Hazelnut Market Size, Share & Trends Analysis Report By Product (Whole Hazelnut, Hazelnut Paste), By Application (Food & Beverage, Pharmaceuticals), By Region, And Segment Forecasts, 2024 - 2030

Hazelnut Market Size & Trends

The global hazelnut market size was estimated at USD 8.65 billion in 2023 and is projected to grow at a CAGR of 8.9% from 2024 to 2030. Hazelnuts are gaining popularity among consumers due to their impressive health benefits, which align with the growing trend toward healthier eating habits. Nutritional Value: Hazelnuts are nutrient-dense, providing a rich source of essential vitamins and minerals, including vitamin E, copper, manganese, and magnesium. A one-ounce serving contains about 176 calories, 17 grams of healthy fats (primarily monounsaturated), 4 grams of protein, and 3 grams of dietary fiber, making them a satisfying and nutritious snack.

One of hazelnuts' most significant health benefits is their positive impact on cardiovascular health. Their high content of monounsaturated fats and antioxidants helps lower bad cholesterol (LDL) levels while increasing good cholesterol (HDL) levels. Studies have shown that regular consumption can reduce total cholesterol and improve artery health, decreasing the risk of heart disease. Hazelnuts are also rich in antioxidants, which protect the body from oxidative stress that can lead to chronic diseases such as cancer and heart disease. They contain high levels of proanthocyanidins, a type of antioxidant linked to reduced cancer risk in preliminary studies. In addition, vitamin E present in hazelnuts plays a crucial role in cellular protection against damage.

Hazelnuts' fiber content aids digestion and promotes a feeling of fullness, which can benefit weight management. Their healthy fat profile allows for satisfying snacking without the guilt associated with less nutritious options. Regular consumption of hazelnuts may help regulate blood sugar levels and improve insulin sensitivity, making them a suitable choice for those managing diabetes or seeking to prevent its onset.

Another key driver of market growth is hazelnuts' versatility. They are utilized across various industries, including food and beverage, cosmetics, and pharmaceuticals. The demand for hazelnut products in confectionery, bakery goods, and natural flavorings has expanded significantly. For instance, the chocolate industry heavily relies on hazelnuts, which enhances its appeal in the food sector.

As awareness of health benefits associated with organic foods grows, consumers are increasingly willing to pay premium prices for organic hazelnuts, driven by concerns over diet quality and environmental impact. Studies indicate that consumers perceive organic hazelnuts as healthier and tastier, enhancing their appeal in the marketplace.

The rising interest in plant-based diets has fueled demand for organic hazelnuts, mainly as they are integral to various vegan and dairy-alternative products, such as hazelnut milk and spreads. This shift aligns with the increasing popularity of nut-based products among health-conscious consumers seeking nutritious snack options. In addition, the growth of the chocolate and confectionery industries has created a robust market for organic hazelnuts, as many producers are now focusing on sourcing high-quality, sustainably grown ingredients to meet consumer preferences for clean-label products.

Moreover, market demand and policy initiatives promoting sustainable agriculture encourage conventional hazelnut farmers to transition to organic farming practices. Factors such as farmer education and access to resources play a crucial role in this transition, which is anticipated to positively affect environmental sustainability and consumer satisfaction. Overall, the interplay between consumer demand for organic products and the market is shaping a more sustainable agricultural landscape while meeting the evolving preferences of health-conscious consumers.

The market for hazelnuts faces several significant challenges threatening its stability and growth potential. Climate change is a major concern, as unpredictable weather patterns, including extreme temperatures and heavy rainfall, can adversely affect hazelnut yields and quality. These climatic shifts disrupt traditional growing seasons and increase the risk of crop diseases and pest infestations, such as Eastern Filbert Blight and the hazelnut weevil, which can severely impact production. Farmers must adapt to these changes by implementing improved agricultural practices, but the financial and technical resources required for such adaptations may only be readily available to some producers.

Economic instability in key producing regions, particularly Turkey, poses another challenge. As the leading global producer of hazelnuts, Turkey's financial troubles—including high inflation rates, currency devaluation, and limited access to financing—have created a precarious situation for farmers. Many Turkish producers struggle with excessive stock levels due to decreased demand from European buyers who are increasingly turning to alternative sources like Georgia and Azerbaijan. This shift threatens Turkey’s market share and leads to price volatility that can destabilize the entire industry.

In addition, increased competition from other nut varieties and emerging hazelnut-producing countries further complicates the market landscape. As producers in countries like Georgia and Azerbaijan enhance their production capabilities and offer lower prices, traditional markets for Turkish hazelnuts are being eroded. This competitive pressure forces Turkish farmers to innovate and improve their product quality while navigating complex international trade dynamics influenced by tariffs and trade agreements. The combination of these challenges necessitates strategic planning and investment in sustainable practices to ensure the long-term viability of the market.

Product Insights

Whole hazelnuts were the most extensively consumed products, accounting for 45% of the market. The demand for whole hazelnuts is increasing due to several compelling factors that cater to contemporary consumer preferences. Whole hazelnuts are recognized for their rich nutritional profile, which includes healthy fats, vitamins, and minerals. They are particularly high in vitamin E, an antioxidant that supports heart health and may reduce the risk of chronic diseases. In addition, their fiber content aids digestion and promotes satiety, making them an attractive snack option for health-conscious consumers seeking nutritious alternatives to processed foods. As awareness of the health benefits of nuts continues to rise, whole hazelnuts are gaining traction as a staple in balanced diets.

The versatility of whole hazelnuts in various culinary applications further drives their demand. They can be used in both sweet and savory dishes, enhancing flavors and textures across a wide range of recipes. Whole hazelnuts are commonly incorporated into baked goods such as cookies, cakes, and pastries, where they add a delightful crunch and nutty flavor. They are also utilized in savory dishes like salads, pestos, and sauces, showcasing their adaptability in diverse cuisines. For instance, they can be roasted and added to salads for extra texture or ground into flour for gluten-free baking options. This multifaceted usage appeals to chefs and home cooks alike, encouraging greater consumption.

The rise of gourmet food trends has also contributed to the increased demand for whole hazelnuts. Consumers are increasingly drawn to artisanal products that feature high-quality ingredients, and whole hazelnuts fit perfectly into this trend. They are often used in premium chocolate products, nut butter, and specialty spreads like Nutella, which further elevates their status as a sought-after ingredient. In addition, the growing interest in organic and sustainably sourced foods has increased the availability of organic whole hazelnuts, appealing to environmentally conscious consumers. As these trends continue to shape the food industry, the demand for whole hazelnuts is expected to grow steadily.

Hazelnut paste is also a highly consumed hazelnut product and is expected to grow at a CAGR of 8.5% from 2024 to 2030. The versatility of hazelnut paste in various culinary applications significantly contributes to its popularity. It can be used as a key ingredient in many products, including baked goods, desserts, and savory dishes. For instance, hazelnut paste is commonly used in producing chocolate spreads like Nutella, where it adds a rich flavor and creamy texture. In addition, it can be incorporated into sauces, dressings, and smoothies, enhancing both flavor and nutritional value. The growing trend of gourmet cooking and baking has also led to increased experimentation with hazelnut paste in artisanal recipes, appealing to professional chefs and home cooks.

The rising interest in plant-based diets and clean-label products has fueled the demand for hazelnut paste. As consumers increasingly seek natural and minimally processed food options, hazelnut paste fits well within these preferences due to its simple ingredient list—typically consisting of roasted hazelnuts. Moreover, the popularity of hazelnut-flavored products has surged across various markets, particularly in Europe and North America, where consumers are drawn to unique flavor combinations in confectionery items. This trend is reflected in the growing number of food manufacturers introducing innovative products featuring hazelnut paste, such as flavored chocolates and nut-based snacks. The combination of health benefits, culinary versatility, and alignment with current market trends positions hazelnut paste as a sought-after ingredient in the food industry.

The hazelnut oil segment is expected to grow at a CAGR of 9% from 2024 to 2030. Hazelnut oil is increasingly recognized for its benefits in cosmetics and personal care products. Its moisturizing properties make it an ideal ingredient in lotions, creams, and hair care products. Hazelnut oil helps nourish the skin by maintaining moisture levels and improving elasticity, making it popular among consumers seeking natural skincare solutions. In addition, its light texture allows it to be easily absorbed without leaving a greasy residue, enhancing its appeal in beauty formulations. As the demand for natural and organic personal care products continues to rise, the use of hazelnut oil in cosmetics is expected to grow significantly, further driving its market expansion. The combination of health benefits, culinary versatility, and cosmetic applications positions hazelnut oil as a sought-after product in various industries.

Application Insights

Food & beverage was the most extensive application of hazelnut, with a market revenue of USD 5.3 billion in 2023. The rise of gourmet and specialty hazelnut products is contributing to market growth. Hazelnuts are increasingly featured in premium chocolates, artisanal spreads, and gourmet snacks, appealing to consumers seeking high-quality, indulgent food experiences. The cultural acceptance of hazelnuts in various cuisines, particularly in regions with nut-based solid culinary traditions, has led to innovative product launches that resonate with local and international markets.

A key market trend is the development of functional and adaptogenic hazelnut products. Manufacturers infuse hazelnut products with health-promoting ingredients like adaptogenic herbs (e.g., turmeric and ashwagandha) and functional additives (e.g., collagen peptides and MCT oil). These innovations cater to consumers seeking products that offer additional health benefits beyond essential nutrition, aligning with the broader trend of functional foods that support wellness goals. This diversification not only expands the product offerings but also positions hazelnuts as a key ingredient in health-focused beverages and snacks.

Personal care and cosmetics are expected to grow at a CAGR of 8.5% from 2024 to 2030. Hazelnut oil is rich in essential fatty acids, particularly oleic and linoleic acids, known for their moisturizing and nourishing effects on the skin. Its high vitamin E content is a powerful antioxidant, helping protect the skin from oxidative stress and premature aging. These properties make hazelnut oil an attractive ingredient for skincare formulations aimed at enhancing hydration, improving skin elasticity, and reducing the appearance of fine lines and wrinkles. As consumers become more aware of the importance of using effective and gentle products on the skin, the demand for hazelnut oil in cosmetics has surged.

The versatility of hazelnut oil allows it to be used in a wide range of cosmetic products, including moisturizers, serums, hair care products, and massage oils. Its non-greasy texture makes it suitable for all skin types, including oily and acne-prone skin, as it can help regulate sebum production without clogging pores. Hazelnut oil is also an excellent carrier oil for essential oils in aromatherapy and skin care applications, enhancing the overall effectiveness of these formulations. This adaptability broadens its application scope and encourages manufacturers to incorporate hazelnut oil into innovative product lines that cater to diverse consumer needs.

Regional Insights

U.S. Hazelnut Market Trends

The U.S. hazelnut market exceeded USD 300 million in 2023 and is expected to grow at a CAGR of 9.0% from 2024 to 2030. The versatility of hazelnuts in culinary applications further contributes to their growing consumption in the U.S. They are widely used in a range of products, including chocolates, baked goods, and specialty spreads like Nutella. The expanding gourmet food trend has led to innovative uses of hazelnuts in both sweet and savory dishes, appealing to chefs and home cooks alike. Furthermore, the rise of plant-based diets has spurred interest in hazelnut milk and other nut-based products, allowing consumers to explore new flavors while adhering to dietary preferences.

Europe Hazelnut Market Trends

The hazelnut market in Europe was estimated at USD 6.0 billion in 2023. Regional sales are expected to grow at a CAGR of 9.2% from 2024 to 2030. Europe is the largest consumer of hazelnuts, with significant demand stemming from the chocolate and confectionery sectors. Countries like Italy, Germany, and France are significant markets where hazelnuts are integral to popular products such as Nutella, Ferrero Rocher, and various chocolate bars. The European chocolate industry heavily relies on hazelnuts, accounting for approximately 90% of hazelnut consumption in the region. As consumers continue to seek indulgent yet premium products, the use of hazelnuts in gourmet chocolates and artisanal confections has surged, further driving market growth.

The rising health consciousness among consumers has also contributed to the growth of the European market. Hazelnuts are recognized for their nutritional benefits, including high levels of healthy fats, protein, vitamins, and antioxidants. This awareness has increased the incorporation of hazelnuts into various food products beyond confectionery, such as snacks, bakery items, and plant-based alternatives like hazelnut milk. The versatility of hazelnuts allows them to be used in sweet and savory applications, appealing to a broader consumer base that values healthy and diverse dietary options.

Asia Pacific Hazelnut Market Trends

The hazelnut market in Asia Pacific is expected to grow at a CAGR of 9.3% from 2024 to 2030. The growth of the market in Asia is driven by several factors, particularly in rapidly developing countries like China, India, and Indonesia. One of the primary reasons for this growth is the increasing awareness of the health benefits of hazelnuts. As consumers become more health-conscious, they actively seek nutritious foods that can contribute to a balanced diet. Hazelnuts are rich in healthy fats, protein, vitamins, and antioxidants, making them an attractive option for health-focused consumers. This trend is particularly evident in China, where a growing demand for nuts and seeds as part of a healthier lifestyle is increasing.

Asia's expanding food and beverage industry also plays a crucial role in the rising demand for hazelnuts. With the growth of the middle class and increasing disposable incomes, consumers are willing to spend more on premium products that feature unique ingredients like hazelnuts. In India, for example, there is a notable increase in the incorporation of hazelnuts into various food products such as chocolates, snacks, and baked goods. The popularity of hazelnut-flavored items is also rising, with manufacturers introducing innovative products that cater to local tastes and preferences.

Key Hazelnut Company Insights

The global market for hazelnuts is influenced by major commercial players who dominate production and processing. Turkey remains the largest producer of hazelnuts, accounting for approximately 70% of global output, followed by countries like Italy and Spain. These nations have established robust supply chains that cater to the growing demand for hazelnuts in various applications, particularly in the food and beverage industry. The market has seen significant growth due to rising consumer preferences for healthy and natural ingredients, with hazelnuts being favored for their nutritional benefits and versatility in culinary applications. Furthermore, the market is evolving with increasing innovations in product development. Companies are expanding their offerings to include processed forms of hazelnuts, such as oils, pastes, and flours, which are gaining popularity in health-conscious consumer segments. The rise of organic products has also prompted many producers to adopt sustainable farming practices to meet consumer demand for ethically sourced ingredients. As the market continues to grow, stakeholders must adapt to changing consumer preferences while navigating challenges such as climate change and pest management in hazelnut production.

Hazelnut Market Report Scope

Global Hazelnut Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and analyzes the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hazelnut market report based on product, application, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Whole Hazelnut

  • Peppermint

  • Hazelnut Oil

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverage

  • Cosmetics & Personal Care

  • Pharmaceuticals

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Russia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Turkey

    • Iran