Makeup Tools Market Size, Share & Trends Analysis Report By Product (Brush, Eyelash Tools), By Application (Personal, Professional), By Price (Mass, Premium), By Region, And Segment Forecasts, 2024 - 2030

Makeup Tools Market Size & Trends

The global makeup tools market size was estimated at USD 3.38 billion in 2023 and is expected to grow at a CAGR of 8.3% from 2024 to 2030. There is an increase in awareness regarding personal grooming and beauty. This awareness is not limited to women but extends to men as well. The modern individual places a high value on appearance, driven by societal pressures, professional requirements, and personal satisfaction. This has led to a surge in the consumption of beauty products, including makeup tools, which are essential for applying and maintaining these products.

Social media platforms such as Instagram, YouTube, and TikTok have revolutionized the beauty industry. Influencers and beauty gurus who share tutorials, reviews, and makeup routines have a massive following. These influencers often highlight the importance of using the right makeup tools, showcasing products in action, and providing honest reviews. This visibility and endorsement have significantly boosted the demand for makeup tools as followers seek to replicate the looks and techniques they admire online.

Technological innovation has played a pivotal role in the market. From the development of high-quality synthetic brushes to advanced beauty blenders and electronic application devices, these innovations enhance the ease and efficiency of makeup application. Consumers are increasingly attracted to tools that offer better precision, durability, and functionality, driving demand. For instance, Plume Beauty offers beauty blenders crafted from microfiber, while the brushes utilize "high-quality" synthetic hair. This difference in products makes each tool function uniquely and effectively.

The beauty industry is witnessing a broadening of beauty standards, embracing diversity in skin tones, types, and ages. This inclusive approach has led to the creation of makeup products tailored to various needs, which in turn requires a range of specialized tools. The demand for makeup tools that cater to different types of makeup (e.g., contouring, highlighting, and eye makeup styles) is rising as consumers seek to achieve diverse looks.

There is a noticeable trend towards do-it-yourself (DIY) beauty treatments. Consumers are increasingly experimenting with makeup at home, influenced by tutorials and the desire to save on professional makeup artist costs. This DIY culture necessitates various makeup tools, driving their demand. Moreover, environmental consciousness among consumers has led to a demand for sustainable and eco-friendly makeup tools. Brands that offer biodegradable, recyclable, or sustainably sourced products are gaining popularity. This shift drives demand and encourages innovation in the market as companies strive to meet these eco-friendly preferences.

Product Insights

The brush accounted for a revenue share of 42.25% in 2023. The rising awareness of the importance of proper makeup application techniques necessitates using specialized brushes. Expanding the cosmetics market with new product launches and brands encourages consumers to purchase complementary tools like brushes. Finally, the trend toward personalized and customizable makeup routines has led to more brushes designed for specific applications, further driving demand.

The sponges and puffs makeup tools is projected to grow at a CAGR of 9.0% over the forecast period. The demand for makeup sponges and puffs is increasing due to beauty influencers and makeup tutorials on social media, which have popularized these tools for achieving flawless finishes. Moreover, companies are investing in innovative products and technology, such as silicone sponges and antimicrobial puffs, enhancing product effectiveness.

Price Insights

The mass segment had a revenue share of around 56.41% in 2023. Accessibility and affordability are key drivers in the dominance of the mass market segment for makeup tools. Products within this segment are priced competitively, making them accessible to a diverse range of consumers with different budget considerations. This affordability particularly appeals to mass market consumers who prioritize value and seek cost-effective solutions for their makeup essentials. The wide availability of these tools through multiple retail channels such as drugstores, supermarkets, online platforms, and specialized beauty stores further enhances their accessibility and popularity among consumers.

The premium segment is estimated to grow at a CAGR of 8.9% over the forecast period, owing to advancements in technology and products allow for the creation of tools with superior performance, durability, and innovative features, appealing to discerning consumers willing to invest in quality. The trend towards personalized beauty experiences and exclusivity encourages consumers to splurge on tools that offer unique benefits and premium packaging. Lastly, the premiumization of the beauty industry has created a demand for upscale products that convey status and luxury in personal care and grooming.

Application Insights

The professional makeup tools accounted for a revenue share of around 69.64% in 2023. The expanding beauty industry's focus is on high-definition and long-lasting makeup looks. Professional makeup artists require precision tools such as specialized brushes, sponges, and applicators to achieve flawless results for photo shoots, events, and film productions. Furthermore, makeup brands are increasingly developing products tailored specifically for professionals, catering to their unique needs and preferences in the competitive beauty market.

Personal makeup tools is projected to grow at a CAGR of 8.7% over the forecast period due to the rise of social media influencers and beauty trends, which has heightened consumer interest in achieving professional-quality results at home.in addition, advancements in tool design and products have made these tools more effective and user-friendly, appealing to a broader audience. Moreover, expanding the beauty industry with new product innovations and brands has provided consumers with more options to enhance their personal care routines. Lastly, the trend toward self-care and wellness has encouraged individuals to invest in tools that promote relaxation, rejuvenation, and overall well-being.

Regional Insights

The makeup tools market in North America held 25.89% of the global revenue in 2023. Consumers in North America prioritize sustainability and ethical practices when choosing makeup tools. This shift towards eco-friendly products and cruelty-free manufacturing has influenced purchasing decisions, prompting brands to adopt sustainable practices and offer products that align with these values. For instance, the demand for vegan makeup brushes made from synthetic fibers or sustainable bamboo handles has grown among environmentally conscious consumers. Similarly, the advocacy for cruelty-free certifications encourages brands to commit to ethical sourcing and production methods, resonating with consumers who value transparency and responsible consumption.

U.S. Makeup Tools Market Trends

The makeup tools market in the U.S. is expected to grow at a CAGR of 7.5% from 2024 to 2030. The growing awareness of skincare benefits and the integration of skincare routines with makeup applications have led consumers to seek tools that facilitate both processes, such as facial rollers and skincare-infused brushes. In addition, the diversification of the U.S. beauty market with inclusive product ranges that cater to a variety of skin tones and types has increased the need for specialized tools that accommodate diverse makeup needs.

Asia Pacific Makeup Tools Market Trends

The makeup tools market in Asia Pacific emerged and accounted for a revenue share of around 35.54% in 2023. The Asia Pacific region boasts a rapidly expanding population, marked by a growing middle class with increasing disposable income. As a result, the rising demand for cosmetics and beauty products, including makeup tools, is driven by consumer preferences for personal grooming, self-expression, and skincare. This expanding consumer demographic presents substantial opportunities for manufacturers and brands to capitalize on market potential and stimulate sales growth.

Europe Makeup Tools Market Trends

The makeup tools market in Europe is projected to grow at a CAGR of 7.3% from 2024 to 2030. The region's strong fashion and beauty culture, combined with the influence of social media and beauty influencers, drives demand for innovative and high-quality tools. In addition, many leading brands in the makeup tools sector originate from this region, leveraging their deep-rooted expertise, cultural heritage, and access to local markets to exert significant influence over the global market.

Key Makeup Tools Company Insights

The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. These major players leverage extensive global distribution networks to reach diverse customer bases and tap into emerging markets.

Recent Developments

• In April 2024, Tira, owned by Reliance Retail, has recently entered the beauty accessories market by introducing its brand, 'Tira Tools'. This new brand will offer a variety of beauty accessories such as brushes, face rollers, beauty sponges, and other related products. Tira emphasized that 'Tira Tools' aims to serve a wide customer base, including beauty enthusiasts and professional makeup artists.

• In July 2022, Trinny London launched makeup brushes with the latest release from makeup and skincare guru Trinny Woodall.

Makeup Tools Market Report Scope

Global Makeup Tools Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the makeup tools market based on product, application, price, and region: 

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Brush

  • Eyelash Tools

  • Sponges and Puffs

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Personal

  • Professional

• Price Outlook (Revenue, USD Billion, 2018 - 2030)

  • Mass

  • Premium

  • Luxury

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa