Fitness App Market Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS, Others), By Device (Smartphones, Tablets), By Region, And Segment Forecasts, 2024 - 2030

Market Segmentation

• Fitness App Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Exercise & Weight Loss
  • Diet & Nutrition
  • Activity Tracking
• Fitness App Platform Outlook (Revenue, USD Million, 2018 - 2030)
  • Android
  • iOS
  • Others
• Fitness App Device Outlook (Revenue, USD Million, 2018 - 2030)
  • Smartphones
  • Tablets
  • Wearable Devices
• Fitness App Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • North America Fitness App Market, by Type
      • Exercise & Weight Loss
      • Diet & Nutrition
      • Activity Tracking
    • North America Fitness App Market, by Platform
      • Android
      • iOS
      • Others
    • North America Fitness App Market, by Device
      • Smartphones
      • Tablets
      • Wearable Devices
    • U.S.
      • U.S. Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • U.S. Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • U.S. Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Canada
      • Canada Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Canada Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Canada Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
  • Europe
    • Europe Fitness App Market, by Type
      • Exercise & Weight Loss
      • Diet & Nutrition
      • Activity Tracking
    • Europe Fitness App Market, by Platform
      • Android
      • iOS
      • Others
    • Europe Fitness App Market, by Device
      • Smartphones
      • Tablets
      • Wearable Devices
    • Germany
      • Germany Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Germany Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Germany Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • UK
      • UK Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • UK Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • UK Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • France
      • France Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • France Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • France Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Italy
      • Italy Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Italy Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Italy Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Spain
      • Spain Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Spain Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Spain Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Denmark
      • Denmark Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Denmark Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Denmark Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Norway
      • Norway Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Norway Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Norway Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Sweden
      • Sweden Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Sweden Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Sweden Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
  • Asia-Pacific
    • Asia-Pacific Fitness App Market, by Type
      • Exercise & Weight Loss
      • Diet & Nutrition
      • Activity Tracking
    • Asia-Pacific Fitness App Market, by Platform
      • Android
      • iOS
      • Others
    • Asia-Pacific Fitness App Market, by Device
      • Smartphones
      • Tablets
      • Wearable Devices
    • Japan
      • Japan Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Japan Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Japan Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • China
      • China Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • China Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • China Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • India
      • India Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • India Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • India Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Australia
      • Australia Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Australia Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Australia Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • South Korea
      • South Korea Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • South Korea Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • South Korea Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Thailand
      • Thailand Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Thailand Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Thailand Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
  • Latin America
    • Latin America Fitness App Market, by Type
      • Exercise & Weight Loss
      • Diet & Nutrition
      • Activity Tracking
    • Latin America Fitness App Market, by Platform
      • Android
      • iOS
      • Others
    • Latin America Fitness App Market, by Device
      • Smartphones
      • Tablets
      • Wearable Devices
    • Mexico
      • Mexico Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Mexico Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Mexico Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Brazil
      • Brazil Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Brazil Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Brazil Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Argentina
      • Argentina Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Argentina Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Argentina Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
  • Middle East & Africa
    • Middle East & Africa Fitness App Market, by Type
      • Exercise & Weight Loss
      • Diet & Nutrition
      • Activity Tracking
    • Middle East & Africa Fitness App Market, by Platform
      • Android
      • iOS
      • Others
    • Middle East & Africa Fitness App Market, by Device
      • Smartphones
      • Tablets
      • Wearable Devices
    • South Africa
      • South Africa Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • South Africa Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • South Africa Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Saudi Arabia
      • Saudi Arabia Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Saudi Arabia Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Saudi Arabia Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • UAE
      • UAE Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • UAE Africa Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • UAE Africa Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices
    • Kuwait
      • Kuwait Fitness App Market, by Type
        • Exercise & Weight Loss
        • Diet & Nutrition
        • Activity Tracking
      • Kuwait Fitness App Market, by Platform
        • Android
        • iOS
        • Others
      • Kuwait Fitness App Market, by Device
        • Smartphones
        • Tablets
        • Wearable Devices

Fitness App Market Dynamics

Driver: High Penetration Of Smartphones

Smartphones have transformed from mere communication and entertainment devices to powerful tools for health and fitness monitoring. The proliferation of mobile applications has significantly simplified daily tasks, offering users convenience in various activities. As smartphone adoption continues to rise, coupled with the accessibility of advanced technological devices, entrepreneurs are strategically investing in the burgeoning market. They focus on providing consumers with quality healthcare solutions and enhanced comfort through diverse mobile platforms. This trend reflects a shift toward empowering individuals to easily monitor their fitness routines and access fitness-related information through phone applications, WhatsApp, and other mobile platforms. In response to this demand, a plethora of apps, including but not limited to Fitbit, MyFitnessPal, Garmin Connect, Fooducate, Noom, and Google Fit, have emerged in the past decade. These applications serve as comprehensive tools, assisting users in tracking their health and fitness progress, and storing valuable healthcare information throughout their wellness journeys.

Driver: Increasing Adoption Of Obesity-Related Apps

The United States holds the highest percentage of adults classified as obese or overweight, with 38.0% reported by the U.S. Department of Health and Human Services in 2017. Globally, around 500.0 million adults are identified as obese, a number projected to approach 1 billion by 2030 if unaddressed. The United Kingdom faces its own obesity challenge, with over 25.0% of adults reported as obese. Rising awareness about the implications of obesity has spurred efforts to combat it, resulting in an increased adoption of fitness apps for weight management. According to a study by MLSDev published in June 2019, approximately 73% of fitness app users leverage these applications to monitor workout and weight loss progress. These apps offer users diverse exercises, calorie-burning calculations, and tools to track their fitness activities. A 2019 study by the Harvard T.H. Chan School of Public Health predicts that by 2030, 50% of the U.S. population will be obese, with 25% classified as severely obese. The prevalence of weight loss-focused fitness apps indicates a substantial growth opportunity for market players in the coming years.

Restraint: Lack Of Reimbursement For Fitness Applications

Fitness applications integrated with wearable devices play a crucial role in remote patient monitoring, as evidenced by the Centers for Medicare & Medicaid Services (CMS) introducing CPT code 99091 in July 2018. This code enables practitioners to receive reimbursement for the time spent collecting and interpreting digitally stored remote patient health data. The proposed amendments to the Medicare Physician Fee Schedule and Quality Payment Program in 2019 further addressed reimbursements for telehealth programs and remote health monitoring. Notably, CMS does not currently offer reimbursement for the subscription and utilization of fitness apps. While fitness apps find extensive use in exercise, weight loss, and diet and nutrition, their potential in patient monitoring remains restricted by the lack of reimbursement. Despite the increasing trend in fitness app usage, the absence of financial incentives is expected to impede the growth of the fitness app market in the forecast period.

What Does This Report Include?

This section will provide insights into the contents included in this fitness app market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Fitness app market qualitative analysis

• Industry overview

• Industry trends

• Market drivers and restraints

• Market size

• Growth prospects

• Porter’s analysis

• PESTEL analysis

• Key market opportunities prioritized

• Competitive landscape

  • Company overview

  • Financial performance

  • Product benchmarking

  • Latest strategic developments

Fitness app market quantitative analysis

• Market size, estimates, and forecast from 2018 to 2030

• Market estimates and forecast for product segments up to 2030

• Regional market size and forecast for product segments up to 2030

• Market estimates and forecast for application segments up to 2030

• Regional market size and forecast for application segments up to 2030

• Company financial performance