corporate wellness programs and the inclusion of massage therapies in employee benefits also contribute to market growth. Additionally, the rising disposable incomes and the trend toward luxury and wellness products have made high-end massage equipment more accessible to consumers.

Additionally, the increasing number of shopping malls, supermarkets, and hypermarkets in developing countries, including China and India, has paved the way for commercial massage chairs and will, in turn, expand the buyer's reach in the market.

According to the research conducted by the Mental Health Foundation in the U.K., in 2018, 74% of the population experienced extreme stress that they felt overwhelmed and were unable to cope. Similarly, as per research conducted by the American Psychological Association, 77% of Americans regularly experience physical symptoms, which are caused by stress. These symptoms include fatigue, headache, upset stomach, muscle tension, teeth grinding, and dizziness. Along with that, 73% of the population experience psychological symptoms caused by stress, which include irritability, anger, and nervousness. Occurrences of the aforementioned symptoms are expected to play a crucial role in promoting the scope of massage equipment in the near future.

Product Insights

The massage chairs & sofas segment dominated the market with the largest revenue share of 51.8% in 2024. Massage chairs and sofas offer convenience and comfort, allowing users to enjoy therapeutic benefits from the comfort of their homes. Technological advancements have developed sophisticated massage chairs with various features, such as multiple massage modes, heat therapy, and body scanning capabilities, enhancing user experience and satisfaction. Additionally, the increasing awareness of the health benefits of regular massage therapy, such as stress relief, improved circulation, and pain management, has driven consumer demand for these products. The rising disposable incomes and the growing trend of investing in home wellness and relaxation products have also contributed to the strong market presence of the massage chairs and sofas segment.  

The handheld massagers segment is expected to grow at the fastest CAGR of 9.7% over the forecast period. Handheld massagers are highly portable, affordable, and easy to use, making them popular for consumers seeking convenient massage solutions at home or in the office. The increasing awareness of the health benefits of regular massage, such as stress relief, improved circulation, and pain management, has also driven demand for these products. Additionally, the rising trend of self-care and wellness, coupled with many individuals' busy and sedentary lifestyles, has further boosted the market for handheld massagers. The availability of advanced features, such as multiple massage modes and heat therapy, enhances the appeal of these products.

Application Insights

Commercial dominated the market with the largest revenue share in 2024 owing to the widespread use of massage equipment in various commercial settings, including spas, wellness centers, gyms, and corporate wellness programs. The increasing adoption of massage services as part of employee wellness initiatives has driven demand in the corporate sector. Additionally, the growing popularity of wellness tourism and the expansion of luxury spa services have significantly boosted the commercial use of massage equipment. The demand for high-quality, durable, and multifunctional massage devices in these professional settings further supports the strong market position of the commercial segment.

The home segment is expected to grow at the fastest CAGR over the forecast period. The increasing focus on self-care and wellness has led consumers to invest in massage equipment for home use, seeking convenience and privacy for their relaxation and therapeutic needs. The rise of work-from-home and hybrid work models has further heightened the demand for home wellness products, as individuals look to create comfortable and stress-relieving environments. Technological advancements have also made high-quality, affordable, and user-friendly massage equipment more accessible to a broader audience. Additionally, the growing awareness of the health benefits of regular massage, including stress relief, improved circulation, and muscle relaxation, has driven the popularity of home massage devices. The availability of a wide range of products, from portable handheld massagers to sophisticated massage chairs, caters to diverse consumer preferences and budgets.

Regional Insights

North America massage equipment industry dominated the global market with a revenue share of 39.8% in 2024. The region's high consumer awareness regarding the benefits of massage therapy for stress relief, pain management, and overall well-being has driven demand. Additionally, the presence of advanced healthcare infrastructure and the integration of massage therapy into wellness and healthcare routines have bolstered market growth. The rise of e-commerce and online retail platforms has also made massage equipment more accessible to many consumers. Moreover, the increasing prevalence of sedentary lifestyles and the resulting health issues have prompted individuals to seek convenient and effective home-based wellness solutions, further boosting the market.

U.S. Massage Equipment Market Trends

The U.S. massage equipment industry is expected to grow significantly over the forecast period owing to the increasing consumer awareness of the health benefits of massage therapy. With a focus on relaxation, stress relief, and therapeutic benefits, the market encompasses a wide range of products, including massage chairs, handheld massagers, and massage tables. Technological advancements, such as air compression, heat therapy, and adjustable settings, are enhancing massage equipment's effectiveness and user experience. The rise of e-commerce and online retail platforms has made these products more accessible to consumers, further boosting market growth. Additionally, the growing trend of self-care and wellness has led to a higher demand for convenient and affordable massage solutions at home.

Europe Massage Equipment Market Trends

Europe's massage equipment industry was identified as a lucrative region in 2024. The region's spa traditions, from Scandinavian saunas to Mediterranean wellness retreats, have influenced the variety of massage equipment available. Advanced technologies, such as smart massage chairs and AI-driven personalized experiences, are gaining popularity. Eco-consciousness is also a key trend, with sustainable materials and energy-efficient features becoming more important to environmentally aware consumers

Asia Pacific Massage Equipment Market Trends

Asia Pacific massage equipment industry is expected to grow at the fastest CAGR of 10.2% over the forecast period. The region's growing middle class and increasing disposable income have increased demand for massage equipment. The market is driven by the rising awareness of the health benefits of massage therapy, including stress relief and muscle relaxation. Technological advancements, such as massage chairs with sensors and AI technology, enhance the consumer experience. The market is expected to continue its strong growth trajectory, supported by the expansion of wellness centers and spas across the region

Key Massage Equipment Company Insights

Some key companies in the massage equipment market include JSB Healthcare, OSIM International Pte. Ltd., Panasonic; RoboTouch, Casada International, and others. Companies are introducing new advance massagers. Several key players are adopting strategies such as mergers & acquisitions and collaborations to remain competitive.

• JSB Healthcare is a prominent player in the massage equipment industry, offering various products designed to promote health and wellness. Their product lineup includes massage chairs, handheld massagers, foot and leg massagers, personal care massagers, and fitness equipment. 

• OSIM International Pte. Ltd. is a well-known name in the wellness technology industry, offering a diverse range of massage equipment and lifestyle products. OSIM is renowned for its innovative massage chairs and sofas, such as the uDiva SOFA, which features customizable seating and built-in massage for ultimate relaxation. The company provides upper body massagers designed to relieve tension and improve posture, including models with heat therapy and airbag massage. The company also offers health and fitness monitors, including devices for measuring vital signs and tracking fitness progress.

Recent Developments

• In May 2024, Xiaomi announced its Mijia Smart Waist Massager, a device specifically designed to alleviate lumbar pain and fatigue. The massager is priced at approximately USD 70 and features dual-function lumbar support and massage alongside dual-sided heating with independent temperature adjustment.

• In February 2024, beat XP, a fit-tech D2C brand under Pristyn Care, unveiled its latest collection of massagers, featuring a body, hand, and leg massager. The Drift Power Massage Gun, equipped with a robust brushless motor, offers adjustable frequencies from 1800-3200 RPM and operates quietly at under 45 dB.

• In January 2024, PowerMax, a prominent fitness equipment brand, launched two new full-body massage chairs, PMC-2000 and PMC-4900. This initiative underscores the company's dedication to providing innovative wellness solutions. 

Massage Equipment Market Report Scope

Global Massage Equipment Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global massage equipment market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Massage Chairs & Sofas

  • Back Massagers

  • Handheld Massagers

  • Neck & Shoulder Massagers

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Home 

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico 

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa