Electric Hair Clipper & Trimmer Market Size, Share & Trends Analysis Report By Product (Corded, Cordless), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global electric hair clipper & trimmer market size to be valued at USD 6.3 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 2.5% during the forecast period. Increasing focus on personal grooming is the main factor fueling the demand for hair clippers. Easy and convenient usage has triggered the demand for electric hair clippers & trimmers. These electric clippers have greater leverage over conventional razors in terms of safety as well as skin-friendliness.

The introduction of innovative products with improved ergonomics is expected to positively impact the market growth. For instance, in June 2019, Xiaomi MI launched a beard trimmer in India. Key features of this product include stainless steel body, corded/cordless usage, improved battery, waterproof, and travel lock. This electric trimmer is specially designed for the Indian market.

Over the past few years, the trend of growing beards, stubble, or goatees among young men has increased significantly across the globe, which is driving the demand for electric trimmers. Growing spending on men’s grooming products including gadgets like electric hair clippers, shampoo, soap, and perfumes is expected to have a positive impact on the market growth in the upcoming years. For instance, according to a report, Indian men spend around 14 minutes on hair grooming and 12 minutes on the face.

Moreover, a survey from Multipower, a sports nutrition company, found that young male Britons ages 18 to 35 spend a pound more per week on grooming items than females. Furthermore, with the growing men’s grooming industry, e-retailer companies are entering into partnerships with electric trimmer manufacturers, which is expected to fuel demand for hair clippers & trimmers over the forecast period.

For instance, in April 2019, Flipkart entered into a collaboration with men’s grooming brand Beardo in order to launch the company’s first-ever grooming kit and electric trimmer in India. With this collaboration, Flipkart is expected to expand its portfolio in order to meet the needs of a growing customer base and the growing male grooming category.

Electric Hair Clipper & Trimmer Market Trends

Factors such as the growing focus of manufacturers on product innovation, expansion and advancement in the electronics industry particularly in developing nations, and the increasing prevalence of e-commerce platforms are driving the market growth. Moreover, the growing emphasis on personalized grooming is a major factor propelling industry growth. Also, the convenient and easy usage of hair clippers is expected to further boost market expansion.

Furthermore, increasing expenditures by key companies on cutting-edge technologies and an emphasis on enhancing the shopping experience on e-commerce platforms are projected to display numerous growth opportunities for the industry. However, the dependence of trimmers and clippers on electricity restricts its usage in case of a power outage, which is projected to act as a challenge for competitors and restrain the market growth.

Product Insights

Cordless electric clippers held a leading market share in 2018. These hair clippers & trimmers are battery-operated, handier, and accessible to carry around. The cordless hair clipper is the best for people who love to travel and like to carry their hairstyling routine with them. The introduction of products with improved battery life is the main factor fueling demand for cordless hair clippers. For instance, in March 2016, Wahl introduced a beard-only trimmer to support the growing facial hair trend. This electric trimmer is specially designed for trimming the beard and is equipped with a powerful lithium-ion battery.

A corded electric trimmer is anticipated to expand at a CAGR of 1.7% over the forecast period. The introduction of products with advanced features such as ergonomic shape, comfortable grip, and compact design is expected to fuel the adoption of corded hair clippers in the upcoming years. Moreover, these corded electric trimmers are equipped with a high-quality guard comb and max power high torque motor for excellent performance. The introduction of products with improved blade design is expected to positively impact the market growth. For instance, in 2019, companies such as Philips and Xiaomi introduced trimmers with self-sharpening blades in India.

Distribution Channel Insights

The offline segment held a leading share of 87.3% in 2018. Electric hair clippers & trimmers are widely sold by offline stores such as Walmart and Amazon in North America. The rising presence of these retailers across the world will increase the product’s visibility and thus, in turn, is expected to drive the market for electric hair clippers & trimmers. For instance, in December 2018, Walmart expanded its footprint in China. The company is testing a smaller store in partnership with Chinese logistics company Dada-JD Daojia.

According to a study, more than 65% of consumers prefer buying in brick-and-mortar stores over online stores. Furthermore, more than 85% of consumers are more likely to buy the product when helped by a knowledgeable salesman. Buying in brick and mortar store offers people to see the product before buying, avoid paying shipping costs, and talk to a sales representative. E-retailer giants such as Amazon are expanding their footprint in the physical retail store in countries such as the U.S., Canada, and the U.K. is expected to have a positive impact on the market growth.

The online segment is anticipated to expand at the fastest CAGR of 4.1% from 2019 to 2025. Increasing product visibility at amazon.com, Flipkart, and snapdeal.com is the main factor driving the sales of electric hair clippers & trimmers through the online channels. In addition, online portals provide 24*7 assistance, have a variety of products to choose from, and offer heavy discounts on branded products. Moreover, e-commerce retailers are expanding their presence in tier II and tier III cities and are focusing on improving delivery services. For instance, as of 2019, Amazon Retail India has a presence in more than 100 cities and is planning to expand in 60 tier II and tier III cities by the end of 2020. Most of the prominent companies also have their own sites, which contributes to the segment growth.

Regional Insights

Asia Pacific held a leading market share in 2018. Increasing product visibility, coupled with the growing trend of beard among millennials, is the main factor expected to boost the demand for the electric trimmer over the forecast period. Additionally, increasing spending on male grooming, especially in India is expected to promote sales of hair clippers in the upcoming years.

The Middle East and Africa are anticipated to expand at the fastest CAGR of 3.7% from 2019 to 2025. Owing to the growing youth population in Nigeria, the sale of hair care products such as electric trimmers has witnessed significant growth. Moreover, rising usage of the internet, coupled with penetration of cable TV and celebrity endorsement, is having a positive impact on the consumer’s buying behavior.

Key Companies & Market Share Insights

The global market is highly competitive in nature. The market is identified by several strategic activities such as expansions, mergers and acquisitions, and product and technological innovations, attempted by key manufacturers of electric trimmers. For instance, in February 2017, Havells India entered the men’s grooming industry with an aim to capture more than 20% share of the Indian Men’s grooming industry by the end of 2019. Some of the prominent vendors in the market for electric hair clippers & trimmers are Koninklijke Philips N.V.; Wahl; Spectrum Brands, Inc. (Remington); Procter & Gamble (Braun GmbH); Panasonic Corporation; Conair Corporation; Andis Company; VEGA; Sunbeam Products, Inc.; (Oster Professional); and Havells India Ltd.

Recent Development

Philips has recently launched the 7000 series trimmer, which has features such as better water resistance, adaptability to every body part, and 6 hours of battery back-up.

Electric Hair Clipper & Trimmer Market Report Scope

Global Electric Hair Clipper & Trimmer Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global electric hair clipper & trimmer market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Corded

  • Cordless

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa