False Eyelashes Market Size, Share & Trends Analysis Report By Product (Strips, Cluster/Accent, Individual), By Constituent (Natural, Synthetic), By Distribution Channel (Online, Convenience Stores), By Region, And Segment Forecasts, 2025 - 2030

False Eyelashes Market Size & Trends

The global false eyelashes market size was estimated at USD 1.89 billion in 2024 and is expected to grow at a CAGR of 6.6% from 2025 to 2030. The growing trend of enhancing beauty through makeup, cosmetics, and beauty products is the factor driving the market's growth. Moreover, varying fashion trends, increasing personal care consciousness, rising awareness of eye products by beauty experts, urbanization, and promotion on social media platforms by influencers drive market growth. Eye infection and injuries, owing to formaldehyde compound-based eyelashes, are the major restraints of the market. Large competition from local companies and governmental import/export limitations pose challenges to market development globally.

False eyelashes are worn by women (sometimes men) to solidify the upper eyelashes. They are available in multipack packages with individual lashes, clusters of lashes, or lash strips. Individual lashes or groups of lashes are useful areas that are thin or at the outside part of the eyelid to accomplish a specific effect. Natural false eyelashes may be applied by a trained beautician, and these are typically designed to be semi-permanent.

Companies have been largely reliant on social media influencers to make their brand image amongst buyers. Public figures on YouTube as well as Instagram frequently endorse these products and even post tutorials on how to properly apply the same. For instance, the Lashify brand has mainly promoted its false eyelash products through social media. Several beauty giants depend on social media influencers to endorse their products. For instance, Estée Lauder spends around 75.0% of its marketing expenditure on such influencers.

There has been an increase in the use of false eyelashes by millennials and youngsters following the growing fashion trends. In addition, false eyelashes are used by beauty artists as well as salons for wedding makeup. Apart from that, false eyelashes with light and sound sensors are available from several manufacturers meant for party and clubbing get-ups. Companies are offering an innovative range of false eyelashes with a major contribution from China.

COVID-19 had a negative impact on the global false eyelashes market. Due to the pandemic, the government imposed a strict lockdown and stopped production units. Sales crumpled to the lowest levels during the pandemic, as global demand fell amid the lockdown. Eyelash is a small part of the beauty and personal care industry and is used by people occasionally in case of parties, functions, and other events that were not being held in 2020 owing to the COVID-19 cases, globally, and restrictions on mass gatherings have declined sales in the market.

Product Insights

Strip false eyelash sales accounted for a revenue share of over 39% in 2024 in the global market and is expected to grow at a CAGR of 6.4% during the forecast period. As strip false eyewear is the simplest and easiest to wear, they are extremely famous among people who use false eyelashes regularly. These types of products cover the whole lash line in a single application, making it user-friendly. An additional benefit is that their application does not need professional help from salons and makeup artists. Moreover, strip false eyelashes are pre-styled and are available in different designs for a variety of occasions. Therefore, it is largely used all over the world and generated large revenue in 2021.

Demand for individual false lashes is projected to attain the fastest CAGR of 6.9% during the forecast period. Individual false eyelashes are obtainable in single as well as flared forms, reliant on the inclination of the customers, and offer a natural yet dramatic look. Although these false eyelash extensions are accessible as both temporary and permanent alternatives, most consumers choose to wear them for a long time period as they are rather time-intensive. Each lash, or cluster of lashes, has to be applied individually and typically needs the help of an expert.

Constituent Insights

Synthetic false lashes sales accounted for a share of about 65% in the global market in 2024. Synthetic lashes are manufactured from acrylic material, rubber, or polymers, and their supremacy is attributed to their cheapness. They are shinier as well as glossier than their natural counterparts and thus provide a more dramatic look. Owing to their firmness, they hold curls extremely well and are available in a range of thicknesses, lengths, curls, and styles.

Demand for natural false eyelashes is estimated to grow at a CAGR of 6.8% during the forecast period. These products are manufactured from mink hair, sable hair, human hair, or silk. They are relatively lighter, finer in texture, and very flexible than their equivalents. Their soft quality makes them similar to natural lashes and their lightweight feature makes them easy and suitable for regular use. Users can better avoid incidences of lash irritation by the usage of natural false eyelashes over other constituent types. Therefore, it is expected that the segment will expand at the fastest CAGR during the forecast period. 

Distribution Channel Insights

Sales through convenience stores accounted for a share of about 43% in 2024 in the global false eyelashes market. Maximum users of false eyelashes are very specific about the shape and make of this product and, therefore, choose to buy them from the stores instead of buying them online. Convenience stores provide assistance from experts, who not only mention products best suitable to their tastes but also clarify the application and care of the product.

Modern convenience stores have become a one-stop shop for an extensive selection of product categories. This makes them suitable for consumers and boosts impulse purchases. Common examples include 7-Eleven, Family Mart, and Lawson.

Online sales are projected to grow at a CAGR of 8.4% during the forecast period. These channels have become largely famous among customers, mainly due to the convenience they provide. A number of makeup and beauty product companies have been setting up their websites, to ensure safety from fake products. Numerous websites offer large discounts several times a year, making some expensive products affordable to an extent. Thus, customers can save money while buying products of their choice online within their budget range without compromising on content, brand, and quality which is likely to drive the segment growth during the forecast period.

Regional Insights

The North America false eyelashes market accounted for a share of around 36% in 2024 in the global market. The demand for false eyelashes in North America has surged significantly, driven by the rising popularity of beauty and cosmetic trends, particularly on social media platforms. Influencers and makeup artists showcase elaborate eye looks, creating a desire among consumers to achieve similar styles. Additionally, the growing emphasis on personal grooming and self-expression has prompted many individuals to invest in high-quality false eyelashes. The convenience of easy application and the variety of styles available further contribute to the widespread appeal of these products in the region.

U.S. False Eyelashes Market Trends

In 2024, the U.S. false eyelashes market held a dominant 83% share of the North American market. Demand here is driven by the popularity of beauty influencers and social media platforms that emphasize eye-enhancing makeup looks. False lashes offer a quick, non-invasive way to achieve a bold and glamorous appearance, appealing to consumers seeking to elevate their everyday and special look on occasion. Additionally, a wide variety of styles, from subtle to dramatic, cater to diverse aesthetic preferences, fueling the product's popularity across age groups.

Europe False Eyelashes Market Trends

The false eyelashes market in Europe accounted for a revenue share of about 27% of the global market in 2024. In Europe, the demand for false eyelashes is fueled by a combination of fashion-forward trends and a robust beauty industry. The influence of runway shows and celebrity endorsements has made false eyelashes a staple in many makeup routines. Moreover, the increasing availability of diverse brands and products, including vegan and cruelty-free options, has attracted eco-conscious consumers. European consumers prioritize quality and craftsmanship, which encourages brands to innovate and create luxurious, long-lasting options that cater to discerning tastes.

Asia Pacific False Eyelashes Market Trends

The Asia Pacific false eyelashes market is set to grow at a CAGR of 7.1% from 2025 to 2030. The rising interest in beauty and personal care products, influenced by K-beauty and J-beauty trends, fosters a culture of makeup experimentation. Furthermore, social media platforms and e-commerce have made false eyelashes more accessible to consumers, encouraging widespread adoption. Local brands are also entering the market, offering tailored solutions that cater to specific regional preferences and enhancing overall demand.

Key False Eyelashes Company Insights

The market is fragmented. Companies in this market are expanding internationally to cater to growing demand and are presenting new innovations through continuous development, which is likely to push the market's growth. Major brands are increasingly focusing on product diversification, introducing various styles, materials, and application methods to meet diverse consumer preferences. Additionally, the rise of e-commerce and social media influencers has significantly boosted visibility and accessibility, enabling brands to reach a broader audience.

Recent Developments

• In September 2024, Velour, a prominent provider of false lashes, introduced its new line, V by Velour, designed to empower consumers to express their individuality. The collection features two innovative and easy-to-apply lash ranges: eLASHtic, with a Stretch-Fit Technology for a custom fit, and everGREEN, made from biodegradable plant-based fibers. The everGREEN lashes, available for USD 8 each or USD 12 for a 2-pack, are vegan and designed to mimic natural lashes.

• In May 2024, Khloé Kardashian launched her own false lash line in collaboration with Tatti Lashes, a leading beauty brand in Europe. With prices starting at £9.95, the collection featured three versatile styles designed to empower users to express their individuality. The strip lashes provide a fluttery, winged look on a lightweight band and can be reused up to 10 times with proper care.

• In July 2021, Revlon Inc. introduced the 'Revlon Megan Thee Stallion Hot Girl Sunset collection,' Megan Thee celebrity-inspired false eyelash collection for Houston consumers.

False Eyelashes Market Report Scope

Global False Eyelashes Market Report Segmentation

This report forecasts revenue growth at the global, regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global false eyelashes market report based on the product, constituent, distribution channel, and region.

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Strips

  • Cluster/Accent

  • Individual

  • Others

• Constituent Outlook (Revenue, USD Billion, 2018 - 2030)

  • Natural

  • Synthetic

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

  • Convenience Stores

  • Hypermarkets & Supermarkets

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • Saudi Arabia