Marketing Automation Market Size, Share & Trends Report

Marketing Automation Market Size, Share & Trends Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Hosted), By Enterprise Size, By End-use (BFSI, Retail, Healthcare), By Region, And Segment Forecasts, 2025 - 2030

Report ID: GVR-1-68038-457-4
Number of Report Pages: 80
Format: PDF, Horizon Databook

Historical Range: 2018 - 2023
Forecast Period: 2025 - 2030
Industry: Technology

Market Segmentation

Marketing Automation Solution Outlook (Revenue, USD Billion, 2018 - 2030)
- Campaign Management
- Email Marketing
- Inbound Marketing
- Mobile Applications
- Lead Nurturing & Lead Scoring
- Reporting & Analytics
- Social Media Marketing
- Others
Marketing Automation Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
- On-premise
- Hosted
Marketing Automation Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)
- Large Enterprises
- Small & Medium Enterprises
Marketing Automation End Use Outlook (Revenue, USD Billion, 2018 - 2030)
- BFSI
- Retail
- Healthcare
- Telecom & IT
- Discrete Manufacturing
- Government & Education
- Others
Marketing Automation Regional Outlook (Revenue, USD Billion, 2018 - 2030)
- North America
  - North America Marketing Automation Market, by Solution
    - Campaign Management
    - Email Marketing
    - Inbound Marketing
    - Mobile Applications
    - Lead Nurturing & Lead Scoring
    - Reporting & Analytics
    - Social Media Marketing
    - Others
  - North America Marketing Automation Market, by Deployment
    - On-premise
    - Hosted
  - North America Marketing Automation Market, by Enterprise Size
    - Large Enterprises
    - Small & Medium Enterprises
  - North America Marketing Automation Market, by End Use
    - BFSI
    - Retail
    - Healthcare
    - Telecom & IT
    - Discrete Manufacturing
    - Government & Education
    - Others
  - U.S.
    - U.S. Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - U.S. Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - U.S. Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - U.S. Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Canada
    - Canada Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Canada Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - Canada Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Canada Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Mexico
    - Mexico Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Mexico Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - Mexico Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Mexico Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
- Europe
  - Europe Marketing Automation Market, by Solution
    - Campaign Management
    - Email Marketing
    - Inbound Marketing
    - Mobile Applications
    - Lead Nurturing & Lead Scoring
    - Reporting & Analytics
    - Social Media Marketing
    - Others
  - Europe Marketing Automation Market, by Deployment
    - On-premise
    - Hosted
  - Europe Marketing Automation Market, by Enterprise Size
    - Large Enterprises
    - Small & Medium Enterprises
  - Europe Marketing Automation Market, by End Use
    - BFSI
    - Retail
    - Healthcare
    - Telecom & IT
    - Discrete Manufacturing
    - Government & Education
    - Others
  - UK
    - UK Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - UK Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - UK Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - UK Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Germany
    - Germany Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Germany Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - Germany Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Germany Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - France
    - France Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - France Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - France Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - France Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
- Asia Pacific
  - Asia Pacific Marketing Automation Market, by Solution
    - Campaign Management
    - Email Marketing
    - Inbound Marketing
    - Mobile Applications
    - Lead Nurturing & Lead Scoring
    - Reporting & Analytics
    - Social Media Marketing
    - Others
  - Asia Pacific Marketing Automation Market, by Deployment
    - On-premise
    - Hosted
  - Asia Pacific Marketing Automation Market, by Enterprise Size
    - Large Enterprises
    - Small & Medium Enterprises
  - Asia Pacific Marketing Automation Market, by End Use
    - BFSI
    - Retail
    - Healthcare
    - Telecom & IT
    - Discrete Manufacturing
    - Government & Education
    - Others
  - China
    - China Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - China Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - China Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - China Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Japan
    - Japan Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Japan Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - Japan Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Japan Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - India
    - India Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - India Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - India Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - India Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Australia
    - Australia Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Australia Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - Australia Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Australia Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - South Korea
    - South Korea Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - South Korea Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - South Korea Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - South Korea Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
- Latin America
  - Latin America Marketing Automation Market, by Solution
    - Campaign Management
    - Email Marketing
    - Inbound Marketing
    - Mobile Applications
    - Lead Nurturing & Lead Scoring
    - Reporting & Analytics
    - Social Media Marketing
    - Others
  - Latin America Marketing Automation Market, by Deployment
    - On-premise
    - Hosted
  - Latin America Marketing Automation Market, by Enterprise Size
    - Large Enterprises
    - Small & Medium Enterprises
  - Latin America Marketing Automation Market, by End Use
    - BFSI
    - Retail
    - Healthcare
    - Telecom & IT
    - Discrete Manufacturing
    - Government & Education
    - Others
  - Brazil
    - Brazil Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Brazil Marketing Automation Market, by Deployment
      - On-premise
      - Hosted
    - Brazil Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Brazil Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Argentina
    - Argentina Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Argentina Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - Argentina Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Argentina Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
- MEA
  - MEA Marketing Automation Market, by Solution
    - Campaign Management
    - Email Marketing
    - Inbound Marketing
    - Mobile Applications
    - Lead Nurturing & Lead Scoring
    - Reporting & Analytics
    - Social Media Marketing
    - Others
  - MEA Marketing Automation Market, by Deployment
    - On-premise
    - Hosted
  - MEA Marketing Automation Market, by Enterprise Size
    - Large Enterprises
    - Small & Medium Enterprises
  - MEA Marketing Automation Market, by End Use
    - BFSI
    - Retail
    - Healthcare
    - Telecom & IT
    - Discrete Manufacturing
    - Government & Education
    - Others
  - UAE
    - UAE Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - UAE Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - UAE Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - UAE Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - South Africa
    - South Africa Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - South Africa Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - South Africa Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - South Africa Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others
  - Saudi Arabia
    - Saudi Arabia Marketing Automation Market, by Solution
      - Campaign Management
      - Email Marketing
      - Inbound Marketing
      - Mobile Applications
      - Lead Nurturing & Lead Scoring
      - Reporting & Analytics
      - Social Media Marketing
      - Others
    - Saudi Arabia Marketing Automation Market, by Deployment
      - On-premise
      - Cloud
    - Saudi Arabia Marketing Automation Market, by Enterprise Size
      - Large Enterprises
      - Small & Medium Enterprises
    - Saudi Arabia Marketing Automation Market, by End Use
      - BFSI
      - Retail
      - Healthcare
      - Telecom & IT
      - Discrete Manufacturing
      - Government & Education
      - Others

Report content

Qualitative Analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Quantitative Analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

GET A FREE SAMPLE

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

Or view our licence options:

NEED A CUSTOM REPORT?

We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

ESOMAR certified & member

ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.