Mannequin Head Market Size, Share & Trends Analysis Report By End Use (Men, Women, Infant & Toddlers), By Application (Hairstyling & Barbering, Makeup Artistry, Wig & Hairpiece Design, Hat & Accessories), By Region, And Segment Forecasts, 2025 - 2030

Mannequin Head Market Size & Trends

The global mannequin head market size was estimated at USD 1,042.4 million in 2024 and is expected to grow at a CAGR of 5.4% from 2025 to 2030. The rise of independent stylists drives the demand for mannequin heads for practicing applying makeup and hairstyling. According to an article in Beauty Launch Pad by Allured Business Media, in the U.S., the population of independent hairstylists surpassed the half-million mark in August 2022 and continues to expand annually. Their combined expenditure on professional hair products exceeds USD 2 billion, demonstrating the increasing demand for hair-related services. In addition, mannequin heads are essential tools for training hairstylists, barbers, and cosmetologists. The growth of beauty and cosmetology schools and programs drives the demand for mannequin heads for practice and skill development.

The availability of mannequin heads in diverse materials, such as PVC, fiberglass, and foam, alongside highly realistic features, drives the market by catering to the specific needs of professionals and enthusiasts across beauty, fashion, and retail industries. For training in cosmetology, mannequin heads made from durable materials such as PVC can withstand frequent styling, cutting, and washing, making them ideal for repeated use in schools and salons. In addition, fiberglass models with realistic facial features, skin textures, and hair types offer a lifelike experience for makeup application, creating more effective training outcomes for students and professionals alike. The variety in materials and features allows for tailored applications, encouraging broader adoption across industries, thereby boosting demand and market growth.

Moreover, the influence of social media and YouTube tutorials on the mannequin head market has been substantial, as these platforms inspire a large audience to explore and practice beauty and hairstyling techniques at home. Influencers and content creators often demonstrate complex hairstyles, makeup applications, and product tutorials, making mannequin heads essential for hands-on learning and practice. As viewers seek to replicate these tutorials, many purchase mannequin heads to refine their skills in a controlled environment before applying them on others or on themselves. This increased home use driven by digital media exposure has significantly broadened the customer base and, in turn, boosted market growth.

Furthermore, visual merchandising is important for businesses dealing with wearable merchandise such as apparel, footwear, and jewelry. It offers customers a vivid preview of how they could appear in your products, captivating their interest even before trying them on. Despite the ongoing evolution of visual merchandising concepts, mannequins remain a popular choice. According to a blog by Fit Small Business in February 2023, around 65% of individuals are visual learners, and the incorporation of visuals can substantially enhance the retention of messages. Point of Purchase (POP) displays represent an excellent method to generate visual interest in a product, prompting customers to interact with it and leaving a lasting impression of the product, likely favoring the market.

End Use Insights

Women mannequin head accounted for a market share of around 60% in 2024. The rising advancements in cosmetology education and the increasing number of hairstyling and makeup schools for women are the major factors driving the demand for women's head mannequins. The field of cosmetology education has undergone significant evolution, placing a strong emphasis on providing comprehensive and hands-on training to individuals aspiring to become beauty professionals.  For instance, according to data from the U.S. Bureau of Labor Statistics, the demand for cosmetologists is projected to experience a substantial growth of 16% between 2018 and 2028. This growth highlights the expanding opportunities within the cosmetology industry and the subsequent need for effective training tools, such as women's head mannequins, to facilitate skill development.

The demand for mannequin head for men is expected to grow at CAGR of 5.1% from 2025 to 2030. Mannequin heads for men have evolved beyond their conventional use as display accessories and are considered crucial elements of several fashion brands' visual strategies. Mannequin displays in the current retail environment give retailers more control over their visual impression of a brand. In addition, mannequin heads are used in the field of barbering and hairstyling, with professionals tasked to keep up with the latest grooming trends. Male mannequin heads play an important role as they offer a platform for stylists to experiment with evolving trends. These mannequins act as canvases for creating and showcasing intricate styles, allowing professionals to refine their techniques before applying them to actual clients.

Application Insights

Wig and hairpiece design accounted for a market share of around 29% in 2024. The demand for mannequin heads in wigs and hairpiece design is driven by the increasing popularity of custom wigs, hair extensions, and hairpieces, both for aesthetic and medical purposes. Mannequin heads provide essential support for stylists and wig makers to design, shape, and style these products with precision. The rising demand for wigs due to fashion trends, hair loss treatments, and a growing interest in personal styling options has bolstered the need for high-quality mannequin heads among professionals and hobbyists alike. In addition, the rise of social media and e-commerce in the beauty and fashion industries has created more visibility for wig-making tutorials, further encouraging the purchase of mannequin heads as essential tools for showcasing and perfecting designs.

The demand of mannequin for hairstyling and barbering is expected to grow at a CAGR of 6.6% from 2025 to 2030. The demand for head mannequins in hairstyling and barbering applications is driven by several key factors that cater to the needs of professionals, students, and the evolving nature of the beauty industry. Head mannequins provide a controlled and consistent platform for hairstylists and barbers to practice various techniques, styles, and cuts. They allow professionals to refine their skills, experiment with different hair types, and master intricate hairstyling methods before working on real clients. To address the rising demand for head mannequins for aspiring hairstylists, U.S.-based provider of beauty accessories and mannequin heads, Kris Sorbie NYC, offers two mannequin glamabitch and supabitch heads. These mannequin heads are created to inspire stylists, encouraging them to practice and try new techniques.

Regional Insights

The mannequin head market in North America accounted for a market share of around 21% in 2024 in the global market. Growing beauty and cosmetology industries, where mannequin heads serve as essential tools for training and practice in hairstyling, makeup application, and skincare drive the market growth. Increased enrollment in beauty schools and vocational training programs has fueled demand, as students and professionals use mannequin heads for skill development and demonstrations. In addition, the rise of e-commerce and social media platforms has expanded the market as beauty influencers and salons increasingly use mannequin heads for online tutorials and product showcases. The U.S., and Canada are the major countries contributing to the growth of this market in North America.

U.S. Mannequin Head Market Trends

The mannequin head market in the U.S. accounted for a market share of around 72% in 2024 in the North American market. The U.S. market is influenced by the expanding beauty and cosmetology sector, where mannequin heads are vital for training, product testing, and demonstrations across salons, beauty schools, and online platforms. Rising demand in cosmetology programs and increasing usage by beauty influencers and stylists contribute to the market's growth. Key companies such as HairArt, Celebrity, Pivot Point, and Diane are major players in the U.S. mannequin head market, offering a range of high-quality products that cater to both training institutions and professional salons.

Europe Mannequin Head Market Trends

The mannequin head market in Europe accounted for revenue share of around 28% of global revenue in 2024. With a strong focus on skill development, mannequin heads are used widely across Europe for training in hairstyling, makeup artistry, and skincare. In addition, fashion retailers and visual merchandisers contribute to the market as they increasingly use mannequin heads for in-store displays and online marketing purposes, reflecting trends in fashion and personal care. Key markets include Germany, UK, France, and Italy, where both established beauty institutions and emerging professionals drive demand.

Asia Pacific Mannequin Head Market Trends

The Asia Pacific mannequin head market is expected to grow a CAGR of 6.5% from 2025 to 2030. The mannequin head market in the Asia Pacific region is driven by the rapid growth of the beauty, fashion, and cosmetology industries, especially as demand for vocational training rises across countries with expanding middle-class populations. Beauty schools, hair salons, and cosmetology training programs are major consumers, utilizing mannequin heads to train students in hairstyling, makeup application, and esthetics. The rise of social media and e-commerce has also played a role, as influencers and beauty brands use mannequin heads to showcase techniques and products online. China is the primary market in the region, with companies such as Changzhou OUMI Hair Products and Qingdao Aisi Hair Products leading in the production and supply of mannequin heads to meet diverse training and display needs across Asia.

Key Mannequin Head Company Insights

The competitive landscape of the mannequin head market is characterized by a diverse array of manufacturers and suppliers catering to various segments, including beauty, fashion, and display industries. The market is increasingly influenced by trends such as customization and the demand for high-quality, lifelike features, prompting companies to innovate in materials and designs. Moreover, online retail channels have gained prominence, allowing smaller, niche brands to compete effectively by reaching targeted audiences directly. As consumer preferences evolve, established players are focusing on product quality, customer service, and sustainability practices to maintain a competitive edge in this dynamic market.

Recent Developments

• In April 2023, LA ROSA made customized busts, heads, and accessories for the French haute couture brand, Roger Vivier, during the Paris Fashion Week for a Red Carpet-Ready Collection. The project was completed in three weeks, and all products were manufactured in-house.

• In April 2023, Mondo Mannequins participated in Shop!, a global trade association dedicated to enhancing retail environments and experiences in Austin, Texas.

• In March 2023, LA ROSA heads, hands, and busts were on display in the Fendi store in Rome. The mannequins were used to display Fendi’s POP COLLECTION featuring jewelry and pastel tones.

Mannequin Head Market Report Scope

Global Mannequin Head Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the mannequin head market report on the basis of end use, application, and region:

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

  • Infant & Toddlers

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Hairstyling and Barbering

  • Makeup Artistry

  • Wig and Hairpiece Design

  • Hats and Accessories

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa