Hand Blender Market Size, Share & Trends Analysis By Product (Corded, Cordless), By Application (Commercial, Residential), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global hand blender market was valued at USD 4.85 billion in 2023 and is expected to grow at a compound annual growth rate of 3.7% from 2024 to 2030 owing to the increasing preference for multifunctional kitchen appliances. Modern consumers have increasingly looked for appliances that can perform multiple tasks, and hand blenders fit this requirement as they are used for blending, mixing, pureeing, and chopping. This multifunctionality is particularly appealing to consumers with limited kitchen space, as it reduces the need for multiple appliances. Furthermore, the rising disposable incomes have significantly driven the market as consumers increasingly invest in high-quality kitchen appliances that offer convenience and efficiency.

In addition, the growing awareness about healthy eating habits has propelled the demand for hand blenders. For instance, in Thailand, more than two-thirds of consumers have prioritized healthy eating since the pandemic outbreak. A similar pattern emerged in India, where nearly two-thirds of consumers reduced unhealthy snacking habits post-pandemic. In the UK, 68% of consumers report eating healthily all or most of the time, and across the Atlantic, 74% of Canadians share the same sentiment. With rising health-conscious consumers, the market witnessed an increased demand for appliances that can help prepare healthy meals quickly and efficiently. Hand blenders are ideal for making smoothies, soups, and other healthy dishes, which aligns with the trend towards healthier lifestyles.

Technological advancements in hand blenders have been a significant market driver. Manufacturers have continuously innovated to introduce new features that enhance the user experience. For instance, the development of cordless hand blenders has added a layer of convenience, allowing users to move freely around the kitchen without being tethered to a power outlet. In addition, features including variable speed settings, ergonomic designs, and easy-to-clean components have made hand blenders more user-friendly and appealing to a broader audience.

Product Insights

Cordless hand blenders led the market with the dominant share of 87.0% in 2023 due to their convenience and portability. Users can move freely around the kitchen without the restriction of a power cord, which makes it easier to blend ingredients directly in pots and bowls on the go. This flexibility particularly appeals to busy-conscious consumers who value time-saving and efficient kitchen solutions. Moreover, consumers have increasingly opted for sleek and modern kitchen appliances. Cordless hand blenders often feature contemporary designs that complement modern kitchen aesthetics. This appeal to style-conscious consumers has boosted their adoption, particularly among younger demographics who prioritize functionality and design in their kitchen appliances.

Corded products are expected to boost over the forecast period. These hand blenders offer reliability and a consistent power supply. Unlike their cordless counterparts, corded hand blenders do not rely on battery life, which ensures uninterrupted performance during extended use. This makes them particularly appealing for tasks that require prolonged blending or mixing, such as preparing large batches of food in commercial kitchens. In addition, corded models are more affordable than cordless blenders, which makes them an attractive option for budget-conscious consumers. However, this affordability does not come at the expense of performance, as corded hand blenders often offer robust power and efficiency.

Application Insights

Commercial applications dominated the market in 2023 with the robust growth of the hospitality industry, including hotels, restaurants, and catering services. These establishments require reliable and efficient kitchen appliances to handle large volumes of food preparation. The increasing number of catering contracts for events, seminars, and social gatherings has further boosted the demand for commercial-grade hand blenders. Moreover, manufacturers have introduced features such as powerful motors, durable construction, and multiple speed settings to enhance the performance and versatility of hand blenders. These innovations make hand blenders more efficient and capable of handling the rigorous demands of commercial kitchens.

The residential segment is expected to grow at a CAGR of 4.7% over the forecast period owing to the rising disposable income of consumers, which enables them to invest in high-quality kitchen appliances. As people have more disposable income, they are more inclined to purchase appliances that offer convenience and enhance their cooking experience. This trend is particularly strong in urban areas where busy lifestyles demand quick and easy meal preparation solutions.

Distribution Channel Insights

Offline distribution channels registered a dominant market share of 77.1% in 2023. The consumer preference for in-person shopping experiences has been a key market driver. Many consumers prefer to see and handle products before making a purchase, which allows them to assess the quality, features, and functionality firsthand. This tactile experience is particularly important for kitchen appliances including hand blenders, where consumers want to ensure the product meets their expectations in terms of build quality and ease of use.

The online channels are projected to emerge as the fastest-growing segment over the forecast period owing to the increasing adoption of smartphones and internet penetration. As more consumers gain access to the internet and use smartphones, online shopping has become more convenient and accessible. This trend is particularly strong in emerging markets where internet infrastructure is rapidly improving. Moreover, major e-commerce players have increasingly invested in advertising and promotional activities to attract customers. They offer exclusive deals, discounts, and bundle offers. Such incentives encourage consumers to choose online platforms for their purchases.

Regional Insights

The North America hand blender market accounted for the dominant market share of 30.3% in 2023 due to the increasing demand for modern features such as smart home technology and modular kitchens in commercial and residential segments. A recent study indicates that the number of smart home devices globally surpassed 1.2 billion in 2018, marking an approximate 45% increase from the previous year. In addition, a tech-savvy consumer population and increasing gross national income are expected to be key drivers during the forecast period. Furthermore, advancements in wireless technology and the growing adoption of smart homes enable customers to choose wireless products.

U.S. Hand Blender Market Trends

The U.S. hand blender market is anticipated to grow due to the increasing use of these appliances for preparing soups and sauces over the forecast period. Hand blenders are particularly suited for this purpose as they enable users to blend ingredients directly in the pot, eliminating the need to transfer hot liquids to a separate blender. This saves time and reduces the risk of spills and burns. The convenience and ease of use provided by hand blenders make them a favored choice among home cooks. Moreover, the rising trend of homemade meals and comfort foods further boosts the demand for hand blenders.

Europe Hand Blender Market Trends

The hand blender market in Europe held a significant share of the global revenue share in 2023 owing to the increasing preference for healthy eating habits including smoothies, soups, and other nutritious dishes. In addition, marketing and promotional activities by manufacturers and retailers have driven the market. Companies including Braun, Bartscher, and Ritterwerk have increasingly invested in advertising campaigns to highlight the benefits and features of their products.

Asia Pacific Hand Blender Market Trends

The Asia Pacific hand blender market is expected to grow at the fastest CAGR of 4.5% over the forecast period. The region’s rapidly growing population has fueled the demand for convenient kitchen products and appliances. Asia Pacific, recognized as a manufacturing hub for kitchen appliances, benefits from lower production costs. Moreover, the region boasts a robust distribution network that effectively serves both domestic and international markets.

Key Companies & Market Share Insights

The key players operating in the hand blender market such as Panasonic Corporation, Whirlpool, Braun, and others have gained market share by introducing excellent technological products. Furthermore, key manufacturers have adopted a product innovation strategy aimed at expanding the customer base.

• Koninklijke Philips N.V., commonly known as Philips, is a Dutch multinational conglomerate that focuses on improving people’s health and well-being through meaningful innovation. The company operates in various segments, including Home Appliances, Connected Care, and Personal Health.

Recent Development

• In April 2023, Blendtec, launched its latest immersion blender that offers convenience and versatility. The Blendtec Immersion Blender aims to revolutionize the way home cooks blend, mix, and puree. The product comes with versatile attachments including a blending whisk, wand, and chopper.

Hand Blender Market Report Scope

Global Hand Blender Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hand blender market report based on product, application, distribution channel, and region. 

• Product Outlook (Revenue, USD Million, 2018 - 2030) 

  • Corded

  • Cordless

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Residential

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa