Immersive Display in Entertainment Market Size, Share & Trends Analysis Report By Technology (LED, OLED, Others), By Resolution (4K, 8K), By Application (Theater & Cinema, Entertainment Venues, Museum & Exhibitions), By Region, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global immersive display in entertainment market size was valued at USD 2,746.5 million in 2023 and is expected to grow at a CAGR of 23.6% from 2024 to 2030. The market is advancing rapidly with the increasing adoption of interactive and 3D display technologies, enhancing audience engagement and experience. Innovations such as High Dynamic Range (HDR) and projection mapping are enhancing visual quality and creating more immersive environments in live performances, and cinematic experiences, which is expected to further fuel the market growth in the coming years.

The increasing consumer demand for highly immersive entertainment experiences is a major market driver. Audiences are seeking more engaging, realistic, and interactive content, whether in theaters, museums, or theme parks. This trend is fueling investments in advanced display technologies, such as 4K/8K resolution, 3D, and holographic displays, which offer richer visual depth and heightened sensory engagement. As consumer expectations continue to rise, entertainment providers are leveraging immersive displays to differentiate themselves and offer unique, memorable experiences.

In addition, immersive display technologies are gaining traction in museums and exhibitions for their ability to deliver interactive and informative experiences. By using technologies such as VR, AR, and projection mapping, museums can engage visitors in a more meaningful way, turning static exhibits into dynamic, participatory environments. This trend is driving the adoption of immersive displays beyond traditional entertainment spaces.

Furthermore, as the demand for immersive content grows, there is a corresponding rise in the creation of entertainment specifically designed for immersive displays. Content creation studios are increasingly producing films, video games, and virtual experiences in 4K, 8K, VR, and 360-degree formats to cater to the needs of immersive theaters, VR experiences, and interactive exhibits. This growth in immersive content creation is propelling the wider adoption of immersive displays, as entertainment venues require specialized content that maximizes the potential of these advanced display technologies.

Moreover, the rapid development of display technologies, content creation tools, and sensory enhancements is transforming the way audiences engage with entertainment, leading to a surge in demand for immersive experiences. These innovations are enhancing the visual, auditory, and interactive aspects of entertainment, creating more lifelike and captivating experiences for consumers. Projection technology has also witnessed significant advancements, with innovations in laser projection systems, holographic displays, and projection mapping. This technology is widely used in theme parks, concerts, and exhibitions to transform ordinary spaces into interactive and visually captivating experiences.

Technology Insights

The LED segment accounted for the largest market share of over 49% in 2023. The incorporation of LED displays in VR and AR setups significantly enhances visual quality, making experiences more realistic and engaging. As hardware becomes more affordable and accessible, the potential for widespread adoption of VR and AR in entertainment continues to grow. This trend is further supported by advancements in content creation tools, enabling creators to develop high-quality immersive experiences that cater to diverse audiences, thereby driving the segmental growth. 

The OLED segment is expected to witness the fastest CAGR of over 27% from 2024 to 2030. This growth is fueled by the adoption of OLED technology in consumer electronics, particularly in smartphones, tablets, and televisions. Major manufacturers, including LG and Samsung, are investing heavily in OLED production, leading to a wider availability of OLED devices at various price points. This trend is driven by the growing consumer preference for devices that offer superior display quality and energy efficiency. As OLED technology becomes more mainstream, its production costs are expected to decrease, making it accessible to a broader audience.

Resolution Insights

The 4K segment accounted for the largest market share in 2023. Consumers are increasingly seeking high-quality visual experiences, leading to a shift toward 4K displays that offer superior image quality and immersion. As more devices adopt 4K technology, consumer awareness and acceptance are gaining traction, further fueling demand. Moreover, advancements in 4K content creation tools and cameras are enabling the increased production of 4K content, which is further driving the segmental growth.

The 8K segment is expected to witness the fastest CAGR from 2024 to 2030. Recent technological advancements have significantly enhanced the capabilities of 8K displays, making them more appealing to consumers and businesses. Manufacturers are investing heavily in R&D to improve pixel density, color accuracy, and refresh rates, resulting in displays that deliver unparalleled visual quality. As these technological improvements continue, the market is expected to witness a surge in demand for 8K displays across various sectors, including entertainment, gaming, and professional applications.

Application Insights

The theater & cinema segment in the market accounted for the largest share in 2023. This growth can be attributed to the growing demand for premium cinema experiences, as audiences seek more than just traditional movie screenings. Modern theaters are increasingly offering luxury seating, gourmet dining options, and enhanced audiovisual technologies to elevate the viewing experience. This trend reflects a broader shift towards creating a more immersive and comfortable environment for moviegoers, thereby driving the segmental growth.

The content creation studios segment is anticipated to record the fastest growth from 2024 to 2030. The adoption of virtual production is transforming the way content creation studios operate, enabling more efficient and cost-effective workflows. This technology allows for real-time integration of digital environments, reducing the need for physical sets and on-location shoots. Virtual production, powered by immersive displays, provides creative teams with more flexibility, enabling directors and visual effects teams to adjust on the fly. As a result, studios are investing heavily in this technology to improve production timelines and manage budgets more effectively, driving segmental growth.

Regional Insights

The immersive display in entertainment market in North America accounted for the highest revenue share of over 43% in 2023, driven by the rapid adoption of advanced technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) across gaming, theme parks, and live events. The demand for highly engaging and interactive experiences has surged, particularly in gaming and cinematic applications. The region benefits from a strong infrastructure for content creation and a tech-savvy consumer base eager for innovative experiences.

U.S. Immersive Display In Entertainment Market Trends

The immersive display in entertainment market in U.S. accounted for a revenue share of over 80% in 2023, fueled by the thriving entertainment industry and the presence of technology giants such as Google, Microsoft, and Meta, who are heavily investing in AR/VR technologies. The gaming sector, in particular, is seeing a rise in the use of immersive displays to enhance player experiences, driven by the popularity of eSports and the integration of VR gaming consoles. Moreover, the film industry is increasingly using immersive displays for creating more engaging cinematic experiences in IMAX and 4D theaters.

Europe Immersive Display In Entertainment Market Trends

 Europe is projected to grow at a CAGR of over 24% from 2024 to 2030, driven by the growing adoption of AR/VR technologies in museums, galleries, and cultural institutions, aiming to provide interactive educational experiences. The gaming industry in countries such as Germany, the UK, and France is also witnessing increased integration of immersive displays. There is a strong emphasis on developing high-quality content that aligns with the region's preference for innovative storytelling and rich visual experiences.

Asia Pacific Immersive Display In Entertainment Market Trends

The Immersive Display in Entertainment market in the Asia Pacific region is expected to grow at the highest CAGR of 25% from 2024 to 2030, owing to the widespread adoption of advanced technologies in gaming, live events, and theme parks. Countries in the region are at the forefront, driven by a tech-savvy population and a booming gaming industry. The region is also seeing significant investments in VR/AR-based entertainment centers and immersive attractions in amusement parks. Additionally, the use of immersive displays in film production and broadcasting is gaining traction, with local content creators exploring new storytelling techniques.

Key Immersive Display In Entertainment Company Insights

Some of the key players operating in the market include Barco, LG Electronics and Sony Corporation, among others.

• Barco specializes in advanced display and projection technologies. Operating through three business segments, namely entertainment, enterprise, and healthcare; the company offers a wide variety of products categorized under projection, cinema systems, video walls, medical displays, immersive systems, and image processing. The entertainment segment includes two key business units, namely Cinema, which provides a comprehensive range of laser and lamp-based projectors along with audio solutions, and The Immersive Experience, which focuses on tailored solutions for large venues and themed entertainment applications, such as museums and theme parks.

• LG Electronics Inc. is a technology company engaged in the production and sales of a wide variety of consumer electronics and home appliances. The company’s product range includes TVs, computer monitors, laptops, audio and personal care gadgets, refrigeration units, video devices, laundry machines, dish cleaning appliances, water purification systems, air cooling equipment, and floor care machinery, among others. The company caters to the immersive display market through its MAGNIT series, which features high-resolution Micro LED displays.

Leyard and Prysm Systems, Inc. are some of the emerging market participants in the market.

• Leyard is a provider of LED video displays, offering a wide range of indoor and outdoor solutions, including LED video walls, narrow pixel pitch displays, and LCD products. The company specializes in immersive display technologies for entertainment markets. The company has production facilities in Europe but provides local support for design, installation, and maintenance. The company’s products are used in various applications, including control rooms, automotive design centers, conference rooms, shopping centers, stadiums, cultural events, railways, and television studios.

• Prysm Systems, Inc. specializes in laser-powered phosphor displays designed for various collaborative environments. The company primarily offers solutions for applications, such as meetings, training, onboarding, and product development, requiring effective communication tools. The company’s product portfolio includes advanced LPD and LCD screens. Key features of the company’s solutions include digital whiteboarding, onscreen annotation, co-browsing, device sharing, and comprehensive meeting management functionalities. With a focus on innovation, the company is well-positioned in the immersive display market, catering to diverse client needs.

Recent Developments

• In April 2024, LG Corporation Display announced the mass production of the world's first Gaming OLED panel featuring a switchable refresh rate and resolution, marking a significant advancement in display technology. This 31.5-inch panel allows users to toggle between a high refresh rate of 480Hz for fast-paced gaming and a UHD resolution of 240Hz for an immersive viewing experience, catering to various content needs. With its innovative Dynamic Frequency & Resolution technology and enhancements like META Technology 2.0 and Thin Actuator Sound, LG Display aims to redefine user experiences in the high-end gaming display market while minimizing eye fatigue compared to traditional LCD screens

• In January 2024, Panasonic Holdings Corporation introduced the RQ7 Series 1-Chip DLP Projector at ISE 2024, offering an accessible 4K DLP solution for immersive visual experiences. The projector is 29% smaller and 16% lighter than previous models, with enhanced red luminance, contrast, and vibrant color reproduction. Designed for easy integration with an Intel SDM-ready slot, it aims to elevate experiences in galleries, museums, and entertainment attractions.

• In January 2024, Sony Corporation announced the development of a spatial content creation system that features a high-quality XR head-mounted display and specialized controllers designed for interaction with 3D objects. This innovative system aims to enhance the creation and manipulation of spatial content, providing users with an immersive experience that bridges the gap between digital and physical environments. By integrating advanced technologies, Sony seeks to empower creators in various fields, including gaming, education, and design, to produce more engaging and interactive content.

Immersive Display In Entertainment Market Report Scope

Global Immersive Display In Entertainment Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global immersive display in entertainment market report based on technology, resolution, application, and region:

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • LED

  • OLED

  • Others

• Resolution Outlook (Revenue, USD Million, 2018 - 2030)

  • 4K

  • 8K

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Theater & Cinema

  • Entertainment Venues

  • Museum & Exhibitions

  • Content Creation Studios

  • Theme Parks & Amusement Parks

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • Australia

    • Japan

    • India

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE