Europe Pet Shampoo Market Size, Share & Trends Analysis Report By Pet Type (Dog, Cat), By Application (Household, Commercial), By Distribution Channel (Offline, Online), By Country, And Segment Forecasts, 2024 - 2030

Europe Pet Shampoo Market Size & Trends

The Europe pet shampoo market size was estimated at USD 1.50 billion in 2023 and is expected to grow at a CAGR of 4.8% from 2024 to 2030. More and more pet owners are looking for natural and organic products that are healthy for their animals, instead of the ones with harmful chemicals available in the market. Due to this, many companies are now selling natural and organic pet shampoos that not only clean and nourish the pet's skin and coat but also give further health advantages.

The Europe pet shampoo market accounted for a share of 35.3% of the global pet shampoo market revenue in 2023. Pet ownership has increased throughout Europe in recent years. The number of pets in homes throughout the continent is rising as more individuals decide to keep animals as companions. A number of causes, including evolving lifestyles, heightened consciousness regarding animal care, and the psychological and physical well-being advantages of owning pets, drives this trend. The European Pet Food Industry Federation (FEDIAF) estimates that 91 million families in Europe would have pets by 2022. 

Premium pet food, medical care, grooming, accessories, and even opulent objects for companion animals are becoming more and more expensive to purchase for pet owners. Pet owners are integrating their pets more and more into their everyday lives, which is driving up demand for high-quality pet care supplies and services. In 2022, pet owners spent USD 26.5 billion on goods and services related to their animals, according to a report published by the FEDIAF.

Shampoos and other pet care products have been greatly helped by the spread of social media platforms. Influencers, writers, and specialists in pet care frequently endorse grooming products on social media platforms, impacting customer choices and increasing revenue. Animal influencers with social media followings have a significant influence on pet owners' purchasing decisions. Since many of these pet influencers are brand ambassadors, pet shampoo demand and awareness have increased.

Market Concentration & Characteristics

The pet shampoo market is fragmented in nature, owing to the surge of several market players offering pet and problem-specific products.

Partnerships are essential in the pet shampoo industry as they enable businesses to grow and expand their footprint by enlisting the support of associates. Given that they employ a variety of pet grooming supplies, such as shampoos, pet care facilities are increasingly being targeted for partnerships. These kinds of partnerships are a flexible and all-encompassing way to expand the product's audience among pet owners.

In order to meet the unique demands of pets, companies have been concentrating on creating solutions for various pet care categories and have introduced specialty shampoos.
In order to guarantee the efficacy and safety of their products, manufacturers are required to abide by certain laws. Particularly for small organizations that might lack the resources to traverse the regulatory landscape, compliance can be expensive and time-consuming.

Pet Type Insights

The dog shampoo held the market share of 56% in 2023. The UK has one of the highest rates of dog ownership worldwide. Most dog owners consider their dog as a family member and are willing to spend more money on their health and hygiene. This factor is anticipated to fuel the market over the forecast period.

The demand for cat shampoo is expected to grow at a CAGR of 4.5% from 2024 to 2030. Cats are increasingly becoming popular as companion animals, contributing to the rise in cat ownership. Players are presenting novel products, especially for cats is also supporting the segment’s growth. Earthwhile Endeavors, Inc. offers a Hypoallergenic Cat Shampoo specially formulated for cats with allergies, sensitive skin, and cats living in a multi-cat household. This pH-balanced shampoo is exceptionally gentle for even highly sensitive cats. 

Application Insights

The commercial pet shampoo market in Europe held a revenue share of 58.6% in 2023. The number of pet stores has grown dramatically in recent years. Similarly, in wealthy nations, there has been a notable surge in pet boarding and grooming services. Further fueling demand is the need for these organizations to purchase goods in bulk in order to feed a large number of animals.

The demand for pet shampoo in household applications in Europe is expected to grow at a CAGR of 5.6% from 2024 to 2030, owing to the increasing adoption of companion animals in Europe. The adoption rate in emerging economies in Europe has been rising significantly. In this market, rising pet grooming expenses has driven the demand for shampoos.

Distribution Channel Insights

The sales of pet shampoo through offline distribution channel in Europe held a revenue share of 69.8% in 2023. Among the offline distribution channels, supermarkets and hypermarkets have been expanding significantly on a global scale. These retailers' extensive product selection will continue to be one of the main motivators. The makers have been using a hybrid business model for the past few years, combining online and physical retailing.

The online sales of pet shampoo in Europe is expected to grow at a CAGR of 5.6% from 2024 to 2030. The rapid growth of e-commerce in the home appliances industry is expected to boost product sales through online platforms. 

Country Insights

UK Pet Shampoo Market Trends

The UK pet shampoo market held 24.5% of the European market revenue in 2023. Shampoos are among the many pet goods that are now easier for customers to obtain thanks to the advent of e-commerce. Numerous pet shampoo brands are available on internet retailers such as Amazon, Pets at Home, and Zooplus, which fuels the expansion of the pet shampoo industry in the UK. Because of health concerns, there is a growing tendency among pet owners to choose natural and organic pet care products. As more companies introduce natural and organic shampoos, this trend is having an impact on the pet shampoo market. James Wellbeloved, for example, sells natural pet shampoo lines in the UK.

Pet Shampoo Market Trends

The pet shampoo market in Germany is projected to grow at CAGR of 5.2% from 2024. This is mainly attributed to the reasons like rising disposable incomes, an increase in pet ownership, and changing consumer tastes. In order to satisfy the evolving demands of pet owners, the market continues to innovate and adapt with a wide selection of products accessible from numerous local and international brands. Dogs and cats are owned by a sizable fraction of families in Germany, which has a high pet ownership rate. Shampoos and other pet grooming supplies are in high demand as pet owners strive to provide their furry friends the best care possible. The increased demand for high-end pet care products like specialty shampoos is also driven by the trend of pet humanization, in which animals are seen as members of the family.

Key Europe Pet Shampoo Company Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of fire pits. Players in the market are diversifying their service offerings in order to maintain market share.

Some key players operating in the market include Groomer's Choice, Petco Animal Supplies, Inc., and Earthwhile Endeavors, Inc. among others.

Recent Developments

• In February 2021,Groomers Choice declared a collaboration with Scenthound Franchising, LLC, and secured the role as a supplier of equipment, materials, and tools to Scenthound’s surging franchise system.

• In January 2024, Jollyes, a pet retail chain in the UK that sells numerous pet products, comprising pet shampoos, declared three new sites to inaugurate stores.

Europe Pet Shampoo Market Report Scope

Europe Pet Shampoo Market Report Segmentation

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Europe pet shampoo market report based on pet type, application, distribution channel, and country:

• Pet Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Dog

  • Cat

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Household

  • Commercial

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Offline

  • Online

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • UK

  • Germany

  • France

  • Spain

  • Italy