Hair Removal Products Market Size, Share & Trends Analysis Report By Product (Creams, Ready-To-Use Wax Strips, Electronic Devices, Razors), By Application, By Distribution, By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global hair removal products market size was valued at USD 3.60 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2030. The growing awareness about hygiene & personal grooming is a significant driver for the hair removal products market. With more people becoming conscious of their appearance and cleanliness, there is an increased demand for products that help maintain a well-groomed look and hygiene. This growth is attributable to factors such as technological advancement, rising emphasis on personal grooming, rising disposable income, and evolving consumer preferences.

Moreover, higher disposable incomes in various countries have increased spending on personal care products, including hair removal solutions. Consumers have more financial resources, so they willingly invest in high-quality grooming products that offer better results and convenience. Manufacturers are expanding the variety of hair removal products to cater to the market demand. This includes options for different skin types, body areas, and hair removal preferences.

The hair removal market benefits from technological advancement as companies are moving towards introducing novel products for permanent hair removal in the market for both men and women with the help of technology. Beauty influencers on social media platforms such as Instagram and YouTube play a significant role in shaping beauty standards. The emphasis on a smooth, hairless appearance fuels the demand for effective hair removal solutions. In addition, the rise of e-commerce has made buying personal care products for consumers easy.

Product Insights

The creams dominated the market and accounted for a revenue share of 41.3% in 2023 due to its convenience & ease of use, pain-free experience, and availability. Hair removal creams offer a convenient and painless experience of removing unwanted hair compared to other methods such as waxing or shaving. They work by breaking down the keratin protein structure of the hair. This ease of use and effectiveness make them highly popular among consumers. Moreover, these creams can be used at home without professional assistance, adding another layer of convenience that appeals to many users.

The electronic devices segment is expected to grow at the fastest CAGR of 9.1% from 2024 to 2030. This growth is attributable to the convenience and user-friendly devices, increasing awareness and marketing efforts by companies with the help of social media and influencers, and increasing technological advancement. Epilators and Intense Pulsed Light (IPL) technology are some electronic devices that are used widely. Advancements in technology are making electronic devices more user-friendly, effective, and affordable. This attracts a more comprehensive range of consumers, increasing the adoption of these devices. For instance, In 2024 Ulike launched Air 10 IPL Hair Removal Device which is based on intense pulsed light technology.

Application Insights

The women segment dominated the market and accounted for the largest revenue share in 2023. Women have traditionally been the primary consumers of hair removal products. Smooth, hairless skin is often associated with beauty; these societal beauty standards are driving the demand for effective hair removal solutions among women. Personal care and hygiene usually impact an individual’s presence, confidence, and comfort. Hair removal is also associated with clothing choices in women. In addition, painless hair removal methods are driving the market growth.

The men segment is expected to grow at the fastest CAGR during the forecast period due to increasing awareness about personal care & hygiene among men and technological advancement. Products designed for men include electric shavers, razors, creams, and laser devices. Modern masculinity embraces grooming preferences. Hair removal gives men a sharp look, impacting their confidence and presence. Such social perception makes men use more personal care products.

Distribution Channel Insights

The supermarkets & hypermarkets segment dominated the market and accounted for the largest revenue share in 2023 due to factors such as availability, accessibility, and affordability of the products. Supermarkets & hypermarkets often provide competitive prices on products due to their high volume of purchases. In addition, supermarkets & hypermarkets stock a variety of products and brands that cater to diverse consumer needs and preferences including budget-friendly options, popular brands, and sensitive skin formulas.

The online segment is expected to grow at the fastest CAGR during the forecast period. This growth is owing to internet penetration, growing e-commerce, and competitive prices. The primary reason for online segment growth is technological advancement. The penetration of high-speed internet, smartphones, and different digital devices has made it easier for customers to access online platforms. Innovations in e-commerce technologies, such as secure payment gateways, artificial intelligence (AI), and machine learning algorithms, have enhanced user experience by providing personalized recommendations and seamless transactions. Moreover, convenience and accessibility for customers, a variety of products, cost efficiency for businesses, global reach capabilities, changing consumer behavior, effective marketing strategies by brands including personalization techniques, and integration with social media platforms are driving the market growth.

