Maracuja Oil Market Size, Share & Trends Analysis Report By Type (Organic, Conventional), By Gender (Women, Men), By End-use, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Maracuja Oil Market Size & Trends

The global maracuja oil market size was estimated at USD 2.09 billion in 2023 and is expected to grow at a CAGR of 10.1% from 2024 to 2030. Maracuja oil is highly sought after in beauty and personal care due to its rich antioxidant content, which helps protect the skin from environmental damage, and its excellent moisturizing properties, making it ideal for hydrating dry skin. Its anti-inflammatory benefits soothe irritated skin, while its lightweight texture suits all skin types. The increasing consumer preference for natural and organic skincare products and the rising awareness of maracuja oil's multiple benefits are driving its demand in the beauty industry.         

In addition, the growing awareness of the benefits of maracuja oil through social media and beauty influencers has played a crucial role in its popularity. Influencers and dermatologists frequently highlight maracuja oil's ability to soothe inflammation, reduce redness, and improve skin texture. This word-of-mouth marketing, coupled with positive reviews and testimonials, has significantly boosted consumer confidence in the product. As more people turn to online platforms for beauty advice, the demand for maracuja oil is expected to rise further.

Another factor driving its demand is the versatility of maracuja oil in various skincare and haircare formulations. From facial oils and serums to hair masks and conditioners, maracuja oil is incorporated into a wide range of products, catering to different consumer needs. Its lightweight texture and non-greasy finish make it a popular choice for those looking to add moisture and shine without weighing down their hair or skin. This adaptability ensures that maracuja oil will continue to be a staple product in beauty and skincare routines.

The demand for maracuja oil is poised to increase as consumers become more educated about its benefits and as the trend for sustainable and ethical beauty products grows. Brands are increasingly sourcing maracuja oil from eco-friendly and fair-trade sources, appealing to environmentally conscious consumers. Furthermore, ongoing research and product innovation are likely to uncover even more benefits of maracuja oil, solidifying its position in the beauty and skincare industry. As these trends continue, maracuja oil's popularity is set to soar in the future.

The rise of online channels, particularly sales through TikTok and other social media platforms, is significantly boosting the maracuja oil market. Beauty influencers and skincare enthusiasts on these platforms frequently showcase maracuja oil's benefits, creating viral trends and driving consumer interest. The convenience of online shopping, coupled with targeted advertising and user-generated content, has made it easier for consumers to discover and purchase maracuja oil.

Tarte Cosmetics, which offers maracuja oil, has leveraged its strong social media presence to generate significant sales through TikTok Shop, embracing the platform's social commerce capabilities. By hosting regular livestream shopping sessions, Tarte engages viewers with product swatches, tutorials, giveaways, and behind-the-scenes content. This strategy, combined with their open affiliate approach, has resulted in impressive viewership and sales, with 70% of purchases coming from non-followers in 2023. Their successful 12-hour livestream attracted 25,000 viewers and led to a triple-digit lift in wholesale retail products featured on TikTok Shop, demonstrating Tarte’s effective integration of social media and e-commerce.

Type Insights

Organic maracuja oil accounted for about 67% of the market in 2023. This is due to the rising consumer preference for natural and sustainably sourced products. Increasing awareness about the benefits of organic products, such as the absence of harmful chemicals and pesticides, drives demand. Consumers are willing to pay a premium for organic maracuja oil, which is often associated with higher quality and better environmental practices.

Demand for conventional maracuja oil is expected to grow at a CAGR of about 9.7% from 2024 to 2030. As consumers continue to seek budget-friendly beauty and wellness solutions, conventional maracuja oil presents a viable option. Advances in cultivation and extraction methods also enhance the quality and efficiency of conventional maracuja oil production, making it more appealing. In addition, the growing penetration of maracuja oil in emerging markets, where price sensitivity is higher, contributes to the rapid growth of this segment, catering to a broader audience.

Gender Insights

The use of maracuja oil among women accounted for a share of about 67% in 2024. Women represent a large segment of the market driven by their predominant use of skincare and haircare products. Maracuja oil is highly valued for its moisturizing, anti-aging, and nourishing properties, making it a popular choice among women seeking natural beauty solutions. The increasing focus on self-care and the expanding range of beauty and personal care products targeted at women further fuel this demand. Additionally, marketing campaigns and endorsements by influencers and celebrities enhance product visibility and trust among female consumers, reinforcing their share.

Demand for maracuja oils among men is expected to grow at a CAGR of about 10.9% from 2024 to 2030. Increasing awareness about personal care and grooming among men, coupled with the rising influence of social media and fashion trends, drives this growth. Men are becoming more inclined towards using natural and effective products like maracuja oil for skincare and haircare. The introduction of gender-specific marketing strategies and product formulations tailored to men's needs also contributes to the rapid adoption of maracuja oil in this segment.

End-use Insights

The use of maracuja oil in household settings accounted for a share of about 82% in 2023. Consumers prefer maracuja oil for its versatility and natural benefits, incorporating it into skincare, haircare, and even DIY beauty treatments. The increasing trend towards natural and organic home care products further bolsters this segment. In addition, easy availability through various retail channels and the growing popularity of online shopping makes maracuja oil a convenient and accessible choice for household use, sustaining its market share.

Demand for maracuja oil in commercial settings is expected to grow at a CAGR of 11.2% from 2024 to 2030. This is due to its rising use in spas, salons, and wellness centers. Businesses in these sectors are increasingly incorporating maracuja oil into their treatments and product offerings, driven by consumer demand for natural and effective skincare and haircare solutions. The expansion of these wellness facilities, coupled with the growing trend of self-care and holistic health, contributes to the rapid adoption and integration of maracuja oil in the commercial sector, fueling its significant growth.

Distribution Channel Insights

The sales of maracuja oil through hypermarkets & supermarkets accounted for a market share of 33% in 2023. Supermarkets and hypermarkets are gradually becoming trusted beauty retail spaces by offering an extensive range of skincare and cosmetics products. These stores prioritize visual merchandising and categorization in order to create a captivating beauty shopping experience. Sainsbury's and other beauty firms partnered to launch AI and AR-powered skincare consultations in more than 100 UK locations in 2022. This technology reflects the increased demand for products such as maracuja oil and the growing interest in skin health. It analyzes customers' faces to deliver personalized skincare recommendations.

Online sales of maracuja oil are expected to grow at a CAGR of 11.4% from 2024 to 2030. The ease of online purchasing, which gives customers quick access to a large selection of skin care goods from the comfort of their homes, is what is driving the market's e-commerce growth. A YouGov survey from 2022 indicates that roughly 10% of worldwide customers prefer to just buy health and beauty products online, while roughly 22% shop online most of the time. The market for maracuja oil is enhanced by an increase in online skincare sales due to the expansion of customer choice and access, which also increases market competitiveness.

Regional Insights

The maracuja oil market in North America accounted for a market share of around 31% in 2023 in the global market. Benefits of skincare are becoming more widely known to consumers because to social media and online videos on sites like YouTube and TikTok. Also, the region's thriving skincare industry, which is fueled by high consumer expenditure and a need for efficient, scientifically supported products, adds to the appeal of skincare products that make anti-aging and skin-brightening claims. This trend is further fueled by a growing number of aging consumers looking for efficient beauty solutions as well as younger demographics affected by digital media who are proactive in addressing skincare concerns and preserving a youthful appearance.

U.S. Maracuja Oil Market Trends

The maracuja oil market in the U.S. accounted for a market share of around 85% in 2023 in the North American market. The U.S. has robust demand for maracuja oil due to increasing consumer awareness of natural and organic beauty products. Maracuja oil's benefits for skin and hair, such as hydration, anti-aging, and nourishment, make it popular among health-conscious consumers. In addition, the rise of wellness trends and the influence of social media and celebrity endorsements further drive its demand in the U.S. market.

Asia Pacific Maracuja Oil Market Trends

The maracuja oil market in Asia Pacific is anticipated to grow at a CAGR of about 8.9% from 2024 to 2030. The Asia Pacific skincare market is expanding due to growing consumer demand for both prestige and mass-market beauty products. This growth is driven by an expanding middle class, increased product accessibility, and a cultural emphasis on beauty. The market for maracuja oil holds significant potential in this context, as more consumers seek powerful and efficient skincare solutions. High-quality, bioavailable products such as maracuja oil are expected to see increased demand, making this a profitable market for cosmetic firms targeting this demographic.

Key Maracuja Oil Company Insights

The maracuja oil market is fragmented. Many brands have recognized the presence of untapped opportunities in their product offerings and have been adopting strategies such as marketing campaigns, mergers & acquisitions, and product launches to gain market share.

Recent Developments

• In July 2024, Kosé Corporation, a major Japanese cosmetics company, accelerated its North American expansion with the opening of a new flagship store in Los Angeles, branded as Maison Kosé. This move aims to enhance awareness and accessibility of its key global brands in the region. The launch of Maison Kosé underscores Kosé Corporation's strategic initiative to strengthen its presence and grow its business in North America through 2023, leveraging physical retail presence to engage directly with consumers and bolster brand visibility in a competitive market.

• In July 2024, Kosé Corporation entered a strategic partnership with I Peace, Inc. and Reju, Inc. to develop personalized beauty products containing iPS cell extract tailored to individual customer preferences. This innovative collaboration aims to pioneer a new frontier in beauty by integrating advanced iPS cell technology with cosmetic formulations, ensuring products are uniquely suited to each customer's needs and biocompatibility.

• In June 2024, Farouk Systems, Inc. showcased its latest innovations and cutting-edge techniques in hair care. Its educators led live demonstrations and education sessions, igniting passion and setting new standards in hair artistry. The company leveraged the prestigious platform of IBS Las Vegas to inspire industry professionals, shape beauty trends, and reinforce their commitment to pushing the boundaries of innovation in the hair care industry on a global scale.

Maracuja Oil Market Report Scope

Global Maracuja Oil Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the maracuja oil market report on the basis of type, gender, end use distribution channel, and region.

• Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Organic

  • Conventional

• Gender Outlook (Revenue, USD Billion, 2018 - 2030)

  • Women

  • Men

• End-use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Household

  • Commercial

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia