Luxury Hair Care Market Size, Share & Trends Analysis Report By Product (Shampoos, Conditioners), By Price Range (USD 30 to USD 65, USD 65 to USD 100), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Luxury Hair Care Market Size & Trends

The global luxury hair care market size was estimated at USD 20.94 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030. The market growth is attributed to a rising preference for effective and customized hair care products that cater to specific hair concerns. Furthermore, the increasing popularity and availability of videos, tutorials, and pictures of trendy hairstyles and complex hair care routines are driving the market growth.

Luxury brands are expanding their presence in developing regions as these markets showcase significant potential for growth. Asia Pacific is projected to be the fastest-growing market for luxury hair care during the forecast period, owing to rising disposable income in several countries, increased urbanization, and growing awareness of personal grooming. This presents significant opportunities for new entrants.

In October 2020, Oribe Hair Care, a luxury brand in the hair care market, expanded its presence in Asia Pacific. Founded by celebrity hairstylist Oribe Canales in 2008 and later acquired by the Japanese cosmetics conglomerate Kao Corporation in 2018, Oribe has recently entered markets in Hong Kong, Taiwan, and Singapore. The brand is known for offering a diverse range of products catering to all hair types and addressing various hair and scalp health concerns. It aims to establish a strong presence in the region through retail and omnichannel distribution.

The surge in luxury hair care products is linked to the rising popularity of specialized treatments such as scalp care and hair loss solutions. These offerings, often priced higher due to their targeted formulations, contribute to the overall growth of the premium segment, reflecting consumers' willingness to invest in advanced and effective hair care solutions. This is leading to an increase in the demand for luxury brands like Gisou which incorporates its exclusive Mirsalehi honey into a line of products, while Virtue Labs focuses on keratin-based treatments crafted to enhance the health of various hair types.

The companies can target the rising popularity of specialized treatments such as scalp care and hair loss solutions, which are often positioned at a higher price point. Consumers' increased focus on hair and scalp health encourages innovation in the industry, creating opportunities for brands to differentiate themselves.

Price Range Insights

Based on price range, the luxury hair care products of range USD 30 to USD 65 segment dominated the market with a revenue share of approximately 40.1% in 2023. Luxury hair care products offered in this range are preferred for their fragrance and unique formulations and ingredients. Christophe Robin, a Paris-based A-list colorist brand, offers a regenerating hair mask that helps rejuvenate dry, damaged, and chemically treated hair. Priced at USD 51, the product contains prickly pear oil, a rare and revered active ingredient. The formula works to improve the appearance of split ends and makes hair stronger. It contains other ingredients like glycerin, flower/leaf extract, citric acid, and hydroxycitronellal.

The products ranged from USD 65 to USD 100 segment is anticipated to grow at a CAGR of about 8.9% over the forecast period. Luxury hair care brands may strategically target a specific demographic that is willing to invest more in their personal care and grooming. This could include consumers who prioritize quality and view hair care as an integral part of their lifestyle. Bumble and Bumble, based in the U.S. offers hair spray which is infused with its Hair Preserve Blend formulation, the restorative spray acts like a liquid bandage. It contains other ingredients such as algae extract, Centella asiatica (hydrocotyl) extract, caffeine, Rosmarinus officinalis (rosemary) leaf extract, and more. The product is free from parabens, phthalates, mineral oil, and formaldehyde.

Product Insights

Based on product, the luxury shampoo segment dominated the market with a revenue share of around 30.5% in 2023. Shampoos are an essential part of the personal care routine. The rising demand for shampoos is attributed to the increasing prevalence of hair-related problems such as oily scalp, dandruff, dry hair, and hair fall. Environmental challenges such as rising pollution can be harmful to hair and scalp health, further bolstering segment growth. In addition, consumers are becoming more conscious about personal hygiene and grooming, which, in turn, is creating a significant demand for luxury hair care products, including shampoos.

The luxury hair coloring products segment is estimated to grow at a CAGR of about 9.3% over the forecast period. Increased awareness of the harmful effects of chemicals in hair colors has pushed the demand for natural and organic hair colors. A rising number of consumers prefer plant-based hair dyes instead of coloring chemicals. Manufacturers are, therefore, developing products to substitute harmful components with plant-based ingredients.

Regional Insights

North America dominated the market with a revenue share of about 33.2% in 2023. Rising consumer interest in high-end haircare products and increasing spending on hair styling products are some of the key factors fueling product demand in the region. North America is one of the vital markets for luxury hair care, driven primarily by the U.S. Most countries in North America have shown strong economic growth over the years and as a result, consumers in these countries have a higher spending power, which enables them to opt for high-end hair care and other beauty products.

Asia Pacific is expected to witness a CAGR of 9.5% from 2024 to 2030. As economies in Asia thrive, a corresponding surge in disposable income has empowered consumers to allocate more resources to personal care, especially hair care products. This economic upswing has opened the doors for the entry of luxury international brands into the region. For instance, Nuggela Sule, a leading hair care brand in its home market (Spain-based player), has successfully penetrated the Asian markets, particularly China and Singapore, securing the top spot for its shampoo on Amazon. As the brand establishes its presence in these markets, it sets its sights on untapped opportunities in emerging economies like Indonesia, Vietnam, and Taiwan.

Distribution Channel Insights

Based on distribution channel, the specialty stores segment held a majority revenue share of about 31.6% in 2023. Specialty stores offer a special range of product choices and help consumers make quick purchase decisions thanks to in-person assistance. These stores emphasize visual merchandising and create intricate product displays, attracting more customers. In-store interactions with customers are valuable as they help form long-term brand loyalty. Some of the popular specialty stores are Space NK based in London. It is widely spread across the UK Ireland, and the U.S. The store offers various hair care brands such as Briogeo, Oribe, Ouai, Virtue, Olaplex, The Ordinary, Bamford, Diptyque, and many other brands.

The online channel segment is expected to grow at a CAGR of 9.0% over the forecast period. E-commerce has grown in popularity over the past few years due to its convenience, and many consumers purchase premium hair care products online. This trend is particularly prominent in developing countries such as India, Brazil, and several African countries. Considering the high popularity of online retail platforms for various hair care products, several players have been offering their products directly to customers online. For instance, in June 2023, Kérastase introduced its premium haircare products on Amazon with a starting price of USD 19. The products include Kérastase Discipline Oléo-Relax Advanced Hair Oil, Kérastase Resistance Force Architecte Shampoo, and Kérastase Blond Absolu Ultra-Violet Purple Shampoo.

Key Companies & Market Share Insights

The industry is characterized by the presence of global companies and emerging players. The major players in the industry emphasize product innovation & differentiation and unique designs aligned with the changing consumer trends. These players have extensive distribution networks worldwide, which enable them to reach a wide customer base and expand into emerging markets. The emerging companies, on the other hand, are focused on niche markets, and specialized product portfolios to improve their visibility in the market.

L'Oréal Groupe manufactures, retails, and markets products related to hair care, hair color, skincare, sun protection, make-up, perfume, and beauty care. The company has a vast portfolio of 34 international brands, which include Lancôme, Giorgio Armani Beauty, Diesel, Kiehl’s, Ralph Lauren, Yves Saint Laurent Beauté, Essie, Kérastase, Shu Uemura, Viktor & Rolf, Biotherm, Maison Margiela, URBAN DECAY, Redken, Maybelline New York, Vichy, La Roche-Posay, Garnier, and L’Oréal Paris.

Recent Developments

• In November 2023, Kérastase, a L’Oréal brand, introduced the Blond Absolu Collection, focusing on addressing the hydration requirements of blonde hair. This collection features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum represents Kérastase's inaugural scalp-specific product designed explicitly for blondes, targeting hair health at the root.

• In June 2023, the company’s Bumble and bumble brand introduced its Bb. Seaweed collection. Enriched with green microalgae, Pacific Sea kelp, and royal sugar kelp, this collection is designed to promote a healthy, balanced scalp, impart luminosity to the hair, and facilitate effortless air-dried styling.

• In July 2022, the company entered the Indian market, marking its presence in three cities: Delhi, Mumbai, and Chennai. The product line was accessible for purchase in premium A-category salons throughout India, as well as in beauty stores like Boddess Beauty. The brand also extended its retail presence online through Tatacliq Lux.

Luxury Hair Care Market Report Scope

Global Luxury Hair Care Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global luxury hair care market report based on product, price range, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Shampoos

  • Conditioners

  • Hair Coloring Products

  • Hair Styling Products

  • Hair Oil

  • Others

• Price Range Outlook (Revenue, USD Million, 2018 - 2030)

  • USD 30 to USD 65

  • USD 65 to USD 100

  • USD 100 to USD 150

  • USD 150 to USD 200

  • Above USD 200

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Pharmacy & Drugstore

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • South Korea

  • Central & South America (CSA)

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa

    • UAE