Regional Insights

North America hair removal products market accounted for largest revenue market share of 31.4% in 2023 due to increasing awareness about personal care & grooming, hygiene, and growing e-commerce in the region. Innovations in hair removal technologies, such as laser hair removal devices and advanced epilators, offer more effective and convenient solutions. These technological advancements attract consumers looking for efficient and long-lasting hair removal options. In addition, the presence of many brands in personal care and increasing competition in the region is driving the market growth.

U.S. Hair Removal Products Market Trends

The U.S. hair removal products market is anticipated to grow significantly over the forecast period due to high disposable income, technological advancements, consumer behavior, and industry dynamics. The U.S. is one of the countries which have high per capita income. Consumers with high disposable income tend to spend more on personal care. Changing beauty and fashion trends influence consumer preferences for hair removal. Smooth and hair-free skin is often promoted in media and advertisements, encouraging consumers to invest in hair removal products, driving the growth of hair removal products market

Europe Hair Removal Products Market Trends

Europe hair removal products market held a significant share in 2023 due to increasing awareness and concern for personal grooming. Women and men both are becoming conscious of their appearance. Moreover, due to technological advancement companies are introducing user-friendly and efficient products in the market which is driving the adoption growth.

The UK hair removal products market is anticipated to grow significantly over the forecast period owing to higher disposable income, and awareness of grooming & hygiene. The convenience and cost-effectiveness of at-home hair removal solutions have increased their popularity. Products that offer salon-like results at home are in high demand, particularly due to the flexibility they offer.

Asia Pacific Hair Removal Products Market Trends

Asia Pacific hair removal products market is expected to grow at the fastest CAGR of 9.3% over the forecast period. The hair removal products market in the Asia Pacific region is distinguished by its extensive range of offerings, which include razors, waxing kits, depilatory creams, laser devices, and epilators. This diversity enables the market to cater to various consumer preferences, skin types, and budgetary constraints, thereby driving growth.

Razors and depilatory creams provide quick and cost-effective solutions for those seeking convenience while waxing kits offer longer-lasting results for individuals willing to invest more time in their grooming routines. Advanced options such as laser devices and epilators appeal to consumers seeking more permanent or semi-permanent hair removal solutions. By addressing varying needs and financial capabilities, the market ensures the availability of suitable products for all consumers, broadening its appeal and contributing to sustained growth.

India hair removal products market is expected to grow significantly due to increasing awareness about grooming & hygiene in both men and women. Availability and affordability of hair removal products due to developing distribution channels such as supermarkets and online platforms.

Key Hair Removal Products Company Insights

Some of the key companies in the hair removal products market include Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Procter & Gamble, Emjoi, Inc., Vijohnkart.com, and others. Organizations are focusing on improving online distribution channels and marketing with the help of digital marketing to grow customer base. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• Reckitt Benckiser Group PLC owned Veet brand which offers various depilatory creams, wax strips, and other hair removal solutions. Due to its user-friendly nature and efficiency, the cream has become the preferred product for hair removal. The company also offers Veet Infini'Silk Pro in IPL technology.

• Church & Dwight Co., Inc. offers hair removal creams & wax strips for different body areas and skin types under the brand named Nair. In addition, the company offers hair removal devices for women including facial hair removers, epilators, and trimmers.

Recent Developments

• In February 2023, Philips India launched BRR454 Facial Hair Remover in India aiming to cater to multitasking women by providing such innovative devices. In this product, the company has focused on gentle hair removal experience with the technology of a 360-degree hypoallergenic head.

• In March 2021, Pee Safe expanded its product portfolio by launching the FURR range of body hair grooming essentials tailored to women and men. This innovative line of products is designed to address the growing demand for effective and convenient hair removal solutions. The FURR range includes a variety of grooming essentials such as trimmers, razors, and hair removal creams, all formulated to provide a seamless and comfortable grooming experience.

Hair Removal Products Market Report Scope

Global Hair Removal Products Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global hair removal products report based on product, application, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Creams

  • Ready-To-Use Wax Strips

  • Electronic Devices

  • Razors

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets& Hypermarkets

  • Convenience Stores

  • Drugstores

  • Online

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa