Fruit Beverages Market Size, Share & Trends Analysis Report By Packaging (Canned and Fresh, Frozen Juices), By Distributional Channel (Hypermarket/Supermarket, Online), By Region, And Segment Forecasts, 2024 - 2030

Report Overview

The global fruit beverages market size was valued at USD 46.12 billion in 2023 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2030. The rising importance of leading a healthy lifestyle is expected to boost product demand. Increasing consumer awareness about the health benefits of fruit beverages, such as their rich content of vitamins, antioxidants, and other essential nutrients, is a major driver propelling the market growth. The rising trend towards healthier lifestyles and dietary habits has also increased the demand for natural and organic fruit beverages. Furthermore, introducing innovative flavors and product varieties by major market players and better marketing strategies has attracted a broader consumer base.

Technological advancements in processing and packaging have also played a significant role, enabling longer shelf life and better preservation of nutrients. Improved processing techniques, such as cold-press extraction and minimal heat processing help preserve the natural flavors and nutritional content of fruits in beverages. 

Advancements in packaging, including the development of multilayer systems and bio-based polymers, contribute to better preservation and sustainability. These technologies improve the quality and safety of fruit beverages and cater to the growing consumer demand for natural and nutritious products. Furthermore, the rising demand for healthy drinks among consumers is expected to drive market growth in the coming years.

Packaging Insights

Canned and fresh fruit beverages dominated the market with the largest revenue share of 45.7% in 2023. The convenience and extended shelf life offered by canned beverages make them popular among consumers seeking ready-to-drink options. Additionally, the perception of freshness and the natural taste associated with fresh fruit beverages appeal to health-conscious consumers. The variety of flavors and the nutritional benefits these beverages provide also contribute to their high demand. Furthermore, the increasing availability of these products in supermarkets, hypermarkets, and online platforms has made them more accessible to a broader audience. Major manufacturers continuously innovate with new flavors and packaging solutions, further boosting the segment’s growth.

Frozen juice is expected to grow at the fastest CAGR of 7.3% over the forecast period. The convenience and extended shelf life of frozen juices make them attractive to consumers seeking quick and easy access to nutritious beverages. Additionally, the rising health consciousness among consumers has increased demand for products that retain fresh fruits' natural flavors and nutrients, which frozen juices can offer. The popularity of ready-to-blend smoothie kits and cold-pressed juices has also expanded the segment. Furthermore, advancements in freezing technology have improved the quality and taste of frozen juices, making them more appealing to a broader audience. 

Distribution Channel

Hypermarket/supermarket dominated the market with the largest revenue share in 2023. The extensive product variety and availability in these retail formats attract a wide range of consumers looking for convenience and one-stop shopping experiences. Hypermarkets and supermarkets offer diverse fruit beverages, including fresh, canned, and frozen options, catering to different consumer preferences and needs. Additionally, these stores often run promotional campaigns and discounts, making fruit beverages more affordable and appealing to budget-conscious shoppers. The strategic placement of fruit beverages in high-traffic areas within the stores also enhances visibility and impulse purchases. Furthermore, the expansion of hypermarkets and supermarkets in emerging markets has increased the accessibility of fruit beverages to a broader consumer base.

The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing penetration of the internet and the growing popularity of e-commerce platforms have made it easier for consumers to purchase fruit beverages online. The convenience of home delivery and the ability to compare prices and read reviews online appeal to a broad range of consumers. Additionally, the COVID-19 pandemic accelerated the shift towards online shopping, as more people prefer to avoid crowded places and shop from the safety of their homes. Online retailers often offer a wider variety of products, including niche and specialty fruit beverages that may not be available in physical stores. Furthermore, attractive discounts, subscription services, and personalized recommendations enhance the online shopping experience, driving more consumers to opt for this channel.

Regional Insights

North America fruit beverage market dominated the global market with a revenue share of 32.8% in 2023. The high consumer awareness and preference for healthy and natural beverages in the region have driven the demand for fruit beverages. The presence of major market players and their continuous efforts in product innovation and marketing have also contributed to the market’s growth.

U.S. Fruit Beverage Market Trends

The U.S. fruit beverage market is expected to grow significantly over the forecast period. The well-established distribution networks, including supermarkets, hypermarkets, and online channels, ensure easy accessibility of fruit beverages to consumers. The rising trend of health and wellness, coupled with the increasing disposable income, has further fueled the market’s expansion in the U.S. The country’s strong regulatory framework supporting the production and selling of high-quality fruit beverages also plays a crucial role in maintaining its market leadership. For instance, the FDA regulates the use of colors, additives, and preservatives in fruit beverages.

Asia Pacific Fruit Beverages Market Trends

Asia Pacific fruit beverages market was identified as a lucrative region in 2023. The region’s growing population and increasing urbanization have led to a higher demand for convenient and healthy beverage options. Rising disposable incomes and changing dietary preferences towards healthier lifestyles have further boosted the consumption of fruit beverages. Additionally, the expanding middle class in countries such as China and India increasingly seeks premium and natural products, contributing to market growth.

China's fruit beverages market is expected to grow significantly over the forecast period. The country's diverse fruit supply supports the production of fruit beverages catering to different tastes and preferences. Furthermore, the rapid growth of e-commerce and the increasing penetration of modern retail formats have made fruit beverages more accessible to consumers nationwide.

Europe Fruit Beverage Market Trends

Europe fruit beverages market is expected to grow at the fastest CAGR of 7.3% over the forecast period. This robust growth is attributed to several factors. Firstly, a growing consumer preference for healthier and natural beverage options is driven by increasing health consciousness across the region. The demand for organic and clean-label fruit beverages is particularly strong as consumers become more aware of the benefits of natural ingredients.

The UK fruit beverages market is projected to experience substantial growth in the coming years. Product innovation, such as the introduction of exotic fruit flavors and functional beverages with added health benefits, is appealing to a broader consumer audience. The expansion of distribution channels, both online and offline, has also increased accessibility to these products. Additionally, the increase in disposable incomes and the trend towards premiumization in the beverage sector are driving the market's growth in Europe.

Key Companies & Market Share Insights

Some key companies in the fruit beverages market include The Campbell Soup Company, Langer Juice Company, Inc., The Coca-Cola Company, Tropicana Products, Inc., Del Monte Foods, Inc. and others. Companies are focusing on launching new flavors and increasing product ranges. Moreover, key players are taking several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies.

• The Coca-Cola Company, known for its extensive beverage portfolio, includes popular fruit juice brands such as Minute Maid and Simply Orange. These brands offer a wide range of fruit beverages, from traditional orange juice to innovative blends and fortified options, catering to various consumer preferences and health trends.

• Tropicana Products, Inc., a subsidiary of PepsiCo, is renowned for its high-quality fruit juices, particularly its flagship Tropicana Pure Premium orange juice. The brand’s commitment to quality and innovation has helped it maintain a leading position in the fruit beverages market.

Recent Developments

• In April 2024, Tropicana unveiled a new brand identity, Tropicana Special start range. The Special Start range, which includes 3 100% pure pressed fruit juices: Pink Grapefruit, Pineapple and Sanguinello Blood Orange.

• In May 2023, ITC B Natural introduced Fruits 'N Bits. It is a fruit beverage with real fruit chunks & seeds, no added preservatives and with zero concentrates.

Fruit Beverages Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global fruit beverages market report based on product, type, distribution channel and region:

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Canned and Fresh

  • Non-Carbonated Drinks

  • Frozen Juices

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket/Supermarket

  • Convenience Stores

  • Online 

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa