Electric Hair Brush Market Size, Share & Trends Analysis Report By Type (Flat, Round), By Application (Personal, Professional), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Electric Hair Brush Market Size & Trends

The global electric hair brush market size was valued at USD 5.63 billion in 2023 and is projected to grow at a CAGR of 2.95% from 2024 to 2030. The increasing focus on personal grooming and styling has driven the demand for innovative hair care products, including electric hair brushes. Consumers are increasingly seeking convenient and efficient solutions for their hair care routines, and electric hair brushes offer the convenience of styling and detangling in one device.

The rising awareness about hair health and the importance of using gentle, heat-protective hair styling tools has contributed to the growth of the electric hair brush market. Many electric hair brushes are designed with advanced heat control features, minimizing heat damage and promoting healthier hair styling. As more consumers prioritize hair health, the demand for electric hair brushes with these features is expected to grow. For instance, in July 2022, Philips launched New Philips 5000 Series Heated Straightening Brush BHH885/10, a hair straightening brush with NourishCare Technology, no heat damage, and nourishing ingredients such as vitamin E and argan oil. The desire for sleek and smooth hair is on the rise, driven by growing awareness of personal grooming and the abundance of fashion advertisements on popular social media platforms such as Facebook, Instagram, YouTube, and Pinterest.

Type Insights

Flat electric hair brush dominated the market and accounted for a share of 61.3% in 2023. The flat, wide, rectangular surface of a flat electric hair brush allows for swift and efficient hair styling. It produces smooth results without interfering with the natural waves and curls of the hair, imparting a polished and sophisticated look to hair of varying lengths. Additionally, the brush's flat design effectively straightens hair, reduces frizz, and minimizes the risk of breakage. These desirable attributes of flat electric hair brushes positively influence the market's growth.

The round electric hair brush segment is expected to register the fastest CAGR of 4.0% during the forecast period. The brush's rounded shape allows for smooth brushing through the curls without causing frizz or tangles. This gentle brushing action helps maintain curly hair's natural shape and bounce, making it easier to style and manage. As consumers seek versatile hair styling tools that adapt to different looks, the demand for round electric hair brushes has surged.

Application Insights

The professional segment accounted for the largest market revenue share in 2023. Hairstylists and salon professionals need cutting-edge hair styling equipment as part of their everyday operations, creating a substantial requirement for a considerable quantity of these tools. Consequently, this heightened demand amplifies electric hairbrushes' profitability within the professional market. Moreover, as more individuals embrace the trend of indulging in hair massages, applying nourishing hair masks, and undergoing steam hair treatments, the salon industry is experiencing a surge in demand for electric brushes.

The personal segment is projected to grow at the fastest CAGR over the forecast period. The growing influence of beauty and self-care routines has propelled the demand for electric hair brushes as individuals strive to achieve salon-quality results in the comfort of their own homes. The need for time-efficient hair styling tools has become increasingly pronounced, with consumers seeking effective solutions that streamline their grooming routines without compromising the quality of their hair care.

Distribution Channel Insights

Offline distribution channels accounted for the largest market revenue share in 2023. The offline distribution channel offers the advantage of immediate gratification, as consumers obtain the product instantly after purchase. Additionally, physical retail outlets often host promotional events, product demonstrations, and exclusive in-store offers, providing an interactive and engaging shopping experience for consumers interested in exploring and purchasing electric hair brushes.

Online distribution channels are expected to register the fastest CAGR during the forecast period. The online distribution channel offers consumers convenience and accessibility, enabling them to shop for electric hair brushes at any time, from virtually anywhere with an internet connection. Online retailers often present detailed product descriptions, demonstration videos, and customer feedback, empowering consumers to research and select electric hair brushes that align with their specific hair care needs and styling preferences.

Regional Insights

North America electric hair brush market held a significant market share in 2023. The rising adoption of interactive web applications and online platforms for various hair styling-related activities has played a significant role in driving the growth of the electric hair brush market in North America. 

U.S. Electric Hair Brush Market Trends

The U.S. electric hair brush market is anticipated to witness significant growth over the forecast period. Consumers increasingly seek efficient and versatile hair styling solutions that align with their preferences and grooming routines. The convenience and multifunctionality of electric hair brushes, which can perform tasks such as combing, drying, and straightening simultaneously, have resonated with consumers, driving their adoption for personal use in the U.S. 

Europe Electric Hair Brush Market Trends

Europe electric hair brush market was identified as a lucrative region in 2023. Growing awareness about hair care and styling products fuels the demand for electric hair brushes in Europe. Consumers are becoming more educated about the benefits of using quality hair tools and are willing to invest in products that can help improve their hair's health and appearance. This trend towards self-care and wellness drives sales of electric hair brushes across the region.    

UK electric hair brush market is expected to grow rapidly in the coming years. The convenience and time-saving benefits offered by electric hair brushes have resonated well with the busy lifestyles of consumers in the UK. Their ability to simultaneously detangle, smooth, and style hair provides efficient solutions to the customers. As a result, the market has experienced a surge in demand from consumers who prioritize convenience and multifunctional hair styling tools.

Asia Pacific Electric Hair Brush Market Trends

Asia Pacific electric hair brush market held the largest revenue share of 52.2% in 2023. With the proliferation of beauty influencers and online tutorials, there is a growing awareness and interest in different hair styling techniques and tools. Consumers are increasingly turning to electric hair brushes as a versatile tool to help them achieve professional-looking results at home. The visibility of these products on social media platforms further fuels demand and drives market growth.

China electric hair brush market is expected to grow rapidly in the coming years. The booming e-commerce sector in China has boosted the sales of electric hair brushes. Online platforms offer a wide range of options from both domestic and international brands, making it easier for consumers to compare products and make informed purchase decisions. The convenience of online shopping, coupled with promotional offers and discounts, has further fueled the demand for electric hair brushes in China.

Key Electric Hair Brush Company Insights

Some of the key companies in the electric hair brush market include Koninklijke Philips N.V., Rozia, L’Oreal S. A., Revlon, Inc., Corioliss, DAFNI, Gooseberry, AsaVea, GLAMFIELDS, and VEGA. Organizations are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as advancement in products.

• Koninklijke Philips N.V. offers a wide range of personal care products, including electric hair brushes. These electric hair brushes are designed to provide users with convenient and efficient styling solutions for their hair. Philips’ electric hair brushes typically feature advanced technologies such as ion conditioning, ceramic coating, and multiple heat settings to cater to different hair types and styling preferences.

• Revlon offers a range of electric hair brushes to cater to various styling needs. These brushes are equipped with advanced technology to provide efficient and effective styling results and are designed to help users effortlessly achieve sleek, smooth, and frizz-free hair.

Recent Developments

• In July 2023. VEGA, a personal care brand specializing in hair styling appliances, introduced the new Vega Go Mini Series, catering to the needs of travelers, college students, beauty lovers, influencers, professionals, and more. The Go Mini Hair Styling Series offers consumers compact and portable options for achieving their desired hairstyles on the go. 

Electric Hair Brush Market Report Scope

Global Electric Hair Brush Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the electric hair brush market report based on type, application, distribution channel, and region.

• Product Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Flat

  • Round

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Personal

  • Professional

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa