Digital Badges Market Size, Share & Trends Analysis Report By Offering (Platform and Services), By End-Use (Academic and Corporate), By Region, And Segment Forecasts, 2023 To 2030

A digital badge is a digital symbol and is web-based, clickable, and contains unique, independently validated data. The metadata includes information of the institution that issued the document, the date when it was issued, the requirements for getting it, and evidence that the learner completed those requirements.

As more people seek to upskill and reskill in rapidly evolving job market, there is a growing demand for alternative credentials such as digital badges that demonstrate specific skills and competencies. Digital badges offer a convenient, flexible, and affordable way for learners to showcase their achievements and validate their skills to potential employers. This has led to increase adoption of digital badges by educational institutions, corporations, and online learning platforms. Digital badges are often designed to be visually appealing and can incorporate elements of gamification, such as levels, points, and rewards. This makes them an effective tool for increasing learner engagement and motivation, especially among younger generations who have grown up with digital technology. As more organizations seek to create engaging and interactive learning experiences, the use of digital badges is likely to continue to grow.

Moreover, the growth of the digital badges market has also been driven by advancements in technology. Digital badges are easy to create and distribute due to the availability of digital tools and platforms. This has made it possible for organizations of all sizes to create and distribute digital badges. Advancements in blockchain technology have made it possible to create secure and tamper-proof digital badges. Blockchain technology allows the creation of a secure, decentralized database that can be used to store digital badges. This ensures that digital badges cannot be tampered with or duplicated, which makes them more credible and valuable. Advancements in data analytics and machine learning have made it possible to analyze the data associated with digital badges. This provides valuable insights into the skills and competencies of individuals who have earned digital badges. Organizations can use this data to make informed decisions about hiring, training, and other workforce development initiatives.

The market value of digital badges has increased as a result of the rise in e-learning and distance education demand, particularly during the COVID-19 pandemic. The market for digital badges will see significant expansion potential as a result of the rising use of online learning and investments made by businesses in the professional development and other skills of their personnel. The rate of market expansion for digital badges will be aided by expanding company competition and more economic digitization. Key players present in the market are undertaking differential strategies such as collaboration and new launches. For instance, in February 2023, Professional Evaluation and Certification Board (PECB) launched its digital badges in collaboration with Credly. Individuals who meet the certification/certificate program criteria and pass a PECB exam will be awarded a PECB digital credential.

Digital Badges Market Segmentation

• By Offering

  • Platform

  • Services

• By End-use

  • Academic

    • K-12

    • Higher Education

  • Corporate

    • SME’s

    • Large Enterprises

• Key players

  • Accredible

  • Credly

  • Skillsoft

  • Badgecraft

  • Basno

  • Forall Systems, Inc.

  • Nocti Business Solution

  • Instructure, Inc.

  • Badge List

  • Open Badge Factory Ltd.