Doorbell Camera Market Size, Share & Trends Analysis Report By Product (Wired, Wireless), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2030

Doorbell Camera Market Size & Trends

The global doorbell camera market size was valued at USD 1.77 billion in 2023 and is projected to grow at a CAGR of 14.8% from 2024 to 2030. The rise in concerns about commercial and residential security globally and the increasing consciousness among people about their safety, security, and well-being contribute to the growth of the doorbell camera market. Doorbell cameras offer assurance and ease to consumers by connecting with home automation devices, enabling customers to monitor and control access to their homes. 

Integrating high-resolution cameras provides detailed, clear images and videos essential for identifying visitors and capturing important security footage, enhancing the device's overall effectiveness. Moreover, long battery life ensures that doorbell cameras remain operational without frequent recharging or battery replacement, offering continuous surveillance. These features improve user experience and enhance the doorbell camera's perceived importance and utilization, driving their adoption in residential and commercial use. To cater to these demands, companies are launching advanced doorbell features for consumers requiring clarity and reliability. For instance, in May 2024, Xiaomi launched the Smart Maoyan 2 smart doorbell camera, which has an 8000 mAh battery that lasts up to 300 days. The product is integrated with a 3-megapixel camera that provides a resolution of 2048 x 1536 and HDR support. The 180-degree wide-angle lens minimizes blind spots outside the door.

Increasing incidents of theft, vandalism, and package pilfering have led homeowners and businesses to seek proactive measures to protect their properties. Venezuela has the highest crime index of 83.76 in the world. The U.S. Department has issued a Level 4 travel advisory stating that it is unsafe to visit the country and advised not to travel there. Doorbell cameras offer real-time monitoring, instant alerts, and recorded evidence, which can prevent criminal activity and assist law enforcement in investigations. Growing crime concerns and the need for security drives the demand for doorbell cameras, making them an essential component of modern security systems.

Doorbell cameras allow users to monitor their property remotely, receive instant alerts on their smartphones, and interact with visitors through two-way audio communication. It offers the convenience of seeing and speaking to visitors without physically being at the door. These features benefit users with busy schedules and frequent travel, contributing to the growing demand for doorbell cameras.

Product Insights

The wired doorbell camera segment dominated the market and accounted for a share of 62.2% in 2023. Wired doorbell cameras are connected directly to the electrical system, ensuring they receive a constant power source. It eliminates concerns about battery life or the need for frequent recharging, making them dependable for long-term surveillance. The continuous power supply ensures the camera is always operational, providing uninterrupted security coverage and reliability. For instance, in October 2023, Ecobee, a subsidiary of Generac Power Systems, launched the wired Ecobee Smart Doorbell Camera. It is designed to provide homeowners with a better field of view and integrates with Ecobee's Smart Thermostat Premium. It also incorporates several AI-powered features, including advanced radar verification and computer vision, providing homeowners with more accurate detection and meaningful notifications. Users also create customized activity zones to focus on specific areas, such as a porch or walkway.  

The wireless doorbell camera segment is expected to register the fastest CAGR over the forecast period. Wireless doorbell cameras do not require complex wiring or professional installation, making them suitable for self-installation for enthusiasts and renters who do not have permission to change their property's wiring. The installation typically involves mounting the camera and connecting it to a Wi-Fi network, allowing users to position the camera at optimal locations without being restricted by existing wiring or electrical outlets. This ease of installation and flexibility is expected to drive the demand in the market.

Distribution Channel Insights

Offline segment accounted for the largest market revenue share in 2023. Physical retail stores allow customers to experience and test doorbell cameras before making a purchase. Sales associates in electronics and home improvement stores are often knowledgeable about their products and provide detailed information, answer questions, and offer recommendations based on individual customer needs. Interactive displays and in-store demonstrations aid consumers in understanding the features and benefits of various models, enabling informed purchasing decisions.

The online segment is expected to witness the fastest CAGR over the forecast period. E-commerce platforms provide a comprehensive range of doorbell camera models, brands, and price points, allowing consumers to find the product that best suits their needs and budget. Detailed product descriptions, specifications, customer reviews, and ratings provide valuable information that enables consumers to make informed purchasing decisions. Additionally, online retailers frequently run promotions, discounts, flash sales, and bundle deals that provide added value to consumers. The ability to compare prices across different sellers and take advantage of special offers encourages consumers to purchase doorbell cameras online, driving market growth through digital sales.

Regional Insights

The North America region dominated the doorbell camera market in 2023 with a revenue share of 33.3%. Consumers in the North American region are highly interested in creating interconnected home environments where various smart devices work together consistently. Doorbell cameras that are compatible with smart home platforms such as Amazon Alexa and Google Assistant are rising. This compatibility allows users to control their doorbell cameras through voice commands, receive notifications on their smart devices, and integrate them with other security systems, enhancing the overall smart home experience.

U.S. Doorbell Camera Market Trends

The U.S. doorbell camera market is expected to witness significant growth over the forecast period. High crime rates in the United States, especially in urban areas, are increasing. For instance, in 2022, the FBI reported 1,954.4 property crimes per 100,000 people, compared with 380.7 violent crimes per 100,000 people. In 2022, the most prevalent property crime was larceny/theft, followed by motor vehicle theft and burglary. These rising crime rates drive the demand for doorbell cameras as homeowners and tenants prioritize security to protect their properties and ensure personal safety.

Canada Doorbell Camera Market Trends

The Canada doorbell camera market is expected to witness significant growth over the forecast period. As new residential areas are developed, security becomes a top priority for homeowners and developers. Doorbell cameras are increasingly integrated into new housing projects, contributing to their growing popularity and market penetration. Marketing campaigns, online reviews, and other recommendations have played a crucial role in informing potential buyers about the advantages of having a doorbell camera. This increased awareness has led to higher adoption rates among Canadian homeowners.

Europe Doorbell Camera Market Trends

The Europe doorbell camera market is expected to witness significant growth over the forecast period. Doorbell cameras provide added security for elderly individuals living alone or with limited mobility. Family members monitor the entrances remotely, ensuring their safety and responding quickly in emergencies. Communicating through two-way audio also allows elderly individuals to interact with visitors without needing to approach the door, enhancing their physical safety and convenience. Technological advancements, including high-definition video, night vision, two-way audio, and AI-powered features such as motion detection and facial recognition, have enhanced the functionality and adoption of doorbell cameras in the European market.

The UK doorbell camera market is expected to witness significant growth over the forecast period. Homeowners are increasingly aware of the need for high-security solutions to protect their properties and ensure the safety of their families. Doorbell cameras offer live monitoring, video recording, and remote access, making them an effective tool for enhancing home security. Their ability to prevent potential burglars and provide evidence in case of incidents has increased the demand for UK residents. Marketing campaigns, online reviews, and social media spread awareness and advantages of the product. As consumers become more knowledgeable about the features and benefits of doorbell cameras, their adoption rates increase.

Asia Pacific Doorbell Camera Market Trends

Asia Pacific is expected to witness the fastest CAGR over the forecast period. The demand for advanced security solutions, including doorbell cameras, increases as urban areas expand. Governments and private sector developers are incorporating smart technologies into infrastructure, enhancing security measures to protect residents and property. Doorbell cameras play a crucial role in these initiatives, providing real-time surveillance and remote monitoring capabilities.

The China doorbell camera market is expected to witness significant growth over the forecast period. The country has multiple electronic and smart home device manufacturers, allowing for cost-effective production and quick market distribution. The ability to produce high-quality doorbell cameras at competitive prices has made these devices more accessible to a broader range of consumers. Additionally, efficient supply chain networks ensure these products are readily available across various retail channels, further driving market growth. For instance, Huawei launched the Smart Doorbell Pro to enhance home security and provide convenient features for homeowners. It allows homeowners to communicate with visitors remotely through mobile phones and records each visit, even when the homeowner is away. It can be paired with the Huawei Smart Screen, enabling homeowners to see the visitor's video on the screen.

The India doorbell market is expected to witness significant growth over the forecast period. Affordable pricing and diverse product features allow consumers to choose options that best fit their budget and security needs. This price flexibility provides security solutions for the broader population. Moreover, housing societies and apartment complexes are taking collective measures to enhance security. These societies often recommend or mandate the installation of doorbell cameras and other security devices to ensure the safety of residents.

Key Doorbell Camera Company Insights

Some of the key companies in the doorbell camera market include SkyBell Technologies Inc., IFI Techsolutions, AUXTRON, ASSA ABLOY, Zmodo, and Vtech Communications, Inc.. Organizations are prioritizing expanding their customer base in order to gain a competitive advantage in the industry. Hence, major stakeholders are implementing various strategic actions, including mergers, acquisitions, and collaborations with other prominent firms.

• Hangzhou Hikvision Digital Technology Co., Ltd. produces and sells video surveillance equipment for both civilian and military uses. Their range of products includes network video recorders, digital video recorders, encoding and decoding cards, cameras, intercom systems, storage devices, alarms, and various accessories. Additionally, the company provides training, maintenance, installation, and cybersecurity services.

• Napco Security Technologies, Inc. specializes in security products, including electronic locks, alarms, and access control systems for buildings. The company offers a variety of solutions that are specifically tailored to meet the security needs and vulnerabilities of systems of different sizes and budgets. Napco is a company completely focused on security, offering a wide range of products designed by and for security experts.

Recent Developments

• In June 2023, ASSA ABLOY completed the acquisition of Spectrum Brands' Hardware and Home Improvement division ("HHI"). This acquisition creates opportunities for the housing sector in the U.S. and Canada by introducing popular brands and innovative products.

• In May 2022, Napco Security Technologies, Inc. launched NAPCO HD video Wi-Fi cameras and doorbells. These devices have advanced functions such as 2-Way Talk, HD Resolution Video, and Night Vision or Ultra StarLight Night Vision. They can be integrated with iSecure Connected Home Alarm Apps or used as a Standalone iBridge Video App to provide account access from anywhere with any smart device.

Doorbell Camera Market Report Scope

Global Doorbell Camera Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global doorbell camera market report based on product, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Wired

  • Wireless

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

  • Asia Pacific

    • China

    • India

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa