Digital Education Market Size, Share & Trends Analysis Report By Service, By Learning (Self-paced, Instructor-led), By Course, By End Use (Academic, Enterprises), By Region, And Segment Forecasts, 2025 - 2030

Digital Education Market Size & Trends

The global digital education market size was valued at USD 26.01 billion in 2024 and is projected to grow at a CAGR of 31.5% from 2025 to 2030. Rapid changes in the dynamics of the education industry, rising significance of self-pace online learning courses, a growing number of subscribers for a wide range of digital education platforms, and demand for enhanced digital learning experiences starting from basic literacy to development of advanced professional skills, and rise in penetration of smartphone technology coupled with availability of high-speed internet are driving growth of this market.

Unprecedented growth in internet penetration in multiple regions is one key growth driver for this market. According to the International Telecommunication Union (ITU), the specialized agency of the United Nations for information and communication technologies, nearly 67.0% of the world’s population, approximately 5.4 billion, were using the Internet in 2023, a marked increase of 4.7% from 2022. This signifies the role of growing internet availability, accessibility to smartphone technology, and other advancements in the growth of this market. Using digital platforms that offer both self-paced and internet-based education programs regarding a variety of topics and study streams are facilitated by these factors.

The emergence of concepts such as adaptive learning, the growing integration of data-driven technologies and education platforms, and increasing awareness regarding the significance of personalized approaches in education and learning are adding to the growth opportunities for the digital education market. Adaptive learning uses data-driven algorithms and instruction models to ensure the availability of tailored learning experiences aligned with the personal and specific requirements of different users. This includes content-based filtering, logistic regression, and others to enhance the value of offerings by platforms.

Increasing demand for digital education market offerings driven by drastic changes in information and communication technologies also adds to the growth opportunities. Growing innovation related to technologies such as generative AI, machine learning, and others stimulates demand from young professionals seeking digital education solutions to enhance their competence and skillset. New launches related to advance technology learning contribute to the growth of this industry. For instance, in September 2024, one of the key companies in this market, Coursera Inc., introduced eight professional certificates, 1 degree pathway, and multiple GenAI certifications and specialization courses that were newly designed and upgraded in line with current market demands.

Couse Insights

Based on courses, the Science, Technology, Engineering, and Mathematics (STEM) segment has dominated the global industry with a revenue share of 74.4% in 2024. Technologies such as Artificial Intelligence (AI), Machine Learning (ML), robotics, the Internet of Things (IoT), connected devices, and others have experienced unceasing growth in penetration. This has sparked the need for skilled professionals with necessary competencies related to emerging concepts and study areas in Science, Technology, Engineering, and Mathematics (STEM). The growing significance of technology solutions in multiple industries, the inclination of companies towards training the existing staff instead of completely hiring new personnel, the rising focus on talent enhancements in enterprises that primarily operate with the help of data-driven technologies, and the increasing availability of STEM-related courses offered by the key players of the market are driving growth for this segment.

The business management segment is anticipated to experience significant CAGR during the forecast period owing to rising demand for performance enhancement skills, professional competencies, and digital education programs that can facilitate organizations' training & development initiatives. The emergence of concepts such as Intelligence Process Automation, Blockchain, collaboration tools, customer relationship management platforms, data visualization in numerous businesses, and rising implementation is projected to generate demand for this segment.

Learning Insights

Self-paced learning segment held the largest revenue share of the global market in 2024. Self-paced digital education platforms offer specially designed courses that allow learners to progress according to their time schedule, grasping capacity, and comprehension levels and eliminate restraints posed by generalized programs and professional responsibilities. This model is often preferred by professionals seeking to learn new skills in order to develop or enhance competencies related to a particular domain.

Instructor-led digital education offerings are expected to experience the fastest CAGR of 33.2% from 2025 to 2030. These programs are generally designed for learners who need assistance with learning, time management, extraordinary attention to detail, and continuous help during the experience. This includes children, online courses for young adults, online degree programs, and more.

End Use Insights

Academic use of digital education market offerings dominated the global industry in 2024 owing to the rising implementation of online learning in academia, large-scale adoption and availability of digital education courses, growing acceptance of certifications and degrees rewarded by digital platforms in organizational employment, and increasing inclination towards personalized approach and adaptive learning. Multiple colleges, universities, and educational institutes have started offering digital education programs to facilitate the needs of students who are not willing to attend the courses physically

The enterprise use segment is projected to experience a noteworthy CAGR during the forecast period. The growing demand for skill enhancements, driven by the increasing adoption of modern technologies, is primarily driving the growth of this segment. Companies are focusing on training their employees to ensure talent excellence and the availability of skilled professionals who can adapt to the rapid pace of digitization.

Regional Insights

North America dominated the global digital education market with revenue share of 32.4% in 2024. Emergence of advanced technology solutions and increasing adoption of modern technologies have stimulated the demand for digital education offerings in the region. The presence of robust IT & telecom industry, focus of companies on training & development initiatives, inclination in students towards adaptive learning are some of the key growth driving factors for this market.

U.S. Digital Education Market Trends

The U.S. digital education market dominated the regional industry in 2024. Robust IT industry, early adoption trends, enhanced accessibility and availability of high-speed internet connections, and increasing demand for professional enhancement courses delivered online are some of the major growth driving aspects for this market. The focus of the young generation on learning science, technology, engineering, and mathematics is also adding to the growth opportunities for this market.

Europe Digital Education Market Trends

Europe was identified as one of the lucrative global digital education market regions in 2024. The rapid pace of digital transformations, increasing inclusion of advanced technology-driven software and hardware in businesses, and availability of sophisticated professional services and innovation have stipulated the demand for this market in the region.

UK digital education market held the largest revenue share of the Europe digital education market in 2024. Influence of technology transformations on the robust manufacturing industry, increasing inclusion of technology innovations in operational workflows, and focus of companies on training and development of existing employees to ensure seamless digitization is generating an upsurge in demand for the digital education market in the UK.

Asia Pacific Digital Education Market Trends

Asia Pacific digital education market is projected to experience the fastest CAGR of 33.0% from 2025 to 2030. Encouragement from governments to students, universities, and organizations to adopt digital education practices, the enhanced focus of multiple businesses to upgrade talent excellence with additional training and development activities, the growing availability of high-speed internet, and smartphone technology penetration are some of the key growth driving factors for this market.

China digital education market held the largest revenue share of the regional market in 2024 owing to growing internet accessibility and availability coupled with increasing use of smartphones and other technology-driven devices, government support with positive regulation scenarios, improving digital literacy, and collaborations among educational institutions and technology companies.

Key Digital Education Company Insights

Some of the key companies operating in the digital education market include Coursera Inc., edX LLC,

• Workday Inc., one of the prominent companies in technology-driven solutions and services for finance and human resources, offers enterprise cloud applications to multiple companies, ranging from small to medium-scale organizations to large enterprises operating worldwide in multiple regions.

• Accenture, a major market participant in the technology and innovation sector, provides services and solutions related to cloud computing technology, emerging technologies, strategic managed services, talent and organization, Metaverse, Intelligent talent and HR operations, supply chain, finance, and others.

Recent Developments

• In May 2024, Accenture, one of the prominent technology companies, announced that it had completed the acquisition of Udacity Inc., a digital education platform that specializes in the development and delivery of technology-related courses using an effective combination of self-paced and instructor-led models.

• In January 2024, Wolters Kluwer N.V., a major market participant in information services industry, introduced Lippincott Medical Education, digital education platform powered by AI technology, which offers accessibility to wide ranging medical education resources for students and educational institutes.

Digital Education Market Report Scope

Global Digital Education Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global digital education market report based on learning, course, end use and region:

• Learning Outlook (Revenue, USD Billion,  2018 - 2030)

  • Self-paced

  • Instructor-led

• Course Outlook (Revenue, USD Billion, 2018 - 2030)

  • Science, Technology, Engineering, and Mathematics (STEM)

  • Business Management

  • Others

• End Use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Academic Institutions & Individual

  • Enterprises

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • KSA

    • UAE

    • South Africa