Exercise And Weight Loss Apps Market Size, Share & Trends Analysis Report By Platform (iOS, Android), By Device (Smartphones, Tablets, Wearable Devices), By Region (APAC, Europe, Latin America, MEA), And Segment Forecasts, 2024 - 2030

Market Size & Trends

The global exercise and weight loss apps market size was estimated at USD 838.3 million in 2023 and is projected to grow at a CAGR of 17.3% from 2024 to 2030. The weight loss apps market is experiencing significant growth, driven by the increasing prevalence of obesity and related health issues, as well as growing awareness of the importance of health. According to the WHO report in 2022, a concerning number of children under the age of 5 experienced overweight issues, totaling 37 million. Additionally, the statistics reveal that over 390 million children and adolescents aged 5 to 19 years face weight challenges, with 160 million of them struggling with obesity. In addition, the integration of cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) is also expected to drive market expansion. With the availability of weight loss apps on various operating systems, including iOS and Android, the market is poised for rapid expansion.

Additionally, the rise of sedentary lifestyles and the proliferation of unhealthy habits have contributed to a surge in weight-related issues, driving the growth of the weight loss apps market. According to a CDC report in 2022, 25% of adults in the U.S. do not meet the recommended activity levels essential for maintaining their health. Across states and territories, estimates of inactivity show a range from 17.7% in Colorado to 49.4% in Puerto Rico. More than 30% of adults were found to be physically inactive, in seven states and one territory. This trend is further fueled by the increasing awareness of the importance of physical activity and healthy eating. The weight loss apps market is expected to continue its upward trajectory, with consumers seeking out innovative solutions to manage their weight and maintain a healthy lifestyle.

Moreover, the weight loss apps market has witnessed significant technological advancements, leading to the development of more effective and engaging solutions. The integration of AI and ML has enabled personalized coaching, tailored meal planning, and real-time tracking, making it easier for users to achieve their weight loss goals. The growth of the weight loss apps market is further driven by the increasing adoption of app-based interventions. For instance , in March 2024, MyNetDiary, a health and wellness app, unveiled a groundbreaking innovation. The Advanced Autopilot feature, an advancement in personal weight management, utilizes an intelligent coaching algorithm that learns and adapts to an individual's unique metabolic needs and adjusts over time. These interventions leverage mobile technology to deliver targeted, scalable, and cost-effective weight loss programs, reaching a broader audience and improving health outcomes. As a result, the weight loss apps market is poised to continue its rapid expansion.

Furthermore, the campaign's significance becomes evident when considering the broader context of modern health challenges. Factors such as increasing health awareness, sedentary lifestyles, and the pervasive influence of social media have contributed to a rise in obesity rates and related health concerns across the population. For instance, the Weight Matters Campaign, initiated and presented by the Obesity Action Coalition (OAC), serves as a national endeavor aimed at supporting individuals grappling with excess weight in taking proactive steps toward managing their health effectively. This campaign is multifaceted in its approach, encompassing various resources, tools, and educational initiatives designed to empower individuals affected by excess weight to make informed decisions about their well-being. Its influence on the exercise and weight loss apps market is profound and multifaceted.

Market Concentration & Characteristics

The exercise and weight loss apps market is moderately fragmented, with a mix of large and small players. On one hand, there are established players such as MyFitnessPal, Lose It!, and Nike Training Club, which have a strong presence and user base in the market. On the other hand, numerous smaller and niche apps cater to specific needs or demographics, such as fitness enthusiasts, runners, or individuals with specific health conditions. This fragmentation is due to the abundance of opportunities in the market, as well as the ease of developing and launching apps. As a result, the market is characterized by a mix of competition and innovation.

The exercise and weight loss apps market has a moderate to high degree of innovation. While there are many established apps that have been around for years, still there are significant amount of innovations and disruptions happening in space. For instance, in March 2024, Breakthrough M2, a provider of homeopathic supplement diets, is set to launch a new mobile app. This innovative app will offer users a convenient and personalized way to manage their weight loss journeys, utilizing the company's expertise in homeopathic supplements and nutrition planning. New features, such as AI-powered coaching and personalized nutrition planning, are being introduced regularly.

Regulations play a significant role in shaping the exercise and weight loss apps market by ensuring product safety, data privacy protection, and adherence to industry standards. Compliance with regulations is essential for market growth and consumer trust. Regulatory changes can impact product development, market access, and overall industry innovation.

The exercise and weight loss apps market has seen a moderate level of mergers and acquisitions in recent years. Small to medium-sized startups have been acquiring or merging with larger players to expand their user base, improve their offerings, and increase their market share. This trend is expected to continue as the market grows along with the increased level of competitive landscape.

The market has seen a significant level of product expansion in recent years. Many apps have expanded their offerings to include new features, such as personalized coaching, social sharing, and integrations with wearable devices and smartwatches. For instance, in October 2023, Found, a medically-assisted weight loss program, unveiled the Found Assistant, a revolutionary AI-powered guide within the Found app. This innovative feature enables users to ask questions and receive instant, personalized answers on topics such as nutrition, exercise, health habits, and more. Additionally, some apps have expanded into new areas, such as mental wellness, nutrition planning, and sleep tracking. This trend is expected to continue as users seek more comprehensive and holistic wellness solutions.

The exercise and weight loss apps market is experiencing significant global expansion, driven by growing demand for digital health solutions. Many apps have expanded their reach to new regions, including Asia, Latin America, and Africa, where there is a growing appetite for fitness and wellness technology. For instance, in May 2024, WHOOP, a provider of wearable fitness technology, officially entered the Indian market, introducing new membership options for fitness enthusiasts across the country.This expansion is expected to continue, driven by the increasing adoption of mobile devices and the growing awareness of the importance of health and wellness worldwide.

Platform Insights

The Android platforms segment held the largest share of 50.6% in 2023 and is expected to experience the fastest CAGR, due to its widespread accessibility across diverse price ranges. In addition, an open ecosystem fostering app diversity, a substantial global market share, compatibility with a variety of devices including wearables, continuous app development, and a strong presence in emerging markets where health and fitness interests are on the rise.Above mentionedfactors positions Android as a prominent platform for fitness and weight loss solutions, driving its accelerated growth. For instance, based on 2023 app revenue data, the Google Play store offers a vast selection of apps, with nearly 5 million available, and approximately 96.4% are offered free of charge. Around 98% of the revenue generated by Google Play stems from these free apps. In the previous year, Google Play achieved a total revenue of USD 42.3 billion from apps and games in 2022.

The iOS segment is expected to experience significant growth over the forecasted period.The segment has witnessed remarkable growth, with several key players adopting various strategies to maintain their market position. For instance, in March 2023, MyFitnessPal held the top position among fitness and sports mobile apps, generating nearly USD 12 million in in-app revenues. WeightWatchers earned around USD 4.7 million in revenues, while Peloton, known for its stationary bikes and treadmills, generated approximately USD 3.8 million in in-app purchase revenues during the same month. Moreover, a significant uptake of iOS devices has driven the segment's expansion in recent years. For instance, the number of active Apple device users rose from 1.4 billion in the initial fiscal quarter of 2019 to 1.5 billion in the initial fiscal quarter of 2020, as reported by Apple, Inc.

Device Insights

The smartphones segment dominated with the largest revenue share of 48.5% in 2023. The widespread adoption of smartphones and the availability of exercise and weight loss apps in various app stores have emerged as a cost-efficient alternative to costly gym memberships and fitness centers, serving as a primary factor for market expansion. For instance,a recent survey conducted by the Pew Research Center in January 2024 has revealed that an overwhelming majority of Americans, a staggering 97%, now possess a cellphone of some kind. This shift has driven market growth, with users seeking apps that provide high flexibility and adaptability to accommodate their unique fitness goals and preferences. As a result, the industry is experiencing an influx of innovative solutions.

Furthermore, the evolution of smartphone technology aimed at optimizing live sessions is anticipated to catalyze market growth. Renowned for their extensive storage, portability, and user-friendly interfaces, smartphones have emerged as the preferred choice for monitoring and activity-tracking services. Increasing affordability and declining hardware expenses are driving the demand for smartphones. Particularly the rapid growth of mobile phones in low-income regions, driving the growth of the exercise and fitness apps market, surpassing their adoption rates in high-income counterparts.

The wearable devices segment is anticipated to witness the fastest CAGR over the forecast period. The market has witnessed a remarkable surge in the adoption of wearable devices, and the statistics from a 2022 survey conducted in the U.S. provide crucial insights into this trend. With 64% of respondents utilizing smartwatches and fitness trackers primarily to monitor their daily step count, these wearables have emerged as powerful tools for promoting physical activity. In addition, 36% of individuals leveraged these gadgets as motivational aids, benefiting from reminders and achievement badges to enhance their exercise routines. 27% of survey participants relied on wearable devices for meticulous tracking of their weight loss progress. These statistics underscore the growing popularity and multifunctional roles of smartwatches and fitness trackers in empowering individuals to pursue and maintain their health and fitness goals, making wearables the fastest-growing segment in the exercise and weight loss market.

Regional Insights

North America exercise and weight loss apps market dominated the overall global market and accounted share of 39.3% in 2023, driven by increasing consumer awareness of the importance of fitness and wellness. Key factors contributing to this growth include the rise of mobile technology, the desire for convenient & affordable fitness solutions, and the growing popularity of social media & online communities.Exercise and weight loss apps are anticipated to experience substantial growth, driven by video-based workouts and interconnected devices featuring diverse training platforms. For instance, according to a OnePoll survey, 74% of Americans turned to fitness apps during quarantine, with 60% finding home workouts enjoyable to the extent that they intend to cancel their costly gym memberships. In addition, these apps offer the added benefit of having a personal trainer accessible at home. The growth is also attributed to the increasing prevalence of conditions such as diabetes, obesity, and cardiovascular diseases in the region.

U.S. Exercise And Weight Loss Apps Market Trends

The exercise and weight loss apps market in the U.S. held a significant share of the North American market in 2023, driven by increasing consumer adoption and the strategic developments of key players. For instance, in April 2022, ZOZO, Inc. unveiled ZOZOFIT, an innovative body management service designed to empower individuals to track their fitness, weight loss, and body transformation progress. Utilizing ZOZOSUIT, a revolutionary 3D body measurement system, the service provides users with a comprehensive and accurate way to monitor their progress and achieve their goals. Notable advancements include the introduction of personalized coaching, AI-powered workouts, and social sharing features, which have further enhanced the user experience and attracted new users.

Mexico exercise and weight loss apps market is experiencing significant growth due to the country's high prevalence of overweight population. According to the World Health Organization, over 70% of Mexicans are overweight or obese, driving demand for fitness solutions. With a growing middle class and increasing awareness of health benefits, the market is poised for significant growth.

Europe Exercise And Weight Loss Apps Market Trends

The exercise and weight loss apps market in Europe is witnessing growth, driven by the innovation of new features and the growing demand for personalized fitness solutions. Key players are introducing AI-powered coaching, social sharing features, and gamification elements to enhance user engagement and motivation. For instance, in March 2024, FIIT is revolutionizing the fitness landscape with the debut of its cutting-edge, all-encompassing hybrid fitness solution, the FIIT Platform. This innovative platform is designed to empower individuals and partners alike, offering a comprehensive suite of tools and technologies that facilitate the development of a lifelong fitness habit, regardless of location or ability. Additionally, the integration of wearable devices and telemedicine platforms is further expanding the market's reach and potential.

The exercise and weight loss apps market in the UK is one of the major markets in the region, driven by advancements in technology and increasing demand for personalized fitness solutions. The introduction of AI-powered coaching augmented reality workouts, and wearables integration has enhanced the user experience, boosting engagement and motivation. For instance, in December 2023, Hearst UK unveiled the introduction of new mobile apps from Women's Health UK and Men's Health UK, as part of an upgraded membership program for both brands. This enhanced offering aims to provide subscribers with a more comprehensive & personalized fitness and wellness experience. As a result, the market is expected to reach new heights, with key players continually innovating to stay ahead of the curve.

Germany exercise and weight loss apps market is expected to grow significantly over the forecast period, with a significant growth, driven by the launch of popular apps in the region. For instance, in April 2022, WHOOP, a wearable technology brand, is set to introduce its innovative membership program to the German market. Building on the success of the WHOOP 4.0 launch in Germany, the company is now localizing its corresponding app to cater to the needs of German-speaking users.This growth is expected to continue, with more apps entering the market and increasing adoption among German consumers.

Asia Pacific Exercise And Weight Loss Apps Market Trends

The exercise and weight loss apps market in Asia Pacific region is expected to witness the fastest CAGR over the forecast period, owing to a rising obesity rate, increased healthcare spending, and a growing athlete population.Moreover, the increasing adoption of these apps during the COVID-19 pandemic in developing and underdeveloped countries is fueling market growth. For instance, according to Visualcapitalist in India, there was a 156% surge in downloads, resulting in 58 million new active users, attributed to India's extensive lockdown measures, where 1.3 billion people were mandated to stay indoors, making it the largest lockdown globally.

The exercise and weight loss apps market in China is expected to grow at a significant growth rate during the forecast period, driven by the increasing prevalence of overweight and obesity among the Chinese population. In a study conducted in August 2023, 34.8% of the participants were classified as overweight, while 14.1% were identified as obese in China. Notably, the prevalence of overweight and obesity was higher in males than in females across the overall study population.

Japan exercise and weight loss apps market is expected to have considerable growth over the forecast period. The growth is driven by the country's growing health-conscious population and advancements in technology. The introduction of artificial intelligence (AI) and machine learning (ML) features has enabled apps to provide personalized workouts and nutritional plans, catering to diverse user needs. Moreover, the increasing popularity of wearable devices and virtual reality (VR) technology has further enhanced the user experience, making Japan a prime market for fitness app developers.

Latin America Exercise And Weight Loss Apps Market Trends

The exercise and weight loss apps market in Latin America is experiencing significant growth, driven by increasing awareness of health and wellness. Advancements in technology, such as augmented reality (AR) and voice assistants, are enhancing the user experience. For instance, in April 2024, Tech Roundup introduced AccesserCise, a fitness app in Brazil, catering to the diverse needs of users.

Middle East & Africa Exercise And Weight Loss Apps Market Trends

The exercise and weight loss apps market in MEA is experiencing significant growth over the forecast period,due to the rising concern of obesity in the region. With lifestyle changes and dietary habits shifting, the demand for weight management solutions has increased significantly. A recent study published by the National Institutes of Health in March 2023, reported a significant finding from a comprehensive survey conducted across all regions of Saudi Arabia (KSA). The survey revealed that obesity prevalence in the country stands at 24.7%.

The exercise and weight loss apps market in Saudi Arabia is anticipated to expand in the forecast period, driven by growing healthcare concerns and a rising awareness of the importance of physical fitness. The country's high obesity rate has led to a surge in demand for fitness solutions. Apps offering personalized workout plans, nutrition guidance, and tracking features are gaining popularity among Saudis, as they seek to improve their overall health and wellbeing.

Key Exercise And Weight Loss Apps Company Insights

The competitive scenario in the exercise and weight loss apps market is highly competitive, with key players such as MyFitnessPal Inc, My Diet Coach, Fitbit, Inc., Google, and others holding significant positions. The major companies are undertaking various strategies such as new product launches, collaborations, acquisitions, mergers, and regional expansion to serve the unmet needs of their customers.

Recent Developments

• In May 2024,  WHOOP, a provider of wearable fitness technology, officially entered the Indian market, introducing new membership options for fitness enthusiasts across the country.

• In March 2024, FIIT is revolutionizing the fitness landscape with the debut of its cutting-edge, all-encompassing hybrid fitness solution, the FIIT Platform.

• In March 2024, Breakthrough M2, a provider of homeopathic supplement diets, is set to launch a new mobile app.

• In August 2023, Amo, an information technology company, launched HARNA, a fitness app that revolutionizes the way women approach exercise. By synchronizing workouts with the menstrual cycle, HARNA enables women to incorporate physical activity into their daily routines with ease. This innovative app utilizes a cycle-based approach to optimize workout effectiveness, taking into account the distinct phases of the menstrual cycle to maximize results.

Exercise And Weight Loss Apps Market Report Scope

Global Exercise And Weight Loss Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global exercise and weight loss apps market report based on platform, device, and region.

• Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • iOS

  • Android

  • Others

• Device Outlook (Revenue, USD Million, 2018 - 2030)

  • Smartphones

  • Tablets

  • Wearables

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Norway

    • Denmark

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa          

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait