Europe Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Trucks, Passenger Cars, Buses), By Country (Germany, UK, France, Denmark, Norway), And Segment Forecasts, 2023 - 2030

Market Size & Trends

The Europe automotive wrap films market size was estimated at USD 1.66 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 21.6% from 2023 to 2030. Factors, such as increasing demand from mobile advertising and the growing signage & graphics industry are anticipated to fuel the demand. Automotive wrap films are primarily manufactured from Polyvinyl Chloride (PVC) polymer. Numerous additives including color, plasticizers, heat stabilizers, processing aids, and fillers are added to the substrate to improve overall product quality. PVC has abrasion resistance, is lightweight, and offers good mechanical strength and toughness, which allows it to be used in applications including pipes, windows, flooring, roofs, cables & wires, films and sheets, clothing, and healthcare.

Increasing R&D coupled with an improving economic situation in the economy is expected to augment the demand for automotive wrap films over the forecast period. The low cost of wrap films coupled with the rising popularity of transit advertisements in the region is expected to fuel the product demand over the forecast period. The availability of numerous designs, colors, and textures in automotive wrap films and the tendency to protect the original paint of vehicles are expected to propel market growth in the economy.

However, with the launch of a new concept of iX flow, based on the new e-ink technology, by the German automaker BMW AG, the vehicles can change colour from white to grey to black. This is expected to act as a market restraint for the growth of the market during the forecast period.

The The European market is anticipated to witness growth over the forecast period owing to the ascending performance of the automotive industry across the region. The presence of several automotive manufacturers across the region makes it a hub for automotive manufacturing globally, which is expected to contribute to the demand for automotive wrap films across Europe.

The growth in the sales of electric vehicles is predicted to introduce a competitive dynamic to the automotive market in Europe. However, fluctuations in trade between Europe and the U.S., owing to the tariffs imposed by both parties on automotive imports, may negatively impact automotive production in Europe, thereby, affecting the demand for automotive wrap film.

France, Italy, and Germany are among the significant contributors to the automobile industry in Europe. The rising trends of restoration of old cars and regular periodic maintenance of new ones are likely to have a positive impact on the automotive wrap film market across the region.

Application Insights

In terms of application, the passenger cars segment dominated the Europe market in 2022 with a market share of over 53.0%. Automotive wrap films are primarily used for advertising and brand marketing purposes in heavy-duty vehicles. Increasing awareness and the rising number of impressions per day have led to high demand for wraps for use on these vehicles over the past few years.

Large billboards are now being replaced by mobile billboards made with heavy-duty vehicle wraps, which not only lead to high visibility but also provide a higher return on investment for consumers. In addition, the availability of large wrapping spaces in heavy-duty vehicles allows wrappings of different types, including full wrap, partial wrap, king kong wrap, queen kong wrap, full ribbon, partial ribbon, and back cap.

Furthermore, passenger cars include vans, pickups, and SUVs with GWVR less than 10,000 lb. These are classified under class 1 and class 2 vehicles. Initially, automotive wrap films were primarily used for advertisement purposes through light vehicles. However, the increased popularity of automotive wrap films and the availability of varied colors and textures have led to fast growth in demand for the personalization of cars.

Spot graphics and lettering are also very popular among drivers for advertising as well as personalization. In addition, rising disposable income and changing consumer lifestyle is expected to augment demand over the forecast period. Automotive wrap films are low costs as compared to vehicle paints, especially for high-end vehicles such as Mercedes, Porsche, Volkswagen, and BMW. Nowadays, automotive wrap films, also known as ghost vinyl, are being used by police officials to maintain traffic discipline and the safety of people.

Country Insights

In terms of the country, Germany led the regional market with a strong revenue share exceeding 24.0% in 2022. The country is considered to be a major industry contributor, on account of several positive trends such as vehicle maintenance and understanding the importance of aesthetic characteristics for vehicles. Moreover, technological advancements in the country's automobile sector are poised to drive the demand for passenger and luxury vehicles, thus augmenting the demand for automotive wrap films.

The automotive sector is a major contributor to the UK’s economy, being one of the country's biggest manufacturing export sectors as of 2022. The automobile industry in the UK is one of the most efficient globally, with the presence of a nationwide supply chain along with one of the most productive workforce in Europe. Thus, the presence of robust infrastructure is expected to present a growth environment for the automobile industry in the UK, further driving the demand for automotive wrap films across the region.

Key Companies & Market Share Insights

Research activities across the automotive wrap film market are focused on new materials, which combine several properties, which are anticipated to gain wide acceptance in this industry in the coming years. Some of the prominent companies manufacturing these products include AVERY DENNISON CORPORATION; Arlon Graphics, LLC; 3M; Kay Premium Marking Films (KPMF); Fedrigoni S.P.A.; among others. Some prominent players in the Europe automotive wrap films market include:

• AVERY DENNISON CORPORATION

• Arlon Graphics, LLC

• 3M

• Kay Premium Marking Films (KPMF)

• Fedrigoni S.P.A.

• ORAFOL Europe GmbH

• Hexis S.A.S.

• Henkel AG & Co. KGaA

• Spandex

Europe Automotive Wrap Films Market Report Scope

Europe Automotive Wrap Films Market Report Segmentation

This report forecasts revenue and volume growth at regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2023 to 2030. For this study, Grand View Research has segmented the Europe automotive wrap films market report based on application and country:

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Trucks

  • Passenger Cars

  • Buses

• Country Outlook (Revenue, USD Million, 2018 - 2030)

  • Germany

  • UK

  • France

  • Denmark

  • Norway

  • Sweden

  • Italy

  • The Netherlands

  • Spain