Event Management Software Market Size, Share & Trends Analysis Report By Component (Software, Services), By Application (Corporate, Education), By Deployment (On-premise, Cloud), By Enterprise Size, And Segment Forecasts, 2023 - 2030

Report Overview

The global event management software market size was estimated at USD 6.97 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.5% from 2023 to 2030. With the proliferation of technology, event management software has strong data-handling attributes. It enables event managers to gather and evaluate data on participant population demographics, opinions, and behavior. The data gathered can assist event organizers in making informed choices, enhancing future events, and customizing overall experience to the needs of participants. These factors are driving market growth. Event management has grown in importance globally as the range of worldwide conferences, exhibits, and cultural events has increased. Cultural variations, communication hurdles, and foreign logistics are all managed by event organizers.

They play an important role in planning events that cater to varied audiences and ensure cross-border activities run effectively.

Market Dynamics

Cloud-based software is often preferred owing to its higher reliability and adaptability than on-premise software, and cloud-based event management software is not an exception to this trend. Cloud-based event management software or event management software offered through the Software-as-a-Service (SaaS) delivery mode is known for its low maintenance costs and the ability to provide consistent service delivery. Cloud-based platforms offer virtual storage, backup-restore facilities, and virtual server facilities, which can potentially help end-user organizations in reducing the costs of hosting a dedicated IT infrastructure. These benefits are expected to drive the adoption of cloud-based event management software, thereby opening new opportunities for market players to introduce new, innovative event management software deployable on the cloud.

Cloud service providers are responding to evolving situation by integrating new features into their respective cloud platforms to attract new customers and augment their revenues. For instance, in August 2022, cloud computing company VMware, Inc. launched VMware Aria, a multi-cloud management portfolio, to reduce multi-cloud complexity across any application and cloud environment. Several market players are focusing on migrating their event management software to a cloud platform to cater to growing demand for cloud-based software and augment their revenues. Market players are especially focusing on strengthening their cloud-based event management software portfolio.

Event planners and organizers are using gamification as a tool to engage attendees. Gamification of events allows organizers to enhance experience for attendees. Gamification works on tailoring benefits to attendees' sentiments to boost their confidence, create a relaxed atmosphere, generate a feeling of common purpose, and ensure easy & effective communication. Event organizers typically use innovative gamification methods, such as Question and Answer (Q&A) engagement, social media engagement, teamwork games, social programs, and networking games.

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing many elements of event management. AI-powered chatbots and digital assistants can answer guest inquiries, offer event details, and provide customized suggestions. Automation technologies can help companies reduce time by automating email marketing, social media time management, and statistical entry tasks. Interactive event engagements are gradually being created using AR and VR technologies. AR can provide fun and interactive elements by adding digital content to physical event venue. Attendees can utilize VR to discover virtual settings while participating in virtual presentations, outings, or games.

These technologies provide events with a new dimension by allowing visitors to examine items, venues, or ideas in a more collaborative and realistic method. The initial costs of using event management software usually include licensing expenses, customization, and coaching. These costs can be expensive for small firms with limited resources. Furthermore, ongoing upkeep and subscription charges may put an additional burden on budget, particularly for ongoing activities or firms with an increased activity frequency. To facilitate online registration and ticket sales, event management software frequently interacts with payment gateways.

Visitors can navigate to event website or registration platform and choose their desired tickets or registration options. The increased emphasis on sustainability and eco-friendly methods will impact market growth. Green event management software will include features that reduce paper waste via digital applications, purchasing tickets, and interaction. To assess and track environmental effects, sustainability measurement & reporting capabilities will be embedded in these software tools, which will propel market growth in coming years.

Component Insights

Software segment accounted for largest market share of 65.4% in 2022. The segment growth is attributed to a wide range of tools and capabilities to manage numerous components of event planning. It consists of event selection, financial management, conference scheduling, logistical management, vendor management, and monitoring of tasks. The rise of hybrid and virtual events has resulted in creation of software solutions designed solely for handling these types of events. For instance, virtual exhibitor booths, chat functionality, live broadcasting, and content distribution are all accessible via virtual event platforms. Event organizers can utilize these platforms to create influencing and engaging digital journeys for visitors.

Services segment is expected to grow at a CAGR of 13.3% over the forecast period. Event management software services provide detailed knowledge and a specialized understanding of event planning, organization, and performance. Professional event planners have expertise in event logistics, current trends, standard procedures, and innovative methods. Their expertise and skills help guarantee that events are well-planned, efficiently performed, and connected with client's aims and objectives. Event management software services include promotional and marketing techniques to increase event participation and attract target audience.

Deployment Insights

Cloud-based segment held largest share of 62.0% in 2022 and is expected to dominate market throughout forecast period. Cloud-based event management software permits customers to use platform with a broadband connection from any location. Event planners, administrators, and participants can use the program on various devices, including PCs, tablets, and smartphones. This flexibility facilitates real-time communication, notifications, and event management on an ongoing basis. Cloud-based event management software is built to provide high availability and consistent performance, reducing chance of interruption during key event operations.

On-premises segment is expected to grow at a CAGR of 10.2% over forecast period. Organizations gain full control over their event data using on-premises software as it is stored within their private infrastructure. Since data does not reside in an outside cloud environment, it has better personal information security and compliance control. Organizations with on-premises software have greater flexibility over modification and possibilities for configuration. They can customize the platform to match its unique event management requirements, procedures, and integration needs with other internal applications.

Enterprise Size Insights

Large enterprise segment held a market share of 53.9% in 2022 and is expected to dominate market throughout forecast period. Large enterprises aim to provide superior service to their guests that include clients, staff members, or industry experts. Resource allocation, planning, contracts with suppliers, logistical coordination, and real-time updates are all aided by corporate event management software. Large enterprises often organize various events, ranging from meetings and conferences to trade exhibitions and product launches. Event management software facilitates identification, ticketing, attendance management, logistical coordination, and reporting.

SMEs segment is expected to grow at a CAGR of 13.0% over forecast period. The segment's expansion can be attributed to increasing number of SMEs in countries, such as India, U.S., and China. During events, SMEs often aim to portray an expert image and provide a pleasant brand experience. Event management software provides forms for registration, email designs, configurable event sites, and branding options to assist small businesses in presenting a professional and logical image to customers. This professional image boosts their credibility and can positively affect client perception.

Application Insights

Event organizers & planners segment held a market share of 40.2% in 2022 and is expected to dominate market by 2030. Depending on its features, event organizers and planners frequently use event management software to organize, prepare, and execute events. They use the platform to manage registration process, participant engagement, advertising, logistics collaboration, and analytics. Event organizers' and planners' desire for effective, user-friendly, and feature-rich software solutions drives development and creativity in the market.

Corporate segment is expected to grow at a CAGR of 14.7% over forecast period. Corporate events often demand high reliability, accuracy, and focus on small details. It enables organizations to simplify operations, automate jobs, and provide an ongoing and expert approach to handling events. Corporate enterprises prioritize data security and privacy legislation compliance. Many corporate organizations are present at worldwide events across multiple locations. Highly confidential data, such as customer data, financial details, and intellectual property, is often on display during corporate events. Data security is prioritized by event management software, ensuring conformity with privacy laws and business standards.

Regional Insights

North America dominated market with a share of 43.7% of overall revenue. North America is an early adopter of new solutions and is known worldwide for technological developments. Event management software vendors in the region supply innovative and feature-rich software solutions by integrating cutting-edge technologies, such as cloud hosting, ML, AI, data analytics, and mobile applications. In North America, event management software is employed across various sectors, such as corporate, government, healthcare, education, non-profit, and entertainment. These sectors depend on event management software to boost event experiences, improve procedures, enhance consumer engagement, and meet event targets.

Asia Pacific is anticipated to register fastest CAGR of 14.5% from 2023 to 2030. The region’s enormous population, developing economy, and rising technological adoption contribute to market's expansion. The market is expanding as regional firms discover advantageous features of event management software. The region's thriving tourism industry and an increase in corporate events drive demand for event management software services that help accelerate event planning, execution, and guest management. Asia Pacific market is diversified across cultural backgrounds, languages, and business methods. Event management software suppliers in the region focus on localization to meet the needs of different APAC countries.

Key Companies & Market Share Insights

The key players are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in April 2023, Eventdex.com announced a strategic partnership with One World Rental, an event technology rental company that offers laptops, iPad, and VR equipment for events. This collaboration is expected to strengthen Eventdex.com’s event management solution offerings, including both software and hardware. Some of the prominent players operating in the global event management software market include:

• Active Network LLC

• Arlo

• Stova

• Bitrix24

• Eventdex.com

• Hopin

• webMOBI

• Whova

• Certain, Inc.

• Cvent, Inc.

• EMS Software LLC

• EventBrite

• Rainfocus

• Ungerboeck

• Zoho Corporation Pvt. Ltd.

Recent Development

• In April 2023, Cevent, Inc. announced a strategic partnership with Jifflenow, a B2B meeting platform. The partnership is aimed at streamlining bookings of in-person meetings at corporate events and tradeshows for customers of both companies.

• In April 2023, Eventbrite launched RECONVENE Accelerator in 2022, a mentorship and award program, to empower and motivate the next generation of event creators. In addition to the following development, the company introduced a panel of judges to select five winners, who are expected to receive a sum of USD 20 thousand, along with a personal mentorship program from Eventbrite.

• In March 2023, Whova announced that its event registration system is now available in 39 countries, with newly added 16 countries in the list. The following initiative is expected to help Whova in expanding its global reach and serve customers globally.

• In March 2022, Cevent, Inc. announced the acquisition of Blackstone in a transaction of USD 4.6 billion. Blackstone has expertise in the hospitality and event industry. Cevent, Inc. aimed to expand its business and launch innovative solutions to power the events and meetings ecosystem.

Event Management Software Market Report Scope

Global Event Management Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the event management software market report based on component, deployment, enterprise size, application, and region:

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Software

    • Event Planning

    • Event Marketing

    • Venue & Ticket Management

    • Analytics and Reporting

    • Others

  • Services

    • Professional Services

      • Consulting

      • Deployment & Integration

      • Support & Maintenance

    • Managed Services

• Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

  • Cloud-based

  • On-premises

• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

  • Small and Medium-sized Enterprise

  • Large Enterprise

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Event Organizers & Planners

  • Corporate

  • Government

  • Education

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa