The global janitorial supplies market size was valued at USD 65.63 billion in 2023 and is expected to grow at a CAGR of 5.4% from 2024 to 2030. The demand for janitorial supplies is driven by increasing emphasis on cleanliness, hygiene, and sanitation in public and private spaces. This trend has been significantly amplified by global health events, such as the COVID-19 pandemic, which have heightened awareness of the importance of maintaining clean environments to prevent the spread of diseases. As a result, businesses, institutions, and public facilities have implemented more rigorous cleaning protocols, driving up the demand for a wide range of janitorial supplies.
Economic growth and urbanization, particularly in developing regions, also play a crucial role in fueling the janitorial supplies market. As more countries experience industrial expansion and growth in the service sector, there's a corresponding increase in commercial spaces, offices, shopping centers, and public facilities that require regular cleaning and maintenance. This expansion creates a sustained demand for cleaning products, equipment, and disposable items used in janitorial services.
The hospitality and tourism industry is another significant driver of demand for janitorial supplies. Hotels, restaurants, airports, and tourist attractions require a constant supply of cleaning products to maintain high standards of cleanliness and hygiene, which are crucial for customer satisfaction and regulatory compliance. As the global tourism industry continues to grow and recover from recent setbacks, it contributes substantially to the increasing demand for janitorial products.
Furthermore, there is a growing trend toward sustainability and eco-friendliness in the market. Many businesses and consumers are now seeking environmentally responsible cleaning products, including biodegradable chemicals, recycled paper products, and environment friendly. This shift is driving innovation in the industry, leading to the development of new, green cleaning solutions that meet both performance and sustainability criteria. As environmental concerns continue to shape consumer preferences and corporate policies, the demand for eco-friendly janitorial supplies is expected to be a significant factor in the market's growth and evolution.
For instance, Diversey,Inc. a global leader in hygiene and cleaning solutions, offers a range of environmentally friendly janitorial supplies under their "Green Seal" certified product line. One notable example is their SURE product range, which is 100% plant-based and biodegradable. These products are made from renewable resources and are designed to have minimal impact on aquatic life while maintaining high cleaning efficacy. The SURE® line includes hand dishwashing liquids, surface cleaners, and hand soaps, all of which are free from artificial dyes, perfumes, quats, chlorine, phosphates, and oxide compounds.
Paper & plastic products accounted for the largest revenue share of over 53% in 2023. The segment is driven by constant demand for disposable items like paper towels, toilet paper, garbage bags, and disposable wipes in commercial and institutional settings due to hygiene requirements and convenience. Regulatory compliance in various industries, particularly food service and healthcare, necessitates the use of disposable products to prevent cross-contamination. Additionally, the trend toward sustainable and eco-friendly options is reshaping this market, with a growing demand for recycled paper products and biodegradable plastics.
The cleaning tools segment is expected to grow at the highest CAGR of 7.7% during the forecast period. The demand for cleaning tools is driven by the need for cleanliness and sanitation in both residential and commercial settings. Businesses and homeowners require reliable tools such as mops, brooms, scrub brushes, and vacuum cleaners to maintain hygienic environments and comply with health and safety standards. Additionally, the availability of specialized cleaning solutions and disinfectants tailored for different surfaces and purposes further enhances the demand for these cleaning tools.
The demand for janitorial supplies in commercial sector held the largest market share in 2023. The demand is primarily driven by the need to maintain clean, safe, and hygienic environments for employees, customers, and visitors. Businesses across various industries, including offices, retail stores, hotels, restaurants, and healthcare facilities, recognize that cleanliness is crucial for operational efficiency, brand image, and regulatory compliance. As health and safety standards become more stringent, particularly in the wake of global health events, commercial establishments are investing more in high-quality cleaning products and equipment to ensure thorough sanitization and disinfection of their premises.
The demand for janitorial supplies in residential end use is anticipated to rise at a CAGR of about 8.7% during the forecast period. The demand for janitorial supplies in residential applications is primarily driven by the need for cleanliness and hygiene maintenance within households. Cleaning products such as multipurpose cleaners, disinfectants, mops, brooms, and vacuum cleaners are essential for regular household chores, ensuring surfaces are free from dust, dirt, and germs. Furthermore, the rise in awareness about health and hygiene, especially in the wake of global health concerns such as pandemics, has further boosted the demand for janitorial supplies in residential settings. Consumers are increasingly conscious of the importance of cleanliness in preventing the spread of illnesses and ensuring a safe environment for themselves and their families.
North America janitorial supplies market held a revenue share of about 33% in 2023. Increasing awareness about hygiene and cleanliness, particularly after the COVID-19 pandemic, has heightened the demand for cleaning products and sanitization supplies in both residential and commercial sectors. The rise in construction of commercial buildings, offices, and healthcare facilities also boosts the market, as these environments require regular and thorough cleaning. Additionally, advancements in cleaning technology and the introduction of eco-friendly products appeal to environmentally conscious consumers, further propelling market growth.
The janitorial supplies market in the U.S. is expected to grow at a substantial CAGR from 2024 to 2030. Growth in the hospitality, healthcare, and education sectors also boosts the need for janitorial supplies. Technological advancements and the development of eco-friendly and sustainable cleaning products further propel the market, catering to the evolving preferences of environmentally conscious consumers and businesses.
