Europe Coin-operated Laundries Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By Country (Germany, U.K., France, Spain, Italy, Russia), And Segment Forecasts, 2021 - 2028

Report Overview

The Europe coin-operated laundries market size was valued at USD 3,757.2 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2028. The coin-operated laundry industry has changed in response to several trends. The first is that, for most consumers, meeting the demands of work and personal lives leads to a time crunch. Laundry owners are capitalizing on this reality by offering their customers time-saving convenience in the form of wash-and-fold, also known as drop-off service and dry-cleaning service. Some also offer pick-up services from customers' homes and deliver clean and folded clothes back to them.

Over the past few decades, laundry technology has also improved dramatically. Energy-efficient, low-water washers have been gaining popularity, and dryers are much faster than they previously were. Although many machines still rely on coin-operated mechanisms, digital card-operated payment systems are also being made available. However, laundromats typically have been operating on a self-serve, automated system, owing to which owners are able to step back and manage their stores from afar. Many laundromats have begun to include amenities like free Wi-Fi, TVs, vending machines, and children’s play areas. In addition, it has become common for laundromats to remain open 24/7, an extra convenience for customers with busy schedules.

Furthermore, washers and dryers have also radically evolved from previous coin-operated laundromats. Most businesses utilize washers and dryers of various sizes, depending on the needs of the business. To better serve customers, laundromats also have ATMs, laundry detergent for sale, and drop-off services.

Furthermore, the Europe coin-operated business has been moving toward maturity and is moving toward stability with predictable rates of turnover and increasing values of existing coin laundries. Development of new turn-key facilities, and equipment expansion and replacement is also trending in the industry. Currently, the coin-operated laundry industry is a strong and vibrant one. This dependable public service industry continues to grow and thrive. The demographic trends toward an even greater apartment dwelling segment of the population predict continued prosperity.

Moreover, clean clothes, like food and shelter, are considered a necessity of life, and coin laundries provide a basic hygiene service. While coin-ops are found in virtually all neighborhoods across Europe, stores have been observed to perform exceptionally well in predominately renter-occupied, densely populated areas. These areas are increasing in number each year throughout the region. The rapid population growth, coupled with the expansion of rental housing, has increased the customer base for coin laundries.

In addition, technology is always changing, which creates opportunities for coin-operated laundry businesses. Hybrid payment system for laundromats can level up the whole business. With increasing number of payment methods coming into the picture, minimizing payment constrains has become a strategy that can help contribute to customer satisfaction. Hybrid card-operated laundry payment method is a recommended method to achieve this ease of payment.

Practically every industry has been susceptible to COVID-19’s far-reaching impacts, including the laundry and dry-cleaning sectors, which are heavily dependent on customers visiting laundromats in person. During early 2020, most countries in Europe were under strict lockdown to slow the spread of the virus, which reduced trips to the laundromat.

In addition, even with stay-at-home orders lifted in countries, the new normal has arguably settled in, pushing more and more Europeans to rethink their daily routines. This is a major obstacle for laundromat businesses throughout Europe. If laundromats would previously see 60 customers on a daily basis, they may be working with only about 20 consumers today. This has clearly impacted the earnings of these businesses. Furthermore, owing to reduced customers, several owners have had to lay off some staff, and the remaining staff has to take on more tasks, stretching them thin.

Application Insights                                               

In terms of value, the residential sector segment dominated the market for coin-operated laundries and accounted for the largest venue share of 80.6% in 2020. The growing number of residential constructions, rapid urbanization, and an increasing number of nuclear families are acting as major drivers for market growth. This is also attributed to the COVID-19 pandemic that has created an environment in which customers are acutely aware of health standards and hygiene protocols, and as a result, have been increasing their visits to the laundromats.

The commercial sector is estimated to witness a CAGR of 8.4% in the market for coin-operated laundries from 2021 to 2028. The commercial segment accounted for a revenue share of 19.4% in 2020. The commercial services sector makes one of the largest segments of the market. This involves hospitality, industry workers, factory or warehouse workers, healthcare sectors, beauty salons, and spas. In a majority of these sectors, uniforms, sheets, tablecloths, upholstery, and towels are soiled in large numbers at the end of every week. Thus, instead of washing the soiled textile or linen at the commercial establishment, launderettes are used to save time and effort.

Country Insights

Germany dominated the Europe coin-operated laundries market and accounted for the largest revenue share of 17.1% in 2020. Housing policies that offer incentives to renting are driving the number of rented households in Germany. This trend bodes well for the adoption of coin-operated laundromats as people are reluctant to buy costly appliances in rented places. Moreover, the constant rise in the number of migrants in the country is also helping drive the service demand among residential consumers.

The growth of this industry is primarily due to the emergence of cards and other electronic payment methods such as RFID contactless credit cards or NFC-enabled mobile wallets. These have turned out to be cost-effective alternatives to cash, and are also easy to use. More so, cashless laundry machines provide relief from painstaking cash management in laundries and secure solutions over cash-operated machines, which have to be carefully-monitored for thefts.

France is expected to witness a CAGR of 9.2% in the market for coin-operated laundries and accounted for a revenue share of 16.3% in 2020. France had a population of 65.2 million in 2020, and 40.0% of the population had rented their apartments or houses, according to an August 2020 blog by InterNations GO!. This reflects the positive outlook for the Europe coin-operated laundries market in the country. Though historically fragmented in France, the laundromat market in France has seen a tendency toward concentration under the influence of franchises. This model allows operators to benefit from shared services for marketing and maintenance, as well as preferential financial conditions for the acquisition of equipment.

Key Companies & Market Share Insights

The market for coin-operated laundries is fragmented in nature with the presence of a large number of regional and international players. The industry has been witnessing innovative strategies that have had a positive impact on its growth. Companies are also focusing on offering satisfactory services to the growing number of consumers. For instance, PayRange Inc. débuted its mobile payment service for Speed Queen and Maytag machines at the Clean Show 2017 held in Las Vegas. The overwhelming industry response went on to fuel greater innovation among players. With ongoing research and development, Pay Range announced advancements that bring the Pay Range mobile payment service to virtually every coin-operated laundry machine manufactured in the last 20 years. Some of the prominent players in the Europe coin-operated laundries market include:

• Elis SA

• COLÁN Córdoba

• Quesada Laundry Service

• WASH’ N DRY (LAVERIE LIBRE SERVICE)

• TECNITRAMO

• REMBLI

• LAVANDERIA LAVISA

• Broomfield Launderette

• Girbau

• Johnson Service Group PLC

Europe Coin-operated Laundries Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the Europe coin-operated laundries market on the basis of application and region:

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • Germany

  • U.K.

  • France

  • Spain

  • Italy

  • Russia