The global home bedding market size was valued at USD 104.64 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2030. The boom in the housing sector and growing consumer spending on bedding products have expanded the growth scenario for the market. Key players are gaining opportunity by the increase in awareness of the importance of organic bedding, inducing consumers to invest in quality bedding products. For instance, in February 2022, Parachute Home Inc., a U.S.-based key player in the bedding industry launched a collection based on organic materials.
The bedding industry is constantly evolving, with innovations and technologies being introduced to improve the comfort, durability, and functionality of bedding products. Consumers are becoming more aware of the importance of getting quality sleep for their health and well-being. As a result, they are looking for luxury bedding products that offer comfort and support. A U.S.-based home bedding company; ALLIED Home Bedding extended its collection of luxury bedding with 37.5 Technology that aids in controlling the temperature of the bedding products such as mattresses, pillows, comforters, and blankets. The innovation reduces the disruption in sleep due to temperature, leading to long and deep sleep cycles and boosting the demand for such smart products in the bedding industry.
Luxury bedding items, combined with their functional benefits, are assisting in industry-improved performance, indicating an increase in demand for home bedding products. In addition, the critical link between good sleep and a healthy mind and body has increased the need for high-quality bedding. According to the American Sleep Apnea Association, 50 to 70 million Americans suffer from sleep-related issues, and the rate of sleep deprivation has risen in the previous 30 years.
Increasing concerns about environmental sustainability are also driving the growth of the market. Consumers are looking for eco-friendly fabric options, such as organic cotton or bamboo bedding. Market players are meeting the needs and preferences of environmentally conscious consumers by introducing eco-friendly mattress models. For instance, in September 2022, Centuary Mattress launched the Foamtastic collection of eco-friendly foam mattresses.
In addition, the work-from-home revolution caused by lockdowns across countries due to the pandemic has reoriented people’s budgets towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.
The increased demand in the urban home bedding market has driven several players in the industry to focus on innovation and new product launches to retain their brand image and target customers. For instance, several manufacturers have incorporated cooling technology into their products, such as cooling gel-infused memory foam or breathable fabrics. This is in response to the growing demand for products that help regulate body temperature during sleep.
The stringent regulatory frameworks to curb the manufacturing and sale of bedding products made from toxic chemicals and synthetic materials have resulted in a considerable shift in the industry towards organic and eco-friendly alternatives.
Evolving consumer preferences and purchasing habits have a significant impact on the global home bedding market. In addition, the fast-paced technological advancements have a global impact consumer buying behavior. Smart mattresses with sensors for body and environmental monitoring are expected to emerge as one of the promising trends in the global market in the coming years.
The market for bed linen held the largest share of over 30% in 2023 and is expected to witness the fastest growth over the forecast period. Bed linens include bed sheets, bed covers, pillow covers, and duvet covers. A rapid shift in consumer preferences toward high-quality luxury bedding items such as linens for healthier beds, greater comfort, and durability is a key factor boosting the segment growth.
Established players within the bedding industry can be seen creating spin-offs to establish brand recognition and increase their share in the overall market. For instance, Erwin Müller is offering bed linen products made from light and fine ecological thread. The luxury bedding products are made from luxurious materials which meet the highest standards of quality and workmanship. It also offers linen made from silk, seersucker, and flannel.
The blankets segment is expected to expand at a CAGR of 7.3% from 2024 to 2030. The segment is driven by the rising demand for Afghans in countries with cold climates like the UK, Canada, the U.S., and Russia. Product demand is also witnessed in countries like India, wherein some parts of the country witness extreme cold. Moreover, there is a growing demand for organic bedding that includes blankets and pillowcases that are pesticide-free and hypoallergenic is also fueling the segment growth.
Consumers are willing to invest in high-quality, comfortable blankets that can enhance the warmth and coziness of their homes. Furthermore, the rise of e-commerce has made it easier for consumers to access a wider range of blankets, including premium options that were previously only available in high-end stores.
The offline distribution channel, which includes supermarkets/hypermarkets, specialty stores, and others, held the largest share of over 68% in 2023. The offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality and materials. Many people prefer to touch and feel the bedding products before they make a purchase, particularly when it comes to items like sheets and blankets.
Due to the high discounts offered by supermarkets and hypermarkets, increasing numbers of consumers are buying pillows and pillowcases from these kinds of stores. These outlets' new product launches and product development are also promoting category growth. In June 2021, the Lidl brand; an international discount retailer chain in Germany introduced pillows made of a unique material that helps regulate body temperature during sleep. The availability of a wide variety of products at affordable prices is a major driving factor among consumers.
The online distribution channel is expected to register the fastest CAGR of 8.6% from 2024 to 2030. With the advent of online retailers and the increased efficiency of e-commerce sites, consumers are making fewer trips to brick-and-mortar stores. This is a potential advantage for both online-only and hybrid retailers who consistently seek new ways to streamline their distribution and fulfillment models. Online retailers offer a wider range of bedding products than physical stores, as they do not have the same space constraints. Additionally, online retailers often allow customers to leave reviews of products, which provide valuable insights into the quality and performance of the bedding products.
The Asia Pacific home bedding market accounted for the largest share of over 37% in 2023 and is expected to witness the fastest growth over the forecast period. Increasing innovation in terms of materials and technology has revolutionized the adoption of luxury bedding products such as bath towels, bed linen, and more across households. For instance, Hygro-cotton towels are SPACES, an Indian-based company’s soft towels manufactured with unique spinning technology employing a hollow core cotton yarn (Hygro). Therefore, increasing innovations in the sector is boosting product adoption, thereby fueling the growth of the Indian home bedding industry.
Furthermore, in January 2022, The Standardization Administration of China announced the updated version for bedding products. A few of the requirements include - basic requirements, internal quality, appearance quality, and process quality are all parts of a product's quality. The product must adhere to GB 18401's fundamental standards in order to be sold. These factors have been luring bedding manufacturers from across the globe to target the growing population of the country who seek to purchase high-quality products.
The home bedding market in India is projected to grow at a CAGR of 8.7% during the forecast period, mainly driven by factors such as the growing urban population, rising homeownership rates, etc. The increasing disposable incomes of consumers have resulted in a significant shift from low-cost, mass-produced products towards luxury products made of premium materials.
The increased competition has pushed companies to offer higher quality products to differentiate themselves from their competitors in the bedding industry. For instance, Organature Australia based in Newhaven in Australia offers organic bedding products that include blankets, mattress toppers, sheets, pillows & cushions, mattresses, and many more. The company uses 100% pure cotton that is certified under Global Organic Textile Standards (GOTS). Product offering by such domestic players fuels the Australian home bedding industry.
The Europe home bedding market is expected to expand at a CAGR of 7.1% from 2024 to 2030. The bedding industry for Home Decor and Home Textiles (HDHT) is growing after an import decrease in 2020 owing to the COVID-19 pandemic. In 2021, Germany held a market share of 18% as the top European importer of HDHT products, followed by France (14%), and the UK (13%). Due to the regional trend and demand for home decor items like bedding as a result of product imports and exports, the supply of a wide range of home bed linens has increased, giving novel offerings in the home bedding industry a competitive advantage.
In addition, celebrity-brand collaborations have been an exceptionally popular strategy among home bedding product players in the UK as they help enhance consumer recognition of the brand. For instance, popular British Media personalities Holly Willoughby and Dunelm introduced a stylish new bedding and home textiles range in January 2020. These factors aid in promoting the comfort and high quality provided in a luxury bedding product and fueling the industry growth of the UK market.
The home bedding market in the U.S. has been experiencing significant growth in recent years, driven mainly by the rising residential home sales and increasing home renovation activities. A growing trend among American households is home remodeling, which essentially entails a variety of tasks like conversion, alteration, improvement, modernization, repair, and replacement of furnishings.
The global home bedding market is characterized by the presence of various well-established players such as Tempur Sealy International, Inc., American Textile Company, Bombay Dyeing and Casper Sleep Inc., in addition to several small and medium players such as Beaumont & Brown, Brooklinen, etc.
Bedding market players face intense competition from each other as some of them are among the top home bedding manufacturers and have large customer bases. Furthermore, these market players have strong & vast distribution networks to reach out to regional and global customers. The impact of major players on the market is quite high as a majority of them have global presence.
In March 2023, American Textile Company (ATC) unveiled its new bedding product AllerEase®, with cutting-edge HeiQ Allergen technology. ATC collaborated with the Swiss materials innovation company HeiQ to launch several bedding products including pillows, mattress and pillow protectors, mattress pads, blankets, comforters, and throws the USA, Canada, and Mexico.
In March 2023, Casper Sleep Inc. partnered with Bolt to include the latter’s Fenom Digital technology and API-based checkout experience in its deployment. Bolt’s technology provides a one-click checkout experience without replacing the existing user interface, thus providing consumers with a seamless checkout experience
In February 2023, Brooklinen opened its new store in the West Loop neighborhood of West Side of Chicago, Illinois, marking its first location in the Midwest part of the U.S. Brooklinen continued its collaboration with the multidisciplinary design firm, Office of Tangible Space, to establish the Chicago studio
In January 2022, Sleep Number, a US-based manufacturer of smart mattresses and bedding products, launched the latest upgrades to the 360 Smart Bed range, which includes the ability to detect potential sleep problems such as insomnia and sleep apnea. By incorporating advanced sleep tracking technology and biometric sensors, Sleep Number is providing customers with personalized solutions to help them improve their sleep quality and address common sleep problems.
In August 2021, Tempur Sealy International, Inc. announced its a multi-year extension to its collaboration with Mattress Firm, Inc. to improve sales, foot-traffic in stores, and design highly innovative and sought-after products.
In August 2021, Tempur Sealy International, Inc. acquired Dreams toi ncrease the Tempur Sealy’s annual global sales through omni-channel growth strategies and vertical integration.
In February 2021, Tempur Sealy International, Inc introduced an all-new, expanded mattress portfolio. The new mattresses feature technologies that provide enhanced support and durability, including ultra-responsive coils and memory foams, and innovations such as breathable, cool-to-the-touch covers to help keep consumers cool throughout the night.
Report Attribute |
Details |
Market size value in 2024 |
USD 113.91 billion |
Revenue forecast in 2030 |
USD 172.36 billion |
Growth rate |
CAGR of 7.4% from 2024 to 2030 |
Actual data |
2018 - 2023 |
Forecast period |
2024 - 2030 |
Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, distribution channel, region |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa |
Country scope |
U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, India, Japan, Australia & New Zealand, South Korea, Brazil, Argentina, UAE, South Africa |
Key companies profiled |
Acton & Acton Ltd., American Textile Company, Tempur Sealy International, Inc., Bombay Dyeing, Casper Sleep Inc., Beaumont & Brown, Pacific Coast Feather Company, Crane & Canopy Inc., Peacock Alley, Purple Innovation, Inc., The White Company, Portico New York |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segment from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global home bedding market on the basis of type, distribution channel, and region.
Type Outlook (Revenue, USD Million; 2018 - 2030)
Bed Linen
Mattress
Pillows
Blankets
Mattress Toppers & Pads
Others
Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)
Offline
Supermarket/Hypermarket
Specialty Stores
Others
Online
Regional Outlook (Revenue, USD Million; 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Central & South America
Brazil
Argentina
Middle East & Africa
UAE
South Africa
b. The global home bedding market size was estimated at USD 95.73 billion in 2022 and is expected to reach USD 104.6 billion in 2023.
b. The global home bedding market is expected to grow at a compound annual growth rate of 7.6% from 2023 to 2030 to reach USD 172.35 billion by 2030.
b. Asia Pacific dominated the home bedding market with a share of 37.30% in 2022. This is attributable to expanding retail networks, a rise in the affluent middle-class population, rising consumer preference for superior quality and luxurious bedding products to compliment the interiors, and growing household ownership, especially among the millennials.
b. Some key players operating in the home bedding market include Acton & Acton Ltd.; American Textile Company; Beaumont & Brown Ltd.; Boll & Branch LLC; WestPoint; Pacific Coast Feather Company; Hollander; Sferra; Frette; D’décor; Bombay Dyeing; Portico Inc.; Crane & Canopy, and others.
b. Key factors that are driving the home bedding market growth include the booming housing sector and increasing consumer spending on home furnishing and increasing premium product offerings with various designs complementing different interiors are also expected to contribute to the growth.
b. The UK home bedding market size was estimated at USD 6.20 billion in 2022 and is expected to reach USD 10.78 billion in 2023.
b. The Australia home bedding market size was estimated at USD 3.00 billion in 2022 and is expected to reach USD 5.83 billion in 2023.
Table of Contents
Chapter 1. Home Bedding Market: Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Home Bedding Market: Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Distribution Channel Outlook
2.4. Competitive Landscape Snapshot
Chapter 3. Home Bedding Market: Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Raw Material Trends
3.2.2. Manufacturing & Technology Trends
3.2.3. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Driver Impact Analysis
3.3.2. Restraint Impact Analysis
3.3.3. Industry Challenges
3.3.4. Industry opportunities
3.4. Business Environment Analysis
3.4.1. Industry Analysis - Porter’s Five Forces
3.4.1.1. Supplier Power
3.4.1.2. Buyer Power
3.4.1.3. Substitution Threat
3.4.1.4. Threat from New Entrant
3.4.1.5. Competitive Rivalry
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Home Bedding Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2023 & 2030
5.2. Bed Linen
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Mattress
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Pillows
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Blankets
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.6. Mattress Toppers & Pads
5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.7. Others
5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Home Bedding Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution channel Movement Analysis & Market Share, 2023 & 2030
6.2. Offline
6.2.1. Market estimates and forecast from offline distribution channel, 2018 - 2030 (USD Million)
6.2.2. Market estimates and forecast from supermarket/hypermarket, 2018 - 2030 (USD Million)
6.2.3. Market estimates and forecast from specialty stores, 2018 - 2030 (USD Million)
6.2.4. Market estimates and forecast from other offline distribution channel, 2018 - 2030 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast from online distribution channel 2018 - 2030 (USD Million)
Chapter 7. Home Bedding Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Spain
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. France
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. India
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. Japan
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. Australia & New Zealand
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.6. South Korea
7.4.6.1. Key country dynamics
7.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.3. Argentina
7.5.3.1. Key country dynamics
7.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. UAE
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.3. South Africa
7.6.3.1. Key country dynamics
7.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Acton & Acton Ltd.
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Benchmarking
8.9.1.4. Strategic Initiatives
8.9.2. American Textile Company
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Benchmarking
8.9.2.4. Strategic Initiatives
8.9.3. Tempur Sealy International, Inc.
8.9.3.1. Company Overview
8.9.3.2. Product Benchmarking
8.9.3.3. Strategic Initiatives
8.9.4. Bombay Dyeing
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Benchmarking
8.9.4.4. Strategic Initiatives
8.9.5. Casper Sleep Inc.
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Benchmarking
8.9.6. Beaumont & Brown
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Benchmarking
8.9.6.4. Strategic Initiatives
8.9.7. Pacific Coast Feather Company
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Benchmarking
8.9.7.4. Strategic Initiatives
8.9.8. Brooklinen
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Benchmarking
8.9.8.4. Strategic Initiatives
8.9.9. Crane & Canopy Inc.
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Benchmarking
8.9.9.4. Strategic Initiatives
8.9.10. Peacock Alley
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Benchmarking
8.9.10.4. Strategic Initiatives
8.9.11. Purple Innovation, Inc.
8.9.11.1. Company Overview
8.9.11.2. Financial Performance
8.9.11.3. Product Benchmarking
8.9.11.4. Strategic Initiatives
8.9.12. The White Company
8.9.12.1. Company Overview
8.9.12.2. Financial Performance
8.9.12.3. Product Benchmarking
8.9.12.4. Strategic Initiatives
8.9.13. Portico New York
8.9.13.1. Company Overview
8.9.13.2. Financial Performance
8.9.13.3. Product Benchmarking
8.9.13.4. Strategic Initiatives
List of Tables
Table 1 Home bedding market - Driving factor market analysis
Table 2 Home bedding market - Restraint factor market analysis
Table 3 Bed linen market estimates and forecast, 2018 - 2030 (USD Million)
Table 4 Mattress market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Pillows market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 Blankets market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Mattress toppers & pads market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 Others market estimates and forecast, 2018 - 2030 (USD Million)
Table 9 Home bedding market estimates and forecast from online channel, 2018 - 2030 (USD Million)
Table 10 Home bedding market estimates and forecast from offline channel, 2018 - 2030 (USD Million)
Table 11 North America home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 12 North America home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 13 North America home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 14 U.S. home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 15 U.S. home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 16 U.S. home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17 Canada home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 18 Canada home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 19 Canada home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 20 Mexico home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 21 Mexico home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 22 Mexico home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23 Europe home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 24 Europe home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 25 Europe home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 26 UK home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 27 UK home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 28 UK home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 29 Germany home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 30 Germany home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 31 Germany home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 32 Spain home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 33 Spain home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 34 Spain home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 35 France home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 France home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 37 France home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38 Italy home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 39 Italy home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 40 Italy home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41 Asia Pacific home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 42 Asia Pacific home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 43 Asia Pacific home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 44 China home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 45 China home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 46 China home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 47 India home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 48 India home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 49 India home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 50 Japan home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 51 Japan home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 52 Japan home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 53 Australia & New Zealand home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 54 Australia & New Zealand home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 55 Australia & New Zealand home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56 South Korea home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 57 South Korea home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 58 South Korea home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 59 Central & South America home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 60 Central & South America home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 61 Central & South America home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62 Brazil home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 63 Brazil home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 64 Brazil home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 65 Argentina home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 66 Argentina home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 67 Argentina home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 68 Middle East & Africa home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 69 Middle East & Africa home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 70 Middle East & Africa home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 71 UAE home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 72 UAE home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 73 UAE home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 74 South Africa home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Table 75 South Africa home bedding market estimates and forecast, by type, 2018 - 2030 (USD Million)
Table 76 South Africa home bedding market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 77 Company categorization
List of Figures
Fig. 1 Home bedding market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Home bedding market - Value chain analysis
Fig. 7 Home bedding market - Profit margin analysis
Fig. 8 Home bedding market dynamics
Fig. 9 Home bedding market: Porter’s Five Forces Analysis
Fig. 10 Home bedding market: Type share (%) analysis, 2023 & 2030
Fig. 11 Bed linen market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 12 Mattress market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 13 Pillows market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 14 Blankets market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 15 Mattress toppers & pads market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 16 Others market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 17 Home bedding market: Distribution channel share (%) analysis, 2023 & 2030
Fig. 18 Home bedding market estimates and forecast through online channel, 2018 - 2030 (USD Million)
Fig. 19 Home bedding market estimates and forecast through offline channel, 2018 - 2030 (USD Million)
Fig. 20 Home bedding market: Regional share (%) analysis, 2023 & 2030
Fig. 21 North America home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 U.S. home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Canada home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 Mexico home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Europe home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 UK home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 Germany home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 Spain home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 France home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Italy home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 Asia Pacific home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 China home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 India home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Japan home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 Australia & New Zealand home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 36 South Korea home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 37 Central & South America home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 38 Brazil home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 39 Argentina home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 40 Middle East & Africa home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 41 UAE home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 42 South Africa home bedding market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 43 Home bedding market: Company market share analysis, 2023 (%)
Market Segmentation
Bedding items are deemed as indispensable components of a household, with a broad spectrum of products available in diverse colors, patterns, and designs. These items are frequently purchased by consumers, reflecting their preferences and tastes. As lifestyles evolve, the emphasis on comfort and luxury in homes has increased. Consequently, the trend of furnishing buildings to enhance residential comfort has become widespread, which is anticipated to fuel market growth. Whenever a new home is occupied, there’s a prevalent trend of purchasing furniture and bedding that not only provide comfort but also harmonize with the home’s decor. This trend is expected to continue in the future. Moreover, interior designers are increasingly concentrating on coordinating bedding with the home’s overall design. This attention to detail further underscores the importance of bedding in creating a comfortable and aesthetically pleasing living space. These factors collectively contribute to the growing demand for bedding products, indicating a promising outlook for the market. The continuous innovation in design and comfort, coupled with the consumers’ desire for a luxurious lifestyle, is expected to drive the bedding market’s expansion.
As home prices and mortgage rates rise, consumers are increasingly investing in home improvement or remodeling projects to enhance their living spaces. The doubling of homeowner equity over the past five years, due to growing home values, suggests that homeowners feel wealthier and are more inclined to spend on home improvements. This trend, coupled with an increase in construction and renovation activities, is expected to benefit home bedding manufacturers. The need to regularly replace bedding products in existing houses due to wear or changing fashion trends will further boost sales. As consumer income grows, demand for higher-value items, such as aesthetically appealing products, is expected to rise. Additionally, the aging of constructed houses necessitates interior decoration, driving demand for new, stylized mattresses, pillows, and bed linen, and thereby fueling the growth of the home bedding market. For instance, according to a Forbes blog published in July 2019, 80% of the 137 million homes in the U.S. were 20 years old, while 40% were 50 years old. This aging housing stock promotes spending on items like curtains to refresh home interiors. These factors collectively contribute to a promising outlook for the home bedding market.
The home bedding industry is highly competitive in terms of pricing, with consumers often choosing less expensive products over high-quality, costly bedding items. Factors such as ease of maintenance also influence consumer preferences. Bedding products that can be easily hand-washed or machine-washed, retain their shape, and maintain their quality are preferred. Bedding products made of blended fabrics, which include cotton, polyester, rayon, nylon, and others, have gained popularity. These products require fewer raw materials compared to those made from organic fibers, resulting in lower prices. However, this trend has negatively impacted the overall market revenue. Moreover, bedding items like bed linen and blankets made from polyester can be toxic. Polyester, a synthetic material, contains many toxic chemicals. Synthetic materials like acrylic, nylon, and polyester are made from chemicals such as thermoplastic, which release plastic molecules when heated. Drying these synthetic textiles in a clothes dryer can release these chemicals into the home or surrounding environment. While polyester products have become popular due to their low price, many consumers are unaware of the health risks associated with polyester. In terms of environmental impact, synthetic materials like polyester do eventually degrade, but this process can take up to 200 years. This long degradation period further underscores the environmental concerns associated with these materials.
This section will provide insights into the contents included in this home bedding market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance
A three-pronged approach was followed for deducing the home bedding market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for home bedding market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of home bedding market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The home bedding market was categorized into four segments, namely type (Bed Linen, Mattress, Pillows, Blankets, Mattress Toppers & Pads), distribution channel (Offline, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The home bedding market was segmented into type, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The home bedding market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seventeen countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, China, India, Japan, Australia & New Zealand, South Korea, Brazil, Argentina, UAE, South Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The home bedding market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Acton & Acton Ltd. - Acton & Acton Ltd., a UK-based company established in 1975, is renowned for its production of high-quality bed linen and decorative accessories. With its headquarters in Rochdale, the company has carved a niche for itself in the industry with its made-to-measure products. The company’s product line is extensive, ranging from bed linen to various bedding accessories. This includes mattress protectors, toppers, quilts, pillows, bolsters, and eiderdowns. Additionally, they offer a variety of sheets such as fitted, flat, semi-fitted, and valance sheets. Duvet covers, bedspreads, throw covers, quilt covers, fillings, and mattress covers are also part of their offerings. Acton & Acton Ltd. is committed to quality and innovation, employing both traditional and modern manufacturing methods. Their products are not only popular in the UK but have also gained recognition internationally, testifying to their global appeal and quality. The company continues to deliver its products to customers worldwide, upholding its reputation for excellence in the bedding industry.
American Textile Company - Founded in 1925, American Textile Company is a leading provider of innovative sleep solutions. Based in Duquesne, Pennsylvania, the company offers a wide range of products under various renowned brands such as AllerEase, Tranquility, Tempur-Pedic, and Sealy. Their products are available in over 100,000 stores worldwide and can also be purchased online. The company’s hospitality division caters to hotels globally, supplying them with mattress protectors, pillows, and other bed linens to enhance the guest experience. American Textile Company boasts an international manufacturing and distribution network that can meet a wide range of retail needs. The company is committed to creating high-performance bedding solutions and promoting healthy sleep environments, investing heavily in research and development. With manufacturing facilities in Georgia, Texas, Utah, and El Salvador, and warehouses in Georgia and Pennsylvania, the company is well-equipped to deliver its quality products to customers around the globe. Their commitment to quality and innovation has made them a trusted name in the bedding industry.
Tempur Sealy International, Inc. - Tempur Sealy International, Inc., a global leader in the bedding industry, was established in March 2013 following the acquisition of Sealy Corporation by Tempur-Pedic International Inc. The company, headquartered in Kentucky, U.S., designs, manufactures, and distributes a wide range of bedding products. The company’s portfolio includes strong brands such as Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster, catering to various price points. In addition to these, it also offers private labels and original equipment manufacturer products. Tempur Sealy operates through an omnichannel strategy, selling its products across wholesale and direct channels, both in brick & mortar retail stores and on e-commerce platforms. It has a global manufacturing footprint and operates in two segments: North America and International. The North America segment comprises Tempur and Sealy manufacturing & distribution subsidiaries, joint ventures, and licensees in the U.S., Canada, and Mexico. The International segment includes Tempur and Sealy manufacturing and distribution subsidiaries, joint ventures, and licensees in Europe, Asia Pacific, and Latin America. This global presence underscores the company’s commitment to delivering quality bedding solutions to customers worldwide.
Bombay Dyeing - Bombay Dyeing was established in 1879 and is headquartered in Mumbai, India. The company is a part of the Wadia Group of Companies. It specializes in linen, towels, and home furnishings, in addition to leisure clothing, kids’ wear, and a range of other products. The company caters its product offerings through over 350 exclusive Bombay Dyeing retail stores and more than 2000 multi-brand stores.
Casper Sleep Inc. - Casper Sleep Inc., originally known as Providence Mattress Company, was founded in October 2013 and rebranded in January 2014. Headquartered in New York, U.S., the company designs, manufactures, and markets a variety of home furnishing products including mattresses, sheets, pillows, duvets, and bed frames. Casper Sleep Inc. holds several patents and registered designs in multiple countries. The company boasts a diverse product portfolio, numerous retail partners, and a presence in seven countries. It relies on third-party manufacturing and logistics partners across the globe to produce and distribute its products. A significant portion of its mattresses are shipped directly from manufacturers to customers. The company’s commitment to quality and innovation has made it a trusted name in the home furnishing industry.
Beaumont & Brown - Established in 2005, Beaumont & Brown is a Devon, England-based company that specializes in the production and distribution of high-quality textile goods. Their extensive product line encompasses everything from bed linens and bedding sets to towels, rugs, and soft furnishings. They also cater to the travel and camping market with offerings such as sleeping bags and mattress protectors. In addition to these, Beaumont & Brown’s diverse range includes items like throws, cushions, bags, scented candles, and fragrance diffuser refills. The company primarily operates in the wholesale sector, supplying their premium products to the hospitality industry. Their commitment to quality and variety has made them a trusted name in the textile market.
Pacific Coast Feather Company - Pacific Coast Feather Company, a Seattle-based firm established in 1884, is renowned for its production and global distribution of high-end bedding. Previously under the Hanauer family’s ownership, it was acquired by Hollander Sleep Products Company in 2017. As of 2022, the company operates eight manufacturing facilities across the U.S. and Canada. Their product portfolio is extensive, featuring luxury bedding items such as comforters, bed protectors, feather pillows, duvet covers, body pillows, feather beds, shams, and more. These products are marketed under various brand names, including Pacific Coast Feather, Down Around, BestFit!, EuroRest, and Dockers. The company utilizes a wide range of distribution channels, including catalog merchants, specialty stores, warehouse clubs, furniture stores, home shopping networks, sleep shops, department stores, discount stores, mass merchants, and the hospitality industry.
Brooklinen - Established in 2014, Brooklinen is a Brooklyn, New York-based company that excels in the production and distribution of high-quality bedding throughout North America. Their product line is diverse, encompassing bedding sheets, comforters, duvets, blankets, quilts, mattress toppers, pillows, towels, and even loungewear. To eliminate middleman costs and deliver superior products directly to customers, Brooklinen primarily sells its products through online platforms. However, in a strategic move to expand its reach, the company is considering the establishment of physical stores across the U.S.
Crane & Canopy Inc. - Founded in 2012, Crane & Canopy Inc. is a Burlingame, California-based firm that specializes in the manufacture and distribution of premium bedding and bath linens throughout North America. Their extensive product line includes bedding sheets, pillows, pillow covers, comforters, duvets, quilts, mattress pads, towels, bathrobes, bath mats, and shower covers. In addition to these, Crane & Canopy also offers a variety of home décor items such as rugs, table linens, throws, loungewear, mulberry silk sleeping masks, home accessories, candles, holiday gifts, gift cards, monogrammed gifts, and linen sprays. Their commitment to quality and variety has made them a trusted name in the home goods market.
Peacock Alley - Established in 1973, Peacock Alley is an American enterprise renowned for its production and global distribution of top-tier bedding and bath linens. With its headquarters nestled in Dallas, Texas, the company operates four manufacturing facilities, all situated within the U.S. Peacock Alley’s product portfolio is diverse, encompassing luxury sheets, blankets, throws, coverlets, duvet covers, pillows, pillowcases, shams, bathrobes, bath mats, and shower curtains, among others. Each item reflects the company’s commitment to quality and luxury. The company’s linens find their way to customers through four primary business avenues: retail, wholesale, hospitality, and private labels. This multi-channel approach allows Peacock Alley to cater to a wide range of customer needs and preferences, further solidifying its position in the global market.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
revenue/volume
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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