The janitorial supplies market in Europe is expected to grow at a CAGR of 6.0% from 2024 to 2030. The growing trend toward sustainability and eco-friendly products drives innovation and demand for green cleaning solutions. European consumers and businesses are increasingly prioritizing environmentally friendly products, leading manufacturers to develop biodegradable, non-toxic, and recyclable cleaning supplies. For instance, Werner & Mertz GmbH, manufacturer of cleaning products and janitorial supplies with focus on sustainability and environmentally friendly products. They are known for their "green" cleaning products made from plant-based and renewable raw materials under the brand name "Tana Professional.”
The janitorial services market in Asia Pacific accounted for a revenue share of around 24% of the global revenue in 2023. The demand for janitorial supplies in the Asia Pacific region is primarily driven by rapid urbanization and economic growth. As more countries in the region experience industrialization and an expansion of their service sectors, there's an increasing need for cleaning and maintenance products in various settings such as offices, shopping malls, hospitals, educational institutions, and industrial facilities. The growing middle class and changing consumer preferences have also led to higher cleanliness standards, further boosting the demand for professional cleaning products and services.
The global janitorial supplies industry is highly competitive, marked by the presence of numerous small-scale regional companies as well as multinational players such as Kimberly-Clark Worldwide, Inc., 3M, Diversey, Inc., SC Johnson Professional USA, Inc, and Ecolab, among others.
The following are the leading companies in the janitorial supplies market. These companies collectively hold the largest market share and dictate industry trends.
In February 2023, Ecolab announced its partnership with The Home Depot to launch a new consumer retail product line called Ecolab® Scientific Clean. This line offers cleaning solutions suitable for commercial, industrial, and residential use, available exclusively at The Home Depot stores and online. This launch marks Ecolab’s first venture into the consumer retail market, bringing its 100 years of professional cleaning expertise directly to consumers and professionals in the home improvement industry.
In October 2022, Kimberly-Clark Professional introduced a 100% bio-based and recyclable core plug for its Scott and Kleenex hand towel ranges across Europe, the Middle East, and Africa. This innovation, made from starch and fiber, replaces plastic core plugs, significantly reducing plastic waste by over 30 tons annually. This aligns with Kimberly-Clark’s 2030 sustainability goals aimed at reducing its plastic footprint and supporting a circular economy. This initiative simplifies waste management and enhances recycling efficiency for cleaning professionals.
Report Attribute |
Details |
Market size value in 2024 |
USD 68.85 billion |
Revenue forecast in 2030 |
USD 94.48 billion |
Growth Rate (Revenue) |
CAGR of 5.4% from 2024 to 2030 |
Actuals |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, end-use, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; China; Japan; Australia & New Zealand; India; Brazil; South Africa, and UAE |
Key companies profiled |
Kimberly-Clark Worldwide, Inc.; 3M; Diversey, Inc.; SC Johnson Professional USA, Inc.; Ecolab; Henkel AG & Co. KGaA; Vileda; The Clorox Company; Rubbermaid Commercial Products, and P&G. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global janitorial supplies market report based on product, end-use, and region:
Product Outlook (Revenue, USD Billion, 2018 - 2030)
Cleaning Products
Floor Cleaners
Toilet & Bathroom Cleaners
Kitchen Cleaners
Carpet & Upholstery Cleaners
Soaps & Sanitizers
·Others
Cleaning Tools
Mops & Squeegees
Microfiber Cloths/Wipes
Cleaning Trolleys & Carts
Buckets & Wringers, Bottles & Sprays, & Hoses
Scrubbers, Sponges, & Scouring Pads
Brooms, Brushes, & Dustpans
Personal Protective Equipment
Others
Paper & Plastic Products
Toilet Paper
Tissues Paper
Kitchen Towels
Trash Can Lines/Garbage Bags
Others
End-use Outlook (Revenue, USD Billion, 2018 - 2030)
Commercial
Healthcare
Hospitality
Food Service
Commercial And Government Offices
Educational Institutions
Retail Stores
Others
Residential
Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
Central & South America
Brazil
Middle East & Africa
South Africa
UAE
b. The global janitorial supplies market size was estimated at USD 65.63 billion in 2023 and is expected to reach USD 68.85 million in 2024.
b. The global janitorial supplies market is expected to grow at a compound annual growth rate of 5.4% from 2024 to 2030 to reach USD 94.48 billion by 2030.
b. North America dominated the janitorial supplies market with a share of around 33% in 2023. The demand for janitorial supplies in North America is driven by stringent hygiene regulations, a well-established commercial sector, increasing health awareness, and a growing emphasis on sustainable cleaning practices across various industries.
b. Some key players operating in the janitorial supplies market include Kimberly-Clark Worldwide, Inc.; 3M; Diversey, Inc.; SC Johnson Professional USA, Inc.; Ecolab; Henkel AG & Co. KGaA; Vileda; The Clorox Company; Rubbermaid Commercial Products, and P&G.
b. Key factors that are driving the janitorial supplies market growth is the growing emphasis on cleanliness and hygiene across various sectors, including commercial, institutional, and healthcare facilities, coupled with increasing awareness of sanitation, stringent regulatory standards, and the need for efficient and sustainable cleaning solutions.
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