Europe Brain Health Supplements Market Size, Share & Trends Analysis Report By Product (Natural Molecules, Vitamins & Minerals), By Application (Memory Enhancement, Attention & Focus), By Country, And Segment Forecasts, 2024 - 2030

Market Size & Trends

The Europe brain health supplements market size was estimated at USD 2.21 billion in 2023 and is expected to grow at compound annual growth rate (CAGR) of 12.5% from 2024 to 2030. Factors attributing to growth include growing awareness about significance of mental health well-being, pro-active approach to prevent ill effects that can be caused due to issues such as anxiety, depression, etc., increasing adoption of natural and herbal products and more. These aspects are expected to fuel the market growth through developing a continuous demand for multi-efficiency drugs such as energy boosters, anti-depressants, memory enhancers, and anxiety pills. This is also expected to encourage R&D activities in the domain in upcoming years. In addition, growing demand for brain health supplements from sports industry is likely to contribute to growth trends for this market.

Starting from changing lifestyles to suddenly being diagnosed with terminal diseases or loss of family member, anything can lead to issues related to mental health. Also, increasing amount of stress, routine challenges faced by people in everyday travel, numerous emotional and work-life problems can lead with brain health issues. Increasing prevalence of these aspects is expected to run the upward growth trends for the market. According to WHO European Framework for Action on Mental Health 2021-2025, the amount of people with variety of mental health conditions in region (including anxiety disorders, depression in adults, and developmental and behavioural problems in children and adolescents) is identified at over 125 million, which is equivalent to 13% of the population.

In addition, some of the brain health products are used in treatment of cognitive and age-related disorders, such as Parkinson’s or hyperactivity. Furthermore, use of products such as memory enhancers, pills for attention & focus, supplements used for anti-aging & enhanced longevity is becoming a trend in consumers engaged in academic and professional arenas, that is anticipated to propel the market growth from 2024 to 2030.

Factors such as cost effectiveness, increased accessibility are also contributing to segmental growth patterns. Constant pressure for enhanced productivity, increasing work life expectations and responsibilities assigned, growing amount of time spent by urban residents in provoking situations such as traffic jams, plane delays, etc. are the aspects that contribute to unceasing adoptions of brain health supplements.

Market Characteristics & Concentration

The market is growing at accelerating pace and the growth stage is identified as high. The Europe Brain Health Supplements Market is characterised by high degree of innovation. The key factors responsible for this are ever-changing customer needs, discovery of newer brain health related issues, technological advancement, and attempts by companies to gain competitive advantage through innovation as a tool.

Industry experiences moderate level of mergers and acquisitions by leading market players. This is often done with particular objective such as to gain higher market share in one of the regional markets, to increase expertise and knowledge regarding technological aspect of product development, etc.

Product Insights

Product segment of the Europe brain health supplements market is comprised with three key sub segments, which are natural molecules, herbal extract and vitamins & minerals. Out of these, the herbal extract segment dominated the market, with revenue share of 42.9% in 2023. About 80% of people from entire global population tend to rely on conventional medication for primary health concerns, states a report by the World Health Organization published in 2022. This provides the clear indication about why the particular segment has been gaining more attention from consumers than others have.

However, vitamins & mineral segment is expected to grow at a CAGR of 13.4% from 2024 to 2030. Increasing awareness related to benefits of vitamins and minerals is expected to grow the demand for this segment. Vitamins and minerals are known to play a vital role in preventing age-related cognitive decline, and developmental disorders including Alzheimer's disease and dementia.

In addition, many research show that intake of vital vitamins and minerals including Thiamine (B1), Folic acid (B9), Ascorbic acid (vitamin C), Calcium, Magnesium, and Zinc improve various aspects of cognitive functioning such as focus, learning, concentration, and memory boosting. According to a study published in Alzheimer’s and Dementia in September 2022, older adults who daily consumed multivitamin supplement posed an improvement in cognition and memory.

Applications Insights

Memory enhancement supplements market accounted for 25% of the market share in 2023. Numerous reasons fuel the growth memory enhancers in brain health supplements market including growing demand by individuals working in academics, increasing engagement with customers from variety of professions and continuous adoption of such supplements by aging population, especially those who are suffering from diagnosed dementia of any type, such as the most common Alzheimer’s.

In terms of growth expectations, the stress & anxiety segment is leading the market with a CAGR of 13.1% from 2024 to 2030. Changing lifestyle coupled with the hectic working schedule has led to increase in number of mental fatigue related issues such as stress and anxiety. As a result, many working professionals are seeking brain health supplements to enhance their focus and attention as these products help in alleviating stress and relaxing the mind.

Country Insights

Germany brain health supplements market trends

Germany brain health supplements market accounted for a market share of 18.5% in 2023 and is most likely to continue its leading market shareholder position until 2030. According to statistics circulated by the German Society for Alzheimer's sufferers, in September 2022, more than a million people in Germany were diagnosed with dementia, and the year 2020, recorded nearly 9450 deaths that were caused by Alzheimer’s disease.

Spain brain health supplements market trends

The brain health supplements market in Spain is expected to grow at a CAGR of 15.1% from 2024 to 2030. The demand for brain health supplements in Spain has been spurred by increased consumer interest in preventive healthcare and the growing aging population in the country. This evolution has been influenced by consumer demand and the scientific data on the influence of brain health supplements on controlling and restoring brain health and using them as medications for the potential prevention of disease.

Key Europe Brain Health Supplements Company Insights

The Europe brain health supplements market is characterised by presence of several established companies and a few new entrants as well. However, companies operating in other domains of health supplements are also focussing now on brain health as line of business. Some of the key players operating in the market are Natural Factors Nutritional Products Ltd, Onnit Labs, Inc. (Unilever), Intelligent Labs, Mind Lab Pro, Reckitt Benckiser Group Plc, and ReMind Brain Health Supplements.

• Onnit Labs, Inc.; a company where international brand Unilever became the majority stake holder in recent past, added a fresh study to its portfolio of clinical trials that is aimed at understanding the impacts of its offerings, the 'new mood serotonin booster'. The supplement was launched to assist consumers with their mood and daily stress.

• Intelligent Labs introduced capsules that enhance cognitive function and assist in elevating qualities such as concentration, memory, and learning. The launch of Lion's Mane Mushroom Extract was planned to help the organization in its expansion strategy executions regarding the brain health supplements business.

Recent Developments

• Unilever, established over 100 years ago, one of the leading consumer goods companies, acquired Onnit, a holistic wellness and lifestyle products company, from Austin, Texas (US) in April 2021.

• In December 2022, Prepare Your Mind announced that they have finally achieved their aim to introduce completely vegan Mood Chews with new flavors to offer. The motive behind this innovation effort was explained as to increase accessibility of brain health improvement nutrients. In addition, they announced that starting from January 2023, they will discontinue the sale of Original Mood Chews, and market will only have new mood chews.

Europe Brain Health Supplements Market Report Scope

Europe Brain Health Supplements Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and offers a scrutiny of the most recent industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Europe brain health supplements market report based on Product, Application, and Country:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Natural Molecules

    • Acetyl-L-Carnitine

    • Alpha-GPC

    • Citicoline

    • DHA

    • Pre/Pro/Postbiotics

    • Others (EPA, Conezyme q10, MCT, Resveratrol, Phosphatidylserine, etc.)

  • Herbal Extract

    • Ginseng

    • Gingko Biloba

    • Curcumin

    • Others (Bacopa, Ashwagandha, Gotu Kola, Lemon Balm, etc.)

  • Vitamins & Minerals

    • Vitamin B

    • Vitamin C & E

    • Others (Magnesium, Zinc, etc.)

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Memory Enhancement

  • Attention & Focus

  • Depression & Mood

  • Sleep & Recovery

  • Anti-aging & Longevity

  • Stress & Anxiety

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Germany

  • UK

  • Spain

  • France

  • Italy