Kids Travel Bags Market Size, Share & Trends Analysis Report By Product (Trolley, Backpack, Others), By Type (Hand Luggage, Soft Luggage), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Kids Travel Bags Market Size & Trends

The global kids travel bags market size was valued at USD 365.1 million in 2024 and is projected to grow at a CAGR of 9.3% from 2025 to 2030. The market surge can be attributed to the increasing trend for family leisure trips and educational tours. Parents have increasingly looked for functional and appealing bags for their kids, leading to a rise in the production of vibrant, themed, and character-based travel bags. Moreover, the rise in adventure tourism and outdoor activities among families has increased the demand for durable and versatile travel bags that withstand rough handling and various weather conditions.

Another crucial market driver is the rising disposable income among consumers, particularly in emerging economies such as China and India. With more financial resources, parents have increasingly invested in high-quality, durable travel bags for their children. This trend is further supported by the growing awareness of the importance of ergonomics and safety in children's products. Manufacturers have responded to this trend by incorporating ergonomic straps, lightweight materials, and safety enhancements such as anti-theft mechanisms and GPS tracking.

Furthermore, technological advancements and product innovations have further propelled the market. Companies have consistently developed new designs and features to cater to consumers' evolving needs. For instance, smart travel bags equipped with RFID-blocking compartments and built-in chargers for electronic devices have gained significant traction.

Product Insights

The trolley segment dominated the market with a revenue share of 74.2% in 2024 primarily due to convenience and portability. Trolley bags offer ease of movement, particularly appealing to parents and children. As the ongoing trend of family vacations and travel grows, lightweight and easy-to-carry trolleys have surged in high demand. Moreover, parents prioritize durability in kid’s luggage, with trolleys offering sturdy construction, multiple components, and organizational features that can withstand wear and tear during travel. In addition, trolleys for kids often feature popular cartoon characters, vibrant colors, and creative designs.

The backpack segment is projected to grow at the fastest CAGR during the forecast period. Backpacks are versatile for various activities beyond travel, such as school, sports, and day trips. Their multifunctional use makes them a practical choice for parents. Additionally, with rising concerns over children’s posture and health, ergonomic designs featuring padded straps and back panels have been in increasing demand. Parents have sought backpacks that distribute weight evenly and reduce strain on children’s backs. Furthermore, backpacks are often more affordable than other luggage types, making them accessible to a broad range of consumers.

Type Insights

Soft luggage led the kids travel bags market in 2024. Travel bag types such as duffel bags, soft travel bags, and backpacks with soft frames are lightweight and compact, which makes them easier for children to carry and manage. For instance, soft trolley bags with retractable handles and wheels offer an easy-to-move option for children. These trolleys, made of materials including nylon and polyester, combine durability with flexibility. Similarly, soft-frame backpacks with padded straps and lightweight designs have been increasingly sought after for long travels, as they provide comfort and reduce strain on children’s shoulders and backs.

The hard luggage segment is expected to grow at the fastest CAGR over the forecast period as it provides superior protection for belongings. The sturdy, impact-resistant outer shell protects against rough handling at airports or on trips. These are often more water-resistant than soft bags, offering better protection in adverse weather conditions, which is a significant consideration for parents during family trips. In addition, modern hard-shell luggage options come with built-in compression and expansion systems, allowing for more packing flexibility.

Distribution Channel Insights

Hypermarkets and supermarkets dominated the market in 2024. Their market dominance can be credited to the one-stop shopping experience that they offer, allowing for convenience and accessibility. These retail outlets offer a broad selection of kids' travel bags, including various styles, sizes, and designs. The wide range of available products makes these retail environments ideal for parents looking to explore multiple brands and options in one place. Moreover, these outlets are known for offering competitive pricing due to their economies of scale. Bulk purchasing and large inventories enable these retailers to sell travel bags at lower prices compared to specialty stores, attracting cost-conscious consumers.

The online distribution channel segment is expected to emerge at the fastest CAGR over the forecast period. Online platforms offer the convenience of shopping which is highly appealing to busy parents. E-commerce platforms typically offer extensive variety of travel bags for kids compared to brick-and-mortar stores. Parents can easily compare different products in terms of features, price, and customer reviews, helping them make informed purchasing decisions. Moreover, these channels often offer faster and more efficient delivery services including same-day and next-day delivery.

Regional Insights

The North America kids travel bags market dominated the global revenue with a revenue share of 36.6% in 2024. As global travel resumed after pandemic restrictions, the market witnessed a noticeable increase in family vacations, road trips, and domestic travel. Many families in the region have opted for weekend getaways, camping, or adventure travel, which surged the need for specialized kids travel bags that are suitable for different types of trips.

U.S. Kids Travel Bags Market Trends

The kids travel bags market in the U.S. is expected to be driven by increased demand for customization and personalization over the forecast period. Customization is anticipated to be the key trend in the U.S. market, with parents seeking personalized travel bags that feature their child’s name, favorite colors, or designs. This trend is particularly for travel gear. In addition, licensed characters from TV shows, movies, and video games have been highly popular among U.S. kids. Travel bags featuring characters such as Spider-Man, Frozen, or Paw Patrol are expected to stimulate market growth.

Europe Kids Travel Bags Market Trends

The kids travel bags market in Europe registered a 27.5% share in the market in 2024. The market growth can be credited to the increased demand for smart travel bags that come integrated features including GPS tracking, USB charging ports, and digital locks. These features appeal to tech-savvy parents who value convenience and security during travel. In addition, some of these bags include interactive elements such as LED lights, sound effects, or built-in screens, which makes them more engaging.

Asia Pacific Kids Travel Bags Market Trends

The Asia Pacific (APAC) kids travel bags market is expected to grow at the fastest CAGR over the forecast period. The projected growth can be credited to the economic stability and increasing disposable incomes of APAC families that allow parents to invest more in premium or branded travel bags for kids. They have increasingly become more willing to spend on quality luggage that is durable, fashionable, and offers added features.

The China kids travel bags market dominated the APAC market in 2024 owing to the growth of online shopping. The expanding e-commerce landscape in China significantly drove the market as parents increasingly preferred the convenience of online shopping. These platforms enable them to compare prices, read reviews, and access a wide range of options including personalized and brand luggage.

Key Kids Travel Bags Company Insights

• Samsonite IP Holdings is a subsidiary of Samsonite International S.A. The company is renowned for its innovation, durability, and strength. It offers a wide range of products, including luggage, business and computer bags, outdoor and casual bags, and travel accessories. Samsonite’s portfolio includes well-known brands such as Tumi, American Tourister, and High Sierra. The company operates through multiple distribution channels, including wholesale, retail, and e-commerce, ensuring a broad market reach.

• Trunki is a popular brand known for its innovative ride-on luggage designed specifically for children. The brand’s products are designed to make travel fun and convenient for kids, featuring vibrant colors, playful designs, and practical functionality. Trunki’s ride-on suitcases allow children to pack their belongings, sit on, and ride through airports, making travel less stressful for families. The company also offers a range of other travel accessories, including backpacks, lunch bags, and safety reins.

Recent Development

• In February 2023, Heroes acquired Trunki, a leading manufacturer of kids travel products. The initiative is aimed at strengthening the Heroes’ focus on kids brands and to extend their product line in the kids’ travel market.

Kids Travel Bags Market Report Scope

Global Kids Travel Bags Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global kids travel bags market report based on type, product, distribution channel, and region: 

• Type Outlook (Revenue, USD Million, 2018 - 2030) 

  • Hard Luggage

  • Soft Luggage

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Trolley

  • Backpack

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets/ Supermarkets

  • Specialty Stores

  • Online

  • Others 

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa