Electronic Display Market Size, Share & Trends Analysis Report By Technology (LCD, LED, OLED), By Application (Consumer Electronics, Digital Signage, Automotive Display), By End Use, And Segment Forecasts, 2024 - 2030

Electronic Display Market Size & Trends

The global electronic display market size was valued at USD 157.8 billion in 2023 and is projected to grow at a CAGR of 3.4% from 2024 to 2030. Technological advancements, expansion of the consumer electronics industry, and increasing applications across different domains are expected to drive global market growth. Innovations such as higher-resolution screens, flexible displays, and energy-efficient technologies have significantly enhanced the user experience and expanded the application scope of electronic displays. For instance, OLED (Organic Light Emitting Diode) and AMOLED (Active Matrix Organic Light Emitting Diode) technologies have gained traction due to their superior display quality, including better color accuracy, higher contrast ratios, and faster response times.

Another crucial factor is the increasing demand for high-quality displays with 4K and 8K resolutions in consumer electronics. The proliferation of smartphones, tablets, laptops, and smartwatches has created a substantial market for advanced display technologies. Consumers have increasingly sought devices with larger screens, higher refresh rates, and better visual clarity, driving manufacturers to innovate and improve their display offerings. In addition, emerging technologies such as augmented reality (AR) and virtual reality (VR) have increased the market demand.

Moreover, continuous research and development activities in flexible and foldable displays, with new possibilities in product design, have fueled market growth. Furthermore, technological advancements in display technologies, such as OLED, QLED, and Micro LED, have improved picture quality and energy efficiency, fueling market growth. 

Technology Insights

Liquid crystal displays (LCD) dominated the market with a 37.7% share in 2023 owing to its versatility, cost-effectiveness, and continuous technological advancements. The technology offers a balance of picture quality, color accuracy, energy efficiency, faster refresh rates, and affordability, making them useful in smartphones and tablets. Furthermore, ongoing advancements in LCD technology, such as In-Plane Switching (IPS), have increased the market demand. Furthermore, modern vehicles have various display systems, including digital dashboards, infotainment systems, and heads-up displays (HUDs). The adoption of LCD technology in these applications is driven by its ability to provide clear and reliable visual information, enhancing both safety and user experience. 

Organic emitting diodes (OLEDs) are expected to grow at a CAGR of 4.7% over the forecast period. OLED technology offers numerous advantages over traditional LCD screens, including higher contrast ratios and better color reproduction. These features make OLEDs highly desirable for high-end smartphones, where consumers demand superior display quality. The development of flexible and foldable OLED screens has also opened new possibilities for innovative device designs, further boosting their popularity in the consumer electronics market. 

Application Insights

Consumer electronics led the market and accounted for the largest revenue share of 51.0% in 2023, owing to the increasing demand for high-resolution displays in smartphones and tablets. Consumers have increasingly sought devices with superior display quality, including higher pixel density and better color accuracy, which enhance the overall user experience. This demand has pushed manufacturers to innovate and integrate advanced display technologies such as OLED and AMOLED into their products. In addition, new product categories such as smartwatches, AR/VR headsets, and smart home devices with displays have further expanded the market. 

Digital signage technology is expected to grow at a CAGR of 4.3% during the forecast period, owing to the surging adoption of digital signage in commercial applications. Businesses have increasingly leveraged digital signage to create dynamic and engaging advertisements, improve customer engagement, and enhance the shopping experience. Updating content in real-time and displaying various types of media makes digital signage an attractive option for advertisers and retailers. Furthermore, the advancements in display technology, such as high-brightness outdoor displays, transparent OLED, and fine-pitch LED, have stimulated the market demand. 

End use Insights

The entertainment segment dominated the market and accounted for the largest revenue share of 28.7% in 2023, owing to the increasing demand for high-definition (HD) and ultra-high-definition (UHD) displays in home entertainment systems. Consumers have widely sought immersive viewing experiences, which has led to a surge in demand for 4K and 8K televisions equipped with advanced display technologies, including OLED and QLED. These technologies offer superior picture quality, vibrant colors, and deep blacks, ideal for home theaters and gaming setups.

The retail segment is expected to grow substantially during the forecast period. The increased adoption of digital signage in retail environments primarily drove this growth. Retailers have increasingly leveraged digital signage to create dynamic and engaging advertisements, enhance customer engagement, and improve the shopping experience. In addition, interactive kiosks and touchscreens have been used to provide customers with product information, personalized recommendations, and self-service options to enhance customer experience and gather valuable data on customer behavior.

Regional Insights

The Asia Pacific electronic display market dominated the global market and accounted for the largest revenue share of 41.2% share in 2023 attributed to the rapid adoption of advanced display technologies such as OLED and AMOLED. These technologies offer superior picture quality, higher contrast ratios, and faster response times, making them highly desirable for consumer electronics, including smartphones, tablets, and televisions. The demand for high-resolution displays in these devices has continuously grown as consumers seek better visual experiences. Furthermore, government initiatives supporting technological advancements and the increasing adoption of new technologies have boosted market growth.

China Electronic Display Market Trends

The electronic display market in China is expected to grow significantly over the forecast period. Technological advancements, particularly in 5G connectivity and smart home devices, drive this growth, enhancing consumer demand for high-performance displays. Furthermore, the rising disposable income and changing lifestyles encourage the adoption of smart electronics. Frequent product innovations and launches by major brands cater to diverse consumer preferences, while the increasing popularity of online shopping provides broader access to these products, further stimulating market growth.

North America Electronic Display Market Trends

The North America electronic display market is expected to grow significantly over the forecast period. There was a major demand for high-resolution displays, particularly in the healthcare, automotive, and entertainment sectors. The region witnessed increased adoption of OLED and MicroLED technologies, driven by consumer preference for better picture quality and energy efficiency.

U.S. Electronic Display Market Trends

The growth of the electronic display market in the U.S. is driven by the increasing adoption of OLED technology across various applications. A rising demand for displays in the automotive and healthcare sectors also significantly contributes to market expansion. In addition, the popularity of LED displays for video walls, TVs, and digital signage, coupled with the emergence of flexible and foldable display technologies, enhances consumer interest. The rapid integration of 5G technology further accelerates these trends, presenting lucrative opportunities for manufacturers.

Europe Electronic Display Market Trends

The Europe electronic display market is expected to grow significantly due to the strong focus on energy efficiency and sustainability. The market saw a burgeoning need for effective display systems in medical devices and diagnostic equipment, which rely on high-resolution screens to provide accurate and detailed visual information. The adoption of telemedicine and remote patient monitoring solutions, accelerated by the pandemic, has further increased the demand for high-quality displays in healthcare.

Key Electronic Display Company Insights

The global electronic display market is intensely competitive. Some of the key market participants include AUO Corporation, CASIO COMPUTER CO., LTD., LG Electronics, and Sony Corporation. Organizations have focused on increasing their customer base to gain a competitive edge in the industry. They have undertaken several strategic initiatives, such as mergers and acquisitions and partnerships with other major companies. 

Recent Developments 

• In June 2024, AUO launched the world's first display manufactured entirely with 100% green energy, collaborating with Acer for the Aspire Vero 16 carbon-neutral laptop. This innovative display utilizes self-sufficient solar power and green energy wheeling, marking a significant step towards sustainability. AUO's commitment to renewable energy is part of its broader strategy to enhance energy efficiency and promote circular economy practices. The initiative aims to meet global brands' growing demand for carbon reduction, aligning with AUO's goals for a greener future.

• In May 2023, LG introduced a new Micro LED display for virtual production studios. This innovative display offers high brightness, exceptional color accuracy, and seamless integration, making it ideal for creating immersive film and television production environments. The Micro LED technology enhances visual experiences while reducing the need for traditional green screens. LG aims to revolutionize the production landscape by providing advanced solutions that meet the evolving demands of the entertainment industry, ensuring high-quality visuals and efficient workflows for creators.

Electronic Display Market Report Scope

Global Electronic Display Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electronic display market report based on technology, application, end use, and region. 

• Technology Outlook (Revenue, USD Billion, 2018 - 2030)

  • LCD

  • LED

  • OLED

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Consumer Electronics

  • Digital Signage

  • Automotive Display

  • Others

• End use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Retail

  • Entertainment

  • Corporate

  • Healthcare

  • Government

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Taiwan

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • KSA

    • UAE