Enterprise Streaming Media Market Analysis Report By Solution, By Service, By End Use (BFSI, IT & Telecom, Healthcare), By Deployment, By Application, By Enterprise Size, And Segment Forecasts, 2019 - 2025

Industry Insights

The global enterprise streaming media market size was valued at USD 15.85 billion in 2017. It is likely to expand at a CAGR of 17.8% from 2018 to 2025. Geographical expansion of enterprises, spiraling demand for video streaming, and increasing internet penetration have been providing a thrust to the market.

Rising inclination towards incorporating videos and animations, along with unified communications & collaborations (UC&C) portfolios, in enterprise content delivery medium is poised to augment the market. The development of high-speed communication infrastructure has led to the creation of advanced video platforms for the implementation of unified communication systems. Video conferencing and immersive telepresence are some of the technologies that are gaining prominence in recent times and are being deployed by different organizations.

Most companies are increasingly using enterprise streaming solutions to enhance interaction and collaboration among geographically dispersed teams, strategic business units, and customers. The solutions enable them to effectively communicate with their geographically dispersed employees and customers. In the current highly competitive business environment, companies are also focusing on reducing communication costs and this has led to the creation of major growth opportunities for market players.

Companies use enterprise streaming solutions as they enable them to create a cost-effective and flexible working environment, thereby reducing the overall capital expenditure and associated travel expenses involved in conducting face-to-face meetings. Increasing adoption of emerging technologies, such as cloud storage and bring your own devices (BYOD) trend, among several industries including information technology (IT) and telecom, is also projected to work in favor of the market.

These solutions also enable companies to deliver highly interactive and customized audio and video content in a compressed form over the internet. The content can be streamed immediately and does not require to be saved on a hard drive. The deployment of 4G and 5G wireless communication networks and high-speed broadband connectivity has subsequently resulted in the development and deployment of advanced enterprise streaming solutions and services. Companies are using social networking platforms such as YouTube and Ustream to gain market visibility and to introduce and promote their products and services.

Solution Insights

Based on the solution, the market has been segmented into conferencing, content management, webcasting, and web conferencing. Web conferencing dominated the solution segment in 2017, owing to surging demand for interactive conferences and online training workshops globally.

The video conferencing segment is anticipated to emerge as the fastest-growing sub-segment during the forecast period. The growth can be attributed to large scale deployment of high-end audio/video devices by organizations to enhance the quality of communication and provide an immersive experience to participants.

Companies are deploying advanced enterprise streaming media solutions to enhance their interaction and collaboration activities. Soaring demand for high-definition (HD) video communication and increasing adoption of cloud-based video conferencing are estimated to spur the growth of the video conferencing segment.

Service Insights

Based on service, the market has been classified into professional service, managed service, and support & maintenance service. Professional service was the most prominent service segment in 2017. However, the managed service segment is expected to be the most promising segment during the forecast period, owing to an increased preference for cloud-based deployment of industry solutions.

The demand for these services among end-users is anticipated to increase significantly owing to the rising adoption of streaming media solutions. Information previously shared via presentation, text documents, and e-mails are now being shared using a streaming media.

The majority of the companies are focusing on deploying industry solutions to improve internal communication and coordination among multiple departments. Furthermore, uninterrupted content transmission along with superior broadcast quality requires sophisticated content delivery network (CDN) technology. Thus, the demand for professional services such as technical consultancy, digital infrastructure analysis, and project management is likely to increase over the forecast period.

Deployment Insights

Based on the deployment, the market has been bifurcated into on-premise and cloud. On-premise deployment type will represent a larger share in the market in terms of value through 2025. However, the cloud segment is poised to exhibit a higher CAGR over the forecast period owing to factors such as low capital expenditure and increased operational flexibility.

Users can conveniently access cloud-based enterprise streaming media solutions through multiple devices such as laptops, smartphones, desktop computers, and specialized media delivery infrastructure. Cloud-based CDNs for storing and loading content on-demand are gaining popularity.

CDNs are also being integrated with web performance optimization and host application acceleration technology to improve the speed of content delivery. Several enterprises have deployed CDNs at multiple locations to deliver superior and prompt media streaming services. This trend has led to increased adoption of cloud-based enterprise streaming media solutions for communicating and delivering instructions.

Application Insights

Based on application, the market has been classified into team collaboration & knowledge transfer, corporate communications, training & development, marketing, and others. Enterprise streaming media solutions are widely used for corporate communications. The global expansion of organizations and the increasingly mobile workforce are estimated to contribute to the growth of the segment.

Some organizations have been introducing strategies to deliver customized, marketing-oriented content on their website for registered visitors. This capability differentiates web streaming from conventional television advertising as it enables companies to adopt a highly targeted marketing approach.

Companies offering on-demand multimedia marketing materials are also able to access details regarding customers viewing the content. This capability is estimated to have a major role in delivering marketing content via streaming media.

End-use Insights

Based on end-use, the market has been divided into BFSI, healthcare, manufacturing, government, IT & telecom, media & entertainment, retail, and others. The BFSI segment will be the leading revenue contributor in the market through 2025.

Conventional branches of banks and other financial institutions are being upgraded through the addition of digital communication solutions, capable of delivering customer service, without intervention by onsite employees.

Deployment of enterprise streaming solutions enable BFSI organizations to improve accountability and enhance operational management. It also enhances inter-branch communication and offers the capability to deliver video-based advertisements of banking products & services. These factors are expected to boost the demand for enterprise streaming media solutions in the BFSI vertical over the forecast period. Educational institutions and government agencies are also using webcasting to deliver e-learning courses simultaneously to multiple viewers located worldwide.

Enterprise Size Insights

Based on enterprise size, the market has been categorized into small & medium enterprises (SME) and large enterprises. The demand for enterprise streaming media solutions is higher among large enterprises. The segment is projected to dominate the global enterprise streaming media market throughout the forecast horizon. However, the SME segment is anticipated to register the highest CAGR during the same period, owing to the introduction of cost-effective & cloud-based streaming media solutions.

Unlike large enterprises, a majority of SMEs cannot launch and sustain conventional and cost-intensive advertising & marketing campaigns. Hence, the availability of cost-effective and cloud-based media solutions enable them to adopt a cost-effective and segment-specific marketing strategy. These factors are estimated to fuel the demand for video conferencing, web conferencing, and webcasting solutions mainly in the areas of marketing, advertising, promotion, and corporate communication over the forecast period. The increasing role of social media in marketing is also anticipated to be a major growth driver for the market over the forecast period.

Regional Insights

North America dominated the market in 2017, owing to the presence of a tech-savvy population, improved internet and communication network infrastructure, and a higher number of internet users. A majority of companies in the region are early adopters of advanced technologies and are also keen on developing and deploying the latest solutions to improve their operational efficiency.

Asia Pacific has a large pool of IT companies that have set up off-shore service delivery centers in the region. Availability of skilled workforce, improving urban & digital infrastructure, and conducive foreign direct investment (FDI) policies are enabling a reduction in operational costs.

Also, several multi-national companies (MNCs) have established sales offices, research & development centers, and manufacturing units in emerging economies such as China and India to cater to burgeoning regional demand for consumer electronics and automobiles. The expansion of business operations has resulted in an increased need for team collaboration and communication solutions to improve interactions with internal stakeholders and clients.

Enterprise Streaming Media Market Share Insights

Key industry players operating in the market include Apple Inc.; Avaya Inc.; Adobe Systems Inc.; AVI-SPL Inc.; Haivision Systems Inc.; Cisco Systems; Microsoft Corporation; SAP AG; Polycom, Inc.; and Spirent Communications PLC. The companies are focusing on developing solutions for high-content and high-bandwidth video delivery to support advertising and e-learning.

Adobe Media Server, a media streaming solution of Adobe Systems Inc., helps transform content delivery by supporting protected and consistent transmission in a wide range of devices such as mobile devices, tablets, connected TVs, laptops, and desktop computers. The company introduced Adobe Media Server 5 software to enable premium content publishers to deliver HD-quality videos, which can be accessed by users through any internet-connected device.

Microsoft Corporation introduced Windows Operating System (OS) Enterprise edition to offer solutions such as Azure Media Services, a High-Definition (HD) video encoding & streaming service. The company also launched Microsoft Stream, an intelligent video service offered with Office 365 suite.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global enterprise streaming media market report based on solution, service, deployment, enterprise size, application, end-use, and region:

• Solution Outlook (Revenue, USD Million, 2014 - 2025)

  • Video Conferencing

  • Video Content Management

  • Webcasting

  • Web Conferencing

• Service Outlook (Revenue, USD Million, 2014 - 2025)

  • Professional Service

  • Managed Service

  • Support & Maintenance

• Deployment Outlook (Revenue, USD Million, 2014 - 2025)

  • On-premise

  • Cloud

• Enterprise Size Outlook (Revenue, USD Million, 2014 - 2025)

  • Small & Medium Enterprise

  • Large Enterprise

• Application Outlook (Revenue, USD Million, 2014 - 2025)

  • Team Collaboration & Knowledge Transfer

  • Corporate Communication

  • Training & Development

  • Marketing

  • Others

• End-Use Outlook (Revenue, USD Million; 2014 - 2025)

  • BFSI

  • Healthcare

  • Manufacturing

  • Government

  • IT & Telecom

  • Media & Entertainment

  • Retail

  • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa