India Wedding Services Market Size, Share & Trends Analysis Report By Service (Event Planning, Makeup Services, Catering & Venue, Photography & Videography), By Type (Local, Destination), By Booking Mode, By Location, By Country, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The India wedding services market was estimated at USD 103.93 billion in 2024 and is projected to grow at a CAGR of 14.3% from 2025 to 2030. This growth is driven by increasing consumer spending on elaborate and personalized wedding experiences, the rising influence of social media showcasing luxury and destination weddings, and a growing trend toward professional event management services. Additionally, higher disposable incomes, evolving cultural preferences for themed and destination weddings, and a surge in demand for specialized services such as photography, catering, and décor further contribute to the market growth.

Weddings are considered grand celebrations that involve elaborate rituals and ceremonies, often lasting several days. This cultural importance translates into higher spending on wedding services, including venues, catering, decorations, clothing, and entertainment. The tradition of families investing significant savings into hosting opulent weddings further fuels market demand, contributing to the India wedding services industry’s growth.

Technological advancements and the influence of social media also play a crucial role in the growth of the India wedding services industry. Couples are increasingly seeking unique and personalized wedding experiences inspired by trends showcased on social media platforms. The use of technology in planning and executing weddings, such as online invitations, virtual tours of venues, and live streaming of events, has made the process more efficient and appealing to tech-savvy couples. Social media also serves as a powerful marketing tool for wedding service providers, enabling them to reach a wider audience and showcase their offerings effectively.

For instance, in February 2025, Apple launched the Invites app, a new application for iPhones that enables users to create and share personalized e-invitations with friends and family. Leveraging generative AI-based Apple Intelligence features; the app allows users to select images from their photo library or app templates. It is designed to simplify the invitation process, replacing traditional in-person invitations, especially in the post-COVID era. Additionally, the app includes an RSVP feature for guests to respond promptly.

The increasing number of nuclear families and changing societal norms support the growth of the India wedding services industry. With smaller family units, there is a greater emphasis on creating memorable wedding experiences for the couple and their close relatives. Moreover, changing societal norms and attitudes towards love and inter-caste marriages have broadened the acceptance of diverse wedding styles and preferences. This inclusivity and openness contribute to the wedding service industry growth by catering to various customer demands.

Consumer Insights

The 2024 "Destination 'I Do'" survey, conducted by leading global travel app Skyscanner in collaboration with WeddingWire India, highlighted a growing trend among Indian couples towards destination weddings. Gen Z leads this shift, with 49% of respondents planning or having already had a destination wedding, compared to 33% of Millennials. Goa emerged as the top choice for destination wedding, followed by Dubai. Notably, 66% of respondents also indicated plans for grand pre-wedding festivities, including weekend getaways, cruise parties, and other lavish events.

WeddingWire India reported a 13% year-over-year increase in destination weddings, driven by the influence of high-profile events such as the Ambani wedding. The report reflects an increasing preference among Indian couples for unique, adventurous wedding experiences. Additionally, 48% of couples favor Asian destinations like Thailand, Japan, and the Maldives for their scenic beauty and proximity, while 31% prefer European locations, including the U.K., Spain, France, and Italy.

Within India, Goa, Gokarna, and Mahabalipuram are gaining popularity alongside international destinations like Bali and Bangkok. Wedding preferences range from beach weddings (26%) to royal palace settings (20%), with scenic mountain or opulent city celebrations also attracting attention (19% each). With 45% of couples willing to increase their budgets by 50% for distinctive, personalized weddings, this trend underscores the rising demand for bespoke services and meticulous planning in both well-known and emerging destinations.

The year 2023 marked a significant celebration for the Indian wedding industry, characterized by a surge in destination weddings, bridal exhibitions, wedding conferences, and industry meets. Post-COVID, the industry witnessed exponential growth, with the average wedding cost rising to INR 28 lakhs from INR 20 lakhs in 2022.

Consequently, the average wedding guest list grew by 15% annually. The USD 100 billion Indian wedding industry is now the second largest globally.. This robust economic force continues to expand, creating new opportunities for hotels and wedding vendors. According to the 2024 Annual Wedding Industry Report by WeddingWire India, which surveyed over 350 couples, the average cost of hosting a wedding in 2023 was INR 28,50,000-a 36% increase since 2022. Additionally, 53% of surveyed couples had to revise and increase their wedding budget at least once during the planning process due to unexpected costs.

Finding trusted wedding venues and vendor partners is crucial in a couple's wedding planning journey. According to our survey, 51% of couples heavily rely on word-of-mouth recommendations to find reliable vendors, while 30% use wedding-related websites for research. However, challenges arise when referred vendors are unavailable on the chosen wedding date or when planning a destination wedding in a different city.

Moreover, according to the 2024 Wedding Industry Report, Indian couples hire an average of 10 wedding vendors. Wedding Photographers are the most popular category (79%), followed by Bridal Makeup Artists (73%), Videography services (70%), and Mehndi Artists (70%). The gifting category grew to 31% in 2023, reflecting the trend of wedding favors. In addition, Venue (50%), Caterer (56%), wedding priest (51%), and car & travel and band/dhol waale (50%).

Service Insights

Catering & venue services accounted for a revenue share of over 30% in 2024, driven by the increasing demand for high-quality services and venues that can accommodate large gatherings and offer exceptional experiences. The trend of destination weddings and themed events further contributed to this rise, as more people sought unique and memorable settings for their special occasions. Additionally, the shift towards professional event management and the preference for grand celebrations have bolstered the demand for premium catering and venue services in the Indian wedding services industry.

Demand for event planning services is set to grow at a CAGR of 16.8% from 2025 to 2030. Increasing preference for professionally managed events, where every detail is meticulously planned and executed. The trend towards more elaborate and customized events, along with the rising popularity of destination weddings and themed celebrations, is expected to fuel this demand. Moreover, as people continue to seek unique and memorable experiences for their special occasions, the market for event planning services is poised for substantial expansion. For instance, in October 2024, Shangri-La Group launched 'Bandhan by Shangri-La,' a specialized wedding service designed for Indian couples, blending traditional elements with modern luxury. Debuting at Shangri-La Eros New Delhi, the service offers personalized experiences across 90+ locations, such as New Delhi, Bengaluru, Muscat, Colombo, and Istanbul. Benefits include dedicated wedding specialists, customized gifts, and preferential room rates for guests.

Type Insights

Local weddings accounted for a revenue share of 84.4% in 2024. This significant contribution underscores the importance of culturally rooted, community-centric celebrations that prioritize traditional customs and familial ties. The preference for local weddings reflects a strong adherence to cultural values and the convenience of hosting events in familiar settings. It also highlights the role of local vendors and service providers in catering to the unique needs of such significant life events, making them a substantial component of the overall wedding services market.

In July 2024, Hilton India relaunched its 'Wedding Diaries' initiative with the introduction of the 'Wedding Ambassador' service. This expert serves as a crucial liaison between families and the hotel, ensuring personalized, seamless, and stress-free wedding planning. The service includes a comprehensive digital campaign featuring video content crafted by MagicCircle Communications. A new film shot at Conrad Pune showcases playful competition between a bride and groom, reflecting the vibrance of Indian weddings. The campaign aims to create unforgettable wedding experiences.

Demand for destination weddings is set to grow at a CAGR of 16.1% from 2025 to 2030. Increasing desire for unique and memorable wedding experiences in picturesque and exotic locations. Couples seeking personalized celebrations that stand out from traditional local weddings fuel the trend. Additionally, the availability of comprehensive destination wedding packages offered by various wedding planners and resorts is expected to boost this demand further, making destination weddings popular for many couples in the coming years.

For instance, in September 2024, Skyscanner, a leading global travel app, released its latest survey titled "Destination 'I Do'." The survey reveals a strong interest in destination weddings among Indians, with 85% either planning or having already had one. Notably, Gen Z is at the forefront of this trend, with 49% considering a wedding at a remarkable destination, compared to 33% of Millennials. This younger generation is attracted to the adventure and uniqueness that destination weddings provide.

Booking Mode Insights

Offline bookings accounted for a revenue share of over 75% in 2024, this substantial share highlights the continued preference for traditional, in-person interactions when planning weddings. Many couples and families favor face-to-face consultations with vendors and service providers to ensure personalized and tailored arrangements. The offline channel's strong presence is also attributed to the cultural importance of personal relationships and trust in the wedding planning process, making it a preferred choice for many.

Online bookings are expected to grow at a CAGR of 15.1% from 2025 to 2030. This anticipated growth is driven by the increasing reliance on digital platforms for planning and organizing weddings. With the convenience of online tools and resources, couples can easily explore and book various services, including venues, catering, decorations, and photography. The shift towards digitalization and the preference for seamless, hassle-free planning experiences are key factors contributing to the online channel's robust growth in the coming years.

Location Insights

The revenue generated from weddings in domestic locations accounted for a share of over 80% in 2024. Cultural significance plays a major role, as weddings in India are deeply rooted in traditions and are often elaborate affairs, driving demand for a wide range of services. Additionally, increasing disposable income has led families to spend more on weddings, leading to higher demand for premium services. Urbanization and changing lifestyles have also contributed, with couples seeking personalized and unique experiences. Moreover, The Ministry of Tourism launched an ambitious wedding tourism campaign on August 19, 2023, aimed at positioning India as a premier global wedding destination. Inspired by Prime Minister Narendra Modi's "Developing Tourism in Mission Mode," the campaign invites couples worldwide to celebrate their weddings in India. Union Minister Shri G. Kishan Reddy emphasized the 360-degree approach, highlighting India's rich heritage and modern elegance. The campaign profiles 25 key destinations, showcasing India's breathtaking landscapes, sacred traditions, culinary delights, and cutting-edge infrastructure.

The revenue generated from weddings at international locations is expected to grow at a CAGR of 15.3% from 2025 to 2030, driven by factors such as globalization, increased disposable income, and the growing popularity of destination weddings. This trend presents ample opportunities for vendors, service providers, and venues to capitalize on the expanding India wedding services industry and cater to the evolving preferences of couples seeking unique and memorable wedding experiences abroad.

Key India Wedding Services Company Insights

The India wedding services industry is primarily fragmented due to the presence of several globally recognized players as well as regional or local players. Some key companies in the India wedding services market include WedMeGood, Weddingz, Ferns N Petals, Shubh Muhurat Luxury Weddings (SMLW), WeddingBazaar, and others.

• WedMeGood is a premier wedding planning platform in India that offers a comprehensive range of services to make wedding planning seamless and personalized. Their offerings include finding and booking wedding venues, connecting with vendors such as photographers and makeup artists, planning and decor services, bridal wear options, and pre-wedding services like photoshoots.

• Weddingz is one of India's largest wedding planning companies, providing a wide array of services to ensure a hassle-free wedding experience. Their offerings include finding and booking banquet halls and other wedding venues, accessing a network of various wedding vendors, all-inclusive packages that cover every aspect of the wedding, and planning destination weddings with expert guidance.

Recent Developments

• In July 2024, Weddingz.in, India’s premier online platform for wedding venues and services, launched a destination wedding planning service. Initially was available in Udaipur, Lonavala, Goa, Ranthambore, and Jaipur, it aimed to expand to other popular locations, including Corbett, Pushkar, Kasauli, Shimla, and Mussoorie. The service assists couples in selecting venues, organizing site visits, securing favorable deals, and coordinating weddings across multiple cities, all for a nominal fee. Additionally, end-to-end wedding planning, execution, and management services are offered as an add-on.

India Wedding Services Market Report Scope

India Wedding Services Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the India wedding services market based on service, type, booking mode, and location:

• Service Outlook (Revenue, USD Billion; 2018 - 2030)

  • Event Planning

  • Makeup Services

  • Catering & Venue

  • Photography & Videography

  • Decoration Services

  • Logistics

  • Invitations & Gifting

  • Music & DJ

• Type Outlook (Revenue, USD Billion; 2018 - 2030)

  • Local Wedding

  • Destination Wedding

    • Royal & Heritage

    • Beach & Island

    • Hill Station & Mountain

    • Luxury Resort

    • Vineyards & Countryside

    • Others

• Booking Mode Outlook (Revenue, USD Billion; 2018 - 2030)

  • Offline

  • Online

• Location Outlook (Revenue, USD Billion; 2018 - 2030)

  • Domestic

  • International