Gaming Keyboard Market Size, Share & Trends Analysis Report By Product (Mechanical, Membrane, Hybrid), By Connectivity (Wired, Wireless), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores), By Region, And Segment Forecasts, 2024 - 2030

Gaming Keyboard Market Size & Trends

The global gaming keyboard market size was estimated at USD 2.01 billion in 2023 and is projected to grow at a CAGR of 9.8% from 2024 to 2030. The increasing demand for gaming keyboards is a reflection of several interrelated factors and trends that highlight the evolving preferences of gamers and tech enthusiasts. One major driver is the enhanced gaming experience that these keyboards provide. Designed with specialized features such as mechanical switches for better responsiveness, customizable key backlighting, and programmable macro keys, gaming keyboards offer significant advantages in terms of performance. These features not only improve gameplay but also provide gamers with a competitive edge, contributing to their rising popularity.

Customization and personalization are also key factors behind the growing interest in gaming keyboards. Modern keyboards allow for extensive customization, including personalized keycaps, backlighting colors, and key feel adjustments. This level of personal control enables gamers to tailor their setups to their individual preferences, creating a more immersive and enjoyable gaming environment. The ability to personalize and adapt the keyboard to one's own liking enhances the overall gaming experience, making these peripherals highly sought after.

Technological advancements play a crucial role in driving the demand for gaming keyboards. Innovations such as faster actuation switches, adjustable actuation points, and improved build materials contribute to better performance and durability. Tech-savvy consumers are drawn to these advancements, seeking cutting-edge technology to elevate their gaming experiences. As gaming technology continues to evolve, so does the sophistication of gaming keyboards, attracting users who are eager to incorporate the latest innovations into their setups.

Aesthetic appeal is another significant factor influencing the demand for gaming keyboards. With their striking designs, including RGB lighting and unique shapes, gaming keyboards not only perform well but also look visually impressive. Many gamers are keen to have their setups reflect their personal style, making the aesthetic aspects of these keyboards a key consideration. The visual appeal of gaming peripherals enhances the overall gaming environment and contributes to their increasing popular.

The growing influence of e-sports and gaming communities has also heightened awareness of gaming peripherals. Influencers and professional gamers often showcase their setups, including their choice of keyboards, which can drive demand among fans and aspiring gamers. The desire to emulate the gear of popular figures in the gaming world fuels interest in high-quality, specialized keyboards.

Product Insights

Mechanical keyboard accounted for a revenue share of 65.6% in 2023. Mechanical gaming keyboards offer extensive customization options, which appeal to gamers seeking to personalize their equipment. Many mechanical keyboards allow users to swap out keycaps, adjust RGB lighting, and program macro keys to suit their individual needs and preferences. This level of customization helps gamers tailor their setup to enhance both aesthetics and functionality, making the keyboard a more integral part of their gaming setup.The wide range of mechanical switch types available allows gamers to choose keyboards that cater to their specific preferences. Gamers can select from switches that provide a tactile bump, a clicky sound, or a smooth linear action, ensuring they find the perfect match for their desired feel and performance.

Membrane keyboard is expected to grow at a CAGR of 10.4% from 2024 to 2030. Membrane gaming keyboards are generally more affordable compared to their mechanical counterparts. They offer a cost-effective solution for gamers who are looking for a good performance-to-price ratio. The lower cost makes them accessible to a wider range of consumers, including those who are new to gaming or on a budget but still want a reliable and functional keyboard.Many membrane gaming keyboards come with spill-resistant designs to protect the keyboard from accidental liquid spills. This added durability is appealing to gamers who may experience spills during intense gaming sessions or while snacking. The ability to withstand spills and other potential mishaps can enhance the longevity and reliability of the keyboard.

Connectivity Insights

Wired gaming keyboard accounted for a revenue share of 75.8% in 2023. Wired gaming keyboards are preferred by many gamers for their low latency. The physical connection between the keyboard and the computer allows for immediate transmission of keystrokes, reducing the time it takes for an action to be registered on-screen. This quick response time is crucial in fast-paced or competitive gaming scenarios where every millisecond counts. In contrast, wireless keyboards can experience slight delays due to signal transmission, even with advanced technologies designed to minimize latency. Moreover, wired gaming keyboards are less expensive than their wireless counterparts. The cost savings can be attributed to the absence of battery technology and wireless components, which can drive up the price of wireless keyboards.

Wireless gaming keyboard are expected to grow at a CAGR of 10.3% from 2024 to 2030.Wireless gaming keyboards often come with sleek, modern designs that can enhance the aesthetic appeal of a gaming setup. The absence of cables allows for a more streamlined look and can complement other high-tech peripherals. Moreover, many wireless models are designed with ergonomic considerations, such as adjustable angles and comfortable wrist rests, which contribute to a better gaming experience by reducing strain during long sessions.Additionally, some wireless keyboards come with convenient charging solutions, such as USB-C ports or fast-charging capabilities, making it easier for gamers to maintain power without significant interruptions.

Distribution Channel Insights

Sales through supermarkets & hypermarkets accounted for a revenue share of 61.2% in 2023. Supermarkets and hypermarkets offer the advantage of one-stop shopping. Consumers can pick up gaming keyboards along with their regular groceries and other household items, making it convenient to purchase gaming peripherals without having to visit specialized electronics stores. This integrated shopping experience appeals to customers who prefer to handle multiple shopping needs in one trip.Supermarkets and hypermarkets frequently run promotions and discounts on various products, including gaming keyboards. These promotions can include special offers, bundled deals, or seasonal sales, which make the products more attractive to consumers looking for a good deal.

Sales through online is expected to grow at a CAGR of 11.2% from 2024 to 2030.Online shopping offers unmatched convenience, allowing consumers to browse, compare, and purchase gaming keyboards from the comfort of their homes. This ease of access eliminates the need to visit physical stores, making it easier for gamers to find and buy the latest models or specific features they’re interested in. The availability of detailed product descriptions, reviews, and ratings further aids consumers in making informed purchasing decisions.Online shopping platforms provide access to customer reviews and ratings, which can be highly influential in the purchasing decision. Gamers often rely on feedback from other users to gauge the performance, durability, and features of gaming keyboards before making a purchase.

Regional Insights

The gaming keyboard market in North America is expected to grow at a CAGR of 10.3% from 2024 to 2030. Gaming has become a major cultural phenomenon in North America, with a large and diverse gaming community spanning various genres and platforms. The growing popularity of e-sports, streaming, and competitive gaming has heightened interest in high-performance gaming peripherals, including keyboards. Gamers in North America are increasingly investing in specialized equipment to enhance their gaming experience and performance.

U.S. Gaming Keyboard Market Trends

The gaming keyboard market in the U.S. is facing intense competition and innovation.American consumers are keen on adopting the latest gaming technologies and innovations. The introduction of advanced gaming keyboards with features such as mechanical switches, customizable RGB lighting, and programmable macro keys has driven demand. Gamers are attracted to these high-tech features that offer improved performance, customization, and an immersive gaming experience.

Europe Gaming Keyboard Market Trends

The gaming keyboard market in Europe is expected to grow at a CAGR of 10.8% during the forecast period. The popularity of competitive gaming and e-sports in Europe is on the rise, with numerous tournaments and professional leagues gaining traction. As the e-sports scene grows, so does the demand for high-quality gaming equipment. Gamers participating in or following e-sports events are more likely to invest in gaming keyboards that offer superior performance, durability, and customization to match the competitive nature of the industry.

Asia Pacific Gaming Keyboard Market Trends

The gaming keyboard market in Asia Pacific accounted for a revenue share of 53.9% in 2023 of the global market.  The Asia Pacific region is experiencing explosive growth in the gaming industry, driven by a large and diverse gaming population. Countries like China, Japan, South Korea, and India have burgeoning gaming markets with millions of active gamers. This surge in gaming enthusiasm has spurred demand for high-quality gaming peripherals, including keyboards, as gamers seek to enhance their gaming experience with advanced equipment.

Key Companies & Market Share Insights 

The gaming keyboard market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality product.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In July 2024, Logitech launched the G515 Lightspeed TKL wireless gaming keyboard in India, priced at ₹14,195. The keyboard features a sleek design, sound-dampening foam, pre-lubricated switches, and PBT keycaps for a premium gaming experience. Its low-profile switches, coupled with Logitech’s LIGHTSPEED and LIGHTSYNC technologies, offer high performance. Customization options via KEYCONTROL technology allow gamers to map single keys to perform multiple actions.

Gaming Keyboard Market Report Scope

Global Gaming Keyboard Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global gaming keyboard market report based on product, connectivity, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Mechanical

  • Membrane

• Hybrid Connectivity Outlook (Revenue, USD Million, 2018 - 2030)

  • Wired

  • Wireless

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa