Electric Kettle Market Size, Share & Trends Analysis Report By Raw Material (Stainless Steel, Plastic, Glass, Others), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2024 - 2030

Electric Kettle Market Size & Trends

The global electric kettle market size was valued at USD 1.77 billion in 2023 and is projected to grow at a CAGR of 5.6% from 2024 to 2030. The rising demand is attributed to the increasing awareness and emphasis on energy efficiency. Electric kettles are generally more energy-efficient compared to boiling water on a stove, which can result in lower energy consumption and reduced utility bills. This aspect is particularly appealing in regions with high energy costs or a strong focus on environmental sustainability. Electric kettles' energy efficiency is beneficial for consumers and aligns with broader global efforts to reduce carbon footprints and promote eco-friendly living.

The expanding middle class in emerging economies is contributing to the surge in demand for electric kettles. As disposable incomes rise, more households are able to afford modern kitchen appliances that enhance convenience and improve daily living standards. The trend is especially noticeable in countries like China and India, where urbanization and changing lifestyles are driving the adoption of a wide range of home appliances, including electric kettles. The growing popularity of tea and coffee cultures in these regions also fuels the demand, as electric kettles are ideal for quickly preparing hot beverages.

In addition, product design and technology advancements are crucial in boosting the demand for electric kettles. Manufacturers continually innovate to offer sleek, stylish designs and incorporate smart features such as app connectivity, touch controls, and safety enhancements. These innovations make electric kettles more attractive to consumers and cater to the preferences of tech-savvy users who seek appliances that integrate seamlessly into their smart home ecosystems.

Raw Material Insights

Stainless steel segment held the largest market revenue share of 45.7% in 2023. Stainless steel kettles are preferred for their reliability, ability to resist rust and corrosion, and easy stain removal properties. Consumers frequently opt for durable products, leading to increased demand for stainless steel kettles. Stainless steel kettles include functions such as automatic shutoff and scale filters to avoid the accumulation of limescale. Furthermore, double-layered products prevent customers from dealing with overheating issues on the outside. Customers value stainless steel kettles for their ease of maintenance and ability to resist flavor spoiling.

The plastic segment is projected to grow with the fastest CAGR of 6.6% over the forecast period. Plastic kettles are generally more affordable than stainless steel or glass options, making them favored for budget-conscious consumers. They are also lightweight, which enhances portability and ease of use. Improvements in manufacturing have addressed safety and durability concerns, making modern plastic kettles more reliable. Additionally, plastic kettles come in a wide range of designs and colors, giving consumers more options and enhancing their practicality in various kitchen settings.

Application Insights

The residential segment held the largest market revenue share in 2023. The growing trend of home-based lifestyles, accelerated by remote work and flexible schedules, has heightened the need for convenient and efficient kitchen appliances. Electric kettles offer a quick and easy way to boil water, catering to the rising consumption of hot beverages like tea and coffee at home. Additionally, the surge in health consciousness has led more consumers to prepare their own meals and drinks, driving the popularity of electric kettles.

The commercial segment is projected to grow at the fastest CAGR over the forecast period. The hospitality industry, including hotels, cafes, and restaurants, is experiencing growth and modernization, which drives the need for efficient and convenient appliances. Electric kettles offer rapid boiling times and energy efficiency, which is crucial for businesses looking to enhance customer service and reduce operational costs. Additionally, the rise in office spaces and co-working environments has led to a higher demand for kitchen appliances that support quick beverage preparation. Furthermore, the growing trend of providing electric kettles as standard amenities in hotel rooms and office breakrooms contributes to this rising demand.

Regional Insights

North America is expected to witness significant market growth over the forecast period. The increasing preference for convenience and efficiency in household appliances is driving consumers towards electric kettles, which boil water faster than traditional stovetop methods. Additionally, the growing trend of healthy lifestyles has led to higher consumption of teas and other hot beverages, further boosting demand. Innovations in electric kettle design, including energy-efficient models and advanced features like temperature control, have influenced more consumers. Moreover, the proliferation of smart home technology and integrating electric kettles into smart kitchen systems have increased their demand.

U.S. Electric Kettle Market Trends

U.S. electric kettle market is projected to grow rapidly over the forecast period. The convenience and efficiency of electric kettles align well with the busy lifestyles of American consumers. Electric kettles boil water faster than traditional stovetop methods, saving time for those who need a quick cup of tea or instant coffee. Furthermore, the increasing popularity of home-based working arrangements has driven people to upgrade their kitchen appliances, including electric kettles, to enhance their home living experience.

Europe Electric Kettle Market Trends

Europe market is anticipated to experience a prominent growth in the coming years. The increasing emphasis on energy efficiency and sustainability is driving consumers to adopt electric kettles, which are more energy-efficient than traditional stovetop kettles. Additionally, lifestyles and preferences for convenience make electric kettles a suitable choice due to their speed and ease of use. Furthermore, the rising popularity of tea and coffee culture in Europe and the increasing availability of stylish and technologically advanced electric kettle models fuel market growth.

UK market is anticipated to witness a rapid growth The demand for electric kettles in the UK is increasing due to various factors, including convenience, energy efficiency, and lifestyle changes. As more people prioritize convenience in their daily routines, electric kettles offer a quick and easy solution for boiling water compared to traditional stovetop methods. Additionally, the UK's focus on energy efficiency has led to the popularity of electric kettles with features such as rapid boil and automatic shut-off, which help reduce energy consumption. The rise of remote working has also contributed to this trend, as more individuals prepare beverages at home throughout the day.

Asia Pacific Electric Kettle Market Trends

Asia Pacific held the largest market revenue share of 44.4% in 2023. Rising disposable income and improving living standards across countries like China and India drive the adoption of convenient and time-saving kitchen appliances. Growing urbanization and changing lifestyles, shifting towards more compact and efficient household gadgets, contribute to this trend. Additionally, the heightened awareness of energy-efficient appliances, supported by government initiatives promoting using electric appliances over traditional methods, further boosts market growth.

India electric kettle market is projected to grow rapidly in the coming years. Rapid urbanization and the growing middle class have increased disposable incomes and changing lifestyles, where convenience and time efficiency are highly valued. Additionally, the expansion of online retail platforms has made electric kettles more accessible to a wider audience, supported by lucrative discounts and easy delivery options. The increased awareness of energy-efficient appliances and a shift towards modern kitchen gadgets also contribute to their popularity. This growing trend reflects the broader movement towards modernizing household conveniences in India.

Latin America Electric Kettle Market Trends

Latin America electric kettle is expected to grow at the fastest CAGR over the forecast period. The rapid pace of urbanization and the associated busy lifestyles have heightened the need for quick and efficient kitchen solutions, making electric kettles a preferred choice. Additionally, the rise in health consciousness among consumers has led to a growing trend of home preparation of beverages like herbal teas, which require precise and quick boiling. The region's improving electrical infrastructure and increased reliability of power supply have also made electric kettles a more viable option. Furthermore, the influence of global trends and exposure to international lifestyles through media and travel has spurred interest in modern kitchen appliances.

Key Electric Kettle Company Insights

Some of the key companies in the electric kettle market include Koninklijke Philips N.V.; Aroma Housewares; Breville USA, Inc.; Hamilton Beach Brands, Inc.; Groupe SEB; and others.

• Chef's Choice by EdgeCraft offers cost efficient options in electric kettles. With cutting-edge design covers heating element avoiding it’s contact with water inside the kettle.  Ensuring that there is no unpleasant formation of mineral deposits. 

• Cuisinart provides electric kettles with customizable temperature settings powered by 3kW heating element for faster water boiling. It is equipped with LCD temperature display along with 360˚ swivel base for convenient handling and pouring.

Electric Kettle Market Report Scope

Global Electric Kettle Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric kettle market report based on raw material, application, and region:

• Raw Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Stainless Steel

  • Plastic

  • Glass

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa