Digital Map Market Size, Share & Trends Analysis Report By Type (GIS, LiDAR, Digital Orthophotography, Aerial Photography, GPS), By Usage, By Services, By Application, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global digital map market size was estimated at USD 18.18 billion in 2022 and is expected to grow at a CAGR of 15.8% from 2023 to 2030. The growing use of technologies in map making, and surveying followed by the increasing adoption of digital map across several industry verticals is driving the growth of digital maps. Besides, the growing internet penetration and increase in connected devices such as tablets, smartphones, and interactive displays for the adoption of map-based applications are expected to accelerate in forthcoming years. Moreover, the ongoing shift from personal navigation devices to smartphones and consumer-centric applications is expected to drive growth over the forecast period.

The industry is anticipated to exhibit a rapid integration of geomatics systems such as mapping, Global Positioning System (GPS), with imagery, and major players increasingly attempting to develop and launch multi-platform applications. Furthermore, the rapid speed at which the automotive industry has been adopting digital mapping applications for utilization in self-driving cars is instrumental in rising the competition in the industry. The automotive applications are however, not only limited to self-driving cars but also include logistics control systems, fleet management, and Advanced Driver Assistance Systems (ADAS), to name a few. For instance, HERE technologies with its mapping partners of the Asia Pacific region, Increment P (IPC)/Pioneer of Japan, NavInfo of China, and SK Telecom of Korea have formed OneMap Alliance to offer a unified worldwide mapping system.

The digital maps are more accurate in comparison to the printed maps and can be easily updated to perform user-specific tasks. They constitute a key component of geospatial technologies such as Global Positioning Systems (GPS), Geographic Information Systems (GIS), geofencing, and geocoding. Moreover, there has been a consistent development and increasing adoption of new platforms for collecting Earth Observation (EO) data, including small satellites and drones, and High-Altitude Pseudo Satellites (HAPS). It has resulted in increased coverage across satellite constellations, increased capture options, and more precise targeting, among other benefits.

The digital map construction, however, includes a considerable amount of investment in terms of sensors, the technology employed for data collection, and the mode of data collection, which can limit the number of players entering the development segment. Yet, a large number of application providers who cater to niche segments and utilize novel techniques to build upon the existing data sets are expected to flourish over the coming years.

Market players are focusing on forming strategic alliances and advancing the products to upgrade their offerings and brand position, creating a favorable environment for the reverse factoring services market. For instance, in January 2023, HERE launched a highly automated mapping system called UniMap. The system is designed to offer unbeaten levels of quality, freshness, and coverage. The system automates map creation and data processing wherever feasible and logical. Further, the automated mapping system aligns all standard definition (SD), advanced driver assistance system (ADAS), and high definition (HD) into one single uniformly defined digital representation of reality, accelerating the growth of digital map market.

Type Insights

Based on type, the market has been further segmented into GIS, LiDAR, digital orthophotography, aerial photography, and Global Positioning System (GPS). The GIS dominated the market in 2022 with a market share of around 40.0% owing to the increasing usage in urban development and city infrastructure planning, disaster management, monitoring of natural resources, and in assessing the impact of environmental initiatives. The integration of traditional business analytics with GIS has also enabled corporates to effectively evaluate market demographics and develop their business intelligence systems.

Digital orthophotography are anticipated to emerge as the fastest-growing segment with a CAGR of 17.8% over the forecast period. The use of orthophotography has improved the accuracy of analysis provided by digital mapping professionals, thereby reducing the costs associated with supply chain & logistics management, disaster management, and infrastructure development in several regions across the globe. Owing to various benefits afforded by these two technologies, they are the most widely used methods for data collection.

Services Insights

Based on services, the market has been further segmented into consulting, development & integration, and support & maintenance. Development & integration dominated the market registering the highest market share of more than 70.0% in 2022. The increasing number of companies integrating digital maps for conducting business analysis and generating market-specific insights is anticipated to drive the demand for development & integration services worldwide. The industry service providers are also offering numerous other services including data processing, system infrastructure development, integration & licensing, end-use applications and web services. Several digital mapping service providers are also focusing on integrating digital maps into the customer’s systems to generate interactive and easily accessible digital maps.

Furthermore, the consulting segment is expected to witness the highest CAGR of 18.9% for the forecast period 2023 - 2030. A focus on leveraging the business value among the End-use industries through management consulting services has supported the growth of the digital map market. The growing urge among end-use industries to build upgraded strategies and deliver desired business outcomes has further enhanced the demand for the digital map consulting services market.

Mapping Type Insights

The market has been segmented into indoor, outdoor, and metaverse types based on the application of mapping techniques in various end-uses. The outdoor dominated the market in 2022 with share of around 84.0% owing to the rising adoption of outdoor maps in the automotive industry, smartphones, and other portable electronic devices such as and tablets and laptops is expected to drive the demand over the forecast period. Outdoor usage includes the use of digital maps and navigation systems for product marketing, global networking, fleet management, land-based decision-making, environmental studies, disaster management, risk analysis, and other surveys.

However, the indoor usage segment is anticipated to witness the fastest growth with a CAGR of 19.3% over the forecast period. This growth is expected to be primarily driven by increasing demand from indoor location-based service providers. While the indoor usage of digital maps is in the early stages of development and adoption, its use will increase due to the growing demand for navigation to navigate large and complex buildings. For example, more sophisticated indoor mapping technology has drastically improved the response time of safety for emergency services. It provides the emergency and disaster management teams with improved access to structure layout, points of entry and exit, and other critical information such as the entrance and number of floors, among others.

Application Insights

Based on application, the market has been further segmented into asset tracking, geo-positioning and geocoding, routing and navigation, and others. The routing and navigation segment dominated the market registering a market share of more than 50.0% in 2022. This is owing to the rapidly increasing demand for routing and navigation in automotive, mobile devices, and military & defense sectors for organizing and understanding real-time traffic information has propelled the demand for the digital map market.

The asset tracking segment is also anticipated to emerge as the fastest growing segment with a CAGR of 18.3% over the forecast period due to the technological advancements in logistics, travel, transportation, construction and infrastructure development sectors. The segment also constitutes a major market for digital maps owing to the rapid growth in the number of GPS tracking systems, radio frequency identification (RFID), and barcode scanners across the globe.

End-use Insights

Based on application, the market has been further segmented into automotive, military & defense, mobile devices, enterprise solutions, logistics, travel, and transportation, infrastructure development and construction, and others. The automotive segment dominated the market registering the highest market share of around 40.0% in 2022. This is owing to the rapidly increasing demand for vehicle navigation and advancements in the field of connected vehicles. This can be also attributed to the renewed interest of automotive companies in the introduction of autonomous cars as the future of mobility. The other key areas of automotive applications for digital maps include fleet management, Advanced Driver Assistance Systems (ADAS), and logistics control system.

The mobile devices segment is also anticipated to emerge as the fastest-growing segment witnessing a CAGR of 17.9% over the forecast period. The growing integration between various remote sensing and navigation technologies on a common moving platform has formed a huge demand for digital maps. Further, the increasing need among users to process real-time routing information more efficiently and effortlessly has formed a huge base for the digital map market across the mobile devices segment.

Regional Insights

The primary drivers of the digital map demand are the automotive and mobile devices end-use segments that largely influence the regional adoption of digital maps. As a result, North America dominated the global digital map market in terms of revenue generated. The region registered the highest market share of around 34.0% in 2022. This can be attributed to a large number of industry players situated in the region, a developed automobile sector, and the recent increase in mergers and acquisitions.

Asia Pacific is anticipated to emerge as the fastest-growing region witnessing a CAGR of 17.0% in the forecast period due to rapid demand for GIS systems, geospatial data, along with related services in the region. The increasing usage of digital maps by governments for rural and agricultural development, smart city projects, and urban and transportation infrastructure development, among others, have emerged as the major regional growth drivers. Additionally, the developing infrastructure in countries such as China and India have opened new business avenues for vendors, contributing to the market’s growth.

Key Companies & Market Share Insights

The companies are involved in various processes such as data collection, data processing, designing, and manufacturing of digital maps and cater to different End-uses across the value chain. Major strategies adopted by vendors include collaborations, new product developments, investments related to expanding capabilities, mergers & acquisitions, partnerships & agreements, and investments in research & development, among others. With the advancements in technologies, companies have introduced web services and mobile applications for maps that provide detailed information and real-time updates to users.

For instance, in November 2022, TomTom International B.V. launched a new geospatial data ecosystem and mapping platform called TomTom Maps platform. The platform is designed to bring together a pool of map information from map users across the globe, which includes OpenStreetMap, probe data, sensor-derived observations from billions of vehicles, and shared points of interest to understand change and consistently generate a solid base map for the world. Some of the prominent players in the global digital map market include:

• AutoNavi Holdings Ltd.

• Apple Inc.

• Maxar Technologies.

• Environmental Systems Research Institute (ESRI), Inc.

• Google LLC (Alphabet Inc.).

• Getmapping PLC.

• HERE Holding Corporation

• Intermap Technologies Corporation

• NavInfo Co., Ltd.

• TomTom International BV

• Zenrin Co., Ltd.

Digital Map Market Report Scope

Global Digital Map Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global digital map market report based on type, service, mapping type, application, end-use, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Geographic Information System (GIS)

  • LiDAR

  • Digital Orthophotography

  • Aerial Photography

  • Global Positioning System (GPS)

• Service Outlook (Revenue, USD Million, 2018 - 2030)

  • Consulting

  • Development & Integration

  • Support & maintenance

• Mapping Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Indoor

  • Outdoor

  • Metaverse

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Asset Tracking

  • Geo-positioning and Geocoding

  • Routing and Navigation

  • Others (Reverse Geocoding, Real-time location data management, Catchment Analysis)

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Automotive

  • Military & Defense

  • Mobile Devices

  • Enterprise Solutions

  • Logistics, Travel, and Transportation

  • Infrastructure Development and Construction

  • Others (Oil & gas, Agriculture)

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • South America

    • Brazil

    • Mexico

    • Argentina

  • MEA

    • UAE

    • Saudi Arabia

    • South Africa