Hair Styling Tools Market Size, Share & Trends Analysis Report By Product (Hair Dryer, Hair Straightener, Curling Irons), By Distribution Channel (Hypermarkets & Supermarkets, Online), By Region, (North America, Europe, Asia Pacific), And Segment Forecasts, 2024 - 2030

Hair Styling Tools Market Size & Trends

The global hair styling tools market size was valued at USD 43.38 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2030. A rise in beauty-consciousness among both men and women has created a robust demand for hairstyling tools. These tools offer a quick and efficient way to experiment with one's look and enhance personal aesthetics as a result their adoption among consumers is increasing. As a result, manufacturers across the globe are introducing an expansive variety of styling tools suited for home and professional purposes.

Increasing technological advancements in hairstyling tools is another factor driving the global market. Innovations in the hair tool industry, such as temperature-controlled devices and infrared technology, prioritize minimal hair damage for optimal results. Customizable heat settings ensure compatibility with diverse hair types. Features like auto-shutdown enhance safety and energy efficiency.

Ceramic coating promotes even heat distribution, reducing the risk of hotspots that can harm hair. Quick heat-up capabilities cater to users seeking time efficiency. These advancements collectively reflect a customer-centric approach, addressing concerns of both effectiveness and hair health, thereby positively influencing customer preferences in the dynamic and competitive hairstyling tool market.

Celebrities and influencers have a significant influence over consumer trends, particularly in hairstyling. The increasing popularity of sleek, straight hair or bouncy curls showcased by icons results in a strong demand for corresponding styling tools. Fans aspire to replicate the signature looks of their idols, fueling a constant surge in sales for various hairstyling tools including hair straighteners and curlers. This connection between pop culture and styling preferences ensures that the beauty industry thrives on the imitation of celebrity hairstyles, turning these tools into coveted essentials for enthusiasts seeking to mirror the glamour of their favorite personalities thus increasing their adoption.

The growing trend of salon services at home is a key driver for the hairstyling tools market. As consumers increasingly seek convenience, the demand for professional-grade tools for home use is increasing rapidly. The appeal of recreating salon-quality hairstyles in the comfort of one's space fuels sales of hair straighteners, curlers, and other styling tools. This shift in consumer behavior, amplified by the need for on-the-go grooming, positions hairstyling tools as essential commodities. The market is growing owing to the rising desire for personalized, at-home salon experiences, highlighting the transformative impact of convenience on the hairstyling industry.

Moreover, rising disposable income is another factor propelling the market for hair styling tools. As disposable incomes rise, individuals spend a significant amount of their income on personal care, fostering a high demand for premium products, particularly hair styling tools. This results in frequent and substantial investments in these tools. Consumers, now empowered by financial stability, opt for sophisticated and premium products, driving market growth. This shift is representative of a broader trend where flexible spending extends to products that contribute to self-expression and confidence.

Furthermore, a surge in the demand for hairstyling products propels market growth through multifaceted dynamics. Evolving fashion trends, amplified by social media influence, create a continuous need for diverse styling options. Additionally, the rise of DIY grooming culture, fueled by convenience and at-home salon services, boosts the demand for professional-grade tools. These factors converge to drive the hairstyling products market, with consumer demands steering a thriving industry at the intersection of style, convenience, and technology.

Additionally, customers favor tools that can perform multiple functions. A tool that dries, straightens, and curls are more appealing as it offers greater versatility for users to switch up their hairstyles according to the occasion. As a result, manufacturers are innovating products that perform multiple functions.

Product Insights

Curling irons accounted for a share of over 23.5% in 2023. The need for versatile styling tools for special occasions, such as weddings, parties, or events, drives the adoption of curling irons as users seek to achieve professional-looking hairstyles at home. Curling irons with dual functionality, such as those combining straightening and curling capabilities, appeal to consumers looking for multifunctional tools, streamlining their styling routine.

In addition, the availability of a range of curling irons at various price points caters to different budget preferences, making them accessible to a broader consumer base. Moreover, the introduction of innovative barrel designs, such as tapered or wavy barrels, provides users with unique styling options, contributing to the appeal and adoption of curling irons. These above-mentioned factors are driving the demand for curling irons among consumers across the globe.

Multistylers are anticipated to grow at a CAGR of 6.9% over the forecast period from 2024 to 2030. Multisylers offer versatility, allowing users to straighten, curl, and create different textures with a single device, catering to the desire for diverse styling options. Consumers seek time-saving solutions, and multisylers, combining various styling functions, appeal to those looking for efficient tools to achieve diverse looks without switching between different devices. 

Multisylers represent a cost-effective solution for consumers as they eliminate the need to purchase separate styling tools for different purposes, offering a comprehensive and economical styling solution. The compact nature of multisylers addresses the need for space-saving solutions, making them attractive to users with limited storage or those who frequently travel.

Distribution Channel Insights

The hypermarkets & supermarkets accounted for a share of over 31% of the global revenue in 2023. Hypermarkets and supermarkets carry a diverse range of products from different brands all under one roof. Purchasing from a physical store allows customers to inspect the product in person. They can check the size, weight, feel, and quality of a hairstyling tool before making a purchase decision. Additionally, hypermarkets and supermarkets often have sales associates who can provide product recommendations, demonstrations, and answer queries. This personalized assistance can guide customers in choosing the best product for their specific needs.

The sales through the online channel are projected at a CAGR of 7.3% over the forecast period. One of the key factors driving the sales of these products through online channels is the convenience provided by online channels. Online platforms often offer a broader range of products than physical stores. Customers can access multiple brands from various regions, including high-end, professional tools, and budget-friendly options.

In addition, online product listings provide detailed specifications, and user manuals, and often include customer reviews and ratings. These insights can help consumers make informed decisions based on others' experiences with the product. Moreover, online retailers often offer competitive prices, discounts, flash sales, or free shipping options. Since the online market is highly competitive, consumers potentially get better deals in terms of price.

Regional Insights

Asia Pacific held a share of over 33.3% of the global market in 2023. Various countries in Asia place a significant cultural emphasis on personal appearance and grooming, contributing to a robust demand for hairstyling tools. Economic growth in many Asian countries has resulted in higher disposable incomes, enabling consumers to invest more in personal care and grooming products, including hairstyling tools. Moreover, a large youth population in Asia is more inclined to experiment with hairstyles and follow beauty trends, driving the demand for innovative hairstyling tools.

The market in Central & South America is anticipated to grow with a CAGR of 5.8% over the forecast period. Central & South America is becoming more connected to global beauty trends, with consumers seeking to replicate hairstyles popularized by international celebrities and influencers resulting in increased demand for such tools. In addition, A growing middle-class population with increased purchasing power in countries like Brazil and Mexico has led to higher spending on personal care products, including hairstyling tools. Moreover, the influence of social media platforms in the region plays a crucial role, as beauty influencers showcase various hairstyling techniques, fostering consumer interest and driving sales.

Key Companies & Market Share Insights

Key players operating in the market are adopting various steps to increase their presence in the market. These steps include strategies such as partnerships, mergers & acquisitions, global expansion, and others. Some of the initiatives include:

• In February 2023, SHARP Corporation partnered with Vestige Marketing Private Limited to launch the Sharp Plasmacluster Hair Dryer. The new hair dryer is expected to reduce split ends, and cuticle damage, make hair smoother along with maintaining a healthier scalp.

• In August 2022, Panasonic announced the launch of Panasonic Nanoe, a travel hair dryer. This styling tool is significantly designed for consumers who are traveling frequently and searching for styling tools with salon quality.

• In July 2022, new breakthrough UV protection technology was launched by Philips India in their high-end line of women's style products

Hair Styling Tools Market Report Scope

Global Hair Styling Tools Market Report Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hair styling tools market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Hair Dryer

  • Hair Straightener

  • Curling Irons

  • Hair Clippers

  • Hot Brushes

  • Crimpers and Wavers

  • Hot Rollers

  • Multistylers

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Thailand

